Bryan Ferre - The Optio Vision: Where Crypto Meets Real-World Value

Bryan Ferre discusses his journey from graphic design to blockchain technology, sparked by a personal tragedy. He highlights his work on Optio, a decentralized platform focused on user control over data, addressing centralized tech issues. The conversation covers the potential of blockchain in education and personal finance, emphasizing autonomy and monetization of user engagement. Bryan also reflects on empowerment, faith, and community involvement in shaping the future of cryptocurrency. Upcoming events in London and Amsterdam will promote further engagement in the space.

Interview Recorded 21.05.25

Connect with Bryan Ferre

Linkedin          Bryan Ferre - Vice Chairman - Parler | LinkedIn Parler               https://www.parler.com/

Connect with Hearts of Oak. . . 𝕏                         x.com/HeartsofOakUK WEBSITE            heartsofoak.org/ PODCASTS        heartsofoak.podbean.com/ SOCIAL MEDIA  heartsofoak.org/connect/ SHOP                  heartsofoak.org/shop/

*Special thanks to Bosch Fawstin for recording our intro/outro on this podcast.

Check out his art theboschfawstinstore.blogspot.com and follow him on 𝕏 x.com/TheBoschFawstin

 

 

Episode Transcript

Hearts of Oak: And hello, Hearts of Oak. Thank you so much for joining us once again. (00:23):
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Hearts of Oak: It's great to have a brand new guest inside. We're going to learn all about (00:26):
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Hearts of Oak: blockchain, crypto, a whole other sector. (00:30):
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Hearts of Oak: And we've had a number of guests talking about this, but it's wonderful to have (00:34):
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Hearts of Oak: Brian Ferry with us. Brian, thanks so much for giving us your time today. (00:38):
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Bryan Ferre: Thank you for having me. I'm excited about this. (00:43):
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Hearts of Oak: Great to have you. I've delved into the background in your world. (00:45):
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Hearts of Oak: Obviously, brandfairy.com is the website. People can go there and look at the (00:50):
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Hearts of Oak: many articles you've written, your background. (00:55):
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Hearts of Oak: We'll see where this conversation goes because I've often talked to people in (00:59):
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Hearts of Oak: terms of crypto, in terms of investing, and that's the financial side. (01:04):
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Hearts of Oak: But there's a whole other side that is developed, which maybe wasn't originally (01:09):
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Hearts of Oak: part of the thinking back whenever Bitcoin first surfaced. (01:14):
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Hearts of Oak: And that's actually security and building a whole infrastructure on the blockchain, (01:20):
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Hearts of Oak: which is completely separate. (01:26):
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Hearts of Oak: But, Brand, if I could ask you a little bit about your background before we (01:28):
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Hearts of Oak: jump into this. And I've looked into your background, and I can't even try and sum it up. (01:33):
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Hearts of Oak: So I will throw the ball to you, and then we'll pick up on some of these issues. (01:39):
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Bryan Ferre: Yes. Yeah, I've had kind of an interesting journey through my career. (01:44):
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Bryan Ferre: I started out in, I was actually a classically trained graphic designer, (01:50):
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Bryan Ferre: and did graphic design work for about the first five years of my career. (01:55):
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Bryan Ferre: And in 1995, I kind of BS'd my way into designing a website. (02:03):
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Bryan Ferre: Uh, and at the time I didn't even, I'd only been on the internet twice and, (02:12):
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Bryan Ferre: uh, it's kind of a funny story. (02:17):
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Bryan Ferre: I'll share it with you someday, but I, uh, so that kind of transitioned my career over to the tech side. (02:21):
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Bryan Ferre: And, uh, in 2000, actually 1999, I was, uh, working on a project. (02:28):
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Bryan Ferre: I'll share the idea. and you tell me if you think it was a good one because (02:35):
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Bryan Ferre: our client thought it was the dumbest thing they'd ever heard of. (02:39):
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Bryan Ferre: So back in those days, there were, there was no such thing as digital cameras and smartphones. (02:43):
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Bryan Ferre: And so if you wanted to quote, digitize your photos, you had to scan them. (02:49):
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Bryan Ferre: And so we built this website. It was called gather round.com. (02:55):
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Bryan Ferre: And what it did is it went through your network and it found your scanner and (03:01):
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Bryan Ferre: you would scan your photos, you know, photos of little Johnny playing baseball (03:06):
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Bryan Ferre: and your daughter dancing in a contest or whatever. (03:10):
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Bryan Ferre: And it would post these photos onto a web page and then you could invite your (03:14):
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Bryan Ferre: friends and family to gather around. (03:19):
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Bryan Ferre: And then your friends could post a little thing. Oh, that's a great picture of Johnny. (03:22):
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Bryan Ferre: And then you could share that with everyone. (03:26):
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Bryan Ferre: And our client at the time, their CEO said, that's the dumbest thing I've ever heard. (03:30):
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Bryan Ferre: No one will ever put pictures of their kids on the Internet. (03:37):
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Bryan Ferre: We like to say we created the first Instagram page. (03:40):
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Bryan Ferre: But they didn't like it. And so several years later, of course, (03:44):
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Bryan Ferre: MySpace came out and Friendster and Facebook. (03:49):
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Bryan Ferre: And in 2002, I was speaking at a tech conference and I talked about the dangers (03:52):
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Bryan Ferre: of big tech scraping behavioral data. (03:58):
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Bryan Ferre: And I was pretty much laughed off the stage, right? (04:03):
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Bryan Ferre: Everyone was like, all these tech guys were like, no one's ever going to do (04:07):
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Bryan Ferre: that. That's not a worry. (04:11):
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Bryan Ferre: And then, of course, Google came out, and Google became sort of the centerpiece (04:14):
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Bryan Ferre: of the internet at the time. (04:20):
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Bryan Ferre: It was sort of this time where America Online was kind of going away, (04:21):
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Bryan Ferre: and people could just browse the internet. (04:27):
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Bryan Ferre: And I found it interesting when Google came out, they had a corporate motto, (04:31):
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Bryan Ferre: and their corporate motto was never do anything evil. (04:37):
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Bryan Ferre: And what is interesting, as we have watched as Web2 kind of evolved, (04:40):
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Bryan Ferre: is that's precisely what they do. (04:48):
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Bryan Ferre: And so in 2015, I was introduced to blockchain tech. (04:53):
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Bryan Ferre: That was my first introduction to it. (04:59):
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Bryan Ferre: And I had just gone through a rather traumatic experience in my life. (05:02):
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Bryan Ferre: My wife passed away at the age of 44. (05:07):
