GreenTech Marketplace to Connect Back to Nature | Frogeex Interview - GreenBusinessImpact

Episode Transcript
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(00:11):
There's so many solutions out there in sustainability and helping solve the climate crisis.
It is often so hard to know what is available.
That is why my amazing guest that I have on the podcast today, Bhan created a marketplace called Frog Geeks to create a sustainable marketplace where companies and consumers alike can go to find sustainable product.

(00:32):
.636363636And given Janna's background in sustainable buildings and infrastructure, much of the focus Frog Geeks is highlighting the different options that are available for architects and designers to create smart and sustainable buildings and cities. 6 00:01:23,674.248608534 --> 00:01:26,974.248608534 Yanna, do you mind telling us a bit about projects and what you guys. 7 00:01:26,979.248608534 --> 00:01:29,250.881261596 Thanks a lot Billy, first of all for being here. 8 00:01:29,280.563801278 --> 00:01:30,646.686250258 Really enjoy, talking with you. 9 00:01:30,685.779220779 --> 00:01:33,20.269016698 It's a great time and happy to tell you more about us. 10 00:01:33,54.634096063 --> 00:01:35,154.634096063 So we are a greentech marketplace. 11 00:01:35,234.634096063 --> 00:01:41,137.74067203 We are worldwide database of solution providers that are working in sustainable building and sustainable living. 12 00:01:41,142.74067203 --> 00:01:42,42.74067203 This is what we do. 13 00:01:42,252.74067203 --> 00:01:46,92.74067203 We make a traditional and progressive technology accessible for people world. 14 00:01:46,98.05813234 --> 00:01:46,548.05813234 Definitely. 15 00:01:46,548.05813234 --> 00:01:47,226.15337044 No that's great. 16 00:01:47,226.15337044 --> 00:01:52,606.51618223 And I we really need to make this transition easier for everyone cuz it, it needs to happen. 17 00:01:52,666.51618223 --> 00:01:57,197.97876726 It's so important for our ability to survive and the next generation. 18 00:01:57,197.97876726 --> 00:01:59,297.97876726 So it is, it's definitely very important. 19 00:01:59,597.97876726 --> 00:02:06,843.09214595 What are your kind of the pieces that you're hoping to bring together into this marketplace for people to make that transition easier. 20 00:02:06,848.09214595 --> 00:02:15,904.14656772 So definitely what we work and with what we would like to enable the transition is definitely network collaboration, education and access. 21 00:02:16,54.14656772 --> 00:02:17,572.11708926 Access and transparency, to solutions. 22 00:02:17,644.20325706 --> 00:02:18,388.14883529 Yeah definitely. 23 00:02:18,393.14883529 --> 00:02:29,767.87672645 And do you have some examples, some people that you have up on your website right now that you would like to highlight? It would be not fair, to highlight only a few because truly it's an impressive network of people. 24 00:02:29,817.87672645 --> 00:02:30,237.87672645 Yeah. 25 00:02:30,537.87672645 --> 00:02:36,735.39373325 The stories, when you, because it's in the end, it's always it's companies, it's business people, it's experts, but in the end it's people that you need. 26 00:02:36,745.39373325 --> 00:02:43,1.05132962 So when you hear their stories, when you hear their motivation, you know their why, then you understand, okay, so this is a different type of community. 27 00:02:43,1.05132962 --> 00:02:43,686.53885797 It's not only, let's. 28 00:02:43,816.53885797 --> 00:02:45,706.53885797 Put a profile together, let's be there. 29 00:02:46,6.53885797 --> 00:02:54,387.3551845 But it's truly people that look to collaborate, to maybe start something new, enhance what they are doing or that are also making what they created available for others. 30 00:02:54,467.69532055 --> 00:03:00,690.28035457 If I should, describe how the page, how the website, how the database looks right now, definitely it's very diverse. 31 00:03:00,712.25314368 --> 00:03:08,563.34157906 And this is also what we were looking for to create to build and I'm happy to say that we are extending and expanding every day. 32 00:03:08,627.49123892 --> 00:03:15,472.69532055 And we are a home for basically companies working with new building materials like hemp, bamboo. 33 00:03:15,482.69532055 --> 00:03:27,416.90166976 We have people that are working with Consulting, helping businesses to transition in terms of their process, in terms of their products, making them more efficient or using different materials or, optimizing their supply chain. 34 00:03:27,483.17151103 --> 00:03:38,30.13296228 And of course, we go into all the elements when we talk about water, waste, energy architecture, that's our close to the heart topic because you can impact a lot construction. 35 00:03:38,111.44815502 --> 00:03:39,281.44815502 Segment is responsible. 36 00:03:39,336.10801897 --> 00:03:42,976.10801897 Something around 40% of the emissions that are created worldwide. 37 00:03:42,976.10801897 --> 00:03:46,126.10801897 And when you add up also the other elements, most probably it's even higher. 38 00:03:46,136.10801897 --> 00:03:49,814.54339311 So we are happy that we are really home to these type of companies. 39 00:03:49,819.54339311 --> 00:04:03,464.69078541 And one of the things that we also notice, and you may notice when you look at different, projects right now is that they missed the biophilic element, so biodiversity, restoration of forest origination, originative farming or permaculture designers. 