Bryce Adams: Top .01% OnlyFan’s Model

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Most money you've ever made in ayear?
1314 million. I was bored and I was like, a
friend had mentioned Onlyfans and I was like, I'll make one if
you make one. The grind, though, entailed
what? 8090 hundred hour weeks.
How do we scale it? OK how do we get more eyeballs?

(00:27):
Do people advertise on here? Like, how does this work?
The one thing I haven't hoped with was how do I tell my
family? And then it was Father's Day and
we went to brunch. And why would you tell your dad
on Father's Day? I never thought that it would be
this. I'm the most followed creator on

(00:49):
the platform. Is there a point where it even
you start to get creeped out? Is they're still getting set up?
How many employees do you have now?
We've trimmed right. Honestly like because at the but
the peak it was like it was like20. 6.

(01:09):
But it's like the third of that or something, right?
I. Want to say like?
8 or 9 and yeah, and you guys have found you're doing just as
well with better, right? So we cut team costs and we're
selling more. Well, and why do you think that
is? I think we figured out a lot of
like our systems and figured outways that we were just being

(01:30):
redundant and things that can dowith less errors with computers
and systems and software as opposed to human.
And then also we've shifted downto much more production and
social media content. So it's like it's just a
different thing as opposed to working on like just only fans
and doing that. So that was a big shift.
I'm glad we did it though. Like a lot of people to the

(01:53):
parking. Lot because they were
everywhere. Right.
I mean, you probably would have had to put in another.
Parking lot. I was going to put in a whole
another building at some point, but now we all fit upstairs and
it's nice, yeah. You guys good.
OK, OK. So I wanted to actually start by
talking about design. Where did you go to school in
Boston and for what? OK, I went to Wentworth, but I

(02:15):
only went for six weeks, so I don't know.
I don't know if they'll even count me.
I did. I did get accepted like
everywhere for like architecturebecause I've always kind of
drafted and drawn, but I. And where?
Where's everywhere you remember?Oh my God, I don't even remember
it. Was a while ago and you're, as I
understand from Duncans, your mom, she was less than thrilled

(02:36):
when your parents found out after a month and 1/2 that.
Was not a fun conversation. Like what, from the conversation
do you remember? So as any, you know, fresh 18
year old who's about to go up tocollege, like do I want to do
this? And I was like, maybe, maybe
not. And Brian and I had already kind
of started our sporting his company.
So it was like, do I stay here and go do that with him?

(02:57):
Or do I go off and do like the only the parent path?
Like they wanted me to, you know, go out of state, go to
college and like, you know, and being like the oldest child,
they hadn't had any experience with that.
So it was like I'm setting the groundwork for like my sibling.
And I was like, I'm not sure I want to go.
And it was like panic. So I did end up going And then
when I got there, I was, I tried, but I was completely

(03:18):
miserable. I love Boston, by the way.
And family friends are there andeverything, but just like the,
the schooling was not there for me.
Like I really like residential architecture and they're like,
we're going to do skyscrapers and, you know, hospitals.
And I'm like, I'm not really interested in that.
I want to do just houses. I'm like, you guys have a
program for just that. And they're like, no.
And I was like, so between that and then just being like missing

(03:39):
Brian a whole bunch and knew that he was, I was still helping
him just from afar. I was like, pretty sure I'm
going to leave. So I went and talked to like the
loan officer at the college and I was like, I think I'm going to
go. And they're like, well, you're
on the hook for this loan. I was like, that's fine, I'll
pay for that. So I think what I ended up doing
was I squared that up. I gave my parents like my entire
bank account and I had Brian swing up there and pick me up

(04:01):
and I mapped out a whole trip. So he bought product all the way
up when he got to me. Bought product for the Sporting.
Yeah. So by the time he got to me,
there was no room in the car except for just me.
So I left all of my stuff in boxes in the dorm and we ended
up having to ship that home a couple weeks later.
But yeah, so we just, we ended up buying more products,

(04:21):
shipping at home. We took like 2 weeks and zipped
all the way around the East Coast.
Wait, wait, so So what did your parents?
Oh, they were. Having a a nightmare.
They were freaking out because they were like.
You remember telling them and how they responded.
Yeah, there was multiple phone calls.
It was they were very upset because they were just like
afraid and they're, they don't have like an entrepreneurial
background or anything like that.
So they were very like didn't know.

(04:44):
And it when you're 18, you know,I don't know either.
But you have like this blind ambition like I can do, I can do
anything kind of thing. And I had really good faith in
like that Brian and I would be able to figure it out.
Did did you? Yeah, I don't know why I can't.
I don't. I don't think I had great data
to tell you other than like him and I had always, even growing
up independently, we had always worked really hard.
He had done a ton of like odd jobs.

(05:05):
I had been nannying and babysitting since I was like 12.
So I knew that I would go to work.
I'm not like going to just sit on the couch and not do
anything. Like I knew I I needed to get
things done and I don't know, it's like an internal job that
you can't really teach either kind of have it or you don't and
you. Knew you weren't going to go to
another school. You just you were done.
I was done. Yeah, I was.

(05:26):
I was all in on trying to make our sporting goods company work.
You, you remember your mom was telling me high school was
probably the toughest time for you and your sister, that that
relationship and you guys are what, like a year and a half
apart? Something like that.
Exactly. You remember like what she said
or any conversations with her? I remember distinctly when I was
talking to her, she was, she's like, what am I going to tell my

(05:49):
friends? I was like, I don't know that I
left like college, like I don't like, why is this a concern?
But I think it's just, you know,when you're growing up, you're
like, all you have is your peer group and what they think of
you. And you kind of learn that as
you get older that probably thatdoesn't matter.
Those people don't matter if they're judging you for those
types of things. So that was a distinct thing.
So we we didn't get along a ton growing up, I think.

(06:09):
Different today or? Different today.
We get along fine. Yeah, she's she's a mom.
She's got three kids. Few hours, it was a few hours
from here. Other family can use nearby.
Exactly. So, you know, she, she ended up
going the, the standard path of my parents wanted me to like
going to college, getting the dog, getting the house, like,
and then the kids and the marriage.
So she went more of the conventional path.

(06:30):
I went completely unconventionalwith being an entrepreneur and,
you know, dropping out of college and all that.
And caveat, they're very happy with everything we've
accomplished now. And it was cool though I think
even though we went through likea tough like 2-3 month period
after I jumped out of college. And what what was tough about
it? Like I didn't talk to my my
parents like 2 months I did backhere and I think I moved out

(06:52):
within like 7 days. Why did you move out?
Because they were upset. I wanted like the freedom
because I think they they were like, what are you going to do
with your life? You know, like big questions I
didn't really have answers to. So I think I needed like that
independence in space. So yeah, so I moved out of 18,
left in my entire bank account and went to live with Brian.
So I remember how long we lived there.

