Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
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But for a majority of the 8 billion people on this earth, most of the time, those fruits and veggie.
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Took a lot of carbon and resources to bring them from the farm to your refrigerator, only to spoil.
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However, Duncan Burns my guest today on the GreenBusinessImpact podcast has created a solution to all of that food waste with his invention called the Fruit and Veggie Keeper.
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So make sure you stick around for this entire interview to hear the story behind VeggiDome and the future for veggies and fruits with a lot less waste.
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do you mind telling us a bit about Veggidome and what you guys do? Great.
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Veggidome is a company that is making a product that is now being called the Fruit and Veggie Keeper.
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And I designed it to make it so that my kids would come home from school and have fresh vegetables and fruit out on the table.
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And you know how it is when.
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Kids or anybody comes into the kitchen and they see something on the counter, that's fair game, right? when it's in the cabinets or in the fridge, it's out of sight, out of mind, right? I figured I could try to make something that.
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Would be similar to a greenhouse.
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And when I was a kid, my older brother and I built a greenhouse and put orchids in there.
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And he had this real cool idea.
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Instead of having orchids in potted plants, he actually took the orchids out and made it like their real nature.
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They actually have their roots clinging onto bark of trees.
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So orchids grew up in trees and I asked him if the roots are holding onto the bark so they can hold onto the tree, how the drinking water, right? Because we're always thinking that roots and wa are drinking water.
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He said they're drinking water through the pores of their leaves.
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So I learned from my older brother while we were making this greenhouse that plants can live on water in the.
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So fast forward 30 years later when I'm trying to make it so these vegetables would be fresh for my kids after they come over to school.
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I realized that if I used the same type of concept of humidity with the plants, but maybe vegetables can survive too.
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So that's what I did.
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And I put like a different, a bunch of things.
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I was messing around in the kitchen, putting bowls together and lasagna dishes and things like that.
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And what I came up with though was an idea that, okay, if it's covered and my kids keep on opening it up, they're gonna leave the lid out on the table and the rest of it's gonna get spoiled.
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I'll make it like a cookie jar that they reach into, and I have one right here so I can show you exactly what I mean is that it is a very specific shape that I've got here.
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It's open on the bottom.
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And it's open on the top.
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And the top part.
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You open it up and you can reach in and grab vegetables.
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Here's a cucumber, see? Alright.
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And they can grab it and then they put the lid back on.
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and when you hear that clinking noise down the hall, you go, oh good.
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They're eating something good right now.
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Whatever they're doing in the kitchen's fine.
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It's healthy for 'em.
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The interesting thing is that, because I made this lid on the top for them to reach in, it allowed a thing called ethylene gas to escape and plants vegetables.
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Produce, they emit ethylene gas as part of a growth hormone, but also it's something that makes them spoil faster if they're in containers.
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And here we are in America.
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We've got all these plastic bags with vegetables that we throw in the refrigerator and it's twisted at clothes and the ethylene gas is in there, spoiling them.
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And we're throwing away 40% of our vegetables from our fridge that we buy in the store.
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Perfect vegetables.
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Bring 'em home.
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Put 'em in the fridge.
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Maybe we don't see 'em for a couple days, and all of a sudden they're spoiled.
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So what I was able to do is not just solve a problem of having vegetable snacks for my kids, I actually made a better place for vegetables to be than in a harsh environment, which is the refrigerator now.
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Not competing with refrigerator.
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You still have the refrigerator, but what this is like a display of the vegetables that you have cleaned, trimmed, and put in here just to grab and eat, just like I did with that cucumber.
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So I look at the refrigerator as that's where all the.
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Unwashed vegetables are, and then when you want to eat them in the next couple days, you pull 'em out, instead of just one carrot that you glean, you take the whole bag out and you trim off the ends and you wash 'em, drop 'em in the Veggidome.
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They could be good for a couple weeks, but the real.
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Thing is I've invented a new stance with vegetables and food.
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It's that you're looking at what you're gonna be eating in the next two, three days, and if you.
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End up having stay in there for five or six or seven days.
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They still stay, not just fresh, they stay alive and they're actually growing on the table.
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Let me quickly lift out.
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This is a piece of lettuce that's been in there for about a week and it just, Perfect.
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I can't really have you feel it yourself, but it's damp to the touch.
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The surface of the vegetables are damp inside here, and it's a protected environment so it stays clean, but also that moisture that's coating them all the time, just barely is keeping them alive in their living.
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And actually, some of the lettuce will start growing up like this after a while.
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I've told you a lot.
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You asked me one question, how did it really start? Again it started with trying to solve snack problems with my kids, but actually I solved bigger problems than that, which is.
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trying to cut down on food waste and having vegetables and food available so that we eat it more in our daily lives.
