Are you interested in learning about sustainable, fire-resistant home building?
Register now at 👉🏻 http://www.goldenstateicfsummit.com/ 👈🏻
Look no further than the Golden State ICF Summit in San Jose, California on August 24th! David Horobin and a team of experts will be discussing innovative solutions for building homes that are not only more sustainable but also fire-resistant.
In this exciting interview, David talks about the importance of building homes with sustainable materials like concrete, which lasts longer and is more energy-efficient. He also emphasizes the need for collaboration between the construction industry and insurance companies to make sustainable home building more economically feasible for everyone.
David shares insights into the process of creating more sustainable concrete and how the industry is evolving to become more environmentally-friendly. He also discusses the idea of the new green deal and how it can help promote sustainable and fire-resistant home building.
The Golden State ICF Summit promises to be a transformative event, bringing together experts in the industry to share their knowledge and ideas. Speakers will include representatives from the National ReadyMix Concrete Association and members of the insurance industry who will be discussing the challenges and solutions for building fire-resistant homes.
But that's not all! The summit also offers an open house where attendees can connect and network with other like-minded individuals in the industry. And for those who can't make it to the summit in person, there will be webinars in the future to continue the conversation on sustainable home building.
Don't miss out on this incredible opportunity to learn about sustainable and fire-resistant home building. Register now at http://www.goldenstateicfsummit.com/ and join David Horobin and his team of experts at the Golden State ICF Summit in San Jose on August 24th.
Where is it?
San Jose Masonic Center Association 2500 Masonic Drive San Jose, CA 95125
Register for your spot today!
https://goldenstateicfsummit.com/
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https://www.linkedin.com/in/david-horobin/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:22):
.000000001We have a tendency to preselect materials. 5 00:00:26,240.000000001 --> 00:00:38,945.000000001 When we look at the design of a house and work with them not only as building materials suppliers, but also consultants to us in terms of how we make all this work and the chain is as strong as its weakest link. 6 00:00:39,215.000000001 --> 00:00:44,565.000000001 So we take out the weakest link and say, we're gonna make that as fire resistant as possible. 7 00:00:44,835.000000001 --> 00:00:46,605.000000001 And that's what helps protect the house. 8 00:00:46,610.000000001 --> 00:00:55,80.000000001 we go about using the right materials and the way we combine them to make that building envelope as fire resistance as possible. 9 00:01:31,34.48979592 --> 00:01:46,984.48979592 David, I would love to just be able to start off, I know you have a summit coming up on August 24th, I would love for you just give us an overall summary of what you guys are trying to accomplish with the summer and just what the summit will be about. 10 00:01:47,349.48979592 --> 00:01:48,369.48979592 Well, Thanks Billy. 11 00:01:48,379.48979592 --> 00:01:55,699.48979592 So the summit's really about how to design and build homes and buildings that are resistant to fires and other natural disasters. 12 00:01:55,704.48979592 --> 00:02:01,554.48979592 Certainly in California, we're beginning to get used to the ravages of fires in the all over the west. 13 00:02:01,564.48979592 --> 00:02:08,519.48979592 But these new ways of building can have a serious impact, on our most disaster prone areas, including hurricanes as well. 14 00:02:08,574.48979592 --> 00:02:21,754.48979592 The overall context of this is how do we build buildings to survive the ravages of these awful natural disasters that are becoming more and more prevalent in our world? Yeah, definitely. 15 00:02:21,814.48979592 --> 00:02:37,376.15646259 And so you're really hoping through this summit and through a lot of the work that you do to really be able to, let people know how they can create more sustainable homes that aren't getting AVD by these fires and everything like that, right? Absolutely. 16 00:02:37,381.15646259 --> 00:02:47,831.15646259 And what has been the real problem that you see with what's being constructed today and why they're, being just ravaged by fires? Most of our buildings are built outta wood. 17 00:02:47,841.15646259 --> 00:02:59,541.15646259 When I came here from the UK in the late seventies, I was actually kinda horrified to see that everybody in America builds buildings out of wood sticks and we don't do that in Europe. 18 00:02:59,581.15646259 --> 00:03:08,301.15646259 I was brought up in a house that was built out of stone and brick in the 17th century And it was still standing when I left, still standing today. 19 00:03:08,311.15646259 --> 00:03:20,851.15646259 And so when I came here, my buddy from university that I came here with to begin with, Just warned me, he said, you better not over express your opinion here, Dave, because everybody builds buildings outta sticks. 20 00:03:20,861.15646259 --> 00:03:27,401.15646259 And there are a lot of advantages to building buildings outta wood, which I found out, wood is a beautiful material to design with. 21 00:03:27,406.15646259 --> 00:03:31,666.15646259 Very flexible and has been in the past, somewhat inexpensive. 22 00:03:31,676.15646259 --> 00:03:32,996.15646259 But that world is changing. 23 00:03:33,6.15646259 --> 00:03:44,706.15646259 And not only have the prices of these materials gone up incredibly and started to make alternative means of constructions, such as with concrete, a lot more cost effective and competitive. 24 00:03:44,711.15646259 --> 00:03:47,736.15646259 But also, the ravages of these supposedly increasing. 25 00:03:48,147.82312925 --> 00:03:54,997.82312925 Natural disasters such as fire and hurricane, make those buildings very susceptible, to these natural disasters. 26 00:03:55,7.82312925 --> 00:03:56,657.82312925 And we're seeing it all over. 27 00:03:56,907.82312925 --> 00:03:58,527.82312925 Allstate just backed out of. 28 00:03:58,537.82312925 --> 00:04:14,137.82312925 Florida, with hurricanes and we've got Allstate and State Farm just backed out of California in terms of new, insurance policies and, I know you've got some questions about that a little bit later on in the interview, but, this is having a major influence on our industry and it's only gonna get worse. 29 00:04:14,491.15646259 --> 00:04:16,561.15646259 So we do have the alternatives. 30 00:04:16,611.15646259 --> 00:04:19,101.15646259 We've got some alternatives as to how to do this. 31 00:04:19,401.15646259 --> 00:04:35,86.15646259 And it's not all, we don't have all the answers, but we have some of the answers to be able to make these houses safer, and have people protect not only the biggest investment of their lives, which is the way it is for most people, but also all the interior belongings and everything. 32 00:04:35,91.15646259 --> 00:04:36,781.15646259 So we're on the way here. 33 00:04:36,791.15646259 --> 00:04:43,251.15646259 To kinda start a movement to get this rolling and save natural resources, save people's lives. 34 00:04:43,256.15646259 --> 00:04:48,901.15646259 In particular, we, contributing to the safety of a lot of the firefighters that we have over here. 35 00:04:48,901.15646259 --> 00:04:53,391.15646259 People have lost their lives fighting fires to rescue people's houses. 36 00:04:53,401.15646259 --> 00:04:56,271.15646259 And if we all built this way, we wouldn't have to do that. 37 00:04:56,276.15646259 --> 00:04:56,726.15646259 Definitely. 38 00:04:56,731.15646259 --> 00:05:02,731.15646259 And if you built in a different way your home could almost be a refuge, wouldn't you say? Yes, absolutely. 39 00:05:02,746.15646259 --> 00:05:11,721.15646259 When I moved to the town of Napa in California I had lost a house to a fire up in the Santa Cruz mountains and devastating experience. 40 00:05:11,731.15646259 --> 00:05:19,121.15646259 And so when we moved to Napa we bought a piece of property and built a house that was about as fire resistant as you could get. 41 00:05:19,131.15646259 --> 00:05:26,336.15646259 I did it all deliberately, to make a point that you can do it cost effectively, you can design it to do the right things. 42 00:05:26,341.15646259 --> 00:05:31,601.15646259 You can put in the right materials to make it all as fire resistant as possible and protect your family. 43 00:05:31,751.15646259 --> 00:05:35,871.15646259 And there is nothing more important to me than my family. 44 00:05:35,961.15646259 --> 00:05:40,271.15646259 And if I can build a castle to protect them, that's what I'm gonna do. 45 00:05:40,281.15646259 --> 00:05:44,121.15646259 And I don't mind if I have to spend a little bit more money in order to be able to get there. 46 00:05:44,126.15646259 --> 00:05:54,96.15646259 And when I picked up my permit, the fire marshal said to me, Dave I don't know why you're doing this, but he said, I'm coming to your house when there's a catastrophic fire in Napa. 47 00:05:54,106.15646259 --> 00:05:58,731.15646259 So I couldn't have felt like I got a better endorsement than that at the time yeah, definitely. 48 00:05:58,731.15646259 --> 00:06:02,681.15646259 The fire marshal is saying that he's been around the block a few times. 49 00:06:02,681.15646259 --> 00:06:10,491.15646259 He knows what's been happening, and you're talking about spending a little extra to fortify your home to make it, be able to be more fire resistant. 50 00:06:10,491.15646259 --> 00:06:20,361.15646259 But in the long term, especially, given the increase in the number of fires that are happening, you're really, going to be saving a lot in the future because you're not going to have to rebuild constantly. 51 00:06:20,361.15646259 --> 00:06:24,321.15646259 And it's not only just, the money aspect, but it's also, your personal belongings. 52 00:06:24,321.15646259 --> 00:06:28,11.15646259 There are things you know, that you keep in your home that you can't. 53 00:06:28,21.15646259 --> 00:06:41,331.15646259 Replace, especially your family members, if they get stuck in the fire or you have, photographs or things that are just, sentimental value that you can't just go out and replace it, right? They're right things that, you don't want to just lose in a fire. 54 00:06:41,336.15646259 --> 00:06:51,916.15646259 So if you can, spend a little bit more now and not have to deal with the whole, after effects of having to replace everything later, that, that can, greatly offset the additional cost. 55 00:06:51,926.15646259 --> 00:06:53,216.15646259 Yeah, you're absolutely right. 