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Bryan Ferre: And it turned out that it was a medical error. (05:12):
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Bryan Ferre: Basically, she was seeing two different doctors and they weren't sharing data (05:18):
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Bryan Ferre: and they gave her a combination of medicines that took her life. (05:21):
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Bryan Ferre: And not long after that, I was introduced to blockchain. And I realized when (05:25):
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Bryan Ferre: I first saw blockchain, that this could solve those types of problems and it (05:29):
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Bryan Ferre: could solve the big tech data problem and centralization and all of this. (05:35):
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Bryan Ferre: And so I became quite passionate about blockchain. And at the time, (05:40):
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Bryan Ferre: I wasn't even interested in the crypto side. (05:44):
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Bryan Ferre: In fact, I didn't really even understand it. (05:48):
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Bryan Ferre: What year was this? 2015. Okay. (05:53):
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Bryan Ferre: And I actually turned down 500 Bitcoin to design a logo. I didn't get it, right? (05:57):
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Hearts of Oak: We all make mistakes. (06:04):
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Bryan Ferre: Yeah. As we went into 18, 19, 20, some really, really weird stuff was happening. (06:06):
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Bryan Ferre: And I started writing about it on a fairly regular basis. (06:18):
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Bryan Ferre: Cancel culture, this whole woke movement. (06:23):
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Bryan Ferre: And these tech companies were silencing people and shadow banning them. (06:27):
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Bryan Ferre: And the whole concept of freedom of speech was being just, you know, annihilated. (06:33):
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Bryan Ferre: And so in 2020, there was a platform, a social media platform that had just (06:40):
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Bryan Ferre: grown tremendously fast. (06:47):
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Bryan Ferre: It was the fastest growing app in the app store and the most downloaded app (06:49):
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Bryan Ferre: in the app store called Parler. (06:54):
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Bryan Ferre: And Parler was, you know, Donald Trump was canceled from all the other platforms (06:56):
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Bryan Ferre: and he landed into Parler. (07:04):
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Bryan Ferre: And so it gave him his voice back. (07:07):
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Bryan Ferre: And when it was canceled, I remember I was talking to a couple of my friends and I said, you know, (07:10):
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Bryan Ferre: this idea that big tech can just shut down, you know, platforms like this, (07:17):
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Bryan Ferre: that's a very scary thing. (07:24):
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Bryan Ferre: And so in 2021, I got together with several of my now partners and we decided, (07:26):
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Bryan Ferre: you know, we're going to take this world on. (07:35):
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Bryan Ferre: But in order to do it, we got to do it in a decentralized way. (07:37):
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Bryan Ferre: We've got to do it on the blockchain and we've got to own all of the infrastructure (07:41):
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Bryan Ferre: because if we don't own it, we'll, we'll just get shut down. Right. (07:46):
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Bryan Ferre: And so we started a partner back. (07:50):
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Hearts of Oak: In the day, Andre AWP. (07:52):
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Bryan Ferre: Yeah, exactly. So we did it. And we built this blockchain. (07:54):
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Bryan Ferre: And we basically give the users back their ability to not only say what they (08:00):
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Bryan Ferre: want, but engage in any way that they want. (08:08):
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Bryan Ferre: And we use blockchain to reward them for doing that. (08:11):
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Bryan Ferre: And one of the things that I think is starting to emerge in blockchain, (08:14):
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Bryan Ferre: you know, I always tell this story, I've told this story for years, that a good farmer, (08:20):
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Bryan Ferre: you know, somebody who's going to grow a crop, a good farmer knows that you (08:28):
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Bryan Ferre: have to prepare the soil. (08:33):
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Bryan Ferre: And usually that's done with manure, right? (08:35):
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Bryan Ferre: You blend in manure so that you get all these nutrients into the soil. (08:40):
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Bryan Ferre: And so basically every great crop is the result of a pile of shit. (08:46):
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Bryan Ferre: And that's what crypto was for 10 years. (08:54):
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Bryan Ferre: It was just a bunch of tech nerds creating currencies and hoping that somebody would buy them. (08:59):
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Bryan Ferre: And it was the same way in the early days of the internet. (09:06):
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Bryan Ferre: You had all these people trying to figure out what do we do with this tool? (09:09):
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Bryan Ferre: And so, but in the last five years, what's happened in the world of crypto is (09:13):
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Bryan Ferre: there's kind of this new emphasis on what are we creating and why are we creating it? (09:20):
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Bryan Ferre: And because of that, you're starting to see more purpose-driven projects that (09:26):
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Bryan Ferre: are actually trying to solve real problems, right? (09:32):
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Bryan Ferre: XRP, which has kind of become the darling child of blockchain. (09:35):
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Bryan Ferre: XRP was designed with purpose, and that (09:42):
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Bryan Ferre: purpose was to solve problems for international banks, which is great. (09:45):
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Bryan Ferre: Except I personally didn't go to bed last night thinking, gosh, (09:49):
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Bryan Ferre: I hope they solve the international banking crisis, right? (09:54):
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Bryan Ferre: But we do go to bed worried about things like our medical records and our health records. (09:57):
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Bryan Ferre: And we also worry about the availability and the reliability on research and (10:02):
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Bryan Ferre: science and advancements in medicine. (10:11):
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Bryan Ferre: And we also worry about, you know, our families and what's going on in our schools. (10:14):
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Bryan Ferre: And I see blockchain as a way to correct a lot of these problems. (10:21):
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Bryan Ferre: And the reason I say that, you know, we talk about education. (10:27):
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Bryan Ferre: I don't know what it's like over there in Great Britain, but our education system (10:32):
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Bryan Ferre: here in the States is a joke. (10:38):
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Bryan Ferre: And part of the problem, I think, and I'll just give you an example, (10:41):
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Bryan Ferre: in the States, higher education, if you're a professor, your incentive as a (10:45):
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Bryan Ferre: professor is to become published. Right. (10:52):
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Bryan Ferre: Do research and become published. That's how you, you know, grow up in your career. (10:55):