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So Billy, this has been a really long journey of mine.
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I actually invented it 15 years ago when my kids were a lot younger.
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Now my son is in college, and when he's home from college, I have to fill the thing up almost every other day.
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So people ask how long does it last? It'll last about 48 hours cuz it gets eaten up.
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That's what the real device is.
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It's not something that you want to keep vegetables, and that's the thing.
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We're not buying vegetables to store them.
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We're buying them to eat, and we're not eating them.
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We're not handling them in a really plant positive way.
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So we're ending up throwing a lot away.
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And we're also in the United States, and these are things I've learned as I've, grown my company as I've gotten more interested in, fruits and vegetables in our nation.
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Only 10% of the country are eating what the FDA or the CD C is recommending.
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The national government is recommending a certain number of vegetables that you eat every day in America.
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We're getting a bad F And guess what? You walk around, people are not.
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And there's a huge problem with type two diabetes, heart disease even cancer, that if you look at, these are the things that I, again, I've been learning as I've been selling this product is something that can potentially help change the home front and have vegetables more on a daily basis and available that.
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It's something that if you do eat more vegetables, there are scientific and peer-reviewed studies that are showing that you can reverse the type two diabetes.
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You can reverse the cancer problems in many of the cancers and the heart disease.
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Obviously, if you really eat a really good vegetable diet and with a lot of fiber and there's all this concepts of your biome inside your stomach, inside is really something that.
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A little bit abusing because we're just tossing in whatever, processed foods and burgers and things like that.
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And it tastes good when you first eat 'em, but then when they're in your stomach you can tell, like you eat a big burger and after lunch about an hour later, you feel a little bit knocked out.
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It's because your body is having a really difficult time with that thing.
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And if you eat more vegetables and fruit, you actually have an energy level that is raised that is vibrant and it's because you're healthier anyway.
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So that's one of the things that I've been doing as a journey towards.
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This greenhouse when I was a kid, to having my kids be able to have something that's a snack on the table to now launching a company that's gonna be going towards not just selling this product, but also discussing food itself.
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The science of food, the future of food.
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I think the future of food is gonna be getting back towards getting.
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Whole vegetables, whole foods diet.
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And I don't mean the whole foods market.
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plant-based Whole Foods is a real discipline.
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And people go, oh, is it vegan or not vegan? The term vegan is, misunderstood, okay? Because you're gonna have a vegan donut or vegan cookie or, and even vegan burgers nowadays, and those are not necessarily healthier for you.
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So I'm more adhering towards the whole food, plant-based types of foods that you get into your diet.
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And again, you don't have to be some.
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Purest and you don't have to look down on people if they eat something like a cheeseburger or something like that.
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I just think we eat more vegetables, eat more fruit in your diet.
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And you know what happens is you start craving that too.
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You start going, oh, I really feel like a good apple right now.
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Sweet.
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Billy, what other questions might you have? Cuz I'm.
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Again, I've been making this my life's work now and this kind of fun invention that I'm, that I did is now patented.
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We've got a utility patent on it and we're gonna be scaling production this year and and really starting to talk about the future of food and how we can handle it better.
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Yeah, definitely.
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Food is just so important and because it takes so much energy and resources to really.
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Harvest food, get the food from the farm to the table and Right.
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Being able to make sure that food doesn't just spoil and go to waste is super important.
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So it is really awesome that you're able to, have this invention that not only, Keeps food longer, but allows us to see it That's a big part of it, right? It's about advertising, right.
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I look at this visually.
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People can understand this if they have a neighbor's apple tree hanging over their fence and all of a sudden there's all these apples that are in their yard.
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guess what? You end up eating a lot.
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Lot apples, right? You see food, you eat it.
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It's a human trait or a condition, but what we're doing is we're hiding most of our good food in the refrigerator, putting it in these drawers that you only see just because you happen to be going for something else.
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Right.
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Exactly.
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And a lot of these things, they're still in the bags or they're twisted up and it is just, they're not presented you don't go in the fridge and that's not like the first thing you see the milk jug or like in these other things, but you're not seeing the fruits and veggies cuz they're.
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Stored away in a drawer to keep 'em fresh as long as possible.
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But being able to remind yourself like, Hey, they're there.
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I would like some of those vegetables is super important too.
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So I think that's great.
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And especially replaces that idea from, oh, I need to have a cookie jar out on the table to a veggie jar right.
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It's a kind of a cookie jar for vegetables.
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And the, actually it's fun.
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As you walk by, you'll see some broccoli and some carrots and things like that.
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They actually, are doing really well.
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They're growing in there and also you can see if something is starting to turn a little bit yellow or something, then you, oh, I better eat that up.
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And so you are in fact, preemptively.