56 00:06:53,216.15646259 --> 00:07:01,216.15646259 It's we've been building very cheaply with wood for a long time and particularly in California, a lot of people building these McMansions. 57 00:07:01,226.15646259 --> 00:07:13,556.15646259 And when you see, one married couple living in a 10,000 square foot house, maybe they could cut that down to 9,000 square feet and build it exceptionally so that it won't be susceptible to fires. 58 00:07:13,561.15646259 --> 00:07:17,641.15646259 That to me is a sound insurance policy in a way. 59 00:07:17,651.15646259 --> 00:07:20,351.15646259 And it's really the economics that drives all this. 60 00:07:20,366.15646259 --> 00:07:29,736.15646259 Because of the fact that insurance companies are leaving and, when they go, when they're gone, what's gonna happen to the industry, what's gonna happen to the building industry. 61 00:07:29,741.15646259 --> 00:07:33,281.15646259 Developers are gonna have to take a look at doing something different. 62 00:07:33,291.15646259 --> 00:07:37,131.15646259 And we're starting to point the way in how we do this. 63 00:07:37,141.15646259 --> 00:07:57,801.15646259 So here in Pebble Beach where I have the good fortune to live, I have a real estate friend of mine who has lost a couple of $5 million sales recently because her potential buyers could not get a insurance policy, and one of the ones that she did sell that could get a policy, the policy cost $96,000 a year. 64 00:07:57,811.15646259 --> 00:07:58,101.15646259 Whoa. 65 00:07:58,111.15646259 --> 00:07:58,731.15646259 Oh God. 66 00:07:58,741.15646259 --> 00:07:59,131.15646259 Luck. 67 00:07:59,131.15646259 --> 00:08:04,911.15646259 Lucky that those people could afford, $10,000 a month or whatever to pay for that policy. 68 00:08:04,911.15646259 --> 00:08:06,261.15646259 But we don't have to do that. 69 00:08:06,621.15646259 --> 00:08:16,871.15646259 In fact, some of the work that we've done, people have been able to pay less for their insurance policy now than they did before, simply because they've gone to the trouble of. 70 00:08:16,876.15646259 --> 00:08:22,566.15646259 Having a house designed and built that cuts the risk for the insurance company in the first place. 71 00:08:22,576.15646259 --> 00:08:26,596.15646259 And everything to do with insurance is the dollar versus the risk. 72 00:08:26,606.15646259 --> 00:08:40,211.15646259 So we're working with an insurance company here in California right now to do this very thing so that they will pre-approve the work that we do and the materials that we have, and they will say, okay, you build this house. 73 00:08:40,216.15646259 --> 00:08:44,931.15646259 And we'll give you a policy, and it will cost, maybe cost you less than you had before. 74 00:08:44,941.15646259 --> 00:08:56,366.15646259 Whereas the people who have rebuilt, sometimes rebuilt the same house they had before have found their policies, quadruple Which really isn't a cost effective way to go about it. 75 00:08:56,376.15646259 --> 00:09:06,51.15646259 So when you think of the money that gets spent over the life of that house for insurance, and then the other part of it is the beautiful thing about building this way is that. 76 00:09:06,411.15646259 --> 00:09:16,981.15646259 You build a much more sustainable and energy efficient building, and that cuts down your overall management cost of your home for the rest of the life of your house. 77 00:09:17,596.15646259 --> 00:09:25,741.15646259 And if you build it this way with concrete, for instance, which lasts forever, your house is gonna be that much more sustainable. 78 00:09:25,741.15646259 --> 00:09:29,811.15646259 And withstand all the disasters that the world can throw at it. 79 00:09:29,866.15646259 --> 00:09:38,86.15646259 All in all, it's a better way to go, and I emphasize the fact that plenty of other people out there have other ideas too, as to how to do things. 80 00:09:38,96.15646259 --> 00:09:39,566.15646259 But if we all get together, I. 81 00:09:39,566.15646259 --> 00:09:46,576.15646259 And we create this movement so that we bring the insurance companies back and they feel secure in giving us policies. 82 00:09:46,621.15646259 --> 00:09:47,971.15646259 It makes everybody happy. 83 00:09:47,971.15646259 --> 00:09:51,84.48979592 It's a win-win win situation for everybody. 84 00:09:51,94.48979592 --> 00:09:51,814.48979592 Yeah, definitely. 85 00:09:51,819.48979592 --> 00:10:06,274.48979592 The insurance companies, they want to have, buildings that they're insuring, but it has to make economic sense for them, right? If they're going to insure a house, they're going to make money off of that house, but it has to be economically feasible for them. 86 00:10:06,484.48979592 --> 00:10:13,399.48979592 And giving everyone an opportunity, people, an opportunity to live where they want and the insurance companies will make money. 87 00:10:13,724.48979592 --> 00:10:20,394.48979592 Having the house insured under them, everybody's wedding there, you get what the house that you want in a sustainable way. 88 00:10:20,394.48979592 --> 00:10:33,154.48979592 And, you have less of an impact on the environment as well, because especially when these houses burn down, if you're going to rebuild those houses, that takes a lot of materials to rebuild. 89 00:10:33,164.48979592 --> 00:10:45,444.48979592 All of the stuff inside of it, all of that carbon that was used to ship all those materials wherever they came from and get them to that house, to build the house and all of that kind of stuff, you have to do that all over again. 90 00:10:45,474.48979592 --> 00:10:50,94.48979592 So that's a huge, economic footprint that you're putting back onto the soil where it could eventually. 91 00:10:50,289.48979592 --> 00:10:53,379.48979592 Burn down again, and then this whole process starts over again. 92 00:10:53,379.48979592 --> 00:11:00,432.82312925 So being able to build with more sustainable materials like con really help in that whole lifecycle of. 93 00:11:00,442.82312925 --> 00:11:02,402.82312925 The home, which is great for sure. 94 00:11:02,402.82312925 --> 00:11:03,542.82312925 Yeah, you're absolutely right. 95 00:11:03,642.82312925 --> 00:11:12,702.82312925 The and this word sustainability is coming up more and more because protecting our homes and our possessions, is not really something that. 96 00:11:13,17.82312925 --> 00:11:19,327.82312925 A lot of people looked at as far as sustainability was concerned to begin with, but now it's really coming to the forefront. 97 00:11:19,337.82312925 --> 00:11:25,42.82312925 So the most important thing is to protect that house and make sure it survives and wherever we can. 98 00:11:25,42.82312925 --> 00:11:25,852.82312925 I think we should. 99 00:11:25,862.82312925 --> 00:11:26,722.82312925 Yeah, I agree. 100 00:11:26,752.82312925 --> 00:11:44,897.82312925 And can you go more into your process of creating more sustainable concrete with more sustainable materials? Is that different from how, concrete has been traditionally made, or is it just, the nature of making concrete being more sustainable than other options. 101 00:11:44,902.82312925 --> 00:11:47,212.82312925 There's two ways of looking at it really, Billy. 102 00:11:47,267.82312925 --> 00:11:53,7.82312925 First of all concrete in some ways is a very good product because it's generally made locally. 103 00:11:53,7.82312925 --> 00:11:59,157.82312925 They have to produce cement for concrete, which takes a tremendous amount of energy. 104 00:11:59,167.82312925 --> 00:12:06,962.82312925 And there's a lot of research being done right now to replace concrete or at least parts of concrete so that it does become more sustainable. 105 00:12:06,972.82312925 --> 00:12:11,657.82312925 And we will be seeing changes, in the concrete industry in the future. 106 00:12:11,667.82312925 --> 00:12:14,907.82312925 And we also have to be concerned about running out of concrete. 107 00:12:14,912.82312925 --> 00:12:24,942.82312925 When you look at what China's doing, it's been buying up all sorts of concrete companies around the world to satisfy its own needs in China. 108 00:12:25,401.15646259 --> 00:12:28,691.15646259 But depriving the rest of the world in some ways of this material. 109 00:12:28,931.15646259 --> 00:12:33,641.15646259 So we found the price of concrete going up, and that probably won't stop. 110 00:12:33,971.15646259 --> 00:12:36,671.15646259 So at some point we're gonna have to find a way to replace it. 111 00:12:36,681.15646259 --> 00:12:41,326.15646259 And that I firmly believe that will be coming to the forefront fairly soon. 112 00:12:41,336.15646259 --> 00:12:43,446.15646259 So I think we're on the right path. 113 00:12:43,456.15646259 --> 00:12:44,116.15646259 Yeah, definitely. 114 00:12:44,121.15646259 --> 00:12:59,162.82312925 I think, this is similar to the argument about EVs with using lithium batteries where, people are worried about running out of lithium and the different components and rare earth metal metals that go into creating and electric battery, they're. 115 00:12:59,467.82312925 --> 00:13:01,87.82312925 Definitely are constraints there. 116 00:13:01,137.82312925 --> 00:13:13,972.82312925 There aren't just unlimited amounts of these rare earth metals and so you do have to consider that, but, we are continually innovating upon electric vehicles and electric batteries to make them more efficient. 117 00:13:13,972.82312925 --> 00:13:23,572.82312925 Use different materials that have, larger scope and availability so that we aren't, Running out of those materials so that we can continue to have different options. 118 00:13:23,572.82312925 --> 00:13:28,542.82312925 And I think, and correct me if I'm wrong, but probably the same thing will be true for concrete. 119 00:13:28,542.82312925 --> 00:13:43,947.82312925 Being able to use other materials that are more sustainable or have different pros and cons that will come to the forefront as we, move and innovate and create more technology in the future to create and make concrete in different ways. 120 00:13:43,982.82312925 --> 00:13:45,482.82312925 Yeah, you're absolutely right. 