Sustainability & Healthy Living Go Hand in Hand | Purevant Living Interview

Check out Stephanie Krubsack’s podcast → Person & Planet: https://anchor.fm/personandplanet

Everyone can play a part in fighting against the climate crisis. Whether that is by reducing your carbon emissions, or playing a more active role and starting or joining forces with companies that are actively fighting the climate crisis.

We need everyone to be involved.

And our amazing guest today, Stephanie Krubsack CEO of Purevant Living, heard the call and began Purevant Living where she works as a marketing consultant for companies and also helps companies run carbon audits to see how they can reduce their carbon footprint and become more sustainable.

Stephanie is utilizing all of her different talents and also has found the time to write a children’s book about healthy & sustainable living and host a podcast (Person & Planet)

To learn more about all that Stephanie is doing, make sure you stay tuned for this entire episode.

Chapters 0:00 - Sustainability & Healthy Living 1:31 - Purevant Living Intro 2:18 - Types of companies they work with 3:56 - Stephanie’s background 4:25 - Carbon footprint 5:13 - Why this was important for Stephanie 8:19 - How sustainability comes out in Stephanie’s work 11:49 - The Pale Pickle: Kids book Stephanie wrote 14:18 - Book teaser 15:00 - Person and Planet Podcast 15:38 - Previous guests on Person and Planet 16:11 - Personal stories 16:37 - Goals with the podcast 17:18 - Person and Planet Magazine 19:03 - Inspiration for the magazine 20:18 - Best way to check out the magazine: purevantlivin.com 21:12 - Sneak preview into the magazine 21:50 - What Stephanie is learning right now 24:24 - Tip for Ecopreneurs

 

Check out Purevant Living’s website:

https://purevantliving.com/

Check out this interview that I mention at the end of the episode with Cliff Spenger:

YouTube: https://youtu.be/YPl7Az0WYn4

or

Audio: https://podcast.greenbusinessimpact.com/e/the-key-to-marketing-green-businesses-helping-make-the-energy-transition-cliff-spenger-interview/

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Episode Transcript

(00:07):
For me, it was when my son was born.
And for Stephanie, the inspiring entrepreneur who is on the podcast today, it was climbing to the top of a mountain in Romania and seeing all this trash flying around on this remote mountain top.
And this realization of needing to do more has started happening more and more and more.
And for all the entrepreneurs that I have interviewed on this podcast, They found a way to make that happen.

(00:32):
.666666667So while you're listening to Stephanie's interview today and how she is making an incredible impact through her work as a marketing consultant, a podcast host, An author of our own magazine be thinking about your critical moment when you realize that you couldn't just idle it by, but you had to act and leave it in the comments below.
I'd love to hear your story. 8 00:01:27,950.612244898 --> 00:01:31,650.612244898 Stephanie, do you mind telling me a bit about Pure VA and what you do? Yeah, definitely. 9 00:01:31,650.612244898 --> 00:01:33,700 I definitely made up the word pure bond.