(07:16):
We lived at Patties House for probably a year I'd say.
And we just. And Patty is Brian.
Yes. And so that was nice.
I'm glad you let me come live there.
But we got right to work. We didn't, we didn't work like,
you know, half days or anything like that.
We worked full time on that business.
And I think I went back to nannying and I had a fitness

(07:36):
center job at a Country Club. So I would go to work during the
day and then at night we would do other things and we were just
hammering it out and we would put all of our money in and go
to zero and sell stuff and then do it again on repeat.
And on that front, because you were talking about him or Brian
going to pick you up at college and he was buying stuff all the
way up and the car was full, Explain like what he was buying.

(07:58):
OK, so we started it with buyingand selling baseball bats on
eBay. And the idea for this came about
how? So he played baseball since he
was 5. So like in high school, I played
tennis, he played baseball, and I would go watch all of his
games as any 17 year old. He was upgrading his car stereo
because why not, right? And the right next door to that

(08:19):
is a sporting goods store that he would go to.
And we just kind of meandered inthere and they had this rack of
baseball bats and they were likeon clearance and just for
whatever reason, we're like, they probably sell for more
online. And I think George Steinbrenner
had just died. And I sold his autographed
baseball brands on eBay because I was always doing things I was
buying you're. Using your mom's eBay account.
My mom's eBay account. Yeah, because, you know, I can't

(08:41):
have an eBay account when you're15/16/17.
So I would buy and sell my clothes on there and just
rotate. So I knew how to work it really
well. And I was like, I'm sure I can
sell these bats on there. So he used all of his money,
bought those bats and I sold them on eBay and we made like
600 bucks. So I think we spent 200 and
spent and made 600 and we're like, oh, that was cool.
Just randomly. And I think one of his friends

(09:02):
was like, you know, they have other sporting goods stores.
You guys can probably go do thatagain.
We're like, you know what, that sounds like a good idea.
And so we just started doing that.
And then I started researching the state of Florida and I found
all the little mom and pop sporting goods stores.
And that was kind of what started it.
And then we were like, well, we need to go out of state.
And then so Brian would start taking these bat trips.
So I would map everything out, get all the store times, call

(09:24):
ahead of time. Do you sell baseball bats?
And so eventually we'd start traveling the country.
So what I did for when he came to pick me up was I mapped out
from Florida all the way to Boston, all of the stops that he
was going to make. And so he's just buying baseball
bats from all of these mom and pop sporting goods stores
because they're really bad at inventory and they didn't know
the Internet that well. So you know, they doing they're

(09:44):
dealing with like a local marketwhere we're dealing with like
global. So we could typically find a
huge knowledge gap and we would just try and empty out like
their old baseball stock. And it was the old ones that
performed the best. Yeah, they had like some rule
changes go on. So like they were actually like
illegal bats, so people couldn'tplay with them in games.
And a lot of our clients were South Korean and they don't have

(10:05):
the same rules and regulations, so.
And, and you guys would be able to get a huge premium.
Sometimes there's a couple. South Korea or Japan or
somewhere? OK, got it.
Because there'd be like nostalgia, kind of like baseball
players are very superstitious. So it's like this bat, this is
like my childhood batter. This one performs.
They call it hot. So sometimes if you could find

(10:27):
that specific one, like in the wrapper, if, you know, 508
hundred bucks sometimes. And it was like we paid 50 and
it may be 6 years old, but it's still in the wrapper.
So someone's like they're willing to pay for it.
So we had this like kind of really unique, like almost like
treasure hunting. So anyway, so yeah, by the time
we got to Boston, the Honda Civic that we had at the time
was geared down and hundreds of pounds of baseball bats just

(10:49):
lined on every little corner. So it was.
And it was a two person operation for the the longest.
Time. Really long time, yeah.
We did every single job possible.
I remember building pallets in Patty's driveway with baseball
bats that we were shipping to Korea and we'd have like a semi
truck pull up to this house and we'd load a pallet.
But yeah, I think Brian's mom started helping us a little bit

(11:11):
with like making like shipping boxes for us and just, and I
think our, all of our first hires were our, were his
baseball friends. And what was the moment you knew
on that front, on that business front stuff was going to be OK?
I think once we realized that wecould kind of rinse and repeat

(11:32):
and go to like the next door andthe next door and the next door.
I just, I don't know if it was like a conscious moment.
It was more of like it kind of just gradually like this is what
we're doing. And then, OK, well, we want to
have our own independence and becompletely financially
independent on our own, you know, not living under somebody
else's house. So how do we get there?
Well, this is, you know, we're making money here.
So we're, we're learning a skill, we're learning how to run

(11:54):
a business. And I think we were just so
excited at that point that we had like purpose and skills and
it was a challenge. That was what was cool is like,
we like figuring these things out.
I don't know. How long did it take for the
parents to come around? My parents, I think once we
moved out and had like our own place, I think they felt like
like their nerve probably settled a little bit like, OK,

(12:15):
this isn't like a flash in the pan thing.
Like they're serious about theirtheir accomplishing things.
So probably a year, year and a half.
And then I think once we kind of, we would rent houses 'cause
we could get nicer houses for renting than we could for
buying, especially being self-employed.
And you know, when you're like 20 and you're like, I would like
to buy a house, they're like, OK, easy there.

(12:36):
I think once we started to do that and then we made more money
I think than my parents were making.
I think they were like, OK, thisis different than we were
thinking. Like they are going to
accomplish and do more. To to what extent did kind of
the success you were starting tohave there impact your interest
in what you had started going toschool for design?

(12:58):
I always kind of would draft a little bit here and there like I
would just. Draw plans, right?
Yeah, I love floor plans and just like drawing, like the
exteriors of houses. Like like what will you draw?
I like modern architecture a lot, so like anything is like,
you know, some very. I've I've heard a farmhouse
modern is the term that was. Used, yeah, but I, I'm still

(13:20):
like super like if you give me concrete and glass and like some
metal, I'm like, I love it. So I have a little preference
towards that, but I try and pushmyself to kind of do the things
that I don't know how to do well, obviously, because then I
can get better at it. But mainly the floor plans this
where I just, I like laying things out for whatever reason.
And as a child, like my dad and I would take bike rides on the
weekend and we'd go walk throughlike houses that were under

(13:42):
construction. So I think that fed a little bit
of that and that's like some of my fond memories is doing it
with him. But all that was always like
figuring out where things were going to be and why.
And, you know, figuring out thatwas a cool idea.
That was dumb. Why would they put that here?
So so it took a back burner whenwe were like focused on the
business, but I would still justdabble here and there.