121 00:13:45,812.82312925 --> 00:13:53,477.82312925 And I think the example of the car battery is a perfect analogy because, I don't know if you've seen on Facebook. 122 00:13:53,487.82312925 --> 00:13:59,307.82312925 We've always got people condemning electric vehicles and saying, we don't have enough electricity. 123 00:13:59,547.82312925 --> 00:14:01,467.82312925 We can't produce enough electricity. 124 00:14:01,477.82312925 --> 00:14:10,312.82312925 And one of my responses to that is, have you ever looked at the city of San Francisco at night and seeing that every office building is lit up? Like crazy. 125 00:14:10,322.82312925 --> 00:14:12,872.82312925 We don't need to be consuming all the electricity. 126 00:14:12,872.82312925 --> 00:14:15,302.82312925 We're consuming in situations like that. 127 00:14:15,302.82312925 --> 00:14:22,52.82312925 We can move things around and we've got a grid that we can supply electricity through day and night. 128 00:14:22,62.82312925 --> 00:14:26,237.82312925 We don't need to be, wasting these resources the way that we do. 129 00:14:26,597.82312925 --> 00:14:30,777.82312925 And if we make one minor shift in something like that, imagine all the cities. 130 00:14:30,787.82312925 --> 00:14:41,477.82312925 Across the the United States, if they were required to reduce their electric consumption 10% overnight, what it would do to the country and how much electricity would be available. 131 00:14:41,482.82312925 --> 00:14:46,297.82312925 My dad always used to use this expression necessity is the mother of invention. 132 00:14:46,302.82312925 --> 00:15:03,292.82312925 It's such a great expression, because he lived during the war, and if you think about what was produced during the Second World War in terms of inventions that people needed to do, hundreds and thousands of things that nobody would've even thought of if the war hadn't been going on. 133 00:15:03,302.82312925 --> 00:15:12,632.82312925 When I see people condemning electric vehicles because they say, oh, you can't recycle the batteries, or It costs too much to dig up the lithium or whatever. 134 00:15:13,22.82312925 --> 00:15:18,250.48979592 It's like the whole point is a guy like Elon Musk, whatever you might think of him, I. 135 00:15:18,250.48979592 --> 00:15:26,445.48979592 Got out there and created an industry that will go on and on, recreating itself, coming up with more and more ideas. 136 00:15:26,745.48979592 --> 00:15:30,75.48979592 And when we start running outta lithium, we'll find some other way to do it. 137 00:15:30,130.48979592 --> 00:15:33,670.48979592 We have a problem with gasoline right now where we could be using. 138 00:15:33,995.48979592 --> 00:15:38,205.48979592 Gasoline and oil for better purposes than running around the planet. 139 00:15:38,595.48979592 --> 00:15:48,590.48979592 I found out today we have over a billion cars on this planet producing, carbon, nonsense, really carbon pollution all over the world. 140 00:15:48,645.48979592 --> 00:15:57,650.48979592 And we have no control over it right now, if we can reduce that by 10%, God knows what we can do to cut down on people's asthma, on cancer. 141 00:15:57,655.48979592 --> 00:16:01,595.48979592 We come up with these ideas, and then it seems like money takes over. 142 00:16:01,595.48979592 --> 00:16:04,775.48979592 And the all important thing is profit and money. 143 00:16:04,810.48979592 --> 00:16:06,545.48979592 And I think it's time that we. 144 00:16:06,555.48979592 --> 00:16:09,105.48979592 Took a look at an alternative way of doing things. 145 00:16:09,110.48979592 --> 00:16:15,65.48979592 And that's where, necessity being, the mother of invention comes in to be really important. 146 00:16:15,70.48979592 --> 00:16:18,950.48979592 Because at some point as our resources run out, we have no choice. 147 00:16:19,527.15646259 --> 00:16:20,987.15646259 We can't rely on oil forever. 148 00:16:21,515.48979592 --> 00:16:28,430.48979592 We're ruining all the oceans on the planet with plastic particles because of that, we can't eat certain fish anymore. 149 00:16:28,670.48979592 --> 00:16:34,910.48979592 It just goes on and on, and we've done it all because it's economically feasible for human beings to do this. 150 00:16:34,920.48979592 --> 00:16:37,435.48979592 And I think we have to start looking at things a different way. 151 00:16:37,445.48979592 --> 00:16:44,485.4897959 I agree, and, what's, exciting for these types of topics the economics of this is starting to make more sense. 152 00:16:44,535.4897959 --> 00:16:51,15.4897959 Solar and wind energy have become cheaper than coal to produce energy. 153 00:16:51,15.4897959 --> 00:16:55,665.4897959 And a lot of these other solutions are becoming more and more economically feasible. 154 00:16:55,845.4897959 --> 00:16:58,845.4897959 So it's no longer a situation where it's oh, I'm doing something. 155 00:16:58,875.4897959 --> 00:17:02,685.4897959 Like we're trying to convince people to spend more money to do something good for the environment. 156 00:17:02,685.4897959 --> 00:17:18,265.4897959 no, like if you're just looking at your business statement and saying okay, how much am I spending? How can I cut costs? How can I be more efficient with my money? It makes, business sense, like I am, paying less per watt of energy produced. 157 00:17:18,265.4897959 --> 00:17:24,445.4897959 I am paying less for that, using solar and wind energy than I am for coal. 158 00:17:24,805.4897959 --> 00:17:29,615.4897959 So being just a businessman, a savvy businessman, being like, how can I save money? I. 159 00:17:29,615.4897959 --> 00:17:35,405.4897959 It makes sense, right? And more and more of those solutions are coming onto the market, which is, super exciting for this time period. 160 00:17:35,415.4897959 --> 00:17:41,385.4897959 And for our future seeing that more sustainable solutions are becoming more economically feasible. 161 00:17:41,565.4897959 --> 00:17:42,405.4897959 Which is really great. 162 00:17:42,685.4897959 --> 00:17:43,190.4897959 Absolutely. 163 00:17:43,190.4897959 --> 00:17:44,740.4897959 And we'll run out of oil. 164 00:17:44,950.4897959 --> 00:17:48,520.4897959 We'll run out of gas, but we'll never run out of sun. 165 00:17:48,535.4897959 --> 00:18:00,855.4897959 And we'll never run out of geothermal energy because the world is gonna continue for at least for a few more million years, producing energy from its inner core, and then the sun's gonna be shining forever. 166 00:18:00,915.4897959 --> 00:18:03,15.4897959 So why don't we just use it, yeah. 167 00:18:03,65.4897959 --> 00:18:25,790.4897959 It's, I think one of the things it was such a polarized society in America now, and one of the devastating parts of that polarization to me is the way in which something like, the Democrats come up with this idea of the of the new green deal, right? Immediately that's gets condemned for whatever reason, which is very irresponsible, I believe. 168 00:18:25,800.4897959 --> 00:18:33,165.4897959 But the reason I use polarization in that situation some people look at it's either a hundred percent the green deal or it's nothing. 169 00:18:33,495.4897959 --> 00:18:35,235.4897959 And we want it to be nothing. 170 00:18:35,240.4897959 --> 00:18:48,10.4897959 At least I'm, I'm quoting some politicians here and so what is wrong with taking the new green deal and working out what might work for everybody within that new Green Deal? And do things like promote wind energy. 171 00:18:48,220.4897959 --> 00:18:50,215.4897959 We're never gonna run out of wind energy. 172 00:18:50,455.4897959 --> 00:18:51,955.4897959 We're never gonna run out of sun. 173 00:18:52,225.4897959 --> 00:18:53,605.4897959 We're never gonna run out of tides. 174 00:18:54,198.8231293 --> 00:18:58,63.8231293 So let's use it all to our advantage to make some sense. 175 00:18:58,78.8231293 --> 00:19:06,928.8231293 And economically it works because there are millions and millions of jobs to be had by people who are willing to work in those industries. 176 00:19:06,938.8231293 --> 00:19:11,948.8231293 So people and governments create those industries and then the people will come to support them. 177 00:19:11,958.8231293 --> 00:19:13,798.8231293 And then again, everybody wins. 178 00:19:13,808.8231293 --> 00:19:23,958.8231293 But to dismiss the idea of a new green deal because it's got the word green in it and people are paranoid about the word green and they think it's, some liberal joke. 179 00:19:24,228.8231293 --> 00:19:31,728.8231293 To think in a green and sustainable way is just highly irresponsible in terms of the use of our natural resources. 180 00:19:31,773.8231293 --> 00:19:40,653.8231293 I once made a statement in the Napa Valley Register that we have all the energy in the sun and in the earth that we need to heat and cool our houses. 181 00:19:40,953.8231293 --> 00:19:42,153.8231293 And I stick by that. 182 00:19:42,153.8231293 --> 00:19:43,233.8231293 It's absolutely true. 183 00:19:43,243.8231293 --> 00:19:45,313.8231293 People get all messing around with politics. 184 00:19:45,313.8231293 --> 00:19:58,441.4897959 But I would really love to come back to your summit here and circle back to what we started at the beginning and really talk, I know we were mentioning, the summit's really to, bring this awareness to alternative materials and. 185 00:19:58,686.4897959 --> 00:20:03,511.4897959 Building homes that are more sustainable and out that are fire resistant as well. 186 00:20:03,901.4897959 --> 00:20:12,806.4897959 Would you like to talk about, the speakers you have coming to the summit and what maybe a high level overview of what they're talking about and things like that? Yes, absolutely. 187 00:20:12,996.4897959 --> 00:20:15,806.4897959 Because we use a lot of concrete in what we do. 188 00:20:15,816.4897959 --> 00:20:19,776.4897959 And we own certain building materials that use concrete. 189 00:20:19,831.4897959 --> 00:20:25,61.4897959 We have the NRMCA the National ReadyMix Concrete Association involved with our seminar. 190 00:20:25,76.4897959 --> 00:20:29,996.4897959 And obviously they're promoting the use of concrete throughout California and the country. 191 00:20:30,1.4897959 --> 00:20:32,101.4897959 And they're coming in to support us. 192 00:20:32,461.4897959 --> 00:20:42,51.4897959 And then also we've got members of the insurance industry coming in to talk about the issues that we have today and how we might be able to overcome them. 193 00:20:42,351.4897959 --> 00:20:52,401.4897959 And obviously they're coming in to support our program because they believe that we have some of the answers in terms of how their industry can survive in California. 