(01:33):
.757369614I wanted something all-encompassing for pure plant-based healthy environmental. 11 00:01:38,721.757369614 --> 00:01:43,521.75736961 So that's where the term came from and I figured I needed another word after it so others knew. 12 00:01:43,521.75736961 --> 00:01:45,441.75736961 Understood a little bit more about what it stood for. 13 00:01:45,661.75736961 --> 00:01:46,455.99773243 So pure bond living. 14 00:01:46,546.08843537 --> 00:01:57,226.08843537 So I started freelancing initially and I've been running the business full time for four years now, and I focus on marketing and communications and also sustainability consult. 15 00:01:57,794.60010511 --> 00:02:03,734.60010511 And then with that I do have a podcast and a publication, so definitely a lot of projects I'm working on. 16 00:02:03,789.60010511 --> 00:02:04,579.60010511 That sounds great. 17 00:02:04,589.60010511 --> 00:02:08,895.40509377 And so you touched on, you really wanted to make this. 18 00:02:08,967.47992371 --> 00:02:10,857.47992371 A combination of a number of things. 19 00:02:11,157.47992371 --> 00:02:13,253.42096679 And so you're working with marketing. 20 00:02:13,253.42096679 --> 00:02:17,944.22595545 Are you currently consulting with companies? What kind of companies are you working with? Yeah, definitely. 21 00:02:17,944.22595545 --> 00:02:28,138.73842711 So it, it is a combination of, non-profits, for example, I worked with a local non-profit recently where I built a website for them and they focus on water cleanup efforts in Wisconsin. 22 00:02:28,138.73842711 --> 00:02:31,228.73842711 So companies like that also work with another organization. 23 00:02:31,258.73842711 --> 00:02:39,203.22822303 They do organic skin care and they also repurposed or restructure their entire line where they have organic. 24 00:02:39,229.07856316 --> 00:02:40,549.07856316 Yeah, organic ingredients. 25 00:02:40,549.07856316 --> 00:02:45,259.07856316 And also their packaging is from recycled ocean plastic, which is really cool. 26 00:02:45,284.69080806 --> 00:02:52,843.37561532 So learning about that and really shifting their brand to be more sustainable all around, not just good for yourself, but also the environment too. 27 00:02:53,113.37561532 --> 00:02:59,443.37561532 So I really love working with brands that have a product or service in that effect, but also it could be really any company. 28 00:02:59,788.37561532 --> 00:03:11,492.43457223 They want us to start looking at what are their emissions, How do they start to track it? How do they offset it? Are there any certifications they wanna start to get? So I really want to also, Help companies of any size realize that they can do it. 29 00:03:11,762.43457223 --> 00:03:22,314.36200987 So I restructured my business three years ago where primarily myself and I work with freelancers, a small, primarily service based business, but I operate sustainably. 30 00:03:22,644.36200987 --> 00:03:24,654.36200987 So just showing that anybody can do it. 31 00:03:24,659.36200987 --> 00:03:36,246.45951554 Even a freelancer, you can track your missions, meaning what energy usage does your computer? Your office space, even if you're working from home, you can still track that and there's ways to do that and different tools you can use. 32 00:03:36,636.45951554 --> 00:03:43,196.45951554 So really sharing all of that, that I've run my business through that whole process that I can now feel comfortable helping others do the same. 33 00:03:43,206.45951554 --> 00:03:43,956.45951554 That's really cool. 34 00:03:43,956.45951554 --> 00:03:54,266.45951554 And were you doing similar thing before? Were you doing like marketing and consulting with companies or is that in the process of restructuring, you started doing this kind of new. 35 00:03:54,276.45951554 --> 00:03:55,612.94477631 Marketing and that kind of thing. 36 00:03:55,653.10350647 --> 00:03:59,373.10350647 Yeah, I had been doing marketing and communications for many years. 37 00:03:59,373.10350647 --> 00:04:04,503.10350647 I lived in Colorado, so I worked in the cannabis industry quite a bit with a lot of CBD product companies. 38 00:04:04,813.95384661 --> 00:04:06,146.08536588 So I've been doing that for many years. 39 00:04:06,146.08536588 --> 00:04:10,586.08536588 So I was definitely more in the wellness space, but wellness and sustainability come hand in hand. 40 00:04:10,856.08536588 --> 00:04:13,136.08536588 So now I'm really focusing on both areas. 41 00:04:13,142.19647699 --> 00:04:13,652.19647699 That's awesome. 42 00:04:13,712.19647699 --> 00:04:14,72.19647699 And. 43 00:04:14,77.19647699 --> 00:04:27,669.67947019 As a freelancer, like what tools are, or for any company, what tools have you found useful in terms of determining that carbon footprint and what are you using today? Yeah, so I publicly post my carbon footprint and impact report. 44 00:04:27,669.67947019 --> 00:04:51,135.24636361 So there's several different tools you can use where you can actually go in and you can track, okay if I drove X amount of miles this year for my vehicle or my company vehicle for, client meetings, picking up products, travel, So there's tools where you can enter all of that data, even based on the make and model of your car, so it knows exactly what emissions it's producing. 45 00:04:51,375.24636361 --> 00:04:58,605.24636361 And then you take those numbers and you go back and look at your scopes, one, two, and three emissions, and you figure out which bucket they fit into. 46 00:04:58,825.24636361 --> 00:05:02,924.33933414 Also you can look at your electric bills, you can see how many watts of energy are used. 47 00:05:03,134.33933414 --> 00:05:09,964.33933414 So things like that, there's tools where you can dump that data into and then you know exactly how many emissions that you have created for that. 48 00:05:09,969.64545659 --> 00:05:17,888.13752008 And why was this important for you? I think I've always been kinda an outdoor nature person growing up that way. 49 00:05:17,888.13752008 --> 00:05:19,148.13752008 Growing up in the country. 