How does an organization be a part of two highly successful signature fundraising events that are within a few weeks of one another?
Today, I talk with HeartGift CEO Christy Casey-Moore and Vice President of Marketing and Fund Development, Kristi Jones to talk about their annual signature fundraising event, the HeartGift Gala.
HeartGift provides life-saving congenital heart defect surgeries to children around the world who do not have easy access to care. Since the organization's founding in 2000, has expanded four chapters in Texas and Louisiana and served over 1,000 children in 36 countries around the world.
Over the years, HeartGift Gala has been one of Austin's top nonprofit signature fundraising event galas. Exceeding the $1 million mark for the first time in 2024.
In addition to their annual gala, HeartGift is also one of the beneficiaries of Mack, Jack, and McConaughey, Texas' top nonprofit gala in 2024, raising over $16 million for HeartGift and four other children's causes. The event happens shortly after the HeartGift Gala, which creates a gala season for the organization.
In this episode, Christy and Kristi discuss a wide range of topics including things to look for when establishing a chapter of your organization in a new market, tips on segmenting donors to prevent donor fatigue, and the importance of collaborating with other nonprofit organizations. This is one episode you will not want to miss.
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