194 00:20:52,411.4897959 --> 00:20:58,656.4897959 By having houses that are sustainable so that they're less risk for the insurance companies to take on. 195 00:20:58,666.4897959 --> 00:21:12,406.4897959 Because we look at the design of a house from the point of view of what materials we use and how do we combine those materials to make that building envelope as about as fire resistant as possible. 196 00:21:12,411.4897959 --> 00:21:15,791.4897959 We have a tendency to preselect Materials. 197 00:21:15,791.4897959 --> 00:21:21,111.4897959 When we look at the design of a house and go out to those people, there are alternatives to some of them. 198 00:21:21,166.4897959 --> 00:21:34,971.4897959 And so we go out to those people who are big wigs in their companies, and work with them as not only as building materials suppliers, but also consultants to us in terms of how we make all this work and what I. 199 00:21:35,196.4897959 --> 00:21:41,406.4897959 I love about these people that we put together as a team is that they consider themselves to be part of a team. 200 00:21:41,416.4897959 --> 00:21:42,221.4897959 Now you can take. 201 00:21:42,226.4897959 --> 00:21:49,661.4897959 i c f products, insulated concrete forms, which are the foam blocks that you stack up, like a big Lego set and fill full of concrete. 202 00:21:49,671.4897959 --> 00:21:54,481.4897959 And we represent a large company in our ventures in this whole process here. 203 00:21:54,526.4897959 --> 00:22:04,31.4897959 And I've seen houses that burnt down in Northern California, where the foam block or the I c F has been condemned because it didn't save the house. 204 00:22:04,36.4897959 --> 00:22:21,321.4897959 And they're saying what's the point in using them? The whole point is that you use them as part of the building envelope and that everything else that you do the walls, the doors, the windows, the overhangs, the roof, the decks, everything that we do needs to have a certain level of fire resistance to it. 205 00:22:21,331.4897959 --> 00:22:25,966.4897959 So that we use the expression, the chain is as strong as its weakest link. 206 00:22:26,236.4897959 --> 00:22:31,586.4897959 So we take out the weakest link and say, we're gonna make that as fire resistant as possible. 207 00:22:31,856.4897959 --> 00:22:33,626.4897959 And that's what helps protect the house. 208 00:22:33,631.4897959 --> 00:22:43,431.4897959 It's almost like water and rain, during a rainstorm rain will find its way into the weakest point of a building and can destroy the building in the long run. 209 00:22:43,731.4897959 --> 00:22:44,871.4897959 Same thing with fire. 210 00:22:44,876.4897959 --> 00:22:54,686.4897959 So we go about using the right materials and the way we combine them in order to be able to make that building envelope as fire resistance as possible. 211 00:22:54,696.4897959 --> 00:22:55,266.4897959 Yeah, definitely. 212 00:22:55,266.4897959 --> 00:22:55,656.4897959 That's great. 213 00:22:55,776.4897959 --> 00:22:57,316.4897959 'cause you really have to consider the whole system. 214 00:22:57,416.4897959 --> 00:22:59,726.4897959 You can't just look at one single part. 215 00:22:59,726.4897959 --> 00:23:01,826.4897959 So that the whole system is really important. 216 00:23:01,831.4897959 --> 00:23:12,36.4897959 And where is the summit and how can somebody register if they're interested? The first summit is on August the 24th, just over three weeks in San Jose. 217 00:23:12,46.4897959 --> 00:23:13,546.4897959 It's at the Masonic Center. 218 00:23:13,556.4897959 --> 00:23:17,216.4897959 And it starts at eight 30 in the morning. 219 00:23:17,216.4897959 --> 00:23:18,506.4897959 You'll pre-registered. 220 00:23:18,516.4897959 --> 00:23:20,726.4897959 You check in between eight and eight 30. 221 00:23:21,116.4897959 --> 00:23:27,216.4897959 And then the seminar starts at eight 30 and goes on to four 30, after which we will have an open house. 222 00:23:27,533.1564626 --> 00:23:29,463.1564626 For everybody to get to know everybody else. 223 00:23:29,853.1564626 --> 00:23:39,333.1564626 And one of the things that I'm really promoting in this is we don't have all the answers, but collectively we can find a lot more of them than we have. 224 00:23:39,343.1564626 --> 00:23:46,853.1564626 So let's get those minds together, those people who are interested in learning, because not only will people learn, but everybody can give. 225 00:23:46,863.1564626 --> 00:23:49,113.1564626 We've got a bunch of experts there that can help. 226 00:23:49,323.1564626 --> 00:23:50,613.1564626 They will learn too. 227 00:23:50,623.1564626 --> 00:23:55,418.1564626 And the cross pollination at that event, at the end is gonna be a great thing. 228 00:23:55,423.1564626 --> 00:24:05,873.1564626 So in order to register people need to get onto www.goldenstateicf.com 229 00:24:06,233.1564626 --> 00:24:09,953.1564626 and that I c F stands for insulated concrete Forms. 230 00:24:09,963.1564626 --> 00:24:20,58.1564626 So that's the name of our company, our building materials company because the I c F is probably the most prolific material that we have of all the ones that we use. 231 00:24:20,68.1564626 --> 00:24:20,488.1564626 Nice. 232 00:24:20,578.1564626 --> 00:24:20,968.1564626 Awesome. 233 00:24:21,68.1564626 --> 00:24:21,758.1564626 That's exciting. 234 00:24:21,758.1564626 --> 00:24:27,523.1564626 And it's coming up soon, so you, everybody makes sure they go on there and register as quickly as you can. 235 00:24:27,803.1564626 --> 00:24:36,933.1564626 Because it some, it's definitely gonna be transformative, especially being able to meet other people in this industry who are also thinking just like you about how can we create, just to. 236 00:24:36,943.1564626 --> 00:24:43,693.1564626 More fire resistant and more sustainable society where we're not burning down our houses all the time, which is really great. 237 00:24:44,43.1564626 --> 00:24:51,528.1564626 And where do you hope this summit will go in future years? What we anticipate happening is conversion to webinars. 238 00:24:51,543.1564626 --> 00:24:57,548.1564626 Because we can reach so many more people with a lot less effort so our resources can go into other things. 239 00:24:57,563.1564626 --> 00:25:06,793.1564626 So once we get this rolling we will be videotaping every speaker and we'll be able to use those tapes in webinars in the future. 240 00:25:07,129.8231293 --> 00:25:21,99.8231293 it also allows us to be a lot more flexible, so we can introduce new ideas, we can bring in new experts, and we hopefully create a following, through these webinars, and probably do them to begin with every month and then later on every two weeks. 241 00:25:21,104.8231293 --> 00:25:36,849.8231293 And there'll be plenty and plenty of topics and materials that come out that we can show off on these webinars and get the word out, in a sort of centralized forum, that people come to understand, will provide them with, credibility in the design and construction world. 242 00:25:36,854.8231293 --> 00:25:37,209.8231293 That's great. 243 00:25:37,209.8231293 --> 00:25:42,439.8231293 But this first one is just in person in San Jose, correct? Yes that's right. 244 00:25:42,649.8231293 --> 00:25:47,239.8231293 So we had originally thought of doing six seminars around California. 245 00:25:47,284.8231293 --> 00:25:57,834.8231293 And with the time and effort that it takes to put on this one seminar to begin with, we just realized okay, doing it in other parts of the state, is probably not going to be very easy. 246 00:25:58,84.8231293 --> 00:26:00,184.8231293 We're learning by our mistakes in a way. 247 00:26:00,514.8231293 --> 00:26:02,559.8231293 And joined the 21st century. 248 00:26:02,824.8231293 --> 00:26:08,794.8231293 In terms of the way that we use social media and the electronic world that we have at our disposal. 249 00:26:08,799.8231293 --> 00:26:09,879.8231293 People like you, Billy. 250 00:26:10,209.8231293 --> 00:26:12,849.8231293 If it weren't for people like you, we wouldn't be able to do this. 251 00:26:12,859.8231293 --> 00:26:13,339.8231293 Yeah. 252 00:26:13,339.8231293 --> 00:26:14,89.8231293 That's why I'm here. 253 00:26:14,189.8231293 --> 00:26:16,229.8231293 Tell your guys' story about what you guys are doing. 254 00:26:16,509.8231293 --> 00:26:19,669.8231293 I think it is, it's fantastic what you are doing, and thank you. 255 00:26:19,694.8231293 --> 00:26:28,9.8231293 Again, if it weren't for people like you stepping up to do this kind of work, then these kind of words wouldn't get around, as well and as quickly as they do. 256 00:26:28,399.8231293 --> 00:26:29,149.8231293 So thank you. 257 00:26:29,159.8231293 --> 00:26:29,459.8231293 Yeah. 258 00:26:29,464.8231293 --> 00:26:29,789.8231293 Thank you. 259 00:26:29,794.8231293 --> 00:26:30,844.8231293 Thank you for all the work you're doing. 260 00:26:30,844.8231293 --> 00:26:37,524.8231293 Being able to put together sustainable materials for people to have more sustainable homes is super important. 261 00:26:37,574.8231293 --> 00:26:46,14.8231293 I've had a number of other People on the podcast who have come on talking about how to make homes more efficient and how to make them more energy efficient, things like that. 262 00:26:46,14.8231293 --> 00:26:48,204.8231293 Using Concrete Has is a new one. 263 00:26:48,204.8231293 --> 00:26:49,614.8231293 I haven't had that one before. 264 00:26:49,614.8231293 --> 00:26:53,814.8231293 So I'm super excited that you're on here and we've been able to talk more about that here today. 265 00:26:53,819.8231293 --> 00:26:54,569.8231293 And. 266 00:26:54,624.8231293 --> 00:27:09,410.8231293 The last question here that I just like to ask is, if anybody wants to reach out to you personally or learn more about your company outside of the summit, how can they best, get in touch with you guys? First of all, it'd be great to have people interested in the summit. 267 00:27:09,465.8231293 --> 00:27:12,645.8231293 Those people who need to get ahold of me directly. 268 00:27:12,955.8231293 --> 00:27:18,895.8231293 My telephone number is (707) 337-4144. 269 00:27:18,900.8231293 --> 00:27:27,340.8231293 My email is my name, D Horobin, so d h o r o b i n at EarthLink net. 270 00:27:27,345.8231293 --> 00:27:30,405.8231293 So those are the best ways to get hold of me at this point. 271 00:27:30,495.8231293 --> 00:27:30,675.8231293 Perfect. 272 00:27:30,685.8231293 --> 00:27:31,135.8231293 Awesome.