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Not throwing stuff away because it's advertising itself is saying, oh, I better get to that broccoli art, I better get to that lettuce.
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And it is a new way of displaying food, but it's a very positive way and it has really Ancient foundings of the fact that we used to a lot of times have food out on the table and in the pantry and everything, and now it's all put away.
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So we're wanting to bring the good stuff back out on the table.
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It's a lot of that.
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You know what, you see the more times you think about something, the more often you're going to subconsciously want that thing just because you've seen it more often.
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That's the whole point of like advertising on tv, right? These companies.
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Millions of dollars into these ads for TV commercials and all that kind of stuff, because they want you to see their brand because the next time you need that thing, you subconsciously think, oh, I know that brand.
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I'm gonna go purchase that.
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Now doing that with your fruits and veggies out on the table, you see them every single time you pass by in the kitchen.
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So you're thinking, okay, yeah, that's there.
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And your subconscious is taking that in, even though if you're not, Consciously aware of oh, hey, there's fruit or veggies on the counter.
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Even if you're in a rush, your brain still takes that in and it still subconsciously makes it a thought so that later in the day when you're like, oh, I need a snack.
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Hey, why not those cherry tomatoes that I put out in the Veggidome, it's a great way to have it.
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I love that.
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That's really, it's well put in two different ways.
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One is you walk by those cherry tomatoes about a dozen times by three or four in the afternoon, you're gonna eat one of those.
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It's just, again, as I was saying, the human condition.
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But also another thing about the Veggidome is that it allows to understand a rhythm of the house.
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In other words, here I am, dad, I'm, I washed a bunch of vegetables.
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I put them in there, I fill it up.
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Let's say it's on a Sunday afternoon.
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By Tuesday I can see up all the strawberries were gone the first day.
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You can see what the household is doing and what rhythm is, and by.
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Four or five days later, if those let's say cucumbers are still in there, it's yeah, I eat 'em myself or I cut 'em into the salad.
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So you are more in tune to the rhythm of the household as to what's available and what people are eating.
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Cuz guess what? Next week I'll put more strawberries in there because they got eaten up right away.
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So that's the type of thing was.
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You're more in touch with the rhythm of the food in your household because you're seeing it change.
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It's part of your environment.
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So anyway, it's fun with kids.
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It's fun to see this stuff grow.
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I've even had friends go, oh, I bought a purple cauliflower and so it looks so nice in my bed.
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Yeah, but you gotta eat it.
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You can't.
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Just there to have a pretty it's not just for display It it's good advertising for the food, cuz you see it a number of times when you're walking by and walking by or you're making something and then all of a sudden, okay, it's ready.
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You're right.
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So when you first created the Veggidome, how did you manufacture the glass dome? Did you have it like, blown by somebody else, or do you have Yeah, that's a really good crack glassblowing capabilities.
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I wanna make things in America.
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I wanna sell things in America.
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And I spent a long time trying to make it happen.
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Eventually I've had to go to China.
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Now, in China, because it really is, now we're talking about the actual structure of it.
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It's got this lid, as I said, and then what happens is, The bottom part, this thing is actually open on the bottom.
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See how that is? And it sits on top of this collender.
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Okay.
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So to be able to make this piece was very difficult because glass makers like to have something that's completely round, cuz like a bubble of glass.
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It stays and it cools down.
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But when it has this, open part, it'll collapse.
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If it's molten.
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So the guys in China took a long time to try to figure out how to do this.
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They actually took it and blew by hand this piece.
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In a mold.
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And then when they, then they took the wick and they would cut the wick like that.
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So they had to blow into a mold.
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And that's a human being blowing glass into something else.
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So it really was something where it wasn't A perfect match.
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And at this point, now, this year, we're gonna scale production.
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We've been able to find a way to make it automated and mechanically done.
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So yes, it was a real journey of trying to find out, how can I do this? And how can this odd shape of glass be made in something that is just regularly? Made and so that a lid can go on it and everything like that.
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It's a difficult journey.
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And even the very first one that I made, which was the prototype that I was making, I made it out of a glass bowl that I then took and I flipped it upside down and cut a circle out of the bottom.
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I had to go to a scientific glass company to work with that type of glass.
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It was the coolest waiting room.
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Let me tell you.
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You sit down at the bench and the receptionist is over there and there's all these wires and glass and going, you feel like you're going to visit Frankenstein? The coolest waiting room.
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That's awesome.
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And so they, and I brought in four of them and they said, it's gonna be the potentially half of 'em are gonna break.
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And it turned out none of 'em broke, but.
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Was the beginning of making a prototype was taking a bowl and cutting a hole in it.
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But this actually is a better design.
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I dunno if you can see, but has a little lip going up like this, like a shoulder.
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And so when you put the lid on, it's a lot easier than if it was.