50 00:05:19,186.1874067 --> 00:05:21,977.86541123 I've always loved hiking, kayaking, and very big. 51 00:05:22,10.13298493 --> 00:05:24,605.37108017 I also started an organization called Women Who Kayaks. 52 00:05:24,610.37108017 --> 00:05:28,625.37108017 I wanted to build community and encourage others to pick up trash when they're on the water. 53 00:05:28,685.37108017 --> 00:05:32,345.37108017 The easy thing to do, just bring an extra bag with you, pull that junk out of the water. 54 00:05:32,400.82459491 --> 00:05:35,564.60010511 So I think it just came natural that, I really want to. 55 00:05:35,608.45498039 --> 00:05:39,741.08536588 See these beautiful, areas of nature just thrive and continue. 56 00:05:39,751.72028652 --> 00:05:50,564.73615953 And I would say one pivotal point where I really notice I have to do something more about this I've traveled quite extensively and I was actually on a mountain top in Romania of all places. 57 00:05:50,569.73615953 --> 00:05:54,404.73615953 I took a cable car to the top and it's pretty remote to get to. 58 00:05:54,764.73615953 --> 00:06:00,554.73615953 And here I'm sitting on this beautiful mountain top and I see little bits of plastic and trash all around me. 59 00:06:00,564.73615953 --> 00:06:09,814.37334774 And I'm like, how could this possibly get here if it wasn't for us bringing it up there? People, doing their tours or hikes, bits of trash fall, they break down over time. 60 00:06:09,877.07176044 --> 00:06:16,957.07176044 That was really alarming to me that here I'm in this beautiful area that's seemingly remote and it has all these bits of plastic and trash all over. 61 00:06:17,257.07176044 --> 00:06:18,839.3166584 So that really hit home for me. 62 00:06:19,49.3166584 --> 00:06:26,175.12164706 And since then I've been on an even greater mission to help preserve that and make people more aware of things that they can do a little more consciously. 63 00:06:26,180.12164706 --> 00:06:26,780.12164706 Yeah, definitely. 64 00:06:26,785.12164706 --> 00:06:35,334.36200987 I completely agree with you I've been to a number of places I used to visit when I was younger, and then as I, continued grow older and then, one time my. 65 00:06:35,397.75203255 --> 00:06:37,257.75203255 Now wife, but was girlfriend. 66 00:06:37,307.75203255 --> 00:06:50,797.8767491 We would go to this place and it was a beautiful, like very, we were still very much in the just outskirts of Raleigh, so it's not we're in this hugely remote area not a Romania or something like that, but we're just on the outskirt. 67 00:06:50,802.8767491 --> 00:06:59,980.82459491 Raleigh, but it's like very un it's a natural park, it's a lake, it was called Falls Lake, and there's this like little trail that like barely anybody knows about. 68 00:07:00,310.82459491 --> 00:07:04,116.4028262 And so we would go down there and check it out and just sit and enjoy the. 69 00:07:04,121.4028262 --> 00:07:05,111.4028262 Being around nature. 70 00:07:05,111.4028262 --> 00:07:12,744.91756543 And then, we continue to go back there and eventually I guess more and more people found out about it and then all of a sudden there's all these care beer cans everywhere. 71 00:07:12,749.91756543 --> 00:07:18,183.39829105 There's soda cans, there's like huge piles of trash and it's just it ruined the whole experience. 72 00:07:18,188.39829105 --> 00:07:20,472.76337042 And we really haven't gone back very much since then. 73 00:07:20,472.76337042 --> 00:07:23,292.76337042 Just like purely because of so much trash was getting there. 74 00:07:23,292.76337042 --> 00:07:25,122.76337042 I guess more and more people found out about it. 75 00:07:25,422.76337042 --> 00:07:27,859.350672 But it's this huge like issue like all the. 76 00:07:27,916.93570602 --> 00:07:32,448.22822302 Waste that just comes out and it's just we can really do so much more about it. 77 00:07:32,448.22822302 --> 00:07:36,889.350672 It's all about changing our behavior and realizing nobody is your maid. 78 00:07:36,944.350672 --> 00:07:41,344.350672 Yeah, nobody's around you picking up the trash when you're out there on the top of the mountain. 79 00:07:41,359.350672 --> 00:07:46,151.98105749 You gotta bring that trash back down the mountain, or bring that trash from wherever you are. 80 00:07:46,151.98105749 --> 00:07:51,197.77470829 So I think that's really great that you came to that, you saw that and were like, I gotta do something about it. 81 00:07:51,447.77470829 --> 00:07:52,293.03547926 Which is really good. 82 00:07:52,593.03547926 --> 00:07:53,263.03547926 And yeah. 83 00:07:53,268.03547926 --> 00:07:54,389.03547926 Where do you kind. 84 00:07:54,399.03547926 --> 00:08:05,665.69080806 See like of, this lifestyle that you've had around Oh, I want to be more sustainable, I want to live more lifestyle where I'm not impacting the environment so much and things like that. 85 00:08:05,714.56835908 --> 00:08:12,327.09670375 How do you see that coming into the work with your clients and where how do you make sure that. 86 00:08:12,332.09670375 --> 00:08:31,726.45044525 The companies you're working with, you're making them choose more sustainable options and things like, Yeah, so I guess for the first part would be that because I operate, sustainably and I am offsetting my mission, so I'm also attempting to reduce each year by taking small steps, being more efficient, maybe traveling less, going more digital. 87 00:08:31,731.45044525 --> 00:08:33,646.45044525 Like today, we're not meeting in person. 88 00:08:33,856.45044525 --> 00:08:34,775.15792824 Things like that. 89 00:08:34,817.51620488 --> 00:08:39,647.51620488 But then also because I operate carbon neutral, I'm providing my services carbon neutral too. 90 00:08:39,647.51620488 --> 00:08:50,964.00146566 So if a company works with me, they can feel good that whatever energy usage I'm using by meeting with them in person or having, creating content for them that's offset so they can feel comfortable about that. 91 00:08:51,33.15112552 --> 00:09:00,388.51393731 But also it's important to look at, as a company who we work with, our upstream suppliers, like if I order paper, I'm making sure that it's FSC certified or recycled. 