.000000001We have a tendency to preselect materials. 5 00:00:26,240.000000001 --> 00:00:38,945.000000001 When we look at the design of a house and work with them not only as building materials suppliers, but also consultants to us in terms of how we make all this work and the chain is as strong as its weakest link. 6 00:00:39,215.000000001 --> 00:00:44,565.000000001 So we take out the weakest link and say, we're gonna make that as fire resistant as possible. 7 00:00:44,835.000000001 --> 00:00:46,605.000000001 And that's what helps protect the house. 8 00:00:46,610.000000001 --> 00:00:55,80.000000001 we go about using the right materials and the way we combine them to make that building envelope as fire resistance as possible. 9 00:01:31,34.48979592 --> 00:01:46,984.48979592 David, I would love to just be able to start off, I know you have a summit coming up on August 24th, I would love for you just give us an overall summary of what you guys are trying to accomplish with the summer and just what the summit will be about. 10 00:01:47,349.48979592 --> 00:01:48,369.48979592 Well, Thanks Billy. 11 00:01:48,379.48979592 --> 00:01:55,699.48979592 So the summit's really about how to design and build homes and buildings that are resistant to fires and other natural disasters. 12 00:01:55,704.48979592 --> 00:02:01,554.48979592 Certainly in California, we're beginning to get used to the ravages of fires in the all over the west. 13 00:02:01,564.48979592 --> 00:02:08,519.48979592 But these new ways of building can have a serious impact, on our most disaster prone areas, including hurricanes as well. 14 00:02:08,574.48979592 --> 00:02:21,754.48979592 The overall context of this is how do we build buildings to survive the ravages of these awful natural disasters that are becoming more and more prevalent in our world? Yeah, definitely. 15 00:02:21,814.48979592 --> 00:02:37,376.15646259 And so you're really hoping through this summit and through a lot of the work that you do to really be able to, let people know how they can create more sustainable homes that aren't getting AVD by these fires and everything like that, right? Absolutely. 16 00:02:37,381.15646259 --> 00:02:47,831.15646259 And what has been the real problem that you see with what's being constructed today and why they're, being just ravaged by fires? Most of our buildings are built outta wood. 17 00:02:47,841.15646259 --> 00:02:59,541.15646259 When I came here from the UK in the late seventies, I was actually kinda horrified to see that everybody in America builds buildings out of wood sticks and we don't do that in Europe. 18 00:02:59,581.15646259 --> 00:03:08,301.15646259 I was brought up in a house that was built out of stone and brick in the 17th century And it was still standing when I left, still standing today. 19 00:03:08,311.15646259 --> 00:03:20,851.15646259 And so when I came here, my buddy from university that I came here with to begin with, Just warned me, he said, you better not over express your opinion here, Dave, because everybody builds buildings outta sticks. 20 00:03:20,861.15646259 --> 00:03:27,401.15646259 And there are a lot of advantages to building buildings outta wood, which I found out, wood is a beautiful material to design with. 21 00:03:27,406.15646259 --> 00:03:31,666.15646259 Very flexible and has been in the past, somewhat inexpensive. 22 00:03:31,676.15646259 --> 00:03:32,996.15646259 But that world is changing. 23 00:03:33,6.15646259 --> 00:03:44,706.15646259 And not only have the prices of these materials gone up incredibly and started to make alternative means of constructions, such as with concrete, a lot more cost effective and competitive. 24 00:03:44,711.15646259 --> 00:03:47,736.15646259 But also, the ravages of these supposedly increasing. 25 00:03:48,147.82312925 --> 00:03:54,997.82312925 Natural disasters such as fire and hurricane, make those buildings very susceptible, to these natural disasters. 26 00:03:55,7.82312925 --> 00:03:56,657.82312925 And we're seeing it all over. 27 00:03:56,907.82312925 --> 00:03:58,527.82312925 Allstate just backed out of. 28 00:03:58,537.82312925 --> 00:04:14,137.82312925 Florida, with hurricanes and we've got Allstate and State Farm just backed out of California in terms of new, insurance policies and, I know you've got some questions about that a little bit later on in the interview, but, this is having a major influence on our industry and it's only gonna get worse. 29 00:04:14,491.15646259 --> 00:04:16,561.15646259 So we do have the alternatives. 30 00:04:16,611.15646259 --> 00:04:19,101.15646259 We've got some alternatives as to how to do this. 31 00:04:19,401.15646259 --> 00:04:35,86.15646259 And it's not all, we don't have all the answers, but we have some of the answers to be able to make these houses safer, and have people protect not only the biggest investment of their lives, which is the way it is for most people, but also all the interior belongings and everything. 32 00:04:35,91.15646259 --> 00:04:36,781.15646259 So we're on the way here. 33 00:04:36,791.15646259 --> 00:04:43,251.15646259 To kinda start a movement to get this rolling and save natural resources, save people's lives. 34 00:04:43,256.15646259 --> 00:04:48,901.15646259 In particular, we, contributing to the safety of a lot of the firefighters that we have over here. 35 00:04:48,901.15646259 --> 00:04:53,391.15646259 People have lost their lives fighting fires to rescue people's houses. 36 00:04:53,401.15646259 --> 00:04:56,271.15646259 And if we all built this way, we wouldn't have to do that. 37 00:04:56,276.15646259 --> 00:04:56,726.15646259 Definitely. 38 00:04:56,731.15646259 --> 00:05:02,731.15646259 And if you built in a different way your home could almost be a refuge, wouldn't you say? Yes, absolutely. 39 00:05:02,746.15646259 --> 00:05:11,721.15646259 When I moved to the town of Napa in California I had lost a house to a fire up in the Santa Cruz mountains and devastating experience. 40 00:05:11,731.15646259 --> 00:05:19,121.15646259 And so when we moved to Napa we bought a piece of property and built a house that was about as fire resistant as you could get. 41 00:05:19,131.15646259 --> 00:05:26,336.15646259 I did it all deliberately, to make a point that you can do it cost effectively, you can design it to do the right things. 42 00:05:26,341.15646259 --> 00:05:31,601.15646259 You can put in the right materials to make it all as fire resistant as possible and protect your family. 43 00:05:31,751.15646259 --> 00:05:35,871.15646259 And there is nothing more important to me than my family. 44 00:05:35,961.15646259 --> 00:05:40,271.15646259 And if I can build a castle to protect them, that's what I'm gonna do. 45 00:05:40,281.15646259 --> 00:05:44,121.15646259 And I don't mind if I have to spend a little bit more money in order to be able to get there. 46 00:05:44,126.15646259 --> 00:05:54,96.15646259 And when I picked up my permit, the fire marshal said to me, Dave I don't know why you're doing this, but he said, I'm coming to your house when there's a catastrophic fire in Napa. 47 00:05:54,106.15646259 --> 00:05:58,731.15646259 So I couldn't have felt like I got a better endorsement than that at the time yeah, definitely. 48 00:05:58,731.15646259 --> 00:06:02,681.15646259 The fire marshal is saying that he's been around the block a few times. 49 00:06:02,681.15646259 --> 00:06:10,491.15646259 He knows what's been happening, and you're talking about spending a little extra to fortify your home to make it, be able to be more fire resistant. 50 00:06:10,491.15646259 --> 00:06:20,361.15646259 But in the long term, especially, given the increase in the number of fires that are happening, you're really, going to be saving a lot in the future because you're not going to have to rebuild constantly. 51 00:06:20,361.15646259 --> 00:06:24,321.15646259 And it's not only just, the money aspect, but it's also, your personal belongings. 52 00:06:24,321.15646259 --> 00:06:28,11.15646259 There are things you know, that you keep in your home that you can't. 53 00:06:28,21.15646259 --> 00:06:41,331.15646259 Replace, especially your family members, if they get stuck in the fire or you have, photographs or things that are just, sentimental value that you can't just go out and replace it, right? They're right things that, you don't want to just lose in a fire. 54 00:06:41,336.15646259 --> 00:06:51,916.15646259 So if you can, spend a little bit more now and not have to deal with the whole, after effects of having to replace everything later, that, that can, greatly offset the additional cost. 55 00:06:51,926.15646259 --> 00:06:53,216.15646259 Yeah, you're absolutely right. 56 00:06:53,216.15646259 --> 00:07:01,216.15646259 It's we've been building very cheaply with wood for a long time and particularly in California, a lot of people building these McMansions. 57 00:07:01,226.15646259 --> 00:07:13,556.15646259 And when you see, one married couple living in a 10,000 square foot house, maybe they could cut that down to 9,000 square feet and build it exceptionally so that it won't be susceptible to fires. 58 00:07:13,561.15646259 --> 00:07:17,641.15646259 That to me is a sound insurance policy in a way. 59 00:07:17,651.15646259 --> 00:07:20,351.15646259 And it's really the economics that drives all this. 60 00:07:20,366.15646259 --> 00:07:29,736.15646259 Because of the fact that insurance companies are leaving and, when they go, when they're gone, what's gonna happen to the industry, what's gonna happen to the building industry. 61 00:07:29,741.15646259 --> 00:07:33,281.15646259 Developers are gonna have to take a look at doing something different. 