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A cut piece of glass because it could potentially chip that glass where this doesn't get chipped.
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So there, there's been a real journey about making the proper shape and patenting it and everything has been a journey that right now we're gonna be, This year is really looking great and we're gonna kick it off with a scaled production and we're bringing on a really great personality to help us promote it.
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And his vision is that he wants people to eat more fresh vegetables and fruit.
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John Sally.
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Who's a four-time NBA champion.
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He played with Kobe Bryant on his winning team, and he played with Michael Jordan on a winning team and also the Pistons.
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So four times he was a champion, but aside from being this amazing.
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World-class athlete.
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His vision is to bring forth more that people are eating plant-based food, that they're eating more vegetables and fruit.
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He even testified in front of the Senate to make more fruits and vegetables available in lunches in children across the nation.
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He's got a real good vision about health in our country, and he's a really funny guy, but he's also a brilliant.
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Anyway, he's gonna work with us in bringing that out there.
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And what we're gonna do is gonna do a series of programs about science, of food, future of food.
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What is it really gonna be like? Let me just quickly run by you real fast.
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Is that after World World War II II isn't a funny story.
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I, and stuff that you learn when you're learning about food.
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The United States government was seeing that people were too thin.
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And so they thought, you know what? We need to have more of this processed food, like pancake mixes and cake mixes and stuff like that, that we could put on shelves than if there's an atomic war, that these foods would be able to last in some, hole in the ground shelter.
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And so they mass produced it and they put, they actually helped to finance these type of food, which is now 40 years later, making us all.
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And making us unhealthy.
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It was promoted by the US government in the forties and fifties.
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Okay, so isn't that an amazing history? Look it up.
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Google it guys.
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That's crazy.
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Isn't amazing.
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So flooded by this, what's being called processed food that's making us unhealthy.
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It is not the basic.
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Fruits and vegetables that let's say your grandparents had when they were cooking or people in earlier times, that kept you healthy because part of your digestive system is looking for those fibers and looking for those combinations of fruits and vegetables to be able to build your strong body.
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We're not giving it so the people are eating processed foods.
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I'm just tossing out pancake mixes and cake mixes and things like that are boxed foods that you see that all these salt and sugar and chemicals that are put in, okay.
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That your body is not able to be as strong.
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So guess what we're doing? We're selling then.
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Nutrition pills and, all these different powders and pills that, that are supposed to help you of things that are missing.
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It's missing cuz we're not eating the basic foods that we used to be able to eat.
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it's it so I don't mean to put that industry down, but it's not helping either.
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They're just wanting to make money so they can every month sell you $40 worth of pills.
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That's crazy.
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I had never heard about the, US government about World War ii.
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Now that's wow.
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Baffling Oh my God, we've gotten too thin, and so they helped.
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Get this other food out there.
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And of course this whole concept of nuclear war was also a big deal.
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So people were trying to get clues that last for years in a box.
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It wasn't good for you though, So that's what we're, wow.
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That's crazy.
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Yeah, so it's time to turn a corner.
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And that's what we're gonna do with John Sally.
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And that's what we're gonna do with the Veggidome is be part of that.
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It's already happening.
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You've seen it, that there's this whole concept of plant-based foods and things like that.
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that's already a big wave that's happening.
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We're just gonna enable it and be part of it and be able to give a tool that helps to support it, not only in a positive way, but in a really beautiful way.
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Kind of a fun, way to have food that you see it.
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Definitely.
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And you also took your Veggidome to a local university, and they went and looked at it and were like, oh, wow.
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The vegetables are actually staying around longer because of the right.
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Do you mind telling that story? Yeah, it was a kind of a fun story because I live only about 10 minutes away from UCLA and what I was doing was, okay, I'm gonna mass produce this thing.
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This is really in the early days I had just made the prototype and I wanted to see whether or not it was something that I was gonna be selling that would be healthy that wouldn't have maybe an unseen problem that you're keeping food in this way.
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And so I had signed up on an office door of a biology professor.
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That sounds good.
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So then I had it for Friday at 1130.
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Friday at 1130 I show up and I've got this thing in my hand and he's.
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You're not a student are you? Oh no I just signed up for the time to talk to you and then well come on in.
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And I said this is a device that is keeping vegetables really fresh in my household and I made it for my children and it's working way better than I thought.
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I thought I was gonna have to refill it every day, but it turns out that it's like a doing really well.
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But then since I've put this.
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Cookie jar lid on, I put the vegetables back in there.
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I put this cookie jar lid back on.
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It seems to be working better.
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And so she said, oh, just a second.
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She called in another professor, literally a biology professor calling in a botany professor.
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That's good.
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And then that person called in another professor who was a nutrition in the community.
