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November 3, 2025 45 mins

The holidays are coming — is your business ready? In this episode of Getting Real with Bossy, hosts Kelly Bush and Kelly Metras get candid about the stress, hustle, and hope that come with marketing during the busiest time of year.

They’re joined by Alecia Peterson, owner and marketing maestro behind Drummergirl Marketing, who shares why now is the time to plan your holiday campaigns — before things get chaotic. From scheduling social media posts and refreshing your website to balancing business goals with much-needed downtime, Alecia breaks down the strategies that help small business owners hit the right notes this season.

Expect plenty of laughs, real talk about entrepreneur guilt, and actionable advice you can use right away.

What You’ll Learn:

  • Why early planning beats last-minute panic every time
  • How to find your marketing “rhythm” with lessons from drumming
  • The secret power of email marketing (and why it still outperforms social)
  • Tips for hiring extra help before the holiday rush
  • How to stay sane and connected while your business — and life — gets busy

Guest: Alecia Peterson, Drummergirl Marketing

Connect with Alecia at drummergirlmarketing.com!

More from Bossy: bossyroc.com

  • Grab your peppermint latte and press play — it’s time to make your holiday marketing merry and manageable.

Mentioned in this episode:

Joe Bean Roasters

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Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

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