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October 7, 2025 31 mins

What are the keys to giving your signature fundraising event a local feel, even if it is a national organization?

In today’s episode, I talk with Cattle Baron's Ball Dallas co-chairs Courtney Derderian MD and Nina Sasche to talk about this iconic event benefiting American Cancer Society.

For the past 52 years, Cattle Baron's Ball has been the gold standard in creating a highly successful fundraiser that blends unique locations, fashion, music, and philanthropy. The event is now the largest single night fundraiser for the American Cancer Society in the United States each year.

Courtney and Nina share their knowledge and expertise on a variety of topics, including tips on how to announce hosting a musical headliner to generate major buzz for your event, tips on getting high-profile individuals to say yes and be a part of your event, evolving your event and the talent behind it to build a devoted following that spans generations, and so much more. This is one episode you will not want to miss.

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