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Bryan Ferre: That's how you become tenured, right? (11:03):
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Bryan Ferre: Has nothing to do with educating students. There's no incentive on educating (11:06):
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Bryan Ferre: students and improving student outcomes, learning outcomes. (11:11):
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Bryan Ferre: And so if we take the idea of blockchain and we apply it to that, that one problem, (11:15):
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Bryan Ferre: if we could incentivize, create a new economy around actual student outcomes (11:22):
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Bryan Ferre: and incentivize students to learn better and learn more and incentivize teachers (11:29):
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Bryan Ferre: to teach better and teach more, (11:34):
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Bryan Ferre: then you can actually start to make a difference in education. (11:36):
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Bryan Ferre: And you can use that same model to solve pretty much all the problems that we (11:40):
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Bryan Ferre: see, which we know across the board there are problems. (11:47):
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Bryan Ferre: And so that's probably a little more than you wanted to know, (11:51):
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Bryan Ferre: but that's how I got to where I am today. (11:54):
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Bryan Ferre: And I became really, really personally passionate about this notion of – there's really two pieces. (11:57):
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Bryan Ferre: The idea that companies like Facebook and TikTok and all these companies, (12:05):
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Bryan Ferre: the idea that they extract value out of my attention is a big problem. (12:11):
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Bryan Ferre: And the second problem that I believe we're on a mission to solve is global poverty. (12:18):
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Bryan Ferre: You know, if you look at the majority of our planet, these people. (12:25):
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Bryan Ferre: Because their economies don't, you know, aren't responsive and reactive and (12:31):
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Bryan Ferre: they don't have a lot of innovation, they don't have a lot of investment. (12:36):
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Bryan Ferre: A lot of people, you know, go through life not making very much money and yet they pay attention. (12:39):
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Bryan Ferre: Isn't it interesting that when we talk about our attention, we use financial (12:47):
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Bryan Ferre: terms? I pay attention. I spend time. (12:50):
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Bryan Ferre: I spend, you know, it's interesting. And the reason is because that's the most (12:53):
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Bryan Ferre: valuable thing on planet Earth is our attention. (12:57):
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Bryan Ferre: If none of us were here, oil would just be another type of mud, right? (13:00):
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Bryan Ferre: It's what we value that creates value. (13:05):
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Bryan Ferre: So interestingly, when we relaunched Parler and we started getting the word (13:08):
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Bryan Ferre: out that you own your data on this platform, (13:14):
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Bryan Ferre: you own your content, and you own your attention and your behavioral data. (13:18):
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Bryan Ferre: And if you want to monetize that, you can. (13:24):
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Bryan Ferre: You can earn to engage. (13:27):
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Bryan Ferre: And currently, right now, we have a group of users. (13:30):
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Bryan Ferre: Some of them are in Pakistan. Some of them are in India. (13:35):
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Bryan Ferre: And they're earning anywhere from $7 to $12 a day just by interacting on the platform. (13:38):
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Bryan Ferre: Now, you and I might think, well, that's a cup of coffee. Well, guess what? (13:47):
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Bryan Ferre: That's what they earn every month. (13:52):
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Bryan Ferre: So they're literally 30X-ing what they earn every month and just by extracting (13:55):
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Bryan Ferre: value from their attention. (14:01):
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Bryan Ferre: And so that's where I think blockchain and crypto and this idea of sovereign (14:03):
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Bryan Ferre: wealth, the ability for me to own my stuff, (14:10):
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Bryan Ferre: that's where I think blockchain and crypto are really headed. (14:16):
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Bryan Ferre: The idea that fart coin and all these other meme coins, this stuff's just going (14:20):
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Bryan Ferre: to go away, just like pets.com went away in the dot-com bubble. (14:30):
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Bryan Ferre: You have to be solving real problems and problems that affect everyone. (14:35):
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Hearts of Oak: Well let me ask because you look (14:41):
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Hearts of Oak: at the the meme coin or or shit coin or however (14:44):
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Hearts of Oak: you want and a money making scheme you look (14:47):
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Hearts of Oak: at the crazy amounts of money and for someone to make money means many other (14:50):
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Hearts of Oak: people get get screwed over basically when you look at rug pools and how they (14:55):
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Hearts of Oak: work but but that's separate to up to you at one of the the many tokens one (15:00):
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Hearts of Oak: of the many coins available. (15:07):
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Hearts of Oak: And then the whole issue of decentralization, which huge concern of our information, (15:09):
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Hearts of Oak: our data, mistrust of governments, holding that centrally. (15:16):
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Hearts of Oak: And the whole cryptosphere takes that to actually, this is not a centrally controlled. (15:21):
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Hearts of Oak: This is actually across the board. And you've got that decentralization. (15:29):
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Hearts of Oak: I mean, speak into that, Because I think that is really important to any of (15:34):
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Hearts of Oak: the viewers who are concerned at the control that governments have and why crypto (15:38):
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Hearts of Oak: offers something which is very different. (15:43):
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Bryan Ferre: Yeah. So let's talk about first just the idea of centralized control. Yeah. (15:46):
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Bryan Ferre: I have mentioned a couple of times in our conversation that companies like Facebook (15:54):
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Bryan Ferre: and Google and TikTok, they do these things that are somewhat nefarious. (16:01):
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Bryan Ferre: I've said this many times. The average American reads in a year about 15,000 words. (16:09):
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Bryan Ferre: The Facebook user agreement is 14,000 words. (16:16):
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Bryan Ferre: So we know they didn't read it, right? (16:20):
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Bryan Ferre: Now, the idea that they are doing something nefarious and doing something wrong is actually false. (16:24):
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Bryan Ferre: Mark Zuckerberg is the head of a publicly traded company. (16:32):
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Bryan Ferre: He has a legal fiduciary responsibility to make as much money as he can for his shareholders. (16:36):
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Bryan Ferre: And so the idea of centralized control is what fuels all of these problems that we have, (16:43):