(14:03):
But I never I never went as far as to like to be an architect,
you have to have a college degree and you have to have
certain certifications. So it's never like a thing that
I could just spin up and do. So I never like took it to any
kind of serious level. Like even right now I haven't, I
haven't done anything with it. What?
What do you do with it now? I mean, I renovate everything

(14:23):
around here, so I come up with that.
So that's I guess it's more of like a designer type of aspect.
And and does that interest you more now than the?
I still think my ultimate goal is to build like my own house,
like top to bottom, design the whole thing.
That's still like my end goal. I don't know if I would do it
though as a profession, like doing it for other people.
I probably would probably pass on that.

(14:46):
I just, I like doing what I'm doing here and then just like
taking things and making it slightly better or cooler, more
efficient or, you know, making it a great set for our content.
And and explain what you've kindof done here with design.
Yeah. We've done a lot here.
So the guest house that you drove by up?
Front Wait real fast. By the way, there was a fish

(15:07):
tank sitting right here. 1000 gallon fish tank about 10 feet
that way when we bought the house which was sensational.
I I miss it. Actually we had a leaking issue
where they couldn't fix it. So one day we came home and
there was 700 gallons of salt water everywhere because we had
1000 gallons in reserve tanks. So when it gets low, it just
pumps more in. But yeah, it ended up all over

(15:29):
the floor. So that was kind of like our
final straw. So like if we're not here, we
were gone for like 3 hours. So like if we're not here for a
couple days and that happened, like that would be a mess.
so-called it on that, took it all out.
But there's a whole separate engine room, like in the garage,
there's like a 10 by 8 room where all the pipes were there
and all the automation was there.
I mean, it's like a serious tank, which I do adore.

(15:49):
So I I probably will get a smaller one at some point, but
yeah, so other than taking that out, I've added things to this
property. So we did all of the paving, all
of the asphalt, we did the hot tub, the fire pit, the grill,
the guest house that's up front.It was actually a six stall
horse barn, open air. And now it's a full Tutu
kitchen. Like I tried to leave it.

(16:11):
There's like aspects from the horse stall like I left the
original doors and the struts are all original and I just try
to make it just fun and authentic but useful.
Your mom had horses growing up, she mentioned.
You guys did not, but outdoors were kind of a big thing.
We always did a lot of stuff outdoors, pre cell phones.
So it's like you just went outside and you played.
And we did a lot of sports. We did like a lot of like tennis

(16:32):
and we were always kind of out in the yard.
So I spent a lot of time outsidenow between the garden and then
just like trying to enjoy the property.
We have almost 60 acres. Like I want to enjoy the space
so. Yeah, I interrupted you when you
were explaining kind of what you've done here.
We also put in a shooting berm, which I'm happy to show you got
a trampoline garden and then theback building where the office

(16:54):
is. That was a I think more like
pole barn like the doors were like sliding barn doors, like
not air sealed like wide open sothat we've put so much effort
into that. It's like fully AC the glass
doors, metal solar like rearranged the whole conference
room, added two bathrooms like it's a it's a serious spot now

(17:15):
and I'm proud of how it looks aesthetically because it was
like this weird Gray Gray blue 2tone thing and now I feel like
it looks modern and sleek and. How long did that take?
That's been, of course, over the, like, the last 2 1/2 years.
Yeah, 'cause I would do little things and I would come up with
a new idea. And the, the big Bay doors were
like my last, my last shining accomplishment.
And then I did, I painted the house white and put the same

(17:37):
door on this garage. And then when we acquired the
five acres over there, I redid that whole storage building to
match the gym, too. So I don't know, I'm just, I'm
doing things, but I like, I likeand I want it to look really,
really good because it's in all of our content all the time.
We're always all over the property.
So it's like, if this can look like a great backdrop and we can
maximize, you know, setting up acool set, everybody wins.

(17:59):
So I like it, I enjoy it. I can look at it and then our
content maximize. And probably a decent amount of
it's a tax write off too, because you're working here in
addition to living here. It's.
An environment for the business,which is true.
So like the gym, we made it looklike a commercial gym so that
people are always in the comments like wait, where is
this gym? Can I sign up for this gym so.

(18:21):
So kind of in the same way you were trying stuff out in the
sporting goods business, seems like how you started out in Only
Fans as well. Explain that.
So we did the sporting goods business for like 6-7 years and
then Brian and I like soft retired.
We got to the point where we were financially comfortable and
we had kind of accomplished likeOK, we have a nice cars, we have

(18:43):
a nice house and we can eat steak whatever, whenever we
want. Like those were kind of like our
baselines and then we kind of were like, well, what do you
want to do now? But.
But why not just blow that out and make it bigger and bigger?
A little bit of a big fish, small pond.
There's only so many like mom and pop sporting goods stores.
So we actually ended up like talking to all of them
throughout the whole country. There's like 1000 of them.
So we kind of pushed that and wewere in the high 90 percents of

(19:08):
like efficiency and without. What and what does that mean?
Like we would have to start putting out way more effort for
a very small return time and attention.
And we were like, we, we like that business.
It's nostalgic for us. But like, that's not what we
wanted to do forever. So we systematized it, trimmed
down South. Right now it runs like 2 1/2

(19:29):
people and I don't spend any time on it.
So we kind of just took that andthen we're like, well, what do
we want to do? So we took a couple years to
kind of explore various different projects.
We were super impatient because that business we had traction
right away. And so that was a thing we
learned going through these other projects of like trying to
build a product or trying to build a service business.
So we did like a little health service business where you like

(19:52):
DEXA scans, like body scans. I don't know if you've ever done
that. Tells your body fat, number of
pounds of muscle, lean mass you have.
It's really cool. That is kind of when we started
like our fitness journey Causeway, we were like, well,
now we have some time, let's focus on it.
O that's when he started his journey.
You always called yourself fat. Skinny.
I was. I was skinny fat.
Yeah, or skinny fat. Sorry.
Yeah. So I've always been like lean,

(20:14):
but I didn't have much muscle atall.
So yeah, it was gonna be a problem.
If I didn't catch it then we were gonna fall down there.
I'm so glad I did cuz I feel much more like capable and
strong now. And momentary detour, but what
have you done on that front? Years of training and it's
impressive like how much you canlike you think you're training

