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November 29, 2023 20 mins

Stakeholder mapping is a strategic process used in innovation, project management and business planning.

It involves identifying and analyzing individuals, groups, or organizations that can impact or be impacted by a project or business activity.

The goal is to understand these stakeholders' interests, influence, and the nature of their involvement.

By mapping stakeholders, innovators can better navigate complex environments, minimize risks, and leverage support for successful outcomes.

In this mini-show, I share helpful ideas on how to facilitate stakeholder mapping, an essential tool for innovators, design thinks and project leaders.

We cover some practical techniques for identifying, mapping, and prioritizing stakeholders, how to develop tailored communication strategies and why keeping your stakeholder map updated is vital.

 

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