How can an organization successfully create a multi-day signature fundraising event that is both fun and impactful?
In today’s episode, I talk with Houston Ballet Chief Development Officer Angie Lane and Susan Binney Market co-chair of the upcoming Houston Ballet Nutcracker Market®.
For over 40 years, Houston Ballet Nutcracker Market® has been one of the area's most successful and widely anticipated signature fundraising events. Over the course of five days, the event seamlessly blends fundraising, commerce, and philanthropy thorugh a series of events including a gala, multiple fashion shows and a multi-day Christmas Market that draws top brands in the area.
Angie and Susan share their knowledge and expertise on a variety of topics, including tips on creating distinct experiences while maintaining a consistent feel at multiple events, selecting the right event chairs for specific events to drive event buzz, creating a VIP event series that allows top donors to experience impact, and so much more. This is one episode you will not want to miss.
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