(20:36):
hard and you're not because I definitely was sandbagging it
for a couple years. Like I definitely when you go
from doing nothing to something,obviously you'll see a nice
change. But to get where I am now, I had
to do like 3-4 years of intense learning how to track my food,
what foods do I eat? And really most of it was like
switching to a higher protein diet.
That made a huge difference for me.
We take everything in like data log, like we would rack up like

(21:00):
all of our weights, all of our sets, all of our reps and track
and see if we're making progresslike week over week.
And that really just held us to be like accountable to
ourselves. And then it helped us actually
measure if we're making progress.
And you still do it to this day.I.
Actually have stopped because I've gotten pretty good of like,
I know what I'm eating, I know what to do in the gym at this
point. So I think Brian still logs all

(21:21):
his stuff, his food, he's still logging his food.
But I've gotten to the point where it's so routine for me.
I know what choices I can make. And I've also gotten to the
point where I feel pretty happy and accomplished with my body
other than like I'm trying to like still grow my glutes
because why not? But like I'm happy with like the
aesthetics that they have. And I'm just like, cool, what
skills can I learn if I'm takinglike gymnastics and practicing
that? Because I'm like, I want to be

(21:42):
able to do other cool things that are a different kind of
strength for me. And do you still feel like
you're having gains in the way you want or is it now you're
just the goal is to kind of maintain?
It's definitely maintaining withlike I can't get too much
leaner, I can't add too much more muscle mass and I'm all
natural too, so I've never takenanything.
I'm going to take creatine, but everyone, you know, so you can

(22:02):
take creatine. So I've just like pushed my
natural limits and I'm a pretty good responder in my upper body.
So I hardly do any upper body. Just kind of unfortunate guys
are always like, can I have those genetics?
And I'm like, please give me your leg genetics.
That would be great. But yeah, so I don't know.
I just, I do, I know what I needto do.
So I'll go in the gym. I'll.
Which is what? I just work out legs and glutes

(22:23):
at this point. My gymnastics takes care of my
upper body, so I just do like four or five different exercises
of hard sets, three sets, all very, I try not to get bored
because that's the big thing tooat the gym is if you do like the
same workout, you'll get pretty bored and you kind of fall off.
You want to have a routine or a gym buddy or something, some
sort of accountability to keep you there.
And I think for me too, some of it is like my job is based on

(22:44):
like some of my aesthetics and being capable in the gym.
So it's like that's a little self motivating for me of like I
need to make sure that I look and feel the best for my own
self, but also for like our business and our content.
And you work out how often and for how long.
Four or five days a week, 30-40 minutes at this point, it's very
maintenance. Maintenance ask for me like I
can get. I can get away with not doing a

(23:05):
ton at this point. In the diet entails what?
20 three 2400 calories, which ishigh for a girl who weighs like
114 lbs. But I just, I still maintain an
eating like high protein foods just now that we've known that
we've set our environment. So like the snack options and
the meal options that we have naturally have a lot of protein.
But date like take me through a typical day of like what you

(23:26):
eat. OK, so I have a lot of coffee.
It has just, I just enjoy. Caffeinated or.
Oh yeah, But I could, I could drink a full like stack of
coffee at like 10:00 PM, go passout.
Like I'm fine. I really just like the like
taste of it. So I do a lot of coffee.
Lunchtime, I'll have a 400 ish calorie meal, usually like 20 to

(23:47):
30 grams of protein. Could be a Chick-fil-A salad,
could be Mac and cheese, proteinMac and cheese.
We'll put like chicken in it or something like that.
And then in the afternoons, I'm typically like, I'll have a
snack or two with like protein chips.
And then I'll typically save most of my calories for like a
bigger bolder, like dinner. And that'll be probably 40 to 60

(24:08):
grams of protein, depending on what we'd end up doing there.
And we usually would have like anightcap.
We call it like dessert, but it's also again, it's like a
protein cereal with like, you know, a protein milk or
something like that. For me, it tastes like the same,
like I don't feel like I'm missing out on something And
I'll, I'll totally dabble. Like if we have, you know,
somebody has a birthday or we'rehaving dinner with somebody,

(24:29):
like I'll just get something that sounds nice to me because I
know that I'm gonna, I'm having enough protein.
I'm totally fine. Yeah, cheap meals ever.
I mean like, would you go eat a full pizza or?
Yeah, OK, totally. So like when we go to New York
and we hit up like the best pizza place, I'm like, yeah,
give it to me. Like are.
You still sticking within your calorie limit or will.
You allow yourself to go crazy, OK?

(24:50):
Am I my metabolism is very forgiving of me so I can have AI
could have a crazy day and as long as I come back to my
routine, I'm totally fine. Because that's the big thing is
a lot of people will fall off and then there's like that's it.
They give up when it's like you can, you can mess up.
You can have a cheat day or a fun time or enjoy a weekend.
As long as you come back to yourroutine and like, reset, then
you're probably going to be all right.
OK. So those two years between the

(25:13):
you know kind of setting and forgetting the sporting good
business and figuring out what you were going to do next, it
entailed what in in terms of other things you guys were
trying, what you were talking about etcetera.
So. Let's see, we tried to build an
automatic charger for Tesla's. At one point we had this like
cool, like a little snake robot idea that you would park and it

(25:35):
would plug it in. Again, the patients got the best
of us on that. So we had like some cool 3D
printed prototypes, but we were just like, we're not getting
traction fast enough. And I think we researched a
couple of the things and then weended up doing a like small
business, which was the the DEXAlab.
So you were just, we had a DEXA machine you would lay down and
you would scan people's body fatter.

(25:57):
So it was helping a lot of people who were like starting
like a weight loss journey or just wanted to measure their
progress in the gym. So we partnered with one of our
local friends. He owns the gym and we still
have that machine. Actually it's in his gym.
So we still pop in there and like measure ourselves.
So we did that for probably likea year and a half, service based
business. So it was totally different from
our sporting goods. Sporting goods is like inventory
and e-commerce. And this is like an in person,

(26:18):
like I have to make an appointment, I have to sit with
you. O it was a cool skill, but also
realized that unless we took that model and like franchised
it and scaled it all out, like the amount of Labor and time of
like being tied to one location and having to like locally
advertise, that was robably not going to get us like life goals
and freedom that we wanted out of.
It and what were the life goals and freedom at that point?

(26:39):
More financial freedom, more being able to do whatever we
want whenever we want. And it's like, well, if I have a
schedule and I have to meet certain people at certain times,
I can't really go wherever I want whenever I want.
And we had kind of gotten used to that with, like, the sporting
goods business because I was like, oh, you, we can go to
South Carolina. Yeah.
OK, let's go. You know, like, we can map a
trip and we'll make it make sense.
We can't really do that if you have 2:00 with you know, Susan.

