Why PMax sucks… and how to make it suck less 🤷♂️
I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max.
We discussed:
🔍 Why PMax feels like a black box (and why that’s a problem)
🧠 Why Meta Ads still wins when it comes to creative testing and control
🛠️ What Google could do better to empower real marketers
💡 When PMax actually performs well – and when it’s just flushing budget
⚔️ Real strategies to make PMax work despite its limitations
If you’re an eCommerce brand or a media buyer wrestling with Google Ads, this one will hit home.
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