92 00:09:00,658.51393731 --> 00:09:04,378.51393731 So I'm printing a children's book here, starting pre-orders this week actually. 93 00:09:04,378.51393731 --> 00:09:06,568.51393731 So we're printing with soy inks that are healthy. 94 00:09:06,578.51393731 --> 00:09:15,828.51393731 For printing locally in the US I found the closest possible printer to do this printing job for us that is only a few hours away versus across the country. 95 00:09:15,833.51393731 --> 00:09:22,248.24182847 So it's things like that to think about can I source local? So meaning the transportation costs will be reduced because it's a lot closer to me. 96 00:09:22,253.24182847 --> 00:09:27,258.24182847 It's creating less emissions and what are they shipping their product in is another huge thing too. 97 00:09:27,448.24182847 --> 00:09:32,943.85407337 Let's say you are a book manufacturer and you know you have your paper, you have your inks coming. 98 00:09:32,953.85407337 --> 00:09:49,63.09443618 What are your suppliers like delivering their inks in? Are they reusable totes? Are they recyclable boxes? What are they bringing them in? So when you are a company, you can start to say, Hey, I would really love it if you could send me your product in reusable totes or start programs like that where then they can take it back. 99 00:09:49,73.09443618 --> 00:09:51,203.09443618 So there's a lot of options that you can do that you have. 100 00:09:51,203.09443618 --> 00:09:56,67.4028262 Clout is a customer, is a consumer that, you're really looking at everything that you're buying. 101 00:09:56,67.4028262 --> 00:10:04,49.33026384 So there's many factors of it to not be too overwhelming, but just thinking about, how are your products getting to you and what are they coming in too? Yeah, definitely. 102 00:10:04,89.33026384 --> 00:10:07,160.66813232 That's a lot to, to you is you do have a choice. 103 00:10:07,190.66813232 --> 00:10:10,934.84046792 You can make a difference and the money, you're paying for things. 104 00:10:11,294.84046792 --> 00:10:29,237.59556996 Matters like companies lips in to you if you choose to buy somewhere else, or even if you just tell them like, Hey, I would love to continue to buy with you, but because of X, Y, and Z I'm not going to, because this company over here is much more sustainable. 105 00:10:29,237.59556996 --> 00:10:32,27.59556996 They're using reusable totes, they're doing things like that. 106 00:10:32,27.59556996 --> 00:10:34,707.59556996 So like we do have a lot more power than. 107 00:10:34,717.59556996 --> 00:10:46,823.95611418 Seem to think we do a lot of times and our buying power is huge, like the power of the wallet can be very game changing for a number of companies because what do companies wanna do? They wanna sell things to you. 108 00:10:46,823.95611418 --> 00:10:49,763.95611418 That is the way they stay a company, that is the way they stay alive. 109 00:10:49,795.37334774 --> 00:10:53,975.37334774 And so if they're not able to do that, because they're not choosing the sustainable choice. 110 00:10:53,985.37334774 --> 00:10:55,995.37334774 They're gonna change, they're gonna make a difference. 111 00:10:56,25.37334774 --> 00:11:14,138.19647699 So I think that's a great way, and a lot of, companies are going through that, of going through the, looking at their supply chain and really auditing it, seeing how they can make things more sustainable and asking their upstream and downstream suppliers and distributors, like everywhere along the supply chain we need to cut our. 112 00:11:14,143.19647699 --> 00:11:15,703.19647699 Our emissions by X amount. 113 00:11:15,719.31892597 --> 00:11:16,919.31892597 Walmart did this. 114 00:11:17,99.31892597 --> 00:11:19,746.51847246 It's a huge, company saying we're going to. 115 00:11:19,756.51847246 --> 00:11:26,316.63185114 I don't remember exactly what their statement was, but they went out there and they're looking through their whole supply chain and saying we're gonna cut. 116 00:11:26,406.63185114 --> 00:11:31,588.68400534 We're gonna cut on the emissions by this much, and we're gonna do that by cleaning up our supply chain. 117 00:11:31,588.68400534 --> 00:11:37,52.92436815 Bigger companies and smaller companies are all gonna get into this movement of Hey, we need to be more sustainable. 118 00:11:37,262.92436815 --> 00:11:38,549.34160171 So I huge. 119 00:11:38,554.34160171 --> 00:11:45,719.62504842 And You mentioned you have the child's book that's coming out later this week here in November, early November. 120 00:11:45,769.62504842 --> 00:11:50,486.98332507 What is your book called and can you tell us more about it? Yes, the book is called The Pale Pickle. 121 00:11:50,786.98332507 --> 00:11:55,136.98332507 So I wrote this book many, oh I shouldn't say many, about four years ago. 122 00:11:55,136.98332507 --> 00:11:58,316.98332507 And it started when I developed adult allergies. 123 00:11:58,346.98332507 --> 00:12:01,870.06722529 And I realized I was allergic to yellow dye in many foods. 124 00:12:01,870.06722529 --> 00:12:05,50.06722529 And I started really reading every single food label in the store. 125 00:12:05,380.06722529 --> 00:12:08,943.32119355 And I realized that pickles have yellow dye in m. 126 00:12:09,3.32119355 --> 00:12:15,3.32119355 Not every company, a lot of, there's a lot of organic brands out there now, but if you look back like yellow, number five or six is quite. 127 00:12:15,13.32119355 --> 00:12:18,43.32119355 Seen a lot of foods, even including fruit snacks for kids. 128 00:12:18,43.32119355 --> 00:12:22,323.32119355 And these yellow guides can actually cause behavioral problems and build up in your system. 129 00:12:22,323.32119355 --> 00:12:23,420.3166584 And they're just not good. 130 00:12:23,450.3166584 --> 00:12:24,380.3166584 They're synthetic. 131 00:12:24,440.3166584 --> 00:12:26,411.90395999 They usually are derived from oil. 132 00:12:26,440.65679445 --> 00:12:32,140.65679445 Consuming that doesn't sound too appealing, but basically a lot of that is added to food to make it more appealing on the shelf. 