(27:01):
So we kind of wind that down a little bit, integrated the
machine in our buddies gym and then he just used it for his gym
appliance. So we're like, OK, cool.
And then. And by the way, how would you
and Brian kind of divvy up responsibilities?
Like is there a certain lane that you would always have and a
certain lane that he would always have?
So we worked, we do now and we did that and like we've always

(27:26):
kind of worked really, really well together because we have
skills that mesh. So he's really good at figuring
things out, having great ideas, brainstorming, doing like the
data and the math and the back end.
And I'm really good at researching things and then
going and executing on them. Like if I need to figure
something out, I will just sit there and figure it.
Like I will hammer at it for like 5-6 hours.
He would get frustrated and I would be like, I'll figure it

(27:48):
out. So it would be good because we
could divide and conquer on so many different things where he
would figure out like an actual path of the business and how,
what's the sales structure goingto be like?
I'd be like, OK, well, here I just coded the, you know, the
decks of body report. Here's how it looks.
What do you think? When we would make tweaks and I
would go do it so forever, kind of like in all of our
businesses, we've always been able to get a lot done because

(28:08):
it's not like we were both trying to do the same job.
We knew how to competitively like work together and play
complementary skills. So we can get as far as we could
as far as fast as possible. So, yeah, so sporting as
business, we did that. The decks of business, we did
that and only fans, we did that.So going back to your original
question with the whole like kind of what did we do?

(28:30):
Even though we were dabbling with these other projects, we
hadn't quite finished getting the sporting as business like
super dialed in. So it was like we'd see the
sales kind of go down and then we would come and come back for
like 2-3 weeks, make some tweaksand we'd go back up.
And then as we would go dabble on something else, we'd see it
come back down. And what were the tweaks you'd
make? It's hard, it's hard sometimes.
Like if you're the owner, you just kind of you have a

(28:51):
different level of care and you know exactly what you need to do
and it's hard to instill that inother people if they don't feel
the same way about it. So it was that it was also like,
we don't had, we didn't have great systems or things
documented. So we're like, you got this.
And then, you know, we'd go disappear for three weeks and
work on something else. And it's like, oh, actually he
doesn't got it. And that's OK, but that's

(29:11):
probably my fault. So it's just years of that of
like, going through every singlestep.
Is it documented? Is this the most efficient way
possible? Do we even need this thing to be
done? Like, so we ended up doing that
over years of kind of coming back and forth and being like,
this step is irrelevant. We should get rid of it or we
should recode the software to dothis other thing or, you know,

(29:31):
print the stickers in alphabetical order, actually.
So then it goes in the order of the rack.
OK. So they're not like skipping
like little things like that youwouldn't think would be like a
thing to solve. But we did solve it.
And it just made everything run super smooth.
So we got more efficient with listing products, selling
product, people's times. So yeah, so over the years, we
were kind of like doubling theseother things and pop back in.

(29:54):
And it wasn't until I think one night.
So I was bored and I was like a friend had mentioned only fans
and I was like, I'll make one ifyou make one, which he never
did, but it was a joke. And so it's just kind of like
lingering in my head. And I was like, I'll just make
one for fun, right? And I think I had sold like
$62.00 in like like the first like couple hours.

(30:15):
And I think I put fitness progress photos on there like
sports bra song, like totally clothed.
And it was just like, here's before my fitness journey.
Here's what I am now type of thing.
Because I didn't have any content.
It's not like I, I didn't have, I didn't have socials.
I didn't have any kind of like presents or so I think a lot of
people end up having like, you know, an Instagram account with

(30:36):
500,000 people on it and then they go and they create an
account and convert it and it's like, I didn't have any of that
at all. I No one knew me at all.
And this is 2021, so this isn't one that long ago.
No. And it's actually the year after
like 2020 was a huge rise because of COVID and everything.
So like a lot of people started on only.
So I missed that whole year. So yeah, showed us brown.
I was like, I just I got he's like, what did you, what did you

(30:59):
sell? And I was like these photos,
like these photos. He's like, we got to go for a
walk because it was a Sundays have always been like our date
days. So like we would go for a lot of
walks, cheat days, type of food and we would just kind of catch
up and brainstorm and plan for week.
So we took him. I took him for a walk.
We started looking up like only fans market cap and he was like
2 million. He's like, OK, that's not like a

(31:21):
it's not a small pond thing. Like, this is much bigger than
we thought it was going to be. And so then we spent I think
like 4 or $500 on other people'scontent.
I remember, I remember who I bought it from.
I remember what what we saw and we were not impressed.
OK, what I mean it laid out there.
It was, it was very lackluster 'cause it's supposed to be this

(31:43):
like place where you can connectto somebody and kind of see
stuff that you can't normally see or get actually get a chance
to talk to them. Like my example's always like
you can send like a Hail Mary DMon Instagram, but you're
probably not going to get a response where it's like if they
have this, then you're supposed to be able to like, oh, I can
actually can talk to her type ofthing.
Anyway, so the content that we bought, it was always like it

(32:04):
was very misleading. It was like very short clips.
It was like 3 second clips and like a quick little bundle.
They're all blurry. The lighting is terrible and
it's like she was like jumping on a couch or something.
And I'm like, this doesn't even remotely match what the title
says. This wasn't even porn at the
time, no. No, like fully, like fully
close. So we're looking, yeah.
And we're like, well, we could probably do that way better

(32:24):
having 0 camera experience, zeroproduction experience.
But just the fact that we're like, there seems to be a lot of
demand. The product quality seems pretty
low and we have a lot of time onour hands.
And this sounds interesting. And we already have traction.
Again, coming back to the like, we got traction instantly.
So I was like, OK, cool, what dowe need to do now?
So it was kind of funny. We're like in our sporting goods

(32:46):
store and working on this stuff and we haven't told anybody
else. It's just Brian and I doing it.
So like all of a sudden our timeshifted like that week to how do
we do this, do more research, How do we scale it?
OK, How do we get more eyeballs?Do people advertise on here?
Like how does this work? So it was a lot of like R&D for
the first couple of months and then having some, some
conversations like within the first three weeks of like, OK,

(33:08):
are we going to do this? And then what are the life
implications of it 'cause obviously.
There's a lot. What did those conversations
until? It was like, are you OK with
'cause this isn't, we talk aboutlike one way doors and two way
doors. You know, sometimes you can try
something out and turn back around and come back once you

(33:31):
kind of have put your face or your body out there, you can't
really come back from that. And to each their own.
Like I understand, like some people may not want to associate
with other people like that. And then so like I had to know
that that like, OK, my family will find out or potentially any
other like business opportunity that we kind of want to do in
the future. Or if this doesn't work out and

(33:53):
I have to go find a real job, I was never.
Concerned about that. OK, really no, no, I think maybe
a little blind ambition, but I just always like we always
believed in our skills and then in each other and ourselves that
like we could figure that out. Like people could have taken
away the sporting goods businessand we would have had something
back and like, no timely. I feel like I feel pretty
confident about that. So that part we weren't

(34:14):
concerned about was more like ifwe went to build something new
or work or partner with somebody, if they were going to
hold that against us. And so those were kind of like
the conversations and considerations that we had.
And we were like, if they're going to hold that against us,
they're probably not going to bethe right fit for us anyways.
And we'd like to do what we'd like to do and be free and have
fun. So we were fine with it and I.