40 00:04:03,469.69078541 --> 00:04:08,325.80189652 These are also, with us on board and we are super happy about that and we are looking to extend it. 41 00:04:08,455.80189652 --> 00:04:11,85.80189652 Definitely further life cycles, more. 42 00:04:11,95.80189652 --> 00:04:11,695.80189652 Yeah, definitely. 43 00:04:11,745.80189652 --> 00:04:14,235.52978767 Everything that you were mentioning is so diverse, so awesome. 44 00:04:14,314.91754277 --> 00:04:28,342.43454958 Because we really need to see all of that in because it's so important for everyone to see like what's actually available out there and understand how they can integrate that into whatever they're designing or building or what they need to make their the best decision that they can. 45 00:04:28,342.43454958 --> 00:04:29,167.69532055 So that's really great. 46 00:04:29,172.69532055 --> 00:04:29,802.69532055 And. 47 00:04:29,812.69532055 --> 00:04:37,882.69532055 So what got you into thinking like, oh, let me create this marketplace for all these companies to come forward and display what they're producing. 48 00:04:37,887.69532055 --> 00:04:44,161.62956092 How to put it, I grew up in the mountains, so I was farming with my grandparents, so it was not like, something totally distant. 49 00:04:44,161.62956092 --> 00:04:46,861.62956092 I had this feeling, I know how soul smells. 50 00:04:47,161.62956092 --> 00:04:48,421.62956092 I get my hands dirty. 51 00:04:48,421.62956092 --> 00:04:51,271.14203257 I'm gardening myself with my, family right now too. 52 00:04:51,299.70212327 --> 00:04:59,317.77468563 And when I, however became a mother, then it really hit me because I got really interested in topics, started to read, join some organizations. 53 00:04:59,381.16470831 --> 00:05:01,672.47990105 And yeah, I was looking for my role. 54 00:05:01,708.33024119 --> 00:05:05,189.28262214 I'm coming from marketing and sales, so it's really connected. 55 00:05:05,339.28262214 --> 00:05:09,989.28262214 My, my children are with me, so eventually you may hear or see them at some point of the interview. 56 00:05:10,15.74520717 --> 00:05:12,101.27808699 My children are my strong motivation. 57 00:05:12,170.45042259 --> 00:05:14,381.49350649 And so then it really hit me. 58 00:05:14,433.27355184 --> 00:05:17,912.63863121 And I was looking for the connection and my background led me. 59 00:05:17,972.63863121 --> 00:05:30,263.20552463 I had a, I had built out due to, my affinity and interest and architecture and just, looking at solutions in this perspective, I built out a rather extensive network of around 10,000 people, highly specialized in this field. 60 00:05:30,263.20552463 --> 00:05:32,827.03545661 So I thought, wow, All the providers, know, there is so much possible. 61 00:05:32,923.61142033 --> 00:05:42,831.09441352 How can people plan for the right thing? How can they make the right choice to achieve the best results? And so this is how, the technical idea came together of, this is the form. 62 00:05:42,903.16924345 --> 00:05:48,248.53205525 But for whatever reason, I was carrying the name in my mind for much, much longer. 63 00:05:48,248.53205525 --> 00:05:49,358.53205525 I had it like maybe. 64 00:05:49,424.82457225 --> 00:05:51,554.82457225 I remember I was like having it for five years. 65 00:05:51,565.16470831 --> 00:05:55,30.67491239 I knew it's gonna be fr but I, I did not know any, any context. 66 00:05:55,30.67491239 --> 00:05:56,260.67491239 There was no context for this. 67 00:05:56,312.45495774 --> 00:06:03,33.96289425 But now I know we stand for highly enthusiastic people and green technology and sustainability. 68 00:06:03,93.96289425 --> 00:06:08,606.97876726 And we are, very much interested in, collaborating together and bringing this to the next. 69 00:06:09,125.06266749 --> 00:06:09,815.06266749 Yeah, definitely. 70 00:06:09,815.06266749 --> 00:06:10,235.06266749 That's great. 71 00:06:10,245.06266749 --> 00:06:27,579.81323438 And with bringing all these different people together, you've really created a community, how important do you see in fostering that community, being able to keep that community growing as being part of your mission for your company? I would say it's essential. 72 00:06:27,729.81323438 --> 00:06:37,405.02865389 It's essential because it's as mentioned before, it's people and when I usually, when I say, who we have in the portfolio who is on the platform, I say, we have people working with this. 73 00:06:37,465.02865389 --> 00:06:47,932.79509379 We have people and In the end, it's like this, I know, when you are looking for something, you remember the person working with this, or he's an expert, or they know somebody, or they have, some options. 74 00:06:47,932.79509379 --> 00:06:58,173.72479901 For me it's really the people and that brings with it like a beautiful but very challenging thing, which is, the core of collaboration, you need to be able, to open up, listen. 75 00:06:58,240.40280355 --> 00:07:02,849.03092146 Also, be able to perceive some other perspectives of people because it's not so easy. 76 00:07:02,849.03092146 --> 00:07:04,319.03092146 Sustainability is not so easy. 77 00:07:04,333.83817769 --> 00:07:07,0.17604618 It's it sometimes it looks like it's very simple. 