There's more than a little bit of Tesla talk in Ford's announcement on Aug. 11, that it would invest $2 billion to retrofit its Louisville Assembly Plant to make a small electric pickup in 2027. It's a bold, ambitious plan that's equal parts going after Chinese competition, heating up leftover Tesla ideas and taking advantage of the scale of a massive global automaker.
Pieces of the plan touch on multiple aspects of the manufacturing industry that we care about at Endeavor B2B's Manufacturing Group -- safety/ergonomics, manufacturing procedures, casting technologies and what the vehicle factory of the future might look like.
IndustryWeek Editor-in-Chief Robert Schoenberger, who spent four years earlier in his career writing about the Ford plant for The Courier-Journal in Louisville, discusses Ford's plans, where it's fudging the numbers a bit and how it hopes to create a new manufacturing paradigm in Kentucky, with a little help from Ford executives and engineers who spoke at the investment announcement.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The Charlie Kirk Show
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and one of social media's most engaged personalities, Charlie is on the front lines of America’s culture war, mobilizing hundreds of thousands of students on over 3,500 college and high school campuses across the country, bringing you your daily dose of clarity in a sea of chaos all from his signature no-holds-barred, unapologetically conservative, freedom-loving point of view. You can also watch Charlie Kirk on Salem News Channel