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May 7, 2025 19 mins

Let’s face it—Letters of Authority (LoAs) are one of the biggest pain points in financial services. They should be straightforward, but more often than not, they’re anything but. In this week’s episode of IFA Talk, we’re digging into why that is, and more importantly, what’s being done to make the process better.

Joining us for a proper deep-dive into the world of LoAs are two people who know this stuff inside out: Justine Pattullo, chair of the Fix LoA Action Group (FLAG) and fractional CMO for a bunch of Fintechs, and Nick Green, Strategy & Proposition Director at Criterion.

Together, they give us the lowdown on why the LoA is so important for client servicing, where the worst friction points are, and who’s actually responsible for the mess. They also lift the lid on some much-needed solutions—including the new LoA Data Checklist Standard, which could be a game-changer.

If you’ve ever battled the dreaded wet signature or been stuck in LoA limbo waiting for a response, then you will want to listen in.

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