78 00:07:07,0.17604618 --> 00:07:13,273.56606885 It's straightforward, but then you have all these little details, this, little things that for this, it's great to have experts. 79 00:07:13,573.56606885 --> 00:07:17,115.19872191 And the experts are sometimes really, having such discussions. 80 00:07:17,115.19872191 --> 00:07:20,529.20098949 Because we have also advisors on, all the fields that we get. 81 00:07:20,575.93568336 --> 00:07:27,621.53659039 Understanding what is the most suitable, the best solution for an ecotype or, the combination of materials or results that you look for. 82 00:07:27,682.001443 --> 00:07:31,142.432282 And yeah, it's very interesting to observe their conversation. 83 00:07:31,203.70212327 --> 00:07:34,724.17831375 We are just, you are somehow from a different field, but still you are a part. 84 00:07:34,724.17831375 --> 00:07:38,374.22366522 And then it's just we, you need to allow this, you need to allow. 85 00:07:38,440.49350649 --> 00:07:52,162.23953824 And make room for it because only then the realization comes and then the combinations reveal themselves how, how you can do the best and if you aim for, the best results optimal for the echo type and everything. 86 00:07:52,230.60688518 --> 00:07:54,125.9243455 Yeah it's very fascinating at. 87 00:07:54,135.9243455 --> 00:07:54,885.9243455 Yeah, definitely. 88 00:07:54,956.26448155 --> 00:08:08,970.38012781 Being able to bring together different ideas is always so important because understanding like what other people are doing in another industry, you might not just not understand, just don't have the ability to know what's going on over that industry, but you. 89 00:08:08,975.38012781 --> 00:08:19,830.23273552 Able to, talk to somebody in that industry or hear what they're doing, you can, start seeing some, pathways to, join together and understanding how you can work together and make something even better. 90 00:08:19,830.23273552 --> 00:08:31,823.50937951 So I think that's Critical to be able to understand that community aspect of having to, being able to connect with other people and understand what they're doing and hearing different ideas is can be so influential into business and what they're doing. 91 00:08:31,900.93568336 --> 00:08:33,108.39600082 So I think that's really great. 92 00:08:33,498.39600082 --> 00:08:45,209.82457225 And, so any preneurs in the audience who might have a green business who are looking, are interested in seeing oh, how can frogs, how can I get involved? How can I get on onto the platform? How can you know people. 93 00:08:45,259.82457225 --> 00:08:50,699.82457225 Come up onto the platform of frog Geeks and understand how they can, what is the benefits there? Yeah, yeah, for sure. 94 00:08:50,729.82457225 --> 00:08:51,684.82457225 It's very easy. 95 00:08:51,740.61822305 --> 00:09:01,53.0535972 You create a profile, you get visible, but there are also different groups because we are structured the way By intention or on on, on, yeah, intentionally. 96 00:09:01,63.0535972 --> 00:09:05,66.31890332 That there are basically all segments allowed, all segments or channels. 97 00:09:05,66.31890332 --> 00:09:08,291.30756545 We have NGOs, we have universities, we have freelancers, we have companies. 98 00:09:08,291.30756545 --> 00:09:10,311.30756545 So everybody's allowed to join. 99 00:09:10,361.30756545 --> 00:09:12,208.75654504 We are more than happy to have them in. 100 00:09:12,213.75654504 --> 00:09:15,506.65903937 And the benefits are different for the different groups. 101 00:09:15,776.65903937 --> 00:09:19,721.42094413 So when when we see smaller startups, SMEs we tend to, I. 102 00:09:19,726.42094413 --> 00:09:27,361.73840445 The partners or the people that are joining us, the companies are for sure saving time and money, but in different aspects of what, brings to value for them. 103 00:09:27,366.73840445 --> 00:09:31,367.21459493 So for startups and SMEs is what we see, marketing and communication. 104 00:09:31,372.21459493 --> 00:09:38,909.61822305 Getting the visibility, getting, space where they can present what they do, what they, care about, why, et cetera, in a concentrated. 105 00:09:38,964.61822305 --> 00:09:44,398.98330241 And we fuel also the actions that bring people in to see what is possible, to get, to trigger the interest. 106 00:09:44,403.98330241 --> 00:09:46,338.98330241 So this is really the benefit for them. 107 00:09:46,338.98330241 --> 00:09:48,498.98330241 For the bigger ones, however, it's totally different. 108 00:09:48,498.98330241 --> 00:09:51,438.98330241 It's network, it's the business corporations that come together. 109 00:09:51,708.98330241 --> 00:09:53,958.98330241 We enhance this also with the direct matching process. 110 00:09:53,958.98330241 --> 00:10:02,986.29622758 So when we know we have also our network of partners, when we know there is a project ongoing, we can match the requirements or interest in certain fields with suggestions. 111 00:10:02,986.29622758 --> 00:10:04,579.62956091 So we suggest certain providers. 112 00:10:04,589.62956091 --> 00:10:06,539.62956091 So this is also very interesting for them. 113 00:10:06,549.62956091 --> 00:10:16,214.49350649 And another element that we work with is empowering them with information and for information it's relevant information regarding, market development and regulation. 114 00:10:16,269.49350649 --> 00:10:18,249.49350649 Information on regulation and market. 