133 00:12:32,140.65679445 --> 00:12:33,730.65679445 Like for example, you have HR or. 134 00:12:34,279.39829105 --> 00:12:37,519.39829105 it might have that bright green, yellow looking water because of that yellow dye. 135 00:12:37,574.39829105 --> 00:12:44,577.64092144 So basically the name came from the pale Pickle, so I'm showing that, I grew up with homemade food, organic gardening for my family. 136 00:12:44,582.64092144 --> 00:12:47,312.64092144 And I loved my great-Aunt Margie's pickle recipe. 137 00:12:47,312.64092144 --> 00:12:48,302.64092144 They're pale color. 138 00:12:48,302.64092144 --> 00:12:51,462.30078538 They're like a very light green, use vinegar, spices. 139 00:12:51,462.30078538 --> 00:12:53,532.30078538 There's no yellow diagonal colorant in it. 140 00:12:53,892.30078538 --> 00:12:55,902.30078538 So that was how the name came about. 141 00:12:55,907.30078538 --> 00:13:00,571.62051327 But it's really focusing on helping kids become, more conscious about you eating healthy. 142 00:13:00,651.62051327 --> 00:13:02,403.67266747 Getting involved learning about urban gardening. 143 00:13:02,523.67266747 --> 00:13:11,373.67266747 It's a story about Pips and a character who moved from a organic small town to a large city and helps the community become a bit healthier. 144 00:13:11,703.67266747 --> 00:13:19,173.67266747 And throughout the book it talks about healthy recipes and PIP coming as an insider, outsider, kids are more curious. 145 00:13:19,173.67266747 --> 00:13:22,33.67266747 So I'm trying to teach that coming from a place of curiosity. 146 00:13:22,38.67266747 --> 00:13:32,480.7134838 About the unknown is a very healthy way to be and to the acceptance of diversity, inclusion, all of that, that, PIP is a new kid in town and yeah, so it's just many great pieces. 147 00:13:32,480.7134838 --> 00:13:34,400.7134838 Even talking about composting at home. 148 00:13:34,730.7134838 --> 00:13:41,518.88808697 So basically shows, all of these great things through pip in the family friend, and then it has a paired cookbook actually. 149 00:13:41,908.88808697 --> 00:13:49,198.88808697 For families and kids with 10 healthy allergy friendly, plant-based, vegan, gluten-free recipes. 150 00:13:49,558.88808697 --> 00:13:54,328.88808697 So whatever recipe you see in the book, the storybook is actually in the cookbook too. 151 00:13:54,598.88808697 --> 00:13:55,858.88808697 So it's a really great pairing. 152 00:13:55,858.88808697 --> 00:14:01,808.88808697 And then that we're also printing with a local printer using healthy inks, recycled EVC papers. 153 00:14:01,813.88808697 --> 00:14:03,308.88808697 So we're really excited about that too. 154 00:14:03,318.88808697 --> 00:14:03,858.88808697 That's awesome. 155 00:14:03,908.88808697 --> 00:14:06,767.59556996 And what are those ways that. 156 00:14:06,787.42550194 --> 00:14:13,130.39602348 You went through in the book about, bringing, sustainable farming and those kind of things to city life or things like that. 157 00:14:13,135.39602348 --> 00:14:13,285.39602348 Yeah. 158 00:14:13,285.39602348 --> 00:14:17,495.39602348 I don't wanna give away too much of the book, but basically, yeah, definitely not So give us a little teaser. 159 00:14:17,795.39602348 --> 00:14:18,335.39602348 Yeah. 160 00:14:18,545.39602348 --> 00:14:24,725.39602348 There is a part where there is a school project on how to make their city more healthy in the community. 161 00:14:24,995.39602348 --> 00:14:32,758.72935681 So basically, And friends create this new idea for the city that had not been done before to help everybody be a little bit healthier. 162 00:14:32,908.72935681 --> 00:14:33,878.72935681 So that's great. 163 00:14:33,908.43457223 --> 00:14:38,97.28944751 What age group is this targeted to? Yeah, it's definitely, I would say ages three and up. 164 00:14:38,97.28944751 --> 00:14:42,927.28944751 So three to eight is probably the main group, but really, I know adults will love this too. 165 00:14:42,977.28944751 --> 00:14:45,615.57742937 And I know some are very excited about the recipes as well. 166 00:14:45,615.57742937 --> 00:14:46,725.57742937 So really any age. 167 00:14:47,55.57742937 --> 00:14:51,144.60237268 So if you're young kids to elementary school children, I think would really enjoy it. 168 00:14:51,255.86087609 --> 00:14:51,735.86087609 Definitely. 169 00:14:51,790.86087609 --> 00:14:53,890.86087609 So now you also have a podcast. 170 00:14:53,900.86087609 --> 00:14:55,490.86087609 Person and planet. 171 00:14:55,850.86087609 --> 00:15:03,0.12391463 Can you talk more about that? What is your goals around the podcast? What is your reasoning behind making? Yeah, so I started podcasting actually back in 2019. 172 00:15:03,0.12391463 --> 00:15:07,380.12391463 I had two, one called Women and Wellness, and the other one called Things You Should Know. 173 00:15:07,530.12391463 --> 00:15:09,649.61371055 So one was more, know, wellness based. 174 00:15:09,649.61371055 --> 00:15:11,449.61371055 The other one was more sustainability based. 175 00:15:11,779.61371055 --> 00:15:13,611.29171509 And I thought, it's so intimately connected. 176 00:15:13,611.29171509 --> 00:15:17,241.29171509 Why? Why not create something that covers both instead of running two separate. 177 00:15:17,571.29171509 --> 00:15:22,523.70668107 So person in planet encompasses, health for yourself as a person and your environment around. 178 00:15:22,578.36654502 --> 00:15:30,525.84953822 So it could be anything from, healthcare providers to a great product or service and also great sustainability efforts that others are doing around the world. 179 00:15:30,525.84953822 --> 00:15:32,25.84953822 And it's a very global approach to you. 180 00:15:32,25.84953822 --> 00:15:34,983.99012779 So it's not just in the US but it's guests all over the world. 181 00:15:35,50.28264479 --> 00:15:35,530.28264479 That's awesome. 182 00:15:35,620.28264479 --> 00:15:49,487.09670375 And who have you had on your show? Yes, I've had companies that do compostable packaging from Israel underwater coral efforts to help bring that back and help them grow in Fiji, for example. 