62 00:07:33,291.15646259 --> 00:07:37,131.15646259 And we're starting to point the way in how we do this. 63 00:07:37,141.15646259 --> 00:07:57,801.15646259 So here in Pebble Beach where I have the good fortune to live, I have a real estate friend of mine who has lost a couple of $5 million sales recently because her potential buyers could not get a insurance policy, and one of the ones that she did sell that could get a policy, the policy cost $96,000 a year. 64 00:07:57,811.15646259 --> 00:07:58,101.15646259 Whoa. 65 00:07:58,111.15646259 --> 00:07:58,731.15646259 Oh God. 66 00:07:58,741.15646259 --> 00:07:59,131.15646259 Luck. 67 00:07:59,131.15646259 --> 00:08:04,911.15646259 Lucky that those people could afford, $10,000 a month or whatever to pay for that policy. 68 00:08:04,911.15646259 --> 00:08:06,261.15646259 But we don't have to do that. 69 00:08:06,621.15646259 --> 00:08:16,871.15646259 In fact, some of the work that we've done, people have been able to pay less for their insurance policy now than they did before, simply because they've gone to the trouble of. 70 00:08:16,876.15646259 --> 00:08:22,566.15646259 Having a house designed and built that cuts the risk for the insurance company in the first place. 71 00:08:22,576.15646259 --> 00:08:26,596.15646259 And everything to do with insurance is the dollar versus the risk. 72 00:08:26,606.15646259 --> 00:08:40,211.15646259 So we're working with an insurance company here in California right now to do this very thing so that they will pre-approve the work that we do and the materials that we have, and they will say, okay, you build this house. 73 00:08:40,216.15646259 --> 00:08:44,931.15646259 And we'll give you a policy, and it will cost, maybe cost you less than you had before. 74 00:08:44,941.15646259 --> 00:08:56,366.15646259 Whereas the people who have rebuilt, sometimes rebuilt the same house they had before have found their policies, quadruple Which really isn't a cost effective way to go about it. 75 00:08:56,376.15646259 --> 00:09:06,51.15646259 So when you think of the money that gets spent over the life of that house for insurance, and then the other part of it is the beautiful thing about building this way is that. 76 00:09:06,411.15646259 --> 00:09:16,981.15646259 You build a much more sustainable and energy efficient building, and that cuts down your overall management cost of your home for the rest of the life of your house. 77 00:09:17,596.15646259 --> 00:09:25,741.15646259 And if you build it this way with concrete, for instance, which lasts forever, your house is gonna be that much more sustainable. 78 00:09:25,741.15646259 --> 00:09:29,811.15646259 And withstand all the disasters that the world can throw at it. 79 00:09:29,866.15646259 --> 00:09:38,86.15646259 All in all, it's a better way to go, and I emphasize the fact that plenty of other people out there have other ideas too, as to how to do things. 80 00:09:38,96.15646259 --> 00:09:39,566.15646259 But if we all get together, I. 81 00:09:39,566.15646259 --> 00:09:46,576.15646259 And we create this movement so that we bring the insurance companies back and they feel secure in giving us policies. 82 00:09:46,621.15646259 --> 00:09:47,971.15646259 It makes everybody happy. 83 00:09:47,971.15646259 --> 00:09:51,84.48979592 It's a win-win win situation for everybody. 84 00:09:51,94.48979592 --> 00:09:51,814.48979592 Yeah, definitely. 85 00:09:51,819.48979592 --> 00:10:06,274.48979592 The insurance companies, they want to have, buildings that they're insuring, but it has to make economic sense for them, right? If they're going to insure a house, they're going to make money off of that house, but it has to be economically feasible for them. 86 00:10:06,484.48979592 --> 00:10:13,399.48979592 And giving everyone an opportunity, people, an opportunity to live where they want and the insurance companies will make money. 87 00:10:13,724.48979592 --> 00:10:20,394.48979592 Having the house insured under them, everybody's wedding there, you get what the house that you want in a sustainable way. 88 00:10:20,394.48979592 --> 00:10:33,154.48979592 And, you have less of an impact on the environment as well, because especially when these houses burn down, if you're going to rebuild those houses, that takes a lot of materials to rebuild. 89 00:10:33,164.48979592 --> 00:10:45,444.48979592 All of the stuff inside of it, all of that carbon that was used to ship all those materials wherever they came from and get them to that house, to build the house and all of that kind of stuff, you have to do that all over again. 90 00:10:45,474.48979592 --> 00:10:50,94.48979592 So that's a huge, economic footprint that you're putting back onto the soil where it could eventually. 91 00:10:50,289.48979592 --> 00:10:53,379.48979592 Burn down again, and then this whole process starts over again. 92 00:10:53,379.48979592 --> 00:11:00,432.82312925 So being able to build with more sustainable materials like con really help in that whole lifecycle of. 93 00:11:00,442.82312925 --> 00:11:02,402.82312925 The home, which is great for sure. 94 00:11:02,402.82312925 --> 00:11:03,542.82312925 Yeah, you're absolutely right. 95 00:11:03,642.82312925 --> 00:11:12,702.82312925 The and this word sustainability is coming up more and more because protecting our homes and our possessions, is not really something that. 96 00:11:13,17.82312925 --> 00:11:19,327.82312925 A lot of people looked at as far as sustainability was concerned to begin with, but now it's really coming to the forefront. 97 00:11:19,337.82312925 --> 00:11:25,42.82312925 So the most important thing is to protect that house and make sure it survives and wherever we can. 98 00:11:25,42.82312925 --> 00:11:25,852.82312925 I think we should. 99 00:11:25,862.82312925 --> 00:11:26,722.82312925 Yeah, I agree. 100 00:11:26,752.82312925 --> 00:11:44,897.82312925 And can you go more into your process of creating more sustainable concrete with more sustainable materials? Is that different from how, concrete has been traditionally made, or is it just, the nature of making concrete being more sustainable than other options. 101 00:11:44,902.82312925 --> 00:11:47,212.82312925 There's two ways of looking at it really, Billy. 102 00:11:47,267.82312925 --> 00:11:53,7.82312925 First of all concrete in some ways is a very good product because it's generally made locally. 103 00:11:53,7.82312925 --> 00:11:59,157.82312925 They have to produce cement for concrete, which takes a tremendous amount of energy. 104 00:11:59,167.82312925 --> 00:12:06,962.82312925 And there's a lot of research being done right now to replace concrete or at least parts of concrete so that it does become more sustainable. 105 00:12:06,972.82312925 --> 00:12:11,657.82312925 And we will be seeing changes, in the concrete industry in the future. 106 00:12:11,667.82312925 --> 00:12:14,907.82312925 And we also have to be concerned about running out of concrete. 107 00:12:14,912.82312925 --> 00:12:24,942.82312925 When you look at what China's doing, it's been buying up all sorts of concrete companies around the world to satisfy its own needs in China. 108 00:12:25,401.15646259 --> 00:12:28,691.15646259 But depriving the rest of the world in some ways of this material. 109 00:12:28,931.15646259 --> 00:12:33,641.15646259 So we found the price of concrete going up, and that probably won't stop. 110 00:12:33,971.15646259 --> 00:12:36,671.15646259 So at some point we're gonna have to find a way to replace it. 111 00:12:36,681.15646259 --> 00:12:41,326.15646259 And that I firmly believe that will be coming to the forefront fairly soon. 112 00:12:41,336.15646259 --> 00:12:43,446.15646259 So I think we're on the right path. 113 00:12:43,456.15646259 --> 00:12:44,116.15646259 Yeah, definitely. 114 00:12:44,121.15646259 --> 00:12:59,162.82312925 I think, this is similar to the argument about EVs with using lithium batteries where, people are worried about running out of lithium and the different components and rare earth metal metals that go into creating and electric battery, they're. 115 00:12:59,467.82312925 --> 00:13:01,87.82312925 Definitely are constraints there. 116 00:13:01,137.82312925 --> 00:13:13,972.82312925 There aren't just unlimited amounts of these rare earth metals and so you do have to consider that, but, we are continually innovating upon electric vehicles and electric batteries to make them more efficient. 117 00:13:13,972.82312925 --> 00:13:23,572.82312925 Use different materials that have, larger scope and availability so that we aren't, Running out of those materials so that we can continue to have different options. 118 00:13:23,572.82312925 --> 00:13:28,542.82312925 And I think, and correct me if I'm wrong, but probably the same thing will be true for concrete. 119 00:13:28,542.82312925 --> 00:13:43,947.82312925 Being able to use other materials that are more sustainable or have different pros and cons that will come to the forefront as we, move and innovate and create more technology in the future to create and make concrete in different ways. 120 00:13:43,982.82312925 --> 00:13:45,482.82312925 Yeah, you're absolutely right. 121 00:13:45,812.82312925 --> 00:13:53,477.82312925 And I think the example of the car battery is a perfect analogy because, I don't know if you've seen on Facebook. 122 00:13:53,487.82312925 --> 00:13:59,307.82312925 We've always got people condemning electric vehicles and saying, we don't have enough electricity. 123 00:13:59,547.82312925 --> 00:14:01,467.82312925 We can't produce enough electricity. 124 00:14:01,477.82312925 --> 00:14:10,312.82312925 And one of my responses to that is, have you ever looked at the city of San Francisco at night and seeing that every office building is lit up? Like crazy. 125 00:14:10,322.82312925 --> 00:14:12,872.82312925 We don't need to be consuming all the electricity. 126 00:14:12,872.82312925 --> 00:14:15,302.82312925 We're consuming in situations like that. 127 00:14:15,302.82312925 --> 00:14:22,52.82312925 We can move things around and we've got a grid that we can supply electricity through day and night. 128 00:14:22,62.82312925 --> 00:14:26,237.82312925 We don't need to be, wasting these resources the way that we do. 129 00:14:26,597.82312925 --> 00:14:30,777.82312925 And if we make one minor shift in something like that, imagine all the cities. 