(34:38):
Was there a point that you almost went the other direction
and decided against it? Not really, OK.
It was just more like having allthe conversations kind of before
you get into it as much as you can think of.
Obviously there's a lot of tons of considerations you won't
think of in real time. But no, I don't.
I don't think it was never like maybe not.

(34:58):
There wasn't much hesitation. It was just like we're looking
for something new. This is a huge challenge that
seemingly has a great upside. Let's try it out kind of thing.
I don't think I I didn't have much to lose so.
And I mean, that's not true because once you put that out
there, if it doesn't work out, there are, I mean, you could

(35:20):
argue there's a lot to be. You could argue it, maybe I
didn't. It didn't matter to me.
Maybe it's that's a better way of saying it because factually I
think you're right. I think for me, I was, I was OK
with it. Like I didn't, I didn't feel
like it would be a big loss for me.
I think the one, the one thing Ihaven't hauled with was how do I
tell my family? So that was that was a mistake

(35:41):
on my part. Actually I did not tell my
family for like a year. And 1/2 it was something.
Two years ago, it probably was OK.
She she probably marked an account.
Yeah, I waited far too. Long, OK, we can, we can come
back to that though. So the the two or three weeks
you're doing R&D that's entailing what?
So a lot of scoping out other other people's pages,

(36:03):
formulating our page, who, who am I?
Who am I going to be? And we were like, well, the
easiest thing is to just be myself.
I'm totally cool with girls having like an alter ego and
this is like a cool outlet for them.
But we're like, well, we kind ofhave a unique story in that.
Like we have a gym in our warehouse.

(36:24):
Cool, I'm going to work out anyways.
I, you know, I'll just be myselfand talk about, hey, I have an
open relationship. Hey, I work out.
Hey, I, you know, these are my things that I'm doing right now.
And that was kind of what we rolled with.
So then, then we started to research more about the platform
and how we'd want to grow on it and how do I get more people to
see me? And then what do we offer?

(36:46):
And what did you figure out on those latter 2 fronts?
So we had never, you know, filmed anything.
So we're like, we'll just try and make home videos.
So we just plop a phone or do a selfie and we were like, we're
really bad at this. But that's, this is what people
want. They want like an authentic,
like real experience and not, you know, a gigantic production

(37:09):
with a set and everything. Like they, I've, I've always
kept in the, you know, a trip over the rug or the, the light
goes out or, you know, somethingweird happens and I giggle like
I leave all that in because that's what makes it just like
feel that real and raw. And we just did that from the
get go. So actually, I think Brian and I
did like a year's worth of we did a video a day for like a
like a year just trying to like practice, like how do we film

(37:31):
this and how do we capture it? And then we had we started to
build up more content that we could then send out on only fans
to to the people who eventually came.
What was the moment you've made the switch from kind of the the,
as you guys call it, safe for work content to porn?
Yeah, probably. I think I ended up sending a
couple nude photos within like the first week or two, and then

(37:52):
I think the videos came like within two or three weeks after
that. And was that comfortable for
you? Or I was great.
I was totally fine. Yeah, I've always been very body
comfortable, like totally fine. Like I'm sure Patti will tell
you, like when I moved in, I just walked around the house
like naked and like, hello, you know what?
I'm going in the pool. And she was like, are you OK?
I'm like, I'm great, you know. So I've just always been very

(38:13):
like, no problems. So I think it was just an easy
fit. I just, I don't know, it's never
bothered me, which I understand is not typical for everybody.
Why do you think that is for you?
No idea, I don't know, just havealways been kind of like I feel
good. So Brian was reading some story
where he said Bryce is quote in amalgam of all of us here.

(38:37):
It's not actually her. Yeah.
So obviously it's my face and me.
And then what we tried to do wasinclude like all of like the,
the best characteristics that we've had of everybody on the
team, if that makes sense. So I was always honest about
myself and super transparent andlike all my experiences were
real. I would try and do things that

(38:59):
would push my comfort zone if wethought it would be a cool
experience or a fun story. And.
Like what? Well, like I haven't had too
many experiences like because obviously was in a relationship
for a really long time with him and.
But you were in an open. Relationship, but still like you
don't I don't know it's different like we didn't we

(39:21):
don't drink so we're not like frequently going to the bar and
like meeting people. So it was just like a very like
small thing. The world started to get a
little bit bigger when we're like opening up, trying to talk
to more people, you know, like Imet a swinger couple in
Tennessee and it was like, they're really cool.
Like we just happened to be there and through a friend, like
that's how that worked. But like that was a cool

(39:41):
experience. Like I probably in my head, I
was like, I don't know how this will go, but I think it'll be a
cool experience. And at least then I can share
the story and then talk to people about like how it went
and what I what my thoughts wereand then what I think
afterwards. So things like that.
And so before. This started, yeah, I'm

(40:02):
gathering maybe you didn't have a lot of sexual partners and
then and then that all started to change through this.
Yeah, so like first time I kissed a girl was like for a
little OF shoot, like her and I had just kind of we just sat
down and we had like a couple pictures and it's the cutest
thing in the world because we'relike all giddy and nervous about
it. All of like my firsts, I would

(40:23):
document them all and share that.
And then obviously being in the chats and in the messages, I
could like talk to people about it and they'd ask cool questions
and they'd give me ideas, tons of ideas.
OK, don't. You don't have to be too
graphic, but like give examples of stuff that you know you would
take people through. I mean, they'd be like, well,
how did you meet this person or what were they like or what was

(40:44):
like, what did they, what did they do?
Did you like that? You know, like did they try
something new that you've never seen before?
So a lot of just just like intriguing questions, I guess
you would say. And main mainly with sexual
stuff. Mainly that, but also like for
as much adult content only offences, a lot of people are
there to have like comfort and like a friend and somebody who

(41:07):
they feel like they can trust. Because a lot of times people
don't feel like they can talk toeven the people that they're
closest to and feel heard. Or maybe they're afraid that the
thing that they like is so weirdthat like they can't really say
anything. So it's been neat because like
the community that I've built, like it's a safe place.
Like I've been able to be vulnerable about like, hey, you
know what? I actually kind of like this

(41:27):
thing. And I kind of encourage other
people to like, you know, as long as you're safe, legal and
healthy, like, have at it, try it out.
And so a lot of those experiences like fueled my own
personal growth. And I feel so thankful that I
did all of that because I feel like much better about myself
and more confident. OK, explain that.

