Health Impressions: Authority, Acquisition, Retention
Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.
Episodes
December 8, 2025 • 26 mins
Show notes:
In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust.
She also shares how AI is reshaping website development, making roles more inte...
Mark as Played
November 10, 2025 • 56 mins
Show notes:
In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility.
Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they...
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October 6, 2025 • 41 mins
Show notes:
On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making.
Rob shares his perspective on building authentic brand messaging in an AI-driven world, ou...
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September 22, 2025 • 46 mins
Show notes:
In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations.
They discuss the challenges of health tech, the importance of design fo...
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September 8, 2025 • 40 mins
Show notes:
In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. Th...
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August 25, 2025 • 23 mins
In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent.
The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowi...
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August 11, 2025 • 30 mins
In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever.
Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communic...
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July 28, 2025 • 43 mins
In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior.
Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush...
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July 14, 2025 • 38 mins
In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, reve...
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June 30, 2025 • 41 mins
In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement.
The cen...
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June 16, 2025 • 50 mins
In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rock...
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October 23, 2023 • 52 mins
Show notes:
In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. ...
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October 9, 2023 • 38 mins
Show notes:
Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes c...
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September 25, 2023 • 42 mins
Show Notes:
Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the valu...
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September 11, 2023 • 37 mins
Show notes:
In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potenti...
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August 28, 2023 • 54 mins
Show Notes:
In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagn...
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August 14, 2023 • 55 mins
Show notes:
Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses ...
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August 1, 2023 • 46 mins
Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retent...
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July 14, 2023 • 54 mins
Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the ...
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July 14, 2023 • 52 mins
In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop ...
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