130 00:14:30,787.82312925 --> 00:14:41,477.82312925 Across the the United States, if they were required to reduce their electric consumption 10% overnight, what it would do to the country and how much electricity would be available. 131 00:14:41,482.82312925 --> 00:14:46,297.82312925 My dad always used to use this expression necessity is the mother of invention. 132 00:14:46,302.82312925 --> 00:15:03,292.82312925 It's such a great expression, because he lived during the war, and if you think about what was produced during the Second World War in terms of inventions that people needed to do, hundreds and thousands of things that nobody would've even thought of if the war hadn't been going on. 133 00:15:03,302.82312925 --> 00:15:12,632.82312925 When I see people condemning electric vehicles because they say, oh, you can't recycle the batteries, or It costs too much to dig up the lithium or whatever. 134 00:15:13,22.82312925 --> 00:15:18,250.48979592 It's like the whole point is a guy like Elon Musk, whatever you might think of him, I. 135 00:15:18,250.48979592 --> 00:15:26,445.48979592 Got out there and created an industry that will go on and on, recreating itself, coming up with more and more ideas. 136 00:15:26,745.48979592 --> 00:15:30,75.48979592 And when we start running outta lithium, we'll find some other way to do it. 137 00:15:30,130.48979592 --> 00:15:33,670.48979592 We have a problem with gasoline right now where we could be using. 138 00:15:33,995.48979592 --> 00:15:38,205.48979592 Gasoline and oil for better purposes than running around the planet. 139 00:15:38,595.48979592 --> 00:15:48,590.48979592 I found out today we have over a billion cars on this planet producing, carbon, nonsense, really carbon pollution all over the world. 140 00:15:48,645.48979592 --> 00:15:57,650.48979592 And we have no control over it right now, if we can reduce that by 10%, God knows what we can do to cut down on people's asthma, on cancer. 141 00:15:57,655.48979592 --> 00:16:01,595.48979592 We come up with these ideas, and then it seems like money takes over. 142 00:16:01,595.48979592 --> 00:16:04,775.48979592 And the all important thing is profit and money. 143 00:16:04,810.48979592 --> 00:16:06,545.48979592 And I think it's time that we. 144 00:16:06,555.48979592 --> 00:16:09,105.48979592 Took a look at an alternative way of doing things. 145 00:16:09,110.48979592 --> 00:16:15,65.48979592 And that's where, necessity being, the mother of invention comes in to be really important. 146 00:16:15,70.48979592 --> 00:16:18,950.48979592 Because at some point as our resources run out, we have no choice. 147 00:16:19,527.15646259 --> 00:16:20,987.15646259 We can't rely on oil forever. 148 00:16:21,515.48979592 --> 00:16:28,430.48979592 We're ruining all the oceans on the planet with plastic particles because of that, we can't eat certain fish anymore. 149 00:16:28,670.48979592 --> 00:16:34,910.48979592 It just goes on and on, and we've done it all because it's economically feasible for human beings to do this. 150 00:16:34,920.48979592 --> 00:16:37,435.48979592 And I think we have to start looking at things a different way. 151 00:16:37,445.48979592 --> 00:16:44,485.4897959 I agree, and, what's, exciting for these types of topics the economics of this is starting to make more sense. 152 00:16:44,535.4897959 --> 00:16:51,15.4897959 Solar and wind energy have become cheaper than coal to produce energy. 153 00:16:51,15.4897959 --> 00:16:55,665.4897959 And a lot of these other solutions are becoming more and more economically feasible. 154 00:16:55,845.4897959 --> 00:16:58,845.4897959 So it's no longer a situation where it's oh, I'm doing something. 155 00:16:58,875.4897959 --> 00:17:02,685.4897959 Like we're trying to convince people to spend more money to do something good for the environment. 156 00:17:02,685.4897959 --> 00:17:18,265.4897959 no, like if you're just looking at your business statement and saying okay, how much am I spending? How can I cut costs? How can I be more efficient with my money? It makes, business sense, like I am, paying less per watt of energy produced. 157 00:17:18,265.4897959 --> 00:17:24,445.4897959 I am paying less for that, using solar and wind energy than I am for coal. 158 00:17:24,805.4897959 --> 00:17:29,615.4897959 So being just a businessman, a savvy businessman, being like, how can I save money? I. 159 00:17:29,615.4897959 --> 00:17:35,405.4897959 It makes sense, right? And more and more of those solutions are coming onto the market, which is, super exciting for this time period. 160 00:17:35,415.4897959 --> 00:17:41,385.4897959 And for our future seeing that more sustainable solutions are becoming more economically feasible. 161 00:17:41,565.4897959 --> 00:17:42,405.4897959 Which is really great. 162 00:17:42,685.4897959 --> 00:17:43,190.4897959 Absolutely. 163 00:17:43,190.4897959 --> 00:17:44,740.4897959 And we'll run out of oil. 164 00:17:44,950.4897959 --> 00:17:48,520.4897959 We'll run out of gas, but we'll never run out of sun. 165 00:17:48,535.4897959 --> 00:18:00,855.4897959 And we'll never run out of geothermal energy because the world is gonna continue for at least for a few more million years, producing energy from its inner core, and then the sun's gonna be shining forever. 166 00:18:00,915.4897959 --> 00:18:03,15.4897959 So why don't we just use it, yeah. 167 00:18:03,65.4897959 --> 00:18:25,790.4897959 It's, I think one of the things it was such a polarized society in America now, and one of the devastating parts of that polarization to me is the way in which something like, the Democrats come up with this idea of the of the new green deal, right? Immediately that's gets condemned for whatever reason, which is very irresponsible, I believe. 168 00:18:25,800.4897959 --> 00:18:33,165.4897959 But the reason I use polarization in that situation some people look at it's either a hundred percent the green deal or it's nothing. 169 00:18:33,495.4897959 --> 00:18:35,235.4897959 And we want it to be nothing. 170 00:18:35,240.4897959 --> 00:18:48,10.4897959 At least I'm, I'm quoting some politicians here and so what is wrong with taking the new green deal and working out what might work for everybody within that new Green Deal? And do things like promote wind energy. 171 00:18:48,220.4897959 --> 00:18:50,215.4897959 We're never gonna run out of wind energy. 172 00:18:50,455.4897959 --> 00:18:51,955.4897959 We're never gonna run out of sun. 173 00:18:52,225.4897959 --> 00:18:53,605.4897959 We're never gonna run out of tides. 174 00:18:54,198.8231293 --> 00:18:58,63.8231293 So let's use it all to our advantage to make some sense. 175 00:18:58,78.8231293 --> 00:19:06,928.8231293 And economically it works because there are millions and millions of jobs to be had by people who are willing to work in those industries. 176 00:19:06,938.8231293 --> 00:19:11,948.8231293 So people and governments create those industries and then the people will come to support them. 177 00:19:11,958.8231293 --> 00:19:13,798.8231293 And then again, everybody wins. 178 00:19:13,808.8231293 --> 00:19:23,958.8231293 But to dismiss the idea of a new green deal because it's got the word green in it and people are paranoid about the word green and they think it's, some liberal joke. 179 00:19:24,228.8231293 --> 00:19:31,728.8231293 To think in a green and sustainable way is just highly irresponsible in terms of the use of our natural resources. 180 00:19:31,773.8231293 --> 00:19:40,653.8231293 I once made a statement in the Napa Valley Register that we have all the energy in the sun and in the earth that we need to heat and cool our houses. 181 00:19:40,953.8231293 --> 00:19:42,153.8231293 And I stick by that. 182 00:19:42,153.8231293 --> 00:19:43,233.8231293 It's absolutely true. 183 00:19:43,243.8231293 --> 00:19:45,313.8231293 People get all messing around with politics. 184 00:19:45,313.8231293 --> 00:19:58,441.4897959 But I would really love to come back to your summit here and circle back to what we started at the beginning and really talk, I know we were mentioning, the summit's really to, bring this awareness to alternative materials and. 185 00:19:58,686.4897959 --> 00:20:03,511.4897959 Building homes that are more sustainable and out that are fire resistant as well. 186 00:20:03,901.4897959 --> 00:20:12,806.4897959 Would you like to talk about, the speakers you have coming to the summit and what maybe a high level overview of what they're talking about and things like that? Yes, absolutely. 187 00:20:12,996.4897959 --> 00:20:15,806.4897959 Because we use a lot of concrete in what we do. 188 00:20:15,816.4897959 --> 00:20:19,776.4897959 And we own certain building materials that use concrete. 189 00:20:19,831.4897959 --> 00:20:25,61.4897959 We have the NRMCA the National ReadyMix Concrete Association involved with our seminar. 190 00:20:25,76.4897959 --> 00:20:29,996.4897959 And obviously they're promoting the use of concrete throughout California and the country. 191 00:20:30,1.4897959 --> 00:20:32,101.4897959 And they're coming in to support us. 192 00:20:32,461.4897959 --> 00:20:42,51.4897959 And then also we've got members of the insurance industry coming in to talk about the issues that we have today and how we might be able to overcome them. 193 00:20:42,351.4897959 --> 00:20:52,401.4897959 And obviously they're coming in to support our program because they believe that we have some of the answers in terms of how their industry can survive in California. 194 00:20:52,411.4897959 --> 00:20:58,656.4897959 By having houses that are sustainable so that they're less risk for the insurance companies to take on. 195 00:20:58,666.4897959 --> 00:21:12,406.4897959 Because we look at the design of a house from the point of view of what materials we use and how do we combine those materials to make that building envelope as about as fire resistant as possible. 196 00:21:12,411.4897959 --> 00:21:15,791.4897959 We have a tendency to preselect Materials. 