115 00:10:18,249.49350649 --> 00:10:20,778.20098949 So this is also what, at some point it'll hit you. 116 00:10:20,928.20098949 --> 00:10:22,518.20098949 If you're in the field, it'll hit you. 117 00:10:22,518.20098949 --> 00:10:24,858.20098949 If you're outside of the field, it'll hit you too. 118 00:10:24,953.00824572 --> 00:10:27,52.91754277 it's a interesting thing that we like to. 119 00:10:27,104.69758813 --> 00:10:33,704.69758813 Present and communicate and cut it down into some pieces that you can take action and adapt to it, work with it. 120 00:10:33,714.69758813 --> 00:10:36,360.41187384 And last but not least, it's education. 121 00:10:36,401.77241806 --> 00:10:42,845.64996908 When we work with the network, we work on educating them as well, developing them further as people as businesses. 122 00:10:43,101.03545661 --> 00:10:48,918.76788291 And we do it with education programs also with external partners or internal, or by our advisors. 123 00:10:48,985.84271284 --> 00:10:50,107.79282622 There are so many possibilities. 124 00:10:50,112.79282622 --> 00:11:00,243.74520717 Once we have people in the network that can do this, it's so much possible and we educate them on business and on sustainability so they can really build out ProsperUS business model. 125 00:11:00,393.79055865 --> 00:11:03,399.79055865 Grab the opportunity on the market, but also do the right. 126 00:11:03,769.79055865 --> 00:11:10,369.79055865 So when developing a new product, that they have the right life cycle, that they use, the right materials that they include. 127 00:11:10,369.79055865 --> 00:11:20,281.29849516 Also, not only, a beautiful material that is new and compostable and whatever you have, but that they also look at the impacts like water management on the transport road. 128 00:11:20,286.29849516 --> 00:11:22,669.49577407 So really not having reduced. 129 00:11:22,732.86312101 --> 00:11:30,105.9243455 View on, on what your impact is, but extending the perspective of every business at every company, every expert that is with us. 130 00:11:30,110.9243455 --> 00:11:30,830.9243455 Yeah, definitely. 131 00:11:30,830.9243455 --> 00:11:41,228.43001443 And so when you have these different companies that are coming onto your platform too, you mentioned you're recommending different companies where you see projects that are in alignment. 132 00:11:41,256.94475366 --> 00:12:03,521.30983302 Are you personally recommending them or do you have a algorithm that they in the background that recommends which way is it? So definitely, We are a young company, so we do this by direct matching now, so we know who we have on the list, who is in the portfolio geographically, who is matching, what is, I dunno, there are certain parameters that you can have for, decision making or you just want to see what is doable at all. 133 00:12:03,720.3461142 --> 00:12:04,530.3461142 inspiration. 134 00:12:04,573.38466296 --> 00:12:08,535.35745207 So we do this by manual or, direct match. 135 00:12:08,865.35745207 --> 00:12:10,293.45269017 But certainly, it's clear. 136 00:12:10,336.67264482 --> 00:12:14,651.01504844 With extending the platform, extending the network we need to and we will automate it. 137 00:12:14,661.01504844 --> 00:12:14,931.01504844 Yeah, definitely. 138 00:12:14,931.01504844 --> 00:12:16,221.01504844 Or some mechanisms. 139 00:12:16,221.01504844 --> 00:12:22,401.01504844 Of course, you have scale of projects, stakeholders that are interested, that may have or needs special approach. 140 00:12:22,406.01504844 --> 00:12:23,396.01504844 That is also clear. 141 00:12:23,396.01504844 --> 00:12:26,844.83591012 But we definitely would like to also build in some functionality. 142 00:12:26,887.88579674 --> 00:12:27,517.88579674 Yeah, definitely. 143 00:12:27,519.56380128 --> 00:12:29,73.41867656 I see that as a process. 144 00:12:29,223.41867656 --> 00:12:31,338.61142033 I just wondering where you guys were at in the process right now. 145 00:12:31,418.6567718 --> 00:12:31,878.63409606 So that's great. 146 00:12:31,878.63409606 --> 00:12:46,475.48216862 And you also mentioned like the different, having education around like the different materials and what's the best option because it might not always be, the best, like the newest and, Newest technology or something that's the right for the specific situation. 147 00:12:46,475.48216862 --> 00:12:54,974.18965162 It could be, something which is, has been around for a while, but could be, the most economical and the most feasible in certain situations. 148 00:12:54,974.18965162 --> 00:13:07,47.42094413 Which I think is a really great way to, Really consider for every business about what is the best option, not just, what is the new Green tech option or the new fancy gadget out there. 149 00:13:07,47.42094413 --> 00:13:09,773.23727066 Which I think is really important to realize. 150 00:13:09,809.76788291 --> 00:13:24,986.37786023 And how, What is your format for communicating your educational material? Is it through email or do you have webinars that you run? How are you guys doing that educational material right now? So for now we have heavily online formats. 151 00:13:24,986.37786023 --> 00:13:27,603.9062049 So video, web webinars video content. 152 00:13:27,639.07627293 --> 00:13:31,655.22139765 We will for sure go more into a written content, so articles. 153 00:13:31,660.22139765 --> 00:13:34,750.22139765 So this is definitely an area where we go newsletters. 