All Episodes

March 17, 2023 59 mins

We don’t like to think about our waste. But collecting, managing, and getting rid of our trash is a huge issue for municipalities and organizations around the world. Especially in densely populated areas, because there is just so much of it. 

So that is one of the reasons that I brought on Luciano Guido to the podcast today. He is the Founder and CEO of Solar Outdoor Media, and they have created the Solar Wifi Eco Bin, which has so many amazing features.

So make sure you watch the full episode to hear Luciano’s incredible business model and how he is not only generating income for his business, but also able to share his profits with the municipality or organization that he is working with. To help them implement even more sustainable solutions and beautify our cities. 

 

# Chapters

0:00 - Waste Collection and Recycling 1:54 - Solar Outdoor Media Intro 2:57 - Company Milestones 4:25 - Founder & Team 5:28 - Product & Technology: competitive analysis 7:43 - Sustainable waste management solution 9:38 - Solar Wifi Eco Bin Components 10:27 - Market problem 12:30 - Functionality 14:01 - Relationship with waste collection 14:44 - Potential collaborations 18:22 - Advantages of software 18:40 - Sensors 19:11 - Sensor technical description 19:37 - Benefits for waste collection logistics 19:53 - Citizen app 20:15 - Transmission of data 20:41 - Hotspot solution 21:19 - Luciano’s background 22:21 - Developed the largest solar project in the Caribbean 23:13 - Consulted with Florida mayor for green vision 24:13 - Passion started with solar energy 24:45 - More people, more trash 26:26 - Working with universities & colleges 29:33 - What gets Luciano excited each morning 31:36 - One of the issues with Big Belly 32:57 - We are still using an outdated model 33:43 - App 35:04 - Trash becoming a commodity 37:31 - Partnerships 39:11 - Solar Outdoor Media locations 40:11 - Currently raising funds 42:12 - Chinese market 44:22 - How waste is sorted 44:32 - Helping mayors increase budgets through new revenue stream 46:20 - Everything controlled from the app 46:41 - Advertising schedules 47:46 - Lowering costs for pickup by 30% 48:46 - Kitos Light Benches (link below) 50:30 - Digitization: the future of waste management 51:24 - Goals for the next 6 months 52:18 - What Luciano is learning 54:02 - Tip for Ecopreneurs 56:42 - How to get in touch with Luciano: info@solaroutdoormedia.com

 

Check out Solar Outdoor Media’s website:

https://www.solaroutdoormedia.com/

— Circular Economy Expert Interviews that I mentioned at the beginning of the episode: 

The Rubbish Project:

YouTube: https://youtu.be/id9vqjoiYqI

or 

Audio: https://podcast.greenbusinessimpact.com/e/plastic-is-not-the-issue-circular-economy-solutions-the-rubbish-project-interview/

Circular Economy Asia:

YouTube: https://youtu.be/V--6wySGZ94

or 

Audio: https://podcast.greenbusinessimpact.com/e/building-customer-trust-on-social-media-designing-a-circular-world-circular-economy-asia-interview/

Zero Waste Strategies:

YouTube: https://youtu.be/6fY26H6YQGY

or 

Audio: https://podcast.greenbusinessimpact.com/e/46-billion-market-if-you-master-your-green-marketing-edge-zero-waste-strategies-interview/?token=8ebb99895bf2a84e9feec6e353a10f23

— Litter cleanup episode with LitterPic

YouTube: https://www.youtube.com/watch?v=Ss632h_3HFg

or 

Audio: https://podcast.greenbusinessimpact.com/e/litterpic-ing-to-inspire-change-organizing-litter-pickup-litterpic-interview/?token=3e5de0803d2571037a802b8d28dc96c8

— Ocean Waste Cleanup episodes:

Joago:

YouTube: https://youtu.be/otaTthnt2aA

or 

Audio: https://podcast.greenbusinessimpact.com/e/plastic-ocean-waste-to-sustainable-products-watches-made-from-ocean-waste-joago-interview/?token

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.