197 00:21:15,791.4897959 --> 00:21:21,111.4897959 When we look at the design of a house and go out to those people, there are alternatives to some of them. 198 00:21:21,166.4897959 --> 00:21:34,971.4897959 And so we go out to those people who are big wigs in their companies, and work with them as not only as building materials suppliers, but also consultants to us in terms of how we make all this work and what I. 199 00:21:35,196.4897959 --> 00:21:41,406.4897959 I love about these people that we put together as a team is that they consider themselves to be part of a team. 200 00:21:41,416.4897959 --> 00:21:42,221.4897959 Now you can take. 201 00:21:42,226.4897959 --> 00:21:49,661.4897959 i c f products, insulated concrete forms, which are the foam blocks that you stack up, like a big Lego set and fill full of concrete. 202 00:21:49,671.4897959 --> 00:21:54,481.4897959 And we represent a large company in our ventures in this whole process here. 203 00:21:54,526.4897959 --> 00:22:04,31.4897959 And I've seen houses that burnt down in Northern California, where the foam block or the I c F has been condemned because it didn't save the house. 204 00:22:04,36.4897959 --> 00:22:21,321.4897959 And they're saying what's the point in using them? The whole point is that you use them as part of the building envelope and that everything else that you do the walls, the doors, the windows, the overhangs, the roof, the decks, everything that we do needs to have a certain level of fire resistance to it. 205 00:22:21,331.4897959 --> 00:22:25,966.4897959 So that we use the expression, the chain is as strong as its weakest link. 206 00:22:26,236.4897959 --> 00:22:31,586.4897959 So we take out the weakest link and say, we're gonna make that as fire resistant as possible. 207 00:22:31,856.4897959 --> 00:22:33,626.4897959 And that's what helps protect the house. 208 00:22:33,631.4897959 --> 00:22:43,431.4897959 It's almost like water and rain, during a rainstorm rain will find its way into the weakest point of a building and can destroy the building in the long run. 209 00:22:43,731.4897959 --> 00:22:44,871.4897959 Same thing with fire. 210 00:22:44,876.4897959 --> 00:22:54,686.4897959 So we go about using the right materials and the way we combine them in order to be able to make that building envelope as fire resistance as possible. 211 00:22:54,696.4897959 --> 00:22:55,266.4897959 Yeah, definitely. 212 00:22:55,266.4897959 --> 00:22:55,656.4897959 That's great. 213 00:22:55,776.4897959 --> 00:22:57,316.4897959 'cause you really have to consider the whole system. 214 00:22:57,416.4897959 --> 00:22:59,726.4897959 You can't just look at one single part. 215 00:22:59,726.4897959 --> 00:23:01,826.4897959 So that the whole system is really important. 216 00:23:01,831.4897959 --> 00:23:12,36.4897959 And where is the summit and how can somebody register if they're interested? The first summit is on August the 24th, just over three weeks in San Jose. 217 00:23:12,46.4897959 --> 00:23:13,546.4897959 It's at the Masonic Center. 218 00:23:13,556.4897959 --> 00:23:17,216.4897959 And it starts at eight 30 in the morning. 219 00:23:17,216.4897959 --> 00:23:18,506.4897959 You'll pre-registered. 220 00:23:18,516.4897959 --> 00:23:20,726.4897959 You check in between eight and eight 30. 221 00:23:21,116.4897959 --> 00:23:27,216.4897959 And then the seminar starts at eight 30 and goes on to four 30, after which we will have an open house. 222 00:23:27,533.1564626 --> 00:23:29,463.1564626 For everybody to get to know everybody else. 223 00:23:29,853.1564626 --> 00:23:39,333.1564626 And one of the things that I'm really promoting in this is we don't have all the answers, but collectively we can find a lot more of them than we have. 224 00:23:39,343.1564626 --> 00:23:46,853.1564626 So let's get those minds together, those people who are interested in learning, because not only will people learn, but everybody can give. 225 00:23:46,863.1564626 --> 00:23:49,113.1564626 We've got a bunch of experts there that can help. 226 00:23:49,323.1564626 --> 00:23:50,613.1564626 They will learn too. 227 00:23:50,623.1564626 --> 00:23:55,418.1564626 And the cross pollination at that event, at the end is gonna be a great thing. 228 00:23:55,423.1564626 --> 00:24:05,873.1564626 So in order to register people need to get onto www.goldenstateicf.com 229 00:24:06,233.1564626 --> 00:24:09,953.1564626 and that I c F stands for insulated concrete Forms. 230 00:24:09,963.1564626 --> 00:24:20,58.1564626 So that's the name of our company, our building materials company because the I c F is probably the most prolific material that we have of all the ones that we use. 231 00:24:20,68.1564626 --> 00:24:20,488.1564626 Nice. 232 00:24:20,578.1564626 --> 00:24:20,968.1564626 Awesome. 233 00:24:21,68.1564626 --> 00:24:21,758.1564626 That's exciting. 234 00:24:21,758.1564626 --> 00:24:27,523.1564626 And it's coming up soon, so you, everybody makes sure they go on there and register as quickly as you can. 235 00:24:27,803.1564626 --> 00:24:36,933.1564626 Because it some, it's definitely gonna be transformative, especially being able to meet other people in this industry who are also thinking just like you about how can we create, just to. 236 00:24:36,943.1564626 --> 00:24:43,693.1564626 More fire resistant and more sustainable society where we're not burning down our houses all the time, which is really great. 237 00:24:44,43.1564626 --> 00:24:51,528.1564626 And where do you hope this summit will go in future years? What we anticipate happening is conversion to webinars. 238 00:24:51,543.1564626 --> 00:24:57,548.1564626 Because we can reach so many more people with a lot less effort so our resources can go into other things. 239 00:24:57,563.1564626 --> 00:25:06,793.1564626 So once we get this rolling we will be videotaping every speaker and we'll be able to use those tapes in webinars in the future. 240 00:25:07,129.8231293 --> 00:25:21,99.8231293 it also allows us to be a lot more flexible, so we can introduce new ideas, we can bring in new experts, and we hopefully create a following, through these webinars, and probably do them to begin with every month and then later on every two weeks. 241 00:25:21,104.8231293 --> 00:25:36,849.8231293 And there'll be plenty and plenty of topics and materials that come out that we can show off on these webinars and get the word out, in a sort of centralized forum, that people come to understand, will provide them with, credibility in the design and construction world. 242 00:25:36,854.8231293 --> 00:25:37,209.8231293 That's great. 243 00:25:37,209.8231293 --> 00:25:42,439.8231293 But this first one is just in person in San Jose, correct? Yes that's right. 244 00:25:42,649.8231293 --> 00:25:47,239.8231293 So we had originally thought of doing six seminars around California. 245 00:25:47,284.8231293 --> 00:25:57,834.8231293 And with the time and effort that it takes to put on this one seminar to begin with, we just realized okay, doing it in other parts of the state, is probably not going to be very easy. 246 00:25:58,84.8231293 --> 00:26:00,184.8231293 We're learning by our mistakes in a way. 247 00:26:00,514.8231293 --> 00:26:02,559.8231293 And joined the 21st century. 248 00:26:02,824.8231293 --> 00:26:08,794.8231293 In terms of the way that we use social media and the electronic world that we have at our disposal. 249 00:26:08,799.8231293 --> 00:26:09,879.8231293 People like you, Billy. 250 00:26:10,209.8231293 --> 00:26:12,849.8231293 If it weren't for people like you, we wouldn't be able to do this. 251 00:26:12,859.8231293 --> 00:26:13,339.8231293 Yeah. 252 00:26:13,339.8231293 --> 00:26:14,89.8231293 That's why I'm here. 253 00:26:14,189.8231293 --> 00:26:16,229.8231293 Tell your guys' story about what you guys are doing. 254 00:26:16,509.8231293 --> 00:26:19,669.8231293 I think it is, it's fantastic what you are doing, and thank you. 255 00:26:19,694.8231293 --> 00:26:28,9.8231293 Again, if it weren't for people like you stepping up to do this kind of work, then these kind of words wouldn't get around, as well and as quickly as they do. 256 00:26:28,399.8231293 --> 00:26:29,149.8231293 So thank you. 257 00:26:29,159.8231293 --> 00:26:29,459.8231293 Yeah. 258 00:26:29,464.8231293 --> 00:26:29,789.8231293 Thank you. 259 00:26:29,794.8231293 --> 00:26:30,844.8231293 Thank you for all the work you're doing. 260 00:26:30,844.8231293 --> 00:26:37,524.8231293 Being able to put together sustainable materials for people to have more sustainable homes is super important. 261 00:26:37,574.8231293 --> 00:26:46,14.8231293 I've had a number of other People on the podcast who have come on talking about how to make homes more efficient and how to make them more energy efficient, things like that. 262 00:26:46,14.8231293 --> 00:26:48,204.8231293 Using Concrete Has is a new one. 263 00:26:48,204.8231293 --> 00:26:49,614.8231293 I haven't had that one before. 264 00:26:49,614.8231293 --> 00:26:53,814.8231293 So I'm super excited that you're on here and we've been able to talk more about that here today. 265 00:26:53,819.8231293 --> 00:26:54,569.8231293 And. 266 00:26:54,624.8231293 --> 00:27:09,410.8231293 The last question here that I just like to ask is, if anybody wants to reach out to you personally or learn more about your company outside of the summit, how can they best, get in touch with you guys? First of all, it'd be great to have people interested in the summit. 267 00:27:09,465.8231293 --> 00:27:12,645.8231293 Those people who need to get ahold of me directly. 268 00:27:12,955.8231293 --> 00:27:18,895.8231293 My telephone number is (707) 337-4144. 269 00:27:18,900.8231293 --> 00:27:27,340.8231293 My email is my name, D Horobin, so d h o r o b i n at EarthLink net. 270 00:27:27,345.8231293 --> 00:27:30,405.8231293 So those are the best ways to get hold of me at this point. 271 00:27:30,495.8231293 --> 00:27:30,675.8231293 Perfect. 272 00:27:30,685.8231293 --> 00:27:31,135.8231293 Awesome.
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