154 00:13:35,80.22139765 --> 00:13:36,829.65450422 There's also an element to build out. 155 00:13:36,919.65450422 --> 00:13:40,264.65450422 There is a lot we can do and there will be for sure more to follow. 156 00:13:40,274.65450422 --> 00:13:41,24.65450422 Yeah, definitely. 157 00:13:41,24.65450422 --> 00:13:41,534.65450422 That's great. 158 00:13:41,804.65450422 --> 00:13:46,504.65450422 And do you have a regular cadence with your web webinars right now? We tend to have them weekly. 159 00:13:46,774.65450422 --> 00:13:48,423.40733869 So this is like a good habit. 160 00:13:48,429.50711193 --> 00:13:57,156.52525252 It's very intense because we were having the first series I think we started in 2021 in December, so we're gonna have an anniversary one year. 161 00:13:57,166.52525252 --> 00:13:59,106.52525252 That's one That's great energy efficiency. 162 00:13:59,106.52525252 --> 00:13:59,859.15563801 There was a good one. 163 00:13:59,859.15563801 --> 00:14:03,594.64316635 And when we replay or discuss the topics we see, it was to the point. 164 00:14:03,594.64316635 --> 00:14:06,954.64316635 So this is a higher recommendation and kind invitation to everybody. 165 00:14:06,954.64316635 --> 00:14:12,414.64316635 Join us, ask the questions, come with your ideas, come with your projects, meet people, because it's really worth it. 166 00:14:12,424.64316635 --> 00:14:21,694.32570604 And we are launching a series in Because I'm Slovak, we have quite some Slovak and check partners as well, or coming also from the central Eastern Europe region. 167 00:14:21,725.7429396 --> 00:14:25,463.52071737 So we will have webinars also in Slovak in these languages. 168 00:14:25,468.52071737 --> 00:14:29,202.20552463 We are also releasing some German speaking videos. 169 00:14:29,252.20552463 --> 00:14:32,387.6477015 English is that is broadly Available for everybody. 170 00:14:32,417.6477015 --> 00:14:49,557.14883529 Yeah, it's a kind of international language, but we will certainly add also experts and present experts where we have also ourselves or how the team will develop, people that can have qualified and, interesting discussions with people that bring solutions from their area and their geographical location as well. 171 00:14:49,585.68625025 --> 00:15:02,483.05586477 Yeah, it can be great to have English where it's a broad understanding of many people, but having that ability to have that local culture, cuz some things get lost in translation, especially when English is in your first language. 172 00:15:02,663.05586477 --> 00:15:05,549.24634096 It can be really difficult to, communicate things. 173 00:15:05,554.24634096 --> 00:15:10,442.34157905 The way that you need to in order to explain like complex topics or kinda understanding. 174 00:15:10,472.34157905 --> 00:15:15,690.50484436 So that's really great to be able to have those kind of local culture and set it down in that way too. 175 00:15:15,690.50484436 --> 00:15:16,635.18738404 So that's really great. 176 00:15:16,640.18738404 --> 00:15:24,767.76108019 And I know a lot of your history is around sustainable buildings and for, building infrastructure and things like that. 177 00:15:25,67.76108019 --> 00:15:26,913.31663574 What is like one of those big. 178 00:15:26,918.31663574 --> 00:15:39,324.79055864 Movements that you're hoping to see in sustainable building going forward in the next, couple years or so for sustainability in building and infrastructure so for me, I'm pretty much I'm connected to nature. 179 00:15:39,324.79055864 --> 00:15:48,142.95382395 So for me I see a built environment that is flooded with the biodiversity, green elements, green roofs, green parks, edible cities, all these stuff. 180 00:15:48,172.95382395 --> 00:15:51,587.55699855 Definitely smaller communities as well as urban areas. 181 00:15:51,662.06947021 --> 00:16:03,45.21005978 That are connected, integrated, and upgraded with ecological efficient, resilient infrastructure, managing resources in a circular matter and are respecting the limits of the natural environment. 182 00:16:03,45.21005978 --> 00:16:06,465.21005978 Cuz you always have a capacity within which we live in. 183 00:16:06,515.21005978 --> 00:16:16,878.61142032 You may have tons of super, Developed biodegradable products, but if you just exceed the capacity, which we can manage, which we are doing right now, then it will not work. 184 00:16:17,178.61142032 --> 00:16:20,704.46176046 So this is what I definitely look forward to see more. 185 00:16:20,709.46176046 --> 00:16:23,251.3891981 And this is what we are trying to enable. 186 00:16:23,308.55473098 --> 00:16:25,992.432282 And also, new and old techniques being applied. 187 00:16:25,997.432282 --> 00:16:33,476.69532055 So it's, as you mentioned before, it's not only the newest tech, people have also different and stakeholders have different parameters to decide. 188 00:16:33,476.69532055 --> 00:16:37,796.69532055 So it's maybe the price, it's maybe the budget, it's the knowledge is the preference, it's the design. 189 00:16:37,862.94248608 --> 00:16:41,679.4277469 That you and also the echo type, of course it has to fit the conditions. 190 00:16:41,735.2327355 --> 00:16:46,814.8699237 We had a nice example last time on, some combination of materials that doesn't work maybe for Northern Europe. 191 00:16:46,814.8699237 --> 00:16:48,887.1488353 Same as for, Sahara Africa. 