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Bryan Ferre: the governments of the world and this idea of centralized control. (16:53):
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Bryan Ferre: Now, sometimes when I start talking about decentralization, I think people think (16:59):
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Bryan Ferre: that I'm saying, well, we shouldn't have any central control of anything. (17:03):
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Bryan Ferre: And I don't. That's not true. (17:07):
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Bryan Ferre: But what the government should be doing is uniting the people, (17:10):
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Bryan Ferre: not dividing the people. (17:15):
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Bryan Ferre: And so the idea that a central authority could unite us, I think, (17:17):
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Bryan Ferre: that's where we should be going. (17:24):
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Bryan Ferre: Now, I'll also say this about the financial markets, how money gets distributed and how it gets used. (17:27):
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Bryan Ferre: Primarily, most of the coins, the crypto coins that you see, (17:40):
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Bryan Ferre: you can't use them for anything. The only thing you can do is sell them for fiat. (17:45):
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Bryan Ferre: And that's one of the things that we're focused on is creating utility for these (17:51):
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Bryan Ferre: tokens so that you can extract value and get value by using them. (17:56):
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Bryan Ferre: And I think that's what you'll see happen over the next couple of years. (18:02):
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Bryan Ferre: I did want to mention there is this, I talked about it briefly, (18:05):
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Bryan Ferre: but there is this idea that crypto gives us a new way to add value to existing things, right? (18:11):
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Bryan Ferre: So the idea that your behavioral data, your choices, your preferences, (18:22):
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Bryan Ferre: your fears, the things you believe (18:27):
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Bryan Ferre: has value, well, crypto allows us to create an economy around that. (18:29):
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Bryan Ferre: And we just announced a couple of days ago a partnership that we are very, (18:34):
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Bryan Ferre: very excited about with a group called Holy Deeds. (18:40):
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Bryan Ferre: Holy Deeds is working directly with the Vatican to... (18:44):
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Bryan Ferre: Create and extract value out of sacred relics, out of spiritual art. (18:53):
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Bryan Ferre: And we're looking at this not as a way to make money. (19:00):
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Bryan Ferre: In fact, most of the money that is going to swirl around all of this is going (19:04):
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Bryan Ferre: to go to help people, right? (19:10):
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Bryan Ferre: It's not about making anyone a gajillionaire, right? (19:12):
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Bryan Ferre: But I want you to think about this for a second. Over the last 20 years, (19:16):
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Bryan Ferre: just in our lifetime, We have seen a shift in our society away from the values (19:20):
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Bryan Ferre: that we have held for 2000 years. (19:28):
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Bryan Ferre: And it's not, I don't think it's because people don't believe anymore. (19:31):
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Bryan Ferre: It's that the, the, the over institutionalization of everything, (19:37):
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Bryan Ferre: like, and I'm talking government, I'm talking schools, I'm talking everything that, that has led the, (19:43):
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Bryan Ferre: the next generations to mistrust faith and mistrust our values. (19:51):
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Bryan Ferre: And I, I'm, I'm cautious when I talk about this because I, for one, (19:58):
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Bryan Ferre: and, and this is maybe not a popular belief, but I, for one, (20:04):
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Bryan Ferre: believe that we as a, as a people, and I'm talking about everyone on planet earth, (20:08):
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Bryan Ferre: we as a people are held together by our faith. (20:14):
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Bryan Ferre: In fact, I wrote a whole book about what faith really is because most people (20:19):
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Bryan Ferre: believe that faith means I believe in something that I can't see. (20:25):
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Bryan Ferre: Well, the reality in my view, the reality is faith is the energy that makes all things possible. (20:30):
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Bryan Ferre: What we've been told over the (20:39):
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Bryan Ferre: last 20 years is that all things are not possible. And it's created this, (20:41):
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Bryan Ferre: I'm going to call it schism. And we look around the world and you see all these (20:47):
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Bryan Ferre: religious wars and religious back and forths and all of this stuff that does (20:51):
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Bryan Ferre: not represent the people that represents a few people. Right. (20:56):
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Bryan Ferre: And so we're really excited about this relationship because I think part of (21:00):
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Bryan Ferre: everyone's mission should not only be to free the minds and free the voices of the people, (21:06):
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Bryan Ferre: but we also should be encouraging us to come back together in faith surrounding values, right? (21:13):
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Bryan Ferre: And so I don't know how I got off on that segue, but the idea that if you think (21:23):
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Bryan Ferre: about economies in general, most economies are measured. (21:30):
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Bryan Ferre: In fact, the indicators that we look out to determine whether an economy is (21:35):
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Bryan Ferre: healthy or not, is productivity and production, right? (21:39):
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Bryan Ferre: And that has fueled capitalism and capital markets around the world for many, (21:44):
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Bryan Ferre: many decades since the turn of the century, right? (21:52):
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Bryan Ferre: But if we can now find ways to create new economies that have never existed (21:57):
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Bryan Ferre: before, I have a friend that's working on a project, a blockchain project, (22:04):
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Bryan Ferre: to incentivize industrial mining companies to make good decisions and do what's (22:09):
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Bryan Ferre: good for the planet and do what's good for the people. (22:18):
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Bryan Ferre: All of these types of projects are what is really going to happen in crypto (22:21):
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Bryan Ferre: because it gives us the ability to unlock value that we've never been able to do before. (22:27):
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Hearts of Oak: Tell us a little bit about how you came to Optio as one of 10,000, (22:35):
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Hearts of Oak: maybe, cryptocurrencies available. (22:41):
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Bryan Ferre: There's more than a million. Are there? (22:45):
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Hearts of Oak: I just look at CoinMarketCap and I just have to make that say. (22:49):
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Hearts of Oak: But there are lots created. You look at some of the sites and ones are created (22:53):
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Hearts of Oak: and then they're rug pulled and they disappear. (22:59):
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Hearts of Oak: No function at all except to make a very small amount of people rich or not so rich. (23:03):
