Kick off 2026 with a dose of endurance with Ashley Ljesevic

Ashley Ljesevic has led marketing, sales, and development initiatives for a variety of organizations over the past decade, working in sports, travel and nonprofits, among other fields. She also has a podcast, the Endurance Diaries, which interviews athletes, artists, entrepreneurs and others to share stories of resilience. On this episode Business Observer Managing Editor Mark Gordon and Ashley talked about striving for — and pivoting when necessary — for big goals and how she does that in her personal life. They also talked about the lessons she’s learned from Endurance Diaries guests.    

3 Takeaways:

1. (08:30) “Can you enter a process where there are no outcome goals attached?”
2. (12:45) What we see on the surface is not the full story
3. (17:30) When things are tough, focus on the next step

Timestamps:

(00:00) Introducing Ashley Ljesevic, Host of Endurance Diaries podcast

(04:50) Ashley’s 10x10 journey

(07:45) What is Endurance Diaries Media?

(11:45) Who have you learned from on Endurance Diaries?

(14:45) What is endurance to you?

(16:00) Overcoming adversity

(18:20) What leadership characteristic does every leader need?

(20:55) Imposter syndrome

(24:30) Endurance Diaries Media in 2026

Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more.

Visit businessobserverfl.com for more.