In this episode of "Wellth Talks" host Garry Kelly and co-host Niall Leyden explore the evolving landscape of marketing. Garry, the founder of GK Media, emphasises the need for businesses to adapt their strategies to effectively connect with audiences through digital platforms. Niall, from Atlantic Wealth Management, brings over 30 years of experience, highlighting the importance of storytelling in financial planning. They discuss the shift from one-way to two-way communication in marketing, the necessity of understanding target audiences, and the value of authentic storytelling and personal engagement in building lasting business relationships.
Disclaimer: Niall Leyden is the Founder of Atlantic Wealth Management Limited, a firm that is regulated by the Central Bank of Ireland to advise on and arrange a range of financial products. Please note that Niall’s comments in this podcast are made in a personal capacity and are not recommendations or financial advice and do not form part of Atlantic Wealth Management Limited’s regulated activity.
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Introduction to the Podcast (00:00:00) Overview of the GK Media podcast and its focus on storytelling.
Response to Previous Episodes (00:00:05) Discussion on the positive feedback and recurring marketing struggles from listeners.
The Importance of Knowing Your Audience (00:01:13) Emphasis on understanding target audiences for effective marketing strategies.
Evolution of Marketing (00:01:32) Comparison of past one-way marketing to today's interactive social media landscape.
Creative Marketing Examples (00:04:00) Highlighting a memorable billboard campaign as an example of creative marketing.
Engagement Over Quantity (00:04:54) The need for thoughtful, engaging content rather than just frequent postings.
The Changing Landscape of Marketing (00:05:22) Discussion on the democratisation of marketing through social media.
Personal Connections in Business (00:06:34) Importance of face-to-face interactions and personal connections in marketing.
Impact of Quality Content (00:07:16) The unseen influence of quality content on audience engagement and business growth.
Transformative Power of Podcasts (00:08:14) How podcasts can share authentic stories and connect businesses with audiences.
The Journey of GK Media (00:09:11) Reflecting on the origins and growth of the podcast during the pandemic.
Marketing as a Continuous Process (00:10:50) The ongoing nature of marketing and its importance in financial planning.
Importance of Strategy in Marketing (00:12:56) The necessity of strategic planning for effective marketing campaigns.
Authenticity in Business Storytelling (00:14:34) Encouraging businesses to share their unique stories for genuine engagement.
Personal Fulfilment in Work (00:14:40) Garry discusses what drives him in his diverse role at GK Media.
Helping People Tell Their Stories (00:15:21) Discussion on the importance of storytelling for businesses and families in sharing their unique experiences.
Changing Communication Dynamics (00:15:41) Exploration of how modern families struggle to find time for meaningful conversations in today's fast-paced world.
Value of In-Person Interaction (00:16:00) Emphasis on the necessity of face-to-face meetings in building customer relationships, despite the rise of online content.
Generational Insights in Business (00:16:44) Reflection on the evolving nature of client relationships as families and businesses grow over time.
Sharing Success Stories (00:17:24) Encouragement to share effective marketing strategies and success stories to inspire others in the industry.
Passion and Hard Work (00:17:41) Discussion on the dedication required in marketing and the fulfilment that comes from pursuing one's passion.
Engaging Content Strategies (00:18:19) Advice on creating engaging marketing content tailored to the target audience and utilising various platforms effectively.
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