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Hearts of Oak: But where does Optio fit into that? You've talked about the connection with Holy Deed, (23:12):
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Hearts of Oak: which is really interesting because this is real-world connections as opposed (23:17):
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Hearts of Oak: to just something in the crypto space that actually makes you money and then disappears. (23:22):
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Hearts of Oak: And this real-world problem you're talking about, really interesting, (23:29):
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Hearts of Oak: But where does Optio fit in that? (23:32):
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Hearts of Oak: How did your journey lead you to starting this? (23:34):
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Bryan Ferre: Yeah, so again, it all starts with the utility of the token. (23:39):
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Bryan Ferre: What can I do with it, right? (23:44):
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Bryan Ferre: We are working right now on launching a marketplace similar to Amazon stores (23:46):
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Bryan Ferre: where merchants can connect their stores to this marketplace. (23:53):
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Bryan Ferre: And by enrolling into (23:59):
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Bryan Ferre: this marketplace they can now accept multiple forms (24:02):
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Bryan Ferre: of currency to sell their products so give you an example i have a line of clothing (24:06):
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Bryan Ferre: that i designed it's a it's a crazy line of golf shirts right i hearken back (24:14):
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Bryan Ferre: to my days as a graphic designer i gotta have a creative outlet, right? (24:22):
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Bryan Ferre: So when I put my clothes, when I put my products up online, I almost always (24:26):
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Bryan Ferre: say, you can buy this shirt today for 20% off, right? (24:34):
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Bryan Ferre: That's one of the ways that we motivate people to buy things is we discount them. (24:39):
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Bryan Ferre: In our marketplace, I can say you can pay 80% in fiat, in dollars or pounds or whatever, (24:46):
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Bryan Ferre: euro, and 20% in the OPT token. (24:57):
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Bryan Ferre: So I, as a merchant, am not losing anything because I was already going to give you 20% off. (25:03):
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Bryan Ferre: And you, as a user, you get this great discount because you actually earned (25:08):
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Bryan Ferre: the token by using the platform. You didn't buy the token, you earned it. (25:16):
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Bryan Ferre: Now, I've never seen that done. And right now, there's a lot of buzz around (25:21):
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Bryan Ferre: crypto right now because the world kind of changed over the last four months, right? (25:28):
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Bryan Ferre: And this is going to give a way for merchants to easily on-ramp their products (25:33):
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Bryan Ferre: and start accepting crypto. (25:41):
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Bryan Ferre: Now, that to me is going to be one of the most important things that happens (25:42):
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Bryan Ferre: in the crypto world is that people will be able to use it, not just sell it, right? (25:49):
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Bryan Ferre: You're talking about rug pulls and all these different things. (25:57):
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Bryan Ferre: I think most of that has been weeded out, right? (26:02):
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Bryan Ferre: There's anywhere from 10,000 to 50,000 tokens that are minted every day, new ones, right? (26:05):
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Bryan Ferre: But but they aren't they don't really (26:11):
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Bryan Ferre: work anymore like the idea of you (26:15):
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Bryan Ferre: know i'm just gonna buy this coin and it's gonna scale up and then i'm gonna (26:18):
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Bryan Ferre: make a bunch of money like people are have kind of learned that that isn't how (26:21):
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Bryan Ferre: it works um and i and i'll also tell you this this is just another side note (26:27):
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Bryan Ferre: but i've been in the crypto space now since 2015 2015. (26:33):
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Bryan Ferre: I've never bought any crypto. (26:37):
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Bryan Ferre: Not one time. I've never bought a token. All of my crypto assets and wealth, (26:39):
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Bryan Ferre: if you will, has come from running nodes. (26:46):
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Bryan Ferre: I earn the tokens that I get. (26:49):
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Bryan Ferre: And that is also where everything is going, right? (26:53):
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Bryan Ferre: This idea that I'm going to just mint a magic token and make money, I think is a dying thing. (26:58):
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Hearts of Oak: Tell me about one of the issues that people have whenever they look at crypto, (27:07):
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Hearts of Oak: a new form of finance, is around the huge issue in the UK, surveillance, (27:13):
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Hearts of Oak: financial surveillance, and every other area of surveillance, (27:21):
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Hearts of Oak: which is full control of our lives. (27:26):
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Hearts of Oak: And that goes into the whole area of censorship. (27:29):
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Hearts of Oak: Maybe touch on how Optio addresses some of those challenges, (27:33):
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Hearts of Oak: because it's all about giving individuals control of not only their data, (27:40):
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Hearts of Oak: but actually the finance side of it. (27:45):
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Hearts of Oak: And taking back that from this huge government overreach. (27:48):
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Hearts of Oak: So, yeah, how does Optio fit into that? (27:54):
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Bryan Ferre: Yeah so so optio (27:57):
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Bryan Ferre: is a layer one blockchain so it's it's native (28:00):
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Bryan Ferre: transactions on the blockchain and those are all fancy words that most people (28:03):
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Bryan Ferre: won't even understand but uh i'll give you an anecdote when when you go to the (28:09):
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Bryan Ferre: bank and you deposit a thousand pounds or do you guys pounds or euros over. (28:16):
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Hearts of Oak: There i don't even we still use points we've held against the euro but the point (28:21):
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Hearts of Oak: doesn't mean anything so yes got it so you (28:25):
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Bryan Ferre: Go to the bank you put in a thousand pounds and uh (28:27):
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Bryan Ferre: they enter that into a ledger and and they they mark it as a debit right and (28:30):
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Bryan Ferre: then uh i go into your bank the next day and i want to get a loan so they loan (28:38):
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Bryan Ferre: me your thousand dollars Now I have it. (28:46):
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Bryan Ferre: And I take it to my bank and they put it on their ledger as a debit. (28:50):
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Bryan Ferre: Now what's interesting is your bank put the loan that I got on their ledger (28:56):
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Bryan Ferre: as a debit, not as a credit. (29:02):
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Bryan Ferre: So now they have $2,000 on their balance sheet, but they only actually got $1,000. (29:06):
