Who is your podcast for exactly? A lot of us know what we want our show to be about but what a lot of people need to put more thought into is, “who is their show meant for?” and “what kind of audience are you trying to attract and connect with”.
Do you know what their interests are? Do you know what their background is?
Do you know what pain points they may have?
As the saying goes, if you try to help everybody, then you wind up helping nobody… well the same goes for podcasting. But with a little time and insight, you can identify who it is your show is for and enjoy the clarity it provides you when you are planning your episodes and deciding on what kind of value it is you need to offer.
In this episode we will cover:
+The benefits of Identifying your target audience
+Some ideas and exercises that will help you identify your target audience
+The questions you need to be able to answer about your listeners to understand the direction you need to have for your show
Resources talked about in this episode:
Podcast Marketing by Daniel Larson
Got Questions? Isaac would love to hear from you! | Linkedin | sir.isaac.smith@gmail.com
“Sir” Isaac Smith has been working in audio production for over eight years, guiding new podcasters through the process of creating, launching, and maintaining their shows. Whether you are contemplating how to get your podcast off the ground or you’re interested in taking your production game to the next level, subscribe to The Full Time Podcast Producer as your go-to resource for pure podcast education.
CHECK OUT all our inspiring podcasts at https://www.lifestough.com/.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.