Leveraging Social Media to Attract A-Players: Insights from Matt Plapp

Imagine a world where you never have to pay a job board for candidates ever again. In this episode of the Higher Power Radio Show, host Rick Gerard is joined by Matt Plapp, CEO of Restaurant Marketing That Works, to explore how leveraging social media can help CEOs and entrepreneurs attract top talent. Matt shares his journey from hiring a business coach to becoming a Facebook influencer, emphasizing the importance of storytelling and personal branding. He offers actionable tips on creating authentic content, developing a posting schedule, and building a recognizable brand. Join us to learn how you can transform your hiring process and attract high-performing employees.   00:00 Introduction to the Problem with Job Boards 00:43 Welcome to Higher Power Radio Show 00:56 Meet Matt Plap: Restaurant Marketing Expert 01:43 The Power of Social Media for Recruitment 01:58 Becoming a Facebook Influencer 02:51 The Importance of Personal Branding 04:51 Real-Life Success Stories 06:21 Building a Culture Through Social Media 07:40 The Impact of Core Values on Hiring 13:10 Leveraging Social Media Platforms 18:37 Embrace Authenticity in Content Creation 19:06 Learning from Feedback and Self-Editing 19:33 Encouraging Social Media Engagement 21:06 The Importance of Consistency and Practice 24:41 Creating Engaging Content Plans 28:34 Building a Recognizable Brand 29:27 Key Takeaways for Business Success 32:19 Conclusion and Contact Information+   Guest Links: Website: https://mattplapp.com/ LinkedIn: https://www.linkedin.com/in/mattplapp/ Host Links: LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Podcast: https://pod.link/1267738283 Book: Healing Career Wounds (Amazon) https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful/dp/173580360X/ Powered by Intertru - https://intertru.ai/