183 00:15:49,487.09670375 --> 00:15:50,627.09670375 So that's a great one. 184 00:15:50,627.09670375 --> 00:15:57,626.20101214 And local healthcare providers too that do a lot of like holistic, natural passy in Wisconsin and beyond. 185 00:15:57,626.20101214 --> 00:16:00,726.83593277 So it's been, yeah, a nice combination of guests from all. 186 00:16:00,753.27584207 --> 00:16:01,203.27584207 That's great. 187 00:16:01,263.27584207 --> 00:16:02,673.27584207 And which one has been your. 188 00:16:03,138.27584207 --> 00:16:10,698.27584207 Oh gosh, that's, I don't think I, I love them all because I think just, it's so exciting to talk to everybody and learn. 189 00:16:10,698.27584207 --> 00:16:12,438.27584207 I always like to share their personal story too. 190 00:16:12,443.27584207 --> 00:16:18,778.27584207 So why are they passionate about this? How do they get into this space? And then really digging deep in providing tips for listeners. 191 00:16:19,18.27584207 --> 00:16:23,396.96064933 So I think it's not just about, sharing your story and resonating, but also takeaway. 192 00:16:23,396.96064933 --> 00:16:29,78.20781486 So what can I learn, from this person that I can help improve myself or be more aware of the environment around me. 193 00:16:29,124.18287155 --> 00:16:29,604.18287155 Yeah. 194 00:16:29,604.18287155 --> 00:16:30,84.18287155 That's great. 195 00:16:30,94.18287155 --> 00:16:36,351.85860851 And we're hoping the podcast will go and the rest of 2022 here and into 2023. 196 00:16:36,356.85860851 --> 00:16:38,606.85860851 Yeah, so I would hope to grow my team. 197 00:16:38,606.85860851 --> 00:16:40,826.5638239 It's I know you're a podcaster, toos a lot of work. 198 00:16:40,835.5660915 --> 00:16:50,581.5864997 I do all the editing and everything too, but yeah, I'd like to have, a larger team, because I love the interview part, but of course the time is getting, the artwork and editing and all of that. 199 00:16:50,613.8313976 --> 00:16:53,545.1239146 But I love interview gas will definitely continue that going. 200 00:16:53,930.1239146 --> 00:16:57,114.7384271 And additionally that, not everyone listens to podcasts. 201 00:16:57,114.7384271 --> 00:17:08,724.7384271 So I wanted to take that content, and I know you maybe will touch on this later, but I started a publication with the same name person, Planet, where sometimes I'll take these interviews and turn it to an article so you can read about it as well. 202 00:17:08,964.7384271 --> 00:17:10,194.7384271 Because it's such great content. 203 00:17:10,194.7384271 --> 00:17:14,364.7384271 I want anyone to be able to consume it in the way that they prefer. 204 00:17:14,484.7384271 --> 00:17:16,334.1488579 So I wanna keep growing that as well. 205 00:17:16,334.1488579 --> 00:17:16,479.1488579 Yeah. 206 00:17:16,479.1488579 --> 00:17:18,304.3869532 Do you wanna tell us about the magazine, the new. 207 00:17:18,309.3869532 --> 00:17:18,639.3869532 Yeah. 208 00:17:18,639.3869532 --> 00:17:18,939.3869532 Yeah. 209 00:17:18,969.3869532 --> 00:17:21,639.3869532 So I have it right here, Person and planet. 210 00:17:21,699.3869532 --> 00:17:26,431.7679056 So basically it's a roughly like 75 page publication, small books. 211 00:17:26,431.7679056 --> 00:17:27,391.7679056 So they have articles. 212 00:17:27,440.6001051 --> 00:17:30,114.2055473 Artwork even healthy recipes in every issue. 213 00:17:30,474.2055473 --> 00:17:32,472.935706 And I would like to mention a coloring page. 214 00:17:32,522.935706 --> 00:17:39,932.935706 basically I was in love with the highlights publication as a child, so I wanted something that's more of an adult version of that. 215 00:17:39,962.935706 --> 00:17:51,739.6023727 So it shares everything from wellness, sustainability, healthy recipes, sustainable artists that use repurposed trash and materials to create beautiful art, a lot of nature photography around the globe. 216 00:17:51,979.6023727 --> 00:17:53,629.6023727 So I wanted all of this content. 217 00:17:53,634.6023727 --> 00:17:55,44.6023727 So this publication. 218 00:17:55,54.6023727 --> 00:18:01,729.4096289 Shares everything from company highlights of in the wellness or sustainability space, what they're doing. 219 00:18:01,729.4096289 --> 00:18:05,346.5524861 New services are available to readers also is a tool for companies. 220 00:18:05,346.5524861 --> 00:18:06,499.4323047 So it's a nice. 221 00:18:06,504.4323047 --> 00:18:09,534.4323047 Tool for their sustainability or wellness programs in a company. 222 00:18:09,534.4323047 --> 00:18:10,644.4323047 So how you can learn more. 223 00:18:10,863.1624634 --> 00:18:16,473.1624634 It does include company features and new things coming up, and also sustainable artists too. 224 00:18:16,473.1624634 --> 00:18:20,253.1624634 So using repurposed trash or materials to create beautiful works of art. 225 00:18:20,463.1624634 --> 00:18:21,933.1624634 There's a lot of nature photography. 226 00:18:21,933.1624634 --> 00:18:24,943.1851391 There's healthy recipes in the back of every issue. 227 00:18:24,943.1851391 --> 00:18:29,533.1851391 And sometimes some of these sustainability or wellness terms might be new to others. 228 00:18:29,863.1851391 --> 00:18:32,23.1851391 So I also include a small dictionary of terms. 229 00:18:32,28.1851391 --> 00:18:37,3.1851391 It's like a general review because I want anybody to be able to pick this up and learn something from it. 230 00:18:37,213.1851391 --> 00:18:39,478.3325314 I don't want it to be, too outta touch for anybody. 231 00:18:39,496.0876335 --> 00:18:45,699.1488579 And then also a little bit of advertising the back or sponsors, but I wanna keep it very content heavy. 232 00:18:45,771.2236879 --> 00:18:47,121.2236879 Is a nice learning tool for. 233 00:18:47,759.5931861 --> 00:18:48,899.5931861 Yeah, definitely that's great. 234 00:18:48,899.5931861 --> 00:18:55,337.8131407 And how did you come up with the idea for creating a magazine? Because, lots of people have podcasts who lots of people have Yeah. 235 00:18:55,342.8131407 --> 00:18:58,970.7496486 Doing consulting work and things like that, magazines, very different. 236 00:18:58,970.7496486 --> 00:19:01,108.1646146 And I like that when I saw it first came across. 