Wie viele Biermarken kennen Sie? Und wie viele Marken sind davon für Sie relevant beim Kauf?
Darüber und die weiteren Ergebnisse der Studie der DHBW Heilbronn zur Markenbekanntheit und Markenrelevanz bei 8 ausgewählten Food-Warengruppen diskutieren in dieser Podcastfolge die Studiengangsleiter Prof. Dr. Carsten Leo Demming aus dem Studiengang Food Management und Prof. Dr. Carsten Kortum aus dem Studiengang BWL-Handel der DHBW Heilbronn.
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