(41:50):
I think for his body positive oryou know, fine as I was, I think
mentally I got like a lot stronger and a lot more positive
about myself, my caabilities, whether that's not just like
sexually but also as a person. Like I feel more confident and
more independent and more like accomplished and secure with who
I am and being OK with that and being different than somebody

(42:13):
else or not. But what?
What created that I? Think I was talking to all all
of these different people on on only fans actually getting to
know other people and getting toknow like their vulnerabilities,
sharing mine. It's not one-dimensional.
I think that's like the biggest misnomer and that that's what
always frustrates me is people think the fans are like, they're
weird or they're like, you know,like these creeps.
And it's like, no, these are, they're normal people.
Like these are human beings thathave real lives and real

(42:35):
feelings. And there's sometimes just
looking for a friend and to justhang out and have a good time.
I've gotten people who they're like going off to college and
they're, they're going their first date and they want advice
or they're freshly broken up or they're widowed, or I've had
couples come on. They're like, hey, we're looking
to spice things up. What ideas you got?
I've had people write me and they're like, hey, I know you
don't do fitness programs or anything like that, but you

(42:58):
inspired me. So wanted to let you know for
the last six months, I've been hitting my fitness journey.
I lost 100 lbs. Here's pictures.
And I'm like, whoa. And like dozens of times that's
happened. So it's just like for being like
an adult creator on a platform, it's like it's so much more than
that, which I love to tell people about because everyone
thinks it's just this and it's like that's a part of it, but

(43:19):
not the end all the. What do you think the majority
of the people come come for? Like is it more that stuff or I
mean I would assume the majorityof your sales are for the like?
Graphic, yeah, volume wise, sure, but as far as like chat
wise, it's probably fairly splitby maybe even like a 7030 type
of thing. Like that's an aspect of it, but

(43:41):
it's not like there's obviously you're gonna have people who
come on like that's the only thing that they do, but a lot
of. What is I I Because I'm just
curious like, what do those conversations go like?
Nice full gamut because it's like they have very preferences
on like they only want to see like a solo video of me or
they'd like to see like the mostextreme thing I've done with,
you know, three other people andthey want to see that.

(44:01):
Or a lot of people have, you know, preferences or kinks or
things that they like. So, you know, they'll be like,
hey, can I get a photo of this? And I'm like, I do have that.
Is there a point where it even you start to get creeped out?
Not, not. Really I again, I stick to like,
hey, is it legal? Is it consenting?
Are we breaking any terms of service?
No, Then we're then you're golden.
Like or maybe hey, like if that's your thing, like good for

(44:23):
you. Not really my thing like, but
like that's the route I'll take.Like I'm not going to judge
somebody for their thing. Like I would like to not be
judged and be left alone with the things that I like.
So I'd like to try and reciprocate the same thing.
So I wouldn't say I really like creeped Out like that.
So your vision for the channel was was what then as you were
kind of figuring it out? And what about today?

(44:43):
I never had thought that it would be this.
This meaning what? The scale that we have like.
In which is. We have the, I'm the most
followed creator on the platform.
So I have like 1.8 million active people just on only fans,
which that number on any kind ofplatform is, is an astounding

(45:03):
number. But to have that many on this
platform is a lot. And it's just like, I never
expected to have like that kind of like audience for that kind
of reach. And it was definitely over the
years that we hit different benchmarks and we would try and
like come up with like things todo.
So going back like the first year, we found there was a site
that logged how many likes that you have just, you know, people

(45:26):
like your posts and stuff and they have a little tracker at
the top. And we're like, oh, that's kind
of a cool start. We're like, well, let's see.
I wonder how. I wonder if we could get the
like the most like creator. That'd be kind of fun.
And so being data business people, we figured out a system
and we were like, we incentivized our fans to go like
all of our stuff and we would give them something and.
What would you give them? I think we rotated it cuz we

(45:48):
would do like sense and I would do like a new picture bundle or
a tape or something like that. And it would be like go like all
my posts, I'll send you this, send you this video.
And we had software so we could check and see how many they
actually liked. We still gave everybody
everything whether they liked 2 posts or 300, but it was just
cool because we were trying to see like what actually happened
again, data testing and then like refining our processes.

(46:10):
So I think it was something crazy like from when we started
the page to like 8 or 9 months in, we went from no likes to the
most liked page. So in under a year we had the
most like page on the entire platform.
So it gave us like that was a cool mental accomplishment just
for us that we wanted to do. And then that helped us a little
bit with like getting a little bit of notoriety.
And they're like, how did you guys do that?
Like you don't have socials and you have social media for like

(46:33):
the first two years. So like not even an Instagram
account. We kind of focused on just
advertising within the community.
We figured if I pay other girls to advertise us, they already
have fans on the platform. The resistance is a lot lower.
They just have to move from their page to mind as opposed to
like going out into the world and trying to find people.
So where you initially? Asked.
Oh, you just visioned for the channel then and now.

(46:55):
OK, so I think vision, we were just kind of like how big can we
make this? You know, how far can this go?
Brian can probably tell you. He had a saved note and it said
like, hey, if we do $550,000 a month, like that's enough for

(47:15):
like complete freedom for us. Like imagine if we could get
there and, and then we did by the end of the year and it was
like, Oh well, now what? So we went from zero sales to
like 500 + K and you know, for the last month.
And it was just like, huh, well,now what?
Now what do we do? And I'm like, well, we can do
this better. We have so much more that like

(47:36):
it's not refined and we don't sell this.
You know, our content's still not the greatest, or you know,
our services still could be better.
How, how, how do you, and I'm sure you were doing fine in your
sporting goods business. You said you're doing better
than your parents, but the difference between that and
pulling in half 1,000,000 bucks so a month, How do you avoid
letting that dampen the motivation to kind of continue

(48:00):
the grind to build it when all of a sudden you could be doing
whatever you want with that sortof like?
So very quickly, the sporting goods business on the background
and we're like we have this other opportunity obviously
going from like a physical goodsbusiness to a digital inventory
night and day huge and then obviously much more cash flow.
So it was we hit our kind of like our financial goals, but in

(48:24):
a way it was just, it was so rewarding for us figuring things
out that we're motivated to do more.
You're just very self self motivating to us of like we're
still not the best at this. I think we can be better.
We can be the best at this particular thing.
So it's this like mental challenge that Brian and I had
of like, well, here's our gigantic to do of things that we
think we could still vastly improve upon.