237 00:19:01,113.4820749 --> 00:19:13,660.1374037 And so I'd love to hear, where did you come up the idea yeah, I know magazines are debatable as far as is that environmental, but there is something to be said about having a printed version of a book or document, but it is available digital and I of course am promoting that. 238 00:19:14,50.1374037 --> 00:19:27,31.6340024 But I actually ran a magazine at UW Madison as an undergraduate many years ago which included artwork and poetry, short story, the Wisconsin Idea, which is a service project done around the world. 239 00:19:27,49.3891044 --> 00:19:32,868.4593992 For example, one issue had one about creating fresh water in some villages in different countries. 240 00:19:32,905.7042972 --> 00:19:34,75.7042972 That really inspired me. 241 00:19:34,75.7042972 --> 00:19:37,610.3528232 It was probably my most favorite job to date getting to run that magazine. 242 00:19:37,640.3528232 --> 00:19:39,140.3528232 So I was always inspired by that. 243 00:19:39,200.3528232 --> 00:19:46,924.4457938 And then in Milwaukee several years ago, a couple of us women after yoga training, we created a publication called Muji Magazine. 244 00:19:47,44.4457938 --> 00:19:50,134.4457938 And Muji means caring about others wellbeing more than your own. 245 00:19:50,374.4457938 --> 00:19:55,258.0285602 So it was a very wellness yogi focused publication, which was similar in size. 246 00:19:55,325.1033901 --> 00:19:59,525.1033901 We did close that business, but I was inspir to do something with a little bit more sustainability too. 247 00:19:59,525.1033901 --> 00:20:10,925.1033901 So it basically has both wrapped in, and again, because not everyone listens to podcasts, I wanted this magazine to be something that any age would like to read to to have it in another form that's great. 248 00:20:11,205.1033901 --> 00:20:17,805.1033901 How can somebody come and find your magazine or any of those things that they want to see About you. 249 00:20:17,815.1033901 --> 00:20:21,150.1033901 Yeah, so my website is purevantliving.com, 250 00:20:21,395.1033901 --> 00:20:24,155.1033901 so P U R E V A N t living.com. 251 00:20:24,365.1033901 --> 00:20:26,195.1033901 So I have all of that there, the digital versions. 252 00:20:26,445.1033901 --> 00:20:35,529.1623471 I am also on Amazon for now for the print version because looking at sustainability with print on demand, it prints exactly what you order. 253 00:20:36,38.5587012 --> 00:20:38,588.5587012 And there's no extra created. 254 00:20:38,588.5587012 --> 00:20:41,89.873894 So until the publication grows a bit more. 255 00:20:41,146.9940754 --> 00:20:48,436.9940754 And I would do the printing and shipping, it makes more sense because otherwise if I'm doing the print on demand, it ships to me and then to you as a customer. 256 00:20:48,441.9940754 --> 00:20:51,196.9940754 So double shipping is actually less sustainable. 257 00:20:51,586.9940754 --> 00:20:53,206.9940754 So that's why I'm going this route. 258 00:20:53,206.9940754 --> 00:20:54,736.9940754 But eventually I would love to print. 259 00:20:54,791.6539393 --> 00:21:00,731.6539393 More sustainably to make sure it's recycled paper because that's not something you can really control with Amazon print on demand. 260 00:21:00,981.6539393 --> 00:21:04,143.9441888 So for now it is host there and then digital through my site. 261 00:21:04,144.2843248 --> 00:21:04,594.2843248 Very cool. 262 00:21:04,924.2843248 --> 00:21:11,275.9623293 And can you give us one sample from your magazine of one interesting thing that somebody should go check. 263 00:21:11,549.2956627 --> 00:21:12,659.2956627 Oh, that's a tough question. 264 00:21:12,749.2956627 --> 00:21:12,929.2956627 Okay. 265 00:21:12,929.2956627 --> 00:21:14,734.2956627 I have the first issue right here. 266 00:21:14,789.2956627 --> 00:21:15,529.2956627 So I. 267 00:21:15,539.2956627 --> 00:21:17,219.2956627 A huge fan of this company. 268 00:21:17,219.2956627 --> 00:21:18,779.2956627 So one little tip I would say. 269 00:21:18,809.2956627 --> 00:21:20,162.9011048 Doing a plug for my friend Jake here. 270 00:21:20,162.9011048 --> 00:21:21,823.6380663 So treat t r e e t. 271 00:21:22,123.6380663 --> 00:21:30,418.7854586 It is actually a resale service that companies can have where they can resale, use products and people can bring them back. 272 00:21:30,418.7854586 --> 00:21:35,736.5632364 So it's like creating another store within a store, so to speak, to really promote circular fashion. 273 00:21:35,976.5632364 --> 00:21:37,326.5632364 So a really cool company. 274 00:21:37,326.5632364 --> 00:21:37,596.5632364 It's. 275 00:21:37,681.7106287 --> 00:21:38,731.7106287 In one of the issues. 276 00:21:38,731.7106287 --> 00:21:43,561.7106287 So I would say people should check that out too, to really help be conscious of what they're buying. 277 00:21:43,561.7106287 --> 00:21:46,531.7106287 And then buying used is definitely the way to go too, if you can. 278 00:21:46,536.7106287 --> 00:21:46,896.7106287 Definitely. 279 00:21:46,901.7106287 --> 00:21:47,625.3160708 That's really cool. 280 00:21:47,691.5859121 --> 00:21:50,822.4702658 And what are you currently learning right now? I love this question. 281 00:21:50,822.4702658 --> 00:21:53,882.4702658 So I guess the two things I'd like to share. 282 00:21:54,122.4702658 --> 00:21:57,482.4702658 So I always have that wellness sustainability side to what I'm doing. 283 00:21:57,722.4702658 --> 00:22:00,552.4475901 So I'm really into Avida cooking right now. 284 00:22:00,552.4475901 --> 00:22:04,343.7401071 Avida eating, like for the season, for your body type, for your dosha. 285 00:22:04,360.6675448 --> 00:22:06,520.6675448 And been really getting into that. 286 00:22:06,520.6675448 --> 00:22:11,100.6675448 For example, learning how to make specific spice blends for this season that helps your body. 287 00:22:11,410.6675448 --> 00:22:12,974.5904473 So I'm really loving that. 288 00:22:12,974.5904473 --> 00:22:18,590.644869 Making dishes like kaari, for example, which is Hm, beans and rice, seasonal vegetables on the seasonal spice. 