In this special episode of the Hello $Firstname podcast, I had the pleasure of speaking with Ronald Griffin, CEO and co-founder of SEEN.io—a trailblazer in personalized video content for marketing.
I first met Ronald at Dialogkonferansen 2024 in Sweden, where his powerful presentation on Generative AI and video creation left a lasting impression. He introduced the now-famous phrase: “That’s cute, but so what?”—a challenge to all marketers using AI to move beyond creating visually impressive content and focus on making it meaningful.
In this episode, we dive deep into how personalized video fits within the Content Layer of the CX Layers framework. Ronald shares how SEEN is helping brands like Norsk Rikstoto, Nespresso, and Carrefour deliver videos that not only grab attention but also drive real business outcomes like customer engagement and retention.
🔑 Key Insights from the Episode:🎯 The Content Layer’s Power in Personalization We explore how the Content Layer—especially through video—can elevate personalization strategies, creating more emotionally resonant and memorable customer experiences.
📊 Personalized Video That Delivers Results SEEN’s work with Rikstoto shows how incorporating personalized video into onboarding flows lifted 29-day repeat business by 37%—a clear sign that well-timed, data-driven video makes a difference.
🤖 Generative AI: Streamlining Video Creation Ronald discusses how Generative AI is making it faster and easier for brands to produce, update, and repurpose video content without sacrificing brand guidelines or quality.
🚧 The Challenges of Personalized Video at Scale From brand consistency to data privacy, Ronald shares the hurdles enterprises face in adopting AI-driven video solutions—and how SEEN is overcoming them with innovative tools and processes.
🚀 What’s Next for Personalized Video? Could creating a personalized video become as simple as sending a personalized email? Ronald believes that with the rise of AI-powered tools, video personalization at scale is closer than we think.
🎬 Why Personalized Video Should Be on Every Marketer’s RadarMarketers have long focused on data for personalization—but the power of personalized video is often overlooked. As Ronald points out, video uniquely captures attention and emotion in a way static content simply can’t.
With Generative AI making personalized video more scalable and cost-effective, this content format is poised to become a game-changer for brands looking to stand out and foster deeper customer connections.
As always the episode is based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’ and in turn the Content Crisis Manifesto.
The Content Crisis Manifesto can be downloaded here.
The full book is available in print and kindle and can be bought here (or your local amazon in case it doesn't work...)
An written abstract of the book can be downloaded here.
The full audiobook can be downloaded here (courtesy of Agillic).
All models and illustrations from the book can be downloaded here.
Book me for a presentation, meeting or talk here!
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