In this week's episode, Katerina sits down with Amy Edwards, founder of Markedly, to explore the art of marketing for architects and designers. Amy offers advice on marketing effectively on a budget, building trust through valuable content, and setting clear business goals to guide your strategy.
She highlights the importance of focusing on strategy over tactics, committing to long-term success, and creating meaningful content to engage clients. Amy also emphasizes the value of consistency in building trust and tailoring your efforts by understanding your target audience. She shares insights on measuring success through quality leads rather than follower counts, adapting to the ever-changing marketing landscape, and balancing online efforts with in-person networking.
Together, they discuss how platforms like Instagram and LinkedIn can be leveraged for personal branding and the role of in-person events in creating a well-rounded marketing approach. Whether you’re looking to refine your strategy or take your marketing to the next level, this episode is packed with advice you won’t want to miss!
Mentioned:
Website: www.themarkedly.com.au
Follow Amy on Instagram @marked.ly
Connect with Amy on LinkedIn
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Podcast Audio edit by LadyToluu Soile https://www.fiverr.com/users/bamisesoile/seller_dashboard.
Intro music provided by kabgig / Pond5
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