Imagine testing a new medical device without putting someone on an operating table. Or experimenting with new autonomous capabilities without placing a car on the road.
Computer simulations have been used for decades to predict outcomes but now, digital twins create virtual environments that not only mirror their real-world counterparts but respond to real-time data to yield more confident decision making.
Yael and Mike discuss digital twins with UVA Darden Professor Sam Levy, Assistant Professor of Business Administration at Darden. Levy holds a Ph.D in Marketing from Carnegie Melon and his dissertation introduces a novel concept of “digital marketing twins” to better understand individual-level customer satisfaction.
Look for new episodes of Good Disruption on the first Monday of each month!
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.