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Professor, it's like these three amazing thinkers in lectures are looking at this new device that I made and they said, oh, so now it works better because you put that lid on.
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And I said, yes.
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And they all looked at me like, look at it like owls on a branch of a tree.
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They're like looking at me like you know why, right? I said, no.
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I said, you're letting the ethylene gas escape out the lid.
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I didn't even know about ethylene gas.
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And so that they showed me that this device making it like a cookie jar actually.
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Biologically work better.
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And also they complimented me.
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The nutrition in community professor said, I really think this is great because it's gonna make children have access to fresh vegetables on a daily basis.
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This is 10, 15 years ago that this person said that, and now we're finally getting to a point, we're gonna be able to have the company launch on a grander scale.
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And it's happening this year.
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And I'm really excited about it.
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And I've learned a lot through these years about food, about, the biology of food and about our health.
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Coming back to something that I just made for after school snack.
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Yeah, it's funny.
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You just like never could have foreseen yourself 10 years ago thinking like, oh, we're gonna do all this stuff.
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You're, you were just like, how can I make my son eat some better foods in the afternoon? And then it expanded and exploded.
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Yeah, that's very true.
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Very true.
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And also, by the way, I made four year viewers a special $10 off coupon they just have to put Billy 10, so the name Billy, and then the number 10.
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And if they put that on the code, they can get $10 off on the Veggidomes if they wanna go to our website.
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Yeah, definitely.
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And why don't you go ahead and spell out the website for all the audio listeners.
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The, for the website, Veggidome dot com, V e g g i d o m e.com,
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Veggidome.
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And so think about it's Veggidome without the E in the middle.
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And that's the E of the ethylene gas that escaped.
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Okay, I love that.
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That's a really good way to remember that.
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Our brand is Veggidome.com.
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And you go to that, you'll learn a lot more.
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There are videos there and everything, but also if you go and you wanna buy it and you put in a code, BILLY10, b i l l y, one zero you can get $10 off awesome.
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Awesome.
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That'll be wonderful.
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And I'm sure the audience will absolutely love that.
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And I know you're launching with john Sally later this year.
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And, what else do you have planned for 2023? Oh, as we expand now, we've actually been only selling in the United States.
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We actually launched the company itself when we had the first ones being made with an Indiegogo project that went successful.
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And with that, we were able to.
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Make our molds and the Veggidomes, but only a couple at a time, like 2000 at a time.
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That's all we can afford.
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Now, this time we're gonna go 15,000, and then the next year, 45,000 and then 150,000, it's going stack up.
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Each year is gonna be more, we've only been able to sell in the United States, and we have been.
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Only ship them in the United States, but this year we're gonna be able to meet some of the demands that we've been getting, emails from people from the uk, from Germany Denmark and Australia.
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And we'll be able to go more international.
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But again, we're still really focused on the United States at this point and so that there's gonna be a expanding of the markets with that.
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Potentially get it on qvc.
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We've been in touch with some people there.
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It's a really visual product.
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And also sell it directly from our website and from Amazon, to be able to do that.
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Obviously as a consumer product, you do wanna get it into the national retail zone.
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We've been in touch with them, who, the one company, I'm not gonna mention them, that we've been really having great opportunity with.
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They might be going bankrupt.
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So the brick and mortar, brick and mortar might not be the way to go with this.
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We might be staying with a direct to consumer type of market.
328
00:27:13,386.8948987 --> 00:27:30,184.275851
And also reach out to hotels that might want them hotel chains, because you know how you Billy, you go traveling and you, let's say you, you got into the city and you order some food, and then you go out and you go to see the town and you come back and the food that you ordered is a lot of it's messed up and you're just thrown away instead.
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You could like I do a sushi order.
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00:27:32,435.4096379 --> 00:27:37,328.3121322
Like I want some celery, I want some carrots, I want some grapes and I want some strawberries.
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00:27:37,568.3121322 --> 00:27:39,38.3121322
And they put it in a Veggidome.
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And then for the length of your stay, if you stay there two or three days, it's still good.
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00:27:43,763.2894565 --> 00:27:47,885.1602048
And then, and you can do so like a sushi order, would be the kind of fun thing to do.
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00:27:48,155.1602048 --> 00:27:53,455.1602048
And all they do is repurpose the food in the kitchen that they have already and they just put it in the Veggidome.
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00:27:53,475.1602048 --> 00:27:54,615.1602048
So it's an easy thing.
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00:27:54,615.1602048 --> 00:27:55,785.1602048
So there's all kinds.
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00:27:55,795.1602048 --> 00:28:15,547.47313
Ideas that are coming out that we're initiating this is just the beginning of a growth period right now and we're excited And Billy, being with you on your program, I really, feel like I'm honored, but also I feel like this is such a good fit cuz I feel like you're looking towards the future of what lifestyle is about and we wanna be part that.
