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December 11, 2023 7 mins

This theory proposes that once you get past the initial upswing, the life cycle of a successful company takes on the form of a sigmoid, or S curve. The S shape represents growth over time—starting out slowly, picking up speed during rapid growth, then tapering off as growth slows. So how do you keep your business growing?

 

For video with visual aides, visit https://www.youtube.com/watch?v=1sVN2rdzgbE&t=3s

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