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Bryan Ferre: Now, I can get into fractional reserve banking, and it makes it even more confusing, (29:13):
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Bryan Ferre: but they can loan your $1,000 to 10 people. (29:18):
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Bryan Ferre: Now, I put mine in my bank, and then they loan that to somebody else, (29:23):
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Bryan Ferre: and they put that in their bank, and all of a sudden, you've got this massive (29:28):
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Bryan Ferre: amount of money that's just made up. (29:32):
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Bryan Ferre: It's not real. right now that's a problem with the central banking system and (29:35):
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Bryan Ferre: i can literally go down a rabbit hole on that and i won't. (29:42):
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Hearts of Oak: But that'll be part two (29:46):
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Bryan Ferre: Yeah blockchain is different right when you there is no custody uh nobody is (29:47):
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Bryan Ferre: in custody of your funds so uh and this is true of all blockchains. (29:55):
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Bryan Ferre: But we have a partner that has integrated our token. (30:00):
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Bryan Ferre: It's called Kyvo Wallet, K-Y-V-O. (30:06):
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Bryan Ferre: When you hold assets in that wallet, you are known as an address. (30:10):
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Bryan Ferre: Nobody knows that it's your wallet. You're just an address on the blockchain. (30:17):
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Bryan Ferre: Now, what's interesting, And this is confusing for some, so I'll try to make (30:24):
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Bryan Ferre: it as simple as possible. (30:29):
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Bryan Ferre: If I send you OPT tokens, I send it from me to you, that transaction is 100% transparent. (30:30):
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Bryan Ferre: You can go to the blockchain website and you can see that I did it. (30:38):
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Bryan Ferre: But all you can see is that it's my address sent to your address. (30:43):
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Bryan Ferre: Right now that trend that level (30:47):
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Bryan Ferre: of transparency could be incredibly valuable (30:50):
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Bryan Ferre: for things like governments that are spending you know billions and billions (30:53):
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Bryan Ferre: and billions of our dollars our tax dollars if they were doing it on the blockchain (30:58):
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Bryan Ferre: we would know where every cent was going right that would be kind of cool i (31:02):
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Bryan Ferre: think that would take down a notch of fraud and abuse too right. (31:07):
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Bryan Ferre: But what's really cool about the idea of decentralized (31:14):
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Bryan Ferre: finance meaning i can move money around the (31:18):
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Bryan Ferre: world i can literally move it to anywhere in the world if you wanted to send (31:21):
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Bryan Ferre: me money from the uk to to the states you'd have to go to the bank the bank (31:27):
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Bryan Ferre: would take control of the money they would send it to my bank they have control (31:32):
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Bryan Ferre: of money and then i could get it out With crypto payments, there's no intermediary. (31:35):
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Bryan Ferre: I don't have to get permission from anyone to send funds and to move funds around. (31:41):
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Bryan Ferre: So the idea of decentralized finance really, truly empowers people with their (31:48):
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Bryan Ferre: own net worth, their own assets. (31:58):
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Bryan Ferre: And the Optio blockchain is no different. (32:01):
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Bryan Ferre: That's how all funds are transferred is peer-to-peer, which is amazing. (32:05):
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Hearts of Oak: Tell me about how people can get involved, because there are a lot of areas (32:13):
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Hearts of Oak: around this that people need to understand. (32:20):
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Hearts of Oak: But how can everyday people get involved? (32:24):
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Hearts of Oak: You mentioned running a node. You can join communities. You earn tokens. (32:27):
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Hearts of Oak: There are lots of areas on this that people can jump into and getting involved (32:32):
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Hearts of Oak: with. So what does that mean for the viewers watching this thinking, (32:38):
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Hearts of Oak: Optio sounds interesting. (32:43):
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Hearts of Oak: What would be the next step for me? (32:45):
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Bryan Ferre: Yeah, so there are really three different ways that you can be involved and (32:48):
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Bryan Ferre: become a part of the community. (32:55):
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Bryan Ferre: One thing that I'll point out is Optio is not a company. (32:56):
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Bryan Ferre: It's literally a community of people just like you and me that run and operate nodes. (33:02):
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Bryan Ferre: And when there's a big change that needs to come, there is a vote. (33:08):
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Bryan Ferre: It's complete democracy, right? (33:13):
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Bryan Ferre: It goes out to the node owners and the node owners vote on changes to governance, changes to whatever. (33:15):
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Bryan Ferre: So that's important to understand. And so the way that you become a part of (33:23):
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Bryan Ferre: that community is you purchase a node and run it. (33:26):
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Bryan Ferre: Nodes are $1,000. So anybody can attain a node. (33:29):
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Bryan Ferre: Now, that's the first way. The second way is you can download Parler and start (33:34):
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Bryan Ferre: to engage on Parler and earn rewards that way. (33:39):
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Bryan Ferre: You'll get rewards every day into your wallet just for your engagement on the platform. (33:42):
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Bryan Ferre: Play TV, which is a YouTube alternative, also allows you to earn. (33:46):
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Bryan Ferre: Now, one thing that I'll say, and it's really, really important to understand, (33:53):
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Bryan Ferre: is the way the nodes work. (33:59):
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Bryan Ferre: Right and why do we even need the nodes so if you think back to the days when (34:03):
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Bryan Ferre: we just started getting cell phones. (34:10):
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Bryan Ferre: And you'd be driving along and all of a sudden you'd have to say, (34:13):
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Bryan Ferre: I'm going to go into the dead zone. I'll call you back when I get into coverage again. (34:17):
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Bryan Ferre: The phone companies had to fill in the network. They had to build towers everywhere (34:21):
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Bryan Ferre: in order to fill in those holes. (34:26):
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Bryan Ferre: And it would have been very, very expensive to do that. (34:29):
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Bryan Ferre: So what they did is they went to farmers and building owners and landowners (34:32):
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Bryan Ferre: and they sold them towers. (34:36):
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Bryan Ferre: If I owned a farm out in the middle of nowhere and they needed to fill a spot, (34:38):