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00:28:15,567.47313 --> 00:28:16,12.47313
Yeah, definitely.
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00:28:16,80.9538556 --> 00:28:25,730.4096379
that's what this is all about, is really being able to, see the future of how we can make a huge difference in the world and what people are doing to really make that happen.
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00:28:25,730.4096379 --> 00:28:27,297.8246039
So yeah it's super exciting.
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00:28:27,687.8246039 --> 00:28:33,811.1352615
And I know you have been learning a lot about nutrition and about how food keeps and all these things.
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00:28:33,811.1352615 --> 00:28:36,151.1352615
Are you learning anything new right now?.
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00:28:36,361.1125857 --> 00:28:50,1.0332207
I'm learning about how to reach out to individuals, and this is part of our marketing plan is that just like you and I are having this wonderful discussion in remote areas, I think we're gonna do things.
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00:28:50,106.0332207 --> 00:29:08,755.5683681
On a personal level, but with people that are potentially leaders of their community, let's say if they're a nutritionist who has a lot of followers, we can reach out to them, have a Zoom meeting or a Google meeting and record it just like you're doing and be able to put that out there on social media as part of a.
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00:29:09,30.568368 --> 00:29:13,961.78152
Series on the future of food, and that's what I'm just now learning about.
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00:29:14,141.78152 --> 00:29:27,149.8994338
You know what, instead of thinking about marketing is making these ads and plopping them on Facebook instead, what about if it's a discussion? what if you're okay? So I'm just putting that out to there.
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00:29:27,149.8994338 --> 00:29:27,389.8994338
People.
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00:29:27,389.8994338 --> 00:29:32,797.0196152
This is an idea or concept that I'm developing myself, is that let's have marketing be.
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00:29:32,802.0196152 --> 00:29:48,714.2078238
reality based in that it's a discussion and I wanna hear your opinion and and maybe your criticism, and maybe that's a way in which we can look at advertising, for people as also being a service and not just being something that they're being bombarded by.
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00:29:49,44.2078238 --> 00:29:50,394.2078238
Get this by that.
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00:29:50,484.2078238 --> 00:29:52,94.2304996
You know what I'm saying? Yeah, Completely.
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00:29:52,99.2304996 --> 00:30:13,274.2531753
It's the technology and everything that what we have nowadays has really changed that dynamic of, before it was like, okay, what can you do to advertise, like before social media or anything else came along, it was like, okay, I'm gonna put in a TV ad or a radio ad, or a newspaper ad, right? It's all ads, right? And it's interrupting the flow of whatever the person is doing.
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00:30:13,454.2531753 --> 00:30:24,163.4481866
But instead now we have, influencer marketing and things like that where, These big influencers, they are talking about products, not in, oh, hey, buy this.
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00:30:24,163.4481866 --> 00:30:25,988.3234701
It's more of Hey, I used this.
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00:30:26,138.3234701 --> 00:30:27,398.3234701
This was really cool.
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00:30:27,403.3234701 --> 00:30:28,838.3234701
I really liked how it worked.
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00:30:29,18.3234701 --> 00:30:30,878.3234701
I was able to use this for my kids.
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00:30:30,931.3280052 --> 00:30:35,376.3393431
I put this out on my table and my kids ate leafy greens for the first time ever.
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00:30:35,381.3393431 --> 00:30:41,611.3393431
and and they're just telling a story, but it ends up like people are looking at that, being like, Hey, I want that.
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00:30:41,611.3393431 --> 00:30:47,740.6250574
And It's a completely different dynamic than trying to just put an ad that's just going to interrupt what they're doing.
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00:30:47,740.6250574 --> 00:30:55,61.0672343
So I think that's, I think you definitely on something there, you're right about the technology, Billy, is that it's really been since Covid.
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00:30:55,461.0672343 --> 00:31:02,563.0173476
That people have been actually having these more accessible times or meetings that they can have and discuss it.
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00:31:02,563.0173476 --> 00:31:14,711.1919508
And also, there's another thing that we were finding out even before Covid hit, is that just because you're paying somebody $250,000 to put in a good word for your thing, people aren't necessarily believing it that much.
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00:31:14,921.1919508 --> 00:31:15,461.1919508
They'd rather.
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00:31:15,960.3642864 --> 00:31:26,281.7021549
People that they feel have a real experience with it and are being genuine about it and not just getting paid but sharing, and learning with each other.
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00:31:26,281.7021549 --> 00:31:37,225.659071
Again, this is what I feel I can applaud with your program here is you're definitely in the forefront, I think in how we're gonna be able to share knowledge and just, and try to figure things.