289 00:22:18,590.644869 --> 00:22:19,730.644869 So big fan of that. 290 00:22:19,740.644869 --> 00:22:26,32.9351185 And then on the sustainability side, a friend of mine started working for a company in Germany recently where they focus on carbon. 291 00:22:26,701.9600618 --> 00:22:32,881.9600618 So meaning capturing carbon from the atmosphere, sequestering it either underground or different areas or reusing it. 292 00:22:33,131.9600618 --> 00:22:37,809.8058668 I think it's really important to help look at this climate crisis we have right now. 293 00:22:37,814.8058668 --> 00:22:41,899.8058668 So it's really fascinating learning like how that's done these different ways of doing it. 294 00:22:41,899.8058668 --> 00:22:45,471.4158441 Cuz even, plants can sequester carbon from the air too. 295 00:22:45,492.0507647 --> 00:22:49,465.8716264 The hemp plant, for example, can actually sequester carbon down to their roots into the. 296 00:22:49,470.8716264 --> 00:22:53,370.8716264 Wetlands and bog areas actually sequester carbon too. 297 00:22:53,760.8716264 --> 00:23:00,873.1392001 So it's important that we keep these natural resources here because if they're filled in or then that carbon is released again. 298 00:23:00,899.6017851 --> 00:23:10,438.3092681 I'm really trying to learn a bit more about that yeah, that's always been so interesting to me about how many, different, plate there are that can be carbon sinks and. 299 00:23:10,448.3092681 --> 00:23:28,778.7854586 especially I've learned recently about agriculture and a lot of, how you can set up agricultural sites and farms, but it can also quickly become very carbon intensive so it can almost switch and become this huge carbon output and outputting a lot of carbon into the atmosphere. 300 00:23:28,824.7378395 --> 00:23:47,119.3863656 If you do farming in the right way and do regenerative techniques and things like that, you can actually, sequester carbon and bring, and it become a carbon sink where carbon is now, built into the soil and going back in through biochar and lots of other different, Ways of making farming more sustainable. 301 00:23:47,119.3863656 --> 00:23:48,913.0938486 So yeah, I love that topic too. 302 00:23:48,913.0938486 --> 00:23:54,79.3183384 I'm very into that, how it's it's so cool how there's so many different ways that we can really, be sustainable and. 303 00:23:54,464.3183384 --> 00:23:59,601.5745742 Also need to protect those natural places that are extremely important. 304 00:23:59,901.5745742 --> 00:24:07,411.5745742 Not only in a carbon respect, but also just for the beauty view of the earth, the health of the earth, the health of the ecosystems, all of those things. 305 00:24:07,411.5745742 --> 00:24:08,941.5745742 It's super important. 306 00:24:08,951.5745742 --> 00:24:24,791.5745742 And is there one tip that you would give any ecopreneur entrepreneur in the audience who's listening here, what is one tip that you would give them to help them grow their business or speak to other people a little more sustainably? Ooh, A tip to grow business. 307 00:24:24,846.5745742 --> 00:24:33,396.5745742 I would say always ask questions, and if you want to meet somebody or learn what they're doing, just ask. 308 00:24:33,396.5745742 --> 00:24:34,844.012216 The worst they can do is say no. 309 00:24:34,910.2933951 --> 00:24:38,930.2933951 And I would say to be patient as well, so you could ask questions. 310 00:24:39,230.2933951 --> 00:24:40,70.2933951 We're all busy. 311 00:24:40,75.2933951 --> 00:24:43,580.2933951 I know I'm guilty of this too, not being super responsive all the time. 312 00:24:43,580.2933951 --> 00:24:47,30.2933951 So I think, yeah, being patient and then just asking the questions. 313 00:24:47,40.2933951 --> 00:24:48,900.2933951 Ask anybody what you want to ask. 314 00:24:48,900.2933951 --> 00:24:59,234.5791094 And I would say it's really I think humbling too, especially in the sustainability space, how great and collaborative people are too and willing to help you learn and share and grow. 315 00:24:59,234.5791094 --> 00:25:02,781.0416944 So I would just say, yeah, ask all the questions and never stop. 316 00:25:02,841.4952092 --> 00:25:03,411.4952092 Definitely. 317 00:25:03,411.4952092 --> 00:25:09,621.4952092 And the great thing about asking questions is being able to learn something completely new and that you never expected. 318 00:25:09,621.4952092 --> 00:25:18,621.4952092 And it might take you a completely different way from what you were expecting to learn, but it could be a huge new avenue and a huge new open door. 319 00:25:18,621.4952092 --> 00:25:21,652.4702658 So I love that tip and thank you so much for sharing that. 320 00:25:21,657.4702658 --> 00:25:25,707.4702658 And Stephanie, thank you so much for coming on the show. 321 00:25:25,707.4702658 --> 00:25:27,953.6153906 It's been really awesome having you on here. 322 00:25:27,958.6153906 --> 00:25:28,648.6153906 I loved. 323 00:25:28,658.6153906 --> 00:25:35,708.6153906 Being able to ask you all those questions and being able to hear all about Puron and what you're doing with Person and Planet and your magazine. 324 00:25:35,708.6153906 --> 00:25:37,338.0031457 I think that's all really cool. 325 00:25:37,338.0031457 --> 00:25:41,178.0031457 So thank you so much for coming on the show and I hope to have you back on some time. 326 00:25:41,247.1641434 --> 00:25:42,807.1641434 Yeah, thank you so much for having me. 327 00:25:42,812.1641434 --> 00:25:43,677.1641434 I really appreciate it. 328 00:25:43,682.1641434 --> 00:25:58,262.1641434 And if you enjoyed hearing about Stephanie's work to help companies with their marketing and to become more sustainable, then I invite you to check out this interview with Cliff Spanker who works as a consultant for green companies, helping them master their their LinkedIn presence. 329 00:25:58,262.1641434 --> 00:26:10,832.1641434 So if you are looking for a way to get your marketing message directly to your perfect prospects, then make sure you check out this interview with Cliff and in combination from what you learned from Stephanie today can help take your business to the next.