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Bryan Ferre: I would buy the tower and then the network would lease it back from me for the (34:42):
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Bryan Ferre: rest of my life. That's how nodes work. (34:47):
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Bryan Ferre: When you buy a node, you're providing resources to the blockchain, (34:50):
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Bryan Ferre: computing power, electricity, storage. (34:55):
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Bryan Ferre: And those resources are used by the blockchain to process transactions, (34:58):
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Bryan Ferre: to process interactions, to measure your impact in the platform by tracking (35:03):
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Bryan Ferre: and all of your behavior, right? (35:09):
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Bryan Ferre: And so that's how we build it out is we make it possible for anyone to own a (35:12):
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Bryan Ferre: node and they operate that node and that node earns rewards every day for the rest of your life. (35:19):
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Hearts of Oak: Tell me, you've got an event coming up, because I think often the crypto industry (35:26):
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Hearts of Oak: can be an arbitrary thing that actually you've got communities there. (35:32):
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Hearts of Oak: And I've been in a number of those communities online. (35:37):
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Hearts of Oak: But actually, you also hold events in the outside world, in the real world, (35:42):
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Hearts of Oak: where people can connect face to face. (35:50):
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Hearts of Oak: I think that's vital. I've seen a couple of the crypto and Bitcoin conferences, (35:51):
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Hearts of Oak: and I think they're very valuable for like-minded people coming together and (35:56):
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Hearts of Oak: discussing some of these concepts. (36:00):
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Hearts of Oak: But you've got an event coming up in London. Tell us about that and other events that you've had. (36:01):
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Hearts of Oak: We'll put all the links in the description so people can click, (36:06):
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Hearts of Oak: and they can be a part of that if they are in this, I was going to call it a (36:10):
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Hearts of Oak: beautiful city of London. (36:14):
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Hearts of Oak: Well, when the sun's shining, it's maybe more beautiful. But tell us a little bit about that. (36:16):
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Bryan Ferre: Yeah, so I'm going on tour, so to speak, in the next couple of weeks. (36:20):
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Bryan Ferre: I'm going to be in London on June 2nd. (36:27):
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Bryan Ferre: And anyone in the London area that wants to attend this event, you're invited. (36:30):
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Bryan Ferre: I'm going to be talking a lot about some of the things that we've talked about (36:36):
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Bryan Ferre: here, but I'm going to be presenting some strategies and ideas around crypto (36:40):
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Bryan Ferre: and really just getting people to understand what's happening and where this technology is going. (36:45):
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Bryan Ferre: That event will be held the evening of June 2nd. (36:52):
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Bryan Ferre: And in order to attend, all we ask is that you send an RSVP email to my email. (36:57):
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Bryan Ferre: And you'll receive back from us the location and time. And we're still settling in on the location. (37:06):
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Bryan Ferre: But we're also doing an event on June 6th in Amsterdam. (37:14):
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Bryan Ferre: And then I'll be traveling to (37:18):
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Bryan Ferre: Paris to present at a very small conference and then back to the States. (37:20):
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Bryan Ferre: We're also doing a conference, a crypto conference on a cruise ship in the Bahamas (37:28):
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Bryan Ferre: in November of this year. (37:34):
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Bryan Ferre: I'll make sure you have the links for that if you want to attend a really that (37:37):
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Bryan Ferre: I like to have fun and conferences are mostly boring. So we decided to do this (37:40):
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Bryan Ferre: conference on a cruise ship in the Bahamas. (37:47):
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Hearts of Oak: And I saw my good friend, Robert Malone, who I saw the other week, (37:50):
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Hearts of Oak: who's a regular guest on with us. (37:53):
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Hearts of Oak: I know he's one of those speakers at that. (37:56):
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Hearts of Oak: I will put all those links in the description. Not only June the 2nd, (37:59):
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Hearts of Oak: I think it's a Monday, in the evening in London. (38:04):
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Hearts of Oak: We'll put that in the links in the description and the cruise as well. (38:08):
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Hearts of Oak: So I will certainly be there in London. Who knows on the cruise? (38:11):
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Hearts of Oak: Well, I'll certainly be there in London. (38:16):
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Hearts of Oak: I'll be around the corner. But how do you, because there's a, (38:17):
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Hearts of Oak: again, we talked about people getting involved. (38:22):
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Hearts of Oak: There was actually one thing you put out on, it was a Facebook post that intrigued (38:27):
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Hearts of Oak: me, and you've touched on it a little bit, but I'll give it to you and get your thoughts. (38:32):
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Hearts of Oak: And this is in terms of faith, which you mentioned. (38:38):
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Hearts of Oak: And you posted, miracles don't just happen, they're made, not by luck, (38:42):
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Hearts of Oak: but by chance. but by the sacred union of faith and action. (38:46):
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Hearts of Oak: Faith sees the invisible, the infinite. (38:51):
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Hearts of Oak: Action makes the visible, the definite. (38:54):
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Hearts of Oak: And I read that and thought, that is intriguing. (38:57):
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Hearts of Oak: And you sit back and when you read something and it makes you think of what (39:01):
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Hearts of Oak: that means and also takes you away from the busyness and makes you think of (39:07):
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Hearts of Oak: the importance of understanding (39:13):
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Hearts of Oak: of actually having vision of where faith fits in. (39:16):
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Hearts of Oak: But it's an interesting thing to finish off on that. Miracles (39:19):
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Bryan Ferre: Are the result of. (39:23):
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Hearts of Oak: The imperfect union of faith in action. (39:24):
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Hearts of Oak: Tell us a little bit about that to finish, because that connects with where (39:29):
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Hearts of Oak: people are, I think, emotionally, where they connect, and it makes this not (39:33):
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Hearts of Oak: just an arbitrary issue, but actually connects with people in their real lives. (39:38):
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Bryan Ferre: Yeah. uh, (39:43):
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Bryan Ferre: So I have spent my (39:46):
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Bryan Ferre: entire adult life trying to explore and identify how human beings actually create (39:52):