192 00:16:48,979.4844362 --> 00:16:49,739.4617605 Quite for sure. 193 00:16:49,745.1193568 --> 00:16:52,978.8381777 When you have different conditions, whether it's the sun, heat, or, rain. 194 00:16:52,989.9606267 --> 00:16:55,693.2712843 And so this is something that I'm looking forward to see. 195 00:16:55,762.6590394 --> 00:16:57,134.5411255 I think, it's gonna be very bright. 196 00:16:57,134.5411255 --> 00:16:58,363.4867038 We just need to, Yeah definitely. 197 00:16:58,441.8767264 --> 00:17:00,241.8767264 And really consider all the options that are available. 198 00:17:00,246.8767264 --> 00:17:11,439.756545 I know I had another entrepreneur on the podcast a few weeks ago he's an engineer and so they've created these new energy efficient Systems to be able to cool down buildings in India. 199 00:17:11,439.756545 --> 00:17:14,287.6590394 So he's located in India's engineer there. 200 00:17:14,292.6590394 --> 00:17:23,525.3914657 And so he does a lot of things where he is removing heat out of the buildings instead of trying to, create more efficient systems for like our. 201 00:17:23,900.3914657 --> 00:17:35,179.5184498 Air conditioners and things like that, but actually using a lot of ancient technologies to, bring out the heat versus always using a, air conditioner and a coolant system. 202 00:17:35,449.5184498 --> 00:17:39,977.9311482 But having a way of removing heat from the buildings is like super important. 203 00:17:39,977.9311482 --> 00:17:47,259.9379509 It's like this way of thinking like, okay, instead of trying to enhance the tech or make things the technology more efficient, like how can. 204 00:17:47,269.9379509 --> 00:18:01,213.4413523 Utilize the architecture and how can we use it, utilize the building to, design it in a way so that it becomes less, a need for as much power to cool it down and things like that. 205 00:18:01,443.4413523 --> 00:18:01,873.4413523 I love it. 206 00:18:01,878.4413523 --> 00:18:02,118.4413523 I love. 207 00:18:02,518.4413523 --> 00:18:09,868.9288806 And maybe if I can add to your point, there is I'm not quite sure if it's now a designer architecture principle, but it says form follows function. 208 00:18:10,231.8767264 --> 00:18:18,359.6318285 so if we should do this and that, it's really so simple for all the designers, which really stick to it and want to do something meaningful. 209 00:18:18,364.9266131 --> 00:18:20,524.9266131 That still is appealing and attractive. 210 00:18:20,529.9266131 --> 00:18:26,469.9266131 For sure it would go the direction which you are saying and you are efficient with the resources, you are wise with usage. 211 00:18:26,479.9266131 --> 00:18:28,409.2916924 So it's I'm definitely for this. 212 00:18:28,409.2916924 --> 00:18:28,799.2916924 Yes. 213 00:18:28,865.538858 --> 00:18:29,615.538858 Yeah, definitely. 214 00:18:29,625.538858 --> 00:18:40,676.2871573 I think it's a great way to, utilize what resources you already have versus trying to always bring, bringing new technology is always the best thing is like we can, there's there's only a limited amount of resources out there. 215 00:18:40,676.2871573 --> 00:18:53,110.1193568 So even if we are, utilizing, creating a resource that Biodegrades and all of this stuff, but how much resources did it use to create that thing that now biodegrades, right? It's okay. 216 00:18:53,455.1193568 --> 00:18:56,388.0558648 What if we, were able to just cut that out all together. 217 00:18:56,388.0558648 --> 00:19:08,178.0558648 So instead of having that biodegradable substance that we're baking and it's, oh, this green and all this stuff, but what if we were just able to cut it out at the beginning, then we wouldn't need any of the resources to build it in the first place. 218 00:19:08,418.0558648 --> 00:19:10,253.0558648 So it's alternative thinking. 219 00:19:10,253.0558648 --> 00:19:15,428.384663 It's not always we have to make things, all techy and, new fangled and all that kind of stuff. 220 00:19:15,505.4028035 --> 00:19:17,65.4028035 It can be just like simple ways of. 221 00:19:17,93.9175428 --> 00:19:20,463.9175428 Reducing and that can be extremely impactful. 222 00:19:20,689.4957741 --> 00:19:22,228.2486085 So yeah, I think that's huge too. 223 00:19:22,233.2486085 --> 00:19:23,313.2486085 especially going forward. 224 00:19:23,318.2486085 --> 00:19:23,498.2486085 Yeah. 225 00:19:23,525.0286539 --> 00:19:24,665.0286539 Billy, absolutely agree with you. 226 00:19:24,670.0286539 --> 00:19:28,233.4186766 And we have also providers which are dealing with renting models. 227 00:19:28,233.4186766 --> 00:19:34,734.2236652 We're selling models, for different type of Gadgets or, tools that you would utilize in your daily lives, which you don't need to buy. 228 00:19:34,734.2236652 --> 00:19:37,870.3914657 Then of course, also that's the, the direction of mobility as well. 229 00:19:37,870.3914657 --> 00:19:41,872.001443 At some point not having your own car maybe have a shared or pool or whatever. 230 00:19:41,882.432282 --> 00:19:43,232.432282 Like mobility as a service. 231 00:19:43,262.432282 --> 00:19:46,717.1941868 I think that's how they call it nowadays or how it's called nowadays. 232 00:19:46,927.1941868 --> 00:19:57,311.2984952 I'm definitely for this and what I also find fascinating is the you also indicated it already, the reduce element because it's, I believe also and the people that we talk in exchange. 