Creating An Effective Event Promotion Strategy With Henry Yau

What are the keys to creating an effective media and promotion strategy for your event? 

In today's episode, I talk Vice President of Public Relations for Children's Museum Houston, Henry Yau.

Hosting over 90 events per year ranging from community family events, to million-dollar black-tie galas, Henry and Children's Museum Houston are the gold standard in creating effective event publicity for events large and small. Henry also serves as Children's Museum Houston's Marketing Communications Spokesman where she shares the organizations mission to everything from morning TV show appearances to podcasts.

Henry provides countless valuable insights on what it takes to effectively market and promote your event including, tips on understanding and pitching to different types of media outlets, how to create strong long-term partnerships with media and corporate partners, the importance of having a pre-event and post-event media strategy and so much more. This is one episode you will definitely not want to miss.