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Bryan Ferre: and how most people create chaos in their life. (40:06):
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Bryan Ferre: And they create difficulty in their life. (40:11):
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Bryan Ferre: And what they don't realize, most people don't realize, is your current circumstances (40:15):
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Bryan Ferre: that you're in, whatever those are, is of your own creation. You created it. (40:20):
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Bryan Ferre: And when I talk about the imperfect union of faith and action, (40:27):
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Bryan Ferre: faith, as I said earlier, faith is an energy. And that energy is created within us. (40:32):
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Bryan Ferre: It doesn't have that much to do with believing. (40:43):
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Bryan Ferre: It has more to do with this creative energy that we all have. (40:47):
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Bryan Ferre: For me, it is the gift of God. It's the part of us that is divine. (40:52):
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Bryan Ferre: And when we look at our actions, (40:58):
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Bryan Ferre: if you wake up in the morning and you don't like what's going on in your life, (41:04):
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Bryan Ferre: you don't have enough money, you don't have a great job, you don't have a great relationship, (41:08):
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Bryan Ferre: whatever it is, you can trace that back to little decisions that we make along the way. (41:14):
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Bryan Ferre: The word decision is a word that I don't think we understand completely. (41:21):
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Bryan Ferre: To decide means to cut off. (41:29):
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Bryan Ferre: So when you make a decision, there are in the universe, there are infinite possibilities. (41:33):
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Bryan Ferre: Everything is possible. When you make a decision, you are cutting off every other possibility. (41:40):
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Bryan Ferre: That's what it means to decide. (41:47):
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Bryan Ferre: So when we look at our circumstances, we look at our, I call them our outcomes, our outcomes. (41:49):
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Bryan Ferre: When we look at our outcomes, Most of us want to believe that that just happened (41:57):
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Bryan Ferre: to us, that somehow the world just, you know, and reality just happens. (42:03):
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Bryan Ferre: In fact, we say things like shit happens, right? (42:09):
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Bryan Ferre: And what we need to realize is that action is always, 100% of the time, (42:12):
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Bryan Ferre: your action is what produces the outcome, right? (42:21):
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Bryan Ferre: I have this, call it a speech that I give, where I talk about this model. (42:24):
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Bryan Ferre: I was taught this model by a good friend of mine. (42:32):
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Bryan Ferre: It's called the STEER model, S-T-E-A-R. (42:35):
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Bryan Ferre: S is your situation. So whatever situation you're in, that situation produces a thought. That's the T. (42:39):
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Bryan Ferre: That thought produces an emotional response. (42:47):
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Bryan Ferre: That's the E. The emotional response triggers an action that you take and that (42:51):
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Bryan Ferre: action gets you the result, right? (42:57):
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Bryan Ferre: Now, most of us, because of our training, because of our education, (43:01):
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Bryan Ferre: because of culture, society, whatever, (43:05):
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Bryan Ferre: we think if we want to change the outcome that we're getting, (43:07):
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Bryan Ferre: we have to change the situation, which is why we have... (43:11):
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Bryan Ferre: Very high divorce rates. It's why I have people that are quitting their job all the time. (43:17):
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Bryan Ferre: It's, and because you look at the outcome, the result that you're getting, (43:22):
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Bryan Ferre: that's the R, the result. (43:26):
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Bryan Ferre: If you look at the result that you're getting, you think I need to change the (43:28):
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Bryan Ferre: situation. But the reality is situations are situations. (43:31):
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Bryan Ferre: What you have to change is the thought. How do I think about this situation? (43:36):
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Bryan Ferre: What is the thought that triggers this, right? And then we got to avoid this (43:42):
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Bryan Ferre: idea that we can't change the thought because the thought is just what you think. (43:46):
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Bryan Ferre: So you can easily change the thought. (43:53):
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Bryan Ferre: So when you, it's kind of funny that you, you pegged on that post because at (43:56):
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Bryan Ferre: the end of the day, everything that I work on, everything that I spend my time (44:02):
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Bryan Ferre: on is changing the way I think. (44:07):
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Bryan Ferre: And changing the way, helping others to change the way they think, (44:10):
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Bryan Ferre: because most of us feel like we can't make a change. (44:15):
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Bryan Ferre: We can't make change in the world and in the government and in society, (44:20):
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Bryan Ferre: but that's why we're not, because we're not, think about the elections, right? (44:23):
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Bryan Ferre: When we elect a new president or a new prime minister or whoever, right? (44:29):
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Bryan Ferre: When we elect them, what we're trying to do is fix the result that we're getting (44:35):
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Bryan Ferre: by changing the situation. (44:40):
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Bryan Ferre: But the reality is if we change the way we think about the situation, (44:43):
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Bryan Ferre: then we can make a positive impact. (44:47):
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Bryan Ferre: And for me, I'm old enough now that this is it. (44:49):
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Bryan Ferre: This is going to be my legacy, right? This is the last project I'm ever going to work on. (44:54):
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Bryan Ferre: So to me, it's more important to help people change the result that they're (44:59):
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Bryan Ferre: getting by changing the way they think. (45:06):
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Bryan Ferre: So that's what that Facebook post was about. (45:08):
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Hearts of Oak: Brian, I'm looking forward to meeting you on the second in just a few weeks. (45:12):
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Hearts of Oak: Fascinating conversation, so many areas, not just on Optio and what that gives, (45:18):
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Hearts of Oak: not only on Parler and that social media side, but delving into some of the other concepts as well. (45:23):
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Hearts of Oak: So really thrilled that you could join us. (45:31):
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Hearts of Oak: Thank you so much for giving us your time and all the links will be in the description (45:34):
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Hearts of Oak: for the viewers and the listeners down there whether you want to whether you're (45:37):
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Hearts of Oak: in London on the 2nd of June do (45:41):
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