233 00:19:57,325.3007627 --> 00:20:04,527.6363636 With is the consumption patterns, which are currently like very standard, are certainly, not the way to go. 234 00:20:04,587.1488353 --> 00:20:10,642.5343228 And moreover, when we talk about, the kind of gap in the identity of the society. 235 00:20:10,642.5343228 --> 00:20:12,305.5615337 So if you try to, complete. 236 00:20:13,95.5615337 --> 00:20:18,844.5411255 inner needs and, not knowing who you really are or what, defines you and satisfying it with, more stuff. 237 00:20:18,884.246341 --> 00:20:20,984.246341 More clothes, more cars, more watches. 238 00:20:21,45.538858 --> 00:20:23,355.538858 It's a big question for everybody. 239 00:20:23,394.0422593 --> 00:20:36,214.9719645 How do we approach this? And you have a lot of discussion around, the word, the growth topic, which everybody's like very paralyzed with, because everybody, or majority, or a lot of people correlate only to economics. 240 00:20:36,224.9719645 --> 00:20:37,874.9719645 But actually, I like to twist it. 241 00:20:37,874.9719645 --> 00:20:49,204.5524634 I like to twist it Focus on wellbeing of people and instead of focusing on product, focus on the wellbeing of people and what can we do about this? And this is also the whole transformation of business models. 242 00:20:49,204.5524634 --> 00:20:56,986.309833 So what do you want to earn money with? You want to earn money with damaging the environment or is there something else? So yeah, testing, I think topic. 243 00:20:56,996.309833 --> 00:21:00,96.309833 Yeah, no, I agree cuz it's, it really coming back to. 244 00:21:00,106.309833 --> 00:21:11,642.5456607 Our values and what we value and how we can take what we value and, showcase it in what we do, rather than just saying oh, I value all these things, but then all of my actions look differently. 245 00:21:11,822.5456607 --> 00:21:26,219.3370439 And that's a very hard, it's a cognitive disconnect for our brains and can also be very troubling for our minds and our egos and all that of saying oh, this is, I believe all of these things, but then I don't really act in that way. 246 00:21:26,219.3370439 --> 00:21:29,654.3370439 And so how can I, Makes sure they're aligned. 247 00:21:29,654.3370439 --> 00:21:32,61.7746856 And so sometimes our brains just can't do it. 248 00:21:32,61.7746856 --> 00:21:48,825.8223047 And it causes a lot of angst and anxiety inside of our minds and can make it really hard for us to make decisions that are beneficial for our wellbeing because of the fact that we have this cognitive, disconnected this like mashing of different values and what our actions actually are. 249 00:21:48,915.8223047 --> 00:21:50,502.9198103 And I think, coming in. 250 00:21:50,545.969697 --> 00:22:03,960.969697 Day and age where we can understand more things and we have access, so much information we can understand finally oh, maybe I can start aligning my values with what I'm doing and my actions and all those other things. 251 00:22:03,960.969697 --> 00:22:07,195.969697 So I think it's a very amazing time that we live in definitely. 252 00:22:07,195.969697 --> 00:22:07,895.969697 I, yeah. 253 00:22:07,985.969697 --> 00:22:20,217.9424861 And so what are your goals for FRS in the next six months or? So in frogs, we want to certainly focus on exponentially growth network present more, connect more, be bigger, and be better. 254 00:22:20,227.9424861 --> 00:22:23,110.5275201 And for sure it's building out also the presence. 255 00:22:23,140.5275201 --> 00:22:25,216.6499691 The presence, the content library. 256 00:22:25,221.6499691 --> 00:22:25,521.6499691 Yeah. 257 00:22:25,581.6499691 --> 00:22:27,302.3302412 So this is what we aim for. 258 00:22:27,307.3302412 --> 00:22:27,577.3302412 Yeah. 259 00:22:27,627.3302412 --> 00:22:27,987.3302412 That's great. 260 00:22:27,987.3302412 --> 00:22:28,107.3302412 Yeah. 261 00:22:28,135.7202639 --> 00:22:31,441.2191301 Just being able to grow have more and more people come into your network is great. 262 00:22:31,531.2191301 --> 00:22:31,997.0241187 Definitely. 263 00:22:32,2.0241187 --> 00:22:32,422.0241187 Yeah. 264 00:22:32,692.0241187 --> 00:22:39,950.3347763 And I love to ask this question just cuz I get a lot of different responses and it can be always so intriguing to hear what people are learning. 265 00:22:39,955.3347763 --> 00:22:42,90.3347763 So what are you currently learning right now? Yeah. 266 00:22:42,90.3347763 --> 00:22:45,51.740672 As a mother, as a wife, I am in the mother of twins. 267 00:22:45,441.740672 --> 00:22:48,91.740672 I am constantly learning currently. 268 00:22:48,301.740672 --> 00:22:48,811.740672 Yeah. 269 00:22:48,811.740672 --> 00:22:50,162.0581323 And always patience. 270 00:22:50,342.0581323 --> 00:22:50,942.0581323 Patience. 271 00:22:50,993.8381777 --> 00:22:54,800.6408988 And how to set priorities to create a thriving life for me and my family. 272 00:22:55,190.6408988 --> 00:23:08,7.1941868 So this is personally what I'm learning and as a business owner, I really learn to lean in push and pull consistently myself our team, and also the Frogs Network to achieve best possible results. 273 00:23:08,79.246341 --> 00:23:08,949.246341 Yeah, definitely. 274 00:23:08,949.246341 --> 00:23:12,10.3914657 That's, it's a constant learning process, for sure. 275 00:23:12,20.3914657 --> 00:23:12,710.3914657 It'll never stop. 276 00:23:12,710.3914657 --> 00:23:20,759.9492888 And of course there are all these aspects which are technical, but this is also the value of the network that you can exchange and, see how it's developing what's new. 277 00:23:20,759.9492888 --> 00:23:21,279.9492888 Yeah, definitely. 