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00:31:37,230.659071 --> 00:31:38,10.659071
Yeah, definitely.
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00:31:38,10.659071 --> 00:31:45,78.6295925
And, be able to understand how we are making it in this new world that we live in, And, we're at a finish up here in just a Yeah.
369
00:31:45,138.6295925 --> 00:31:46,38.6295925
Just a few moments.
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00:31:46,115.7044225 --> 00:31:47,225.7044225
Just a few more questions.
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00:31:47,289.8767581 --> 00:32:08,132.4617921
What is one tip that you would have for any other ecopreneur looking to either grow their business or start their own green? I think that if you're gonna be growing your own business and starting your own business, is to try to get it so that you have a secondary or a way in which you have your income coming through the let's say another job or part-time job that you have going.
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00:32:08,522.4617921 --> 00:32:11,402.4617921
I just figure that you're gonna have to keep that going.
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00:32:11,452.4617921 --> 00:32:17,902.4617921
Guess what? It's gonna take longer for you to hit that mark or get things going than you think.
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00:32:18,142.4617921 --> 00:32:21,64.8427445
And if you're always feeling oh my God, I've gotta launch my company in.
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00:32:21,136.9175744 --> 00:32:23,916.9175744
Two to three weeks cuz I can't pay the phone bill in the next month.
376
00:32:23,971.9175744 --> 00:32:32,45.7044225
That's gonna put a pressure on you, that's gonna make it so that you're less able to be creative and feel like, things take time to grow.
377
00:32:32,195.7044225 --> 00:32:33,684.4119055
And companies are the same.
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00:32:33,734.4119055 --> 00:32:39,916.8495472
So just figure that, you know what, I know you want your company to launch in the next three months, but.
379
00:32:39,926.8495472 --> 00:32:48,276.8495472
Have the ability to have that staying power, because that's actually one of the strongest cards you can play is that I'm still here.
380
00:32:48,286.8495472 --> 00:32:50,176.8495472
I'm still trying, I'm still going for it.
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00:32:50,176.8495472 --> 00:32:52,79.1624724
I love that tip, it's super important.
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00:32:52,134.0831073 --> 00:32:58,396.9856016
I think it's Jeff Bezos, and Amazon they weren't profitable for the first 10 years that they were around or something like that.
383
00:32:58,401.9856016 --> 00:33:00,436.7588442
And it's you know what, what's going to.
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00:33:00,801.7588442 --> 00:33:04,141.1239236
Keep you going through that time when your business isn't ready yet.
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00:33:04,208.2214293 --> 00:33:05,543.5162139
And it's not bringing in the money.
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00:33:05,543.5162139 --> 00:33:08,161.08991
So it's all about the staying power and you're absolutely right.
387
00:33:08,211.08991 --> 00:33:15,785.1715427
And what is one way that somebody can reach out to you to get in touch about Veggidome? I know we talked about Veggidome.com,
388
00:33:15,806.3620189 --> 00:33:19,81.3620189
having the discount for the order for the Veggidome.
389
00:33:19,98.7769848 --> 00:33:28,46.6001141
And if anybody would like to reach out to you, learn more, how can they reach out? Again, they can go to the website and if they just click on, the their little email it'll go straight to me.
390
00:33:28,106.6001141 --> 00:33:33,296.6001141
And generally I will answer that same day if anybody once has any questions.
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00:33:33,546.6001141 --> 00:33:35,100.1602048
If they go to veggidome.com,
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00:33:35,380.1602048 --> 00:33:39,930.1602048
it's probably what ends up as being info@veggidome.com
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00:33:39,979.6386628 --> 00:33:40,819.6386628
or something like that.
394
00:33:40,939.6386628 --> 00:33:44,495.9878692
But if they just click on the little email icon I personally get.
395
00:33:44,568.0853749 --> 00:33:48,551.1012479
And I will answer those probably that same day or within the next day.
396
00:33:48,556.1012479 --> 00:33:51,81.259978
And I welcome all, any questions.
397
00:33:51,86.259978 --> 00:33:54,349.6500007
And we're also not just gonna be a one product, company.
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00:33:54,349.6500007 --> 00:33:58,969.6500007
We're gonna be involved with any grab and go healthy food.
399
00:33:59,429.6500007 --> 00:34:04,49.6500007
And as I told you, we're into whole food, plant-based diets.
400
00:34:04,53.2100914 --> 00:34:07,833.2100914
There's also dried nuts, dried fruit, there's herbs.
401
00:34:08,163.2100914 --> 00:34:15,950.228232
And also I'm thinking, and if anybody wants to, connect up with me, I'm gonna be reinventing the lunchbox.
402
00:34:16,280.228232 --> 00:34:17,660.228232
I think that there are different materials.
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00:34:17,690.228232 --> 00:34:22,520.228232
The old tin lunchbox where you clunky little thing and you got Tupperware things in there.
404
00:34:22,592.3257377 --> 00:34:26,386.3166674
We're gonna make it into something that is much more like a sling.
405
00:34:26,391.3166674 --> 00:34:27,411.3166674
That you can have.
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00:34:27,681.3166674 --> 00:34:30,467.983334
And we're gonna be using materials that are food safe.
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00:34:30,857.983334 --> 00:34:41,299.4685948
And so it's gonna be grab it from the Veggidome and put it in your satchel and go the, we're gonna be developing an entire line of products for grab and go healthy food.
408
00:34:41,299.4685948 --> 00:34:44,30.6363953
Cuz Billy, you we're in a generation now where.
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00:34:44,35.6363953 --> 00:34:46,915.6363953
Wherever you have your phone, that's where your office is.
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00:34:46,998.6522683 --> 00:34:52,428.6522683
You can do so much now with, you can go to the beach and still be in your business.
411
00:34:52,467.3484134 --> 00:34:55,527.3484134
But then what about your food? It's gotta go with you too.
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00:34:55,707.3484134 --> 00:34:57,927.4164406
And that's where we're gonna be looking at.
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00:34:57,927.4164406 --> 00:35:07,338.0173477
If anybody has ideas or concepts, I'm willing to field that and work with potentially if it resonates with our grab and go healthy food concept.
414
00:35:07,348.0173477 --> 00:35:09,58.0173477
That, that's awesome that I love that.
415
00:35:09,58.0173477 --> 00:35:10,933.5275517
And that sounds super exciting.
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00:35:10,933.5275517 --> 00:35:14,342.6545359
So I hope somebody in the audience who's listening is oh, I got an idea.
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00:35:14,552.6545359 --> 00:35:17,796.2146266
So I hope they can, I hope they can reach out to you and you guys can collaborate.
418
00:35:17,796.2146266 --> 00:35:18,396.2146266
That'd be awesome.
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00:35:18,396.2146266 --> 00:35:19,736.2146266
We can collaborate team up a bit.
420
00:35:19,736.2146266 --> 00:35:19,936.2146266
Yep.
421
00:35:19,985.0921776 --> 00:35:20,405.0921776
Yeah.
422
00:35:20,479.7180279 --> 00:35:24,559.7180279
Duncan, thank you so much for being on Green Business Impact.
423
00:35:24,559.7180279 --> 00:35:27,425.5230166
It's been really awesome having you on the show here today.
424
00:35:27,439.8087309 --> 00:35:35,85.2849214
I love what you guys are doing to really bring back Whole Foods and make veggies more accessible for all of us and advertise them in a great way.
425
00:35:35,85.2849214 --> 00:35:38,108.8676878
So thank you so much for coming on the call and I hope, and.
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00:35:38,113.8676878 --> 00:35:43,755.5003409
Year or so, we can come back together and say yeah, we had this amazing launch and now we're launching the satchels and everything.
427
00:35:43,762.4277785 --> 00:35:45,162.0309531
I can't wait to hear more from you.
428
00:35:45,492.0309531 --> 00:35:46,672.0309531
So thank you so much.
429
00:35:46,672.0309531 --> 00:35:52,521.1352615
I really appreciate it I'm honored to be on your show and again, I think you're doing really great work by putting this program on.
430
00:35:52,561.1352615 --> 00:35:53,231.1352615
Awesome.
431
00:35:53,241.1352615 --> 00:35:55,591.1352615
I'm looking forward to more episodes yes, thank you.
432
00:35:55,751.1352615 --> 00:35:59,501.1352615
And if you enjoyed this interview with Duncan, talking about how veggie.is
433
00:35:59,501.1352615 --> 00:36:06,251.1352615
creating a way to reduce food waste, which helps to cut down on our individual impact on the climate crisis.
434
00:36:06,311.1352615 --> 00:36:11,711.1352615
And if you would like to get the fruit and veggie keeper yourself, then go and check out the link in the description below.
435
00:36:11,801.1352615 --> 00:36:15,401.1352615
Get $10 off your order using the code Bill 10.
436
00:36:15,461.1352615 --> 00:36:20,321.1352615
Again, that is my name, Billy, and the number 10 b i l l y one.
437
00:36:21,191.1352615 --> 00:36:30,131.1352615
So don't miss out on your chance to have vegetables displayed in your home and eat more veggies as snacks instead of cookies, and also cut down on waste.
438
00:36:30,161.1352615 --> 00:36:36,161.1352615
And make sure you go ahead and click on that link now because the discount will only be available for a short time.
439
00:36:36,221.1352615 --> 00:36:39,41.1352615
So make sure you go pay up to your veggie dome today.