278 00:23:21,289.9492888 --> 00:23:32,397.8971346 And for any entrepreneur in the audience who's listening here today, what is one tip that you would give them to help them grow their business or help them start their green business? So for sure I will tell them Join frogs. 279 00:23:32,757.8971346 --> 00:23:33,267.8971346 Join frogs. 280 00:23:33,272.8971346 --> 00:23:33,722.8971346 definitely. 281 00:23:33,962.8971346 --> 00:23:34,892.8971346 That's the place to go. 282 00:23:34,917.9651618 --> 00:23:36,922.9651618 You gonna only partner up with more people. 283 00:23:36,922.9651618 --> 00:23:43,97.8517831 You gonna find, maybe new elements to, to add to your business or funding or education that will help you to grow. 284 00:23:43,97.8517831 --> 00:23:45,587.8517831 So definitely go there, join us, please. 285 00:23:45,617.8517831 --> 00:23:46,247.8517831 We will come here. 286 00:23:46,247.8517831 --> 00:23:47,547.8291074 We will be happy to meet you. 287 00:23:47,552.8291074 --> 00:23:50,995.8676561 And a bonus from my side would be just start doing things. 288 00:23:51,62.9651618 --> 00:23:51,976.2758194 Do not overthink. 289 00:23:51,976.2758194 --> 00:23:53,729.2009895 Do not over complicate. 290 00:23:53,734.2009895 --> 00:23:54,754.2009895 Just start with it. 291 00:23:54,804.2009895 --> 00:23:56,780.0740054 Do it consistently as much as you can. 292 00:23:56,780.0740054 --> 00:24:02,914.5297877 And every little improvement, done over extended periods of time will accumulate so the results will come. 293 00:24:02,924.5297877 --> 00:24:12,549.1669759 Definitely, it's that difference between 1% and 0%, right? If you're making 1% progress, even, it's just 1% that accumulates over time. 294 00:24:12,549.1669759 --> 00:24:18,240.3347763 If you're doing, 1% better every single day, that's 365% better than you were last year. 295 00:24:18,240.3347763 --> 00:24:22,9.4050711 So it's you need that continual, gradual improvement. 296 00:24:22,9.4050711 --> 00:24:23,569.4050711 It's really huge. 297 00:24:23,577.1374974 --> 00:24:24,117.1374974 I love that. 298 00:24:24,147.1374974 --> 00:24:25,227.1374974 Love that type, for sure. 299 00:24:25,557.1374974 --> 00:24:30,392.1148217 And if anybody wants to learn more about what you're doing, Join Frog Geeks online. 300 00:24:30,392.1148217 --> 00:24:36,64.6885178 How can they get in touch with you? How can they find you? Yeah, the best place I believe is my LinkedIn account. 301 00:24:36,64.6885178 --> 00:24:39,964.6885178 So if you go there, certainly you're gonna see and hear more about the topics. 302 00:24:39,994.416409 --> 00:24:41,813.3733251 We are talking about more content. 303 00:24:41,818.3733251 --> 00:24:44,905.5955473 You will have there some links for, the webinars that we are doing. 304 00:24:44,965.5955473 --> 00:24:49,754.9379509 And of course you have also direct context to myself, so if you would like to reach out, you find everything on. 305 00:24:49,764.9379509 --> 00:24:50,214.9379509 Great. 306 00:24:50,269.9379509 --> 00:24:53,509.9379509 Y thank you so much for joining me on this podcast today. 307 00:24:53,509.9379509 --> 00:25:05,919.3030303 It's been really awesome being able to talk to you about what you're doing with Frog Geeks and all the things that you are really building this community for sustainability and allowing us to, really move forward in the direction that we need to. 308 00:25:05,924.3030303 --> 00:25:09,79.2916924 So thank you so much, forward coming on the podcast today. 309 00:25:09,84.2916924 --> 00:25:10,134.2916924 Absolutely welcome. 310 00:25:10,134.2916924 --> 00:25:10,824.2916924 My pleasure. 311 00:25:10,824.2916924 --> 00:25:11,683.3393115 And hey Billy. 312 00:25:11,755.4141414 --> 00:25:18,144.586477 Thanks for doing this and also for, spreading the word out on different preneurs and technology and approaches that are available. 313 00:25:18,149.586477 --> 00:25:20,154.586477 I think it's really great what you do. 314 00:25:20,214.586477 --> 00:25:24,530.187384 Highly appreciate it and yeah, happy that you're also part of, the mission. 315 00:25:24,560.187384 --> 00:25:36,590.0379722 I would say definitely And if you enjoy this interview with Iana on her sustainable building marketplace on Frog Geeks, I invite you to check out this interview with Planet Sense and Leslie Sheridan. 316 00:25:36,650.0379722 --> 00:25:38,660.0379722 She's creating a sustainable marketplace. 317 00:25:38,690.0379722 --> 00:25:55,820.0379722 They'll have an AI system that will vet products onto the marketplace to ensure that they're sustainable and have a B to B to C component as well, where companies will be able to sell products to other companies and they will be able to get that sustainable materials that they need for their business. 318 00:25:55,910.0379722 --> 00:26:02,870.0379722 And we'll have a P to component as well be really just all encompassing to help our world become more sustain.

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GreenTech Marketplace to Connect Back to Nature | Frogeex Interview

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}GreenTech Marketplace to Connect Back to Nature | Frogeex Interview