(48:45):
We're not going to stop. We're going to keep going and
like, hey, we're hanging out with our friends, making cool
stuff and going different placesand we're getting paid for it.
This feels this feels good. Maybe we should keep doing.
That OK. So the grind though, yeah,
entailed what from a time investment perspective?
8090 hundred hour weeks. We didn't care.
It was like a lot of like building out the things that we

(49:06):
have really dialed in now of like, OK, well, when do I do the
custom videos? What's my time block for
responding to the messages? What's my live show thing going
to be OK? Are we going to offer this or
not? Are we testing this?
Are we, you know, we have the, the, the like we call the like
campaigns to get to the most liked page.
It was like that was like a project that spanned many months
and it was like once we accomplished that was going to

(49:27):
be the next kind of like mini project within the business.
OK. So you mentioned live videos or
live shows, custom videos like what are the features that you
found most successful for you guys?
So for years we would sell, building up our video inventory
was like our big thing. End up having like I have like
550 like different videos. So kind of like once you have

(49:49):
that, anybody who's new, all of that is new to them.
So it's nice in that you don't have to keep making a ton of new
stuff. And Brian was telling me
yesterday he's like Bryce maybe does 32 hours a year now of
actual, you know, porn. Yeah.
And everything else is kind of the safe for work type content.

(50:11):
And he was talking about just how that numbers reducing or
lessening. Yeah.
Because you have this catalog now.
Exactly. So like front ended the catalog
building for like the 1st 2 1/2 years and now it's like cool, we
can focus on bringing in more people.
So that's now where my time and attention is much more like that
kind of production, but it's still like my face, my body, my

(50:31):
presence. So it's like I, there are
certain things that only I can do so we can automate and
systematize as much as possible to give me as much freedom to do
the things that only I can do. So live streaming was the kind
of like the next kind of couple years.
It was like one of our projects too.
We built custom software for that.
So I have 3 pages and I would want to go live and all of them

(50:52):
at the same time and talk to everybody.
So we had software that aggregated all the comments,
aggregated all the tips, we had commands.
So it would be like if a certainthing like hit a goal, like
confetti would go up and just like cool interactive things,
basic things for like Twitch streaming, but like only fans
didn't have that. So we made all.
Of that and how did you do that?We had at one point, I think we
had like 5 developers on staff, still have one.

(51:14):
And then we have like a, we've outsourced to like a team that
of developers are still like make a bunch of our software.
So, but we did that. We started building like ACRM
internally just for us and our page so we could have real time
data. So we have we have data log.
I have every single piece of data you can only imagine we.
Like. Chat history, sales history, you

(51:36):
know, we track all of our fans, where they come in from, like
what platform, what advertiser, what they do, So what their
spend arc is, what their lifetime value is.
So they move to pages. Which one do they move from?
How? Why?
OK. And then we're able to like make
all these small little tweaks oflike, OK, well, I want to move
them to the VIP page. Which pitch do I use?
Do I redo that video? Like is the caption great?

(51:58):
Like every little detail that you could possibly think of
about the customer's experience,We would test and get the data
and then ask for feedback from the fans, which I think is why
we ended up doing so well as we cared enough to make the
experience the best possible experience for the fans and they
get the safest environment for them.
And then I'm being myself on topof it all.
So then they're like, OK, she's real.

(52:20):
She's delivering on the promisesthat she's made and the
content's really good. Like, of course I'm going to
stay. So that's kind of been our whole
thing. What's the tool?
The tool OK, so that is like a fun little software name.
Don't ask me why that's the name, but that's the name.
So I have a cat named Kitty. Kitty.
I guess we're not great at any things.
So, so that was like our hub. So that's where a lot of our

(52:43):
software for the live streaming would live.
We have queuing software. So like I have a whole inventory
for the 550 videos price sales pitch.
And I do, we call them video descriptions.
It's a selfie video that I do that is unlocked and free
whenever we send it out and it describes what goes on in the
video. So I rattle on for like 2-3
minutes telling people what to expect in the video.

(53:06):
And I did that for all of them and I don't think anybody else
has ever done that. But all of that's pre loaded
into the tool. So then we go to like schedule
them out as mass messages. It's ready to go instead of
having like scroll through like at this gigantic vault and find
the video and put a title in. So just efficiency purposes that
isn't that. And then on the back end we
collect all the data. And then the girlfriend's

(53:27):
messaging. Yeah, it was.
Fun. We tried that out for a time
period, so to try and get back to as many people as possible,
we hired on a team of girlfriends and they all worked
up in the loft in the gym. But but not anymore.
Not anymore. OK, No, I tried it out and they
were never like sales girls. They would just talk to people

(53:49):
and answer them because we wanted them to feel heard and it
also differentiated us from other people.
So I wanted to try that out and then I would just chat on just
the VIP page for the most part because especially then it was
like I was doing live streams, Iwas still making a ton of
content. So my time was really limited on
the messaging. So now it's like, I mean, we'll

(54:11):
spend, I spend as much time as Ican on that.
But especially then it was cool because I have like 8 of them
and they would use their names. They would tell people and be
like, oh, Bryce is only chattingon our VIP page.
But I'm more than happy to get you what you're looking for.
By the way, this is, you know, this is Callie, how can I help
you? And then it was cool because
then like so the fans would see them in my content and know who

(54:32):
they were and then also get to talk to them and get to know
them too. OK, but explain why you did away
with it. So it was operationally not
winning, I guess you would say for.
And it. Was a great experience but it
wasn't a net benefit on like thefans and the business so like

(54:54):
some. Of the.
Fans felt felt heard, but overall they still wanted to
hear from me. And so we did our best with
that. And it's again, they weren't
sales people. So it's not like we're like, oh,
we're making a lot of, no, it was just, I was just kind of,
you know, paying for them to be there.
And because we would pull stats and like, I mean like someone

(55:15):
would sell like a $32 video in like 8 hours and you're like, I
didn't even pay for their time kind of thing.
And then a lot of them wanted togo do other things.
So kind of just like naturally kind of worked that way that I
was just going to shift to like,hey, I'm just going to probably
chat only on the VIP page at that time.
And it worked. It worked out kind of naturally.
It was a cool experiment. We ran it for a long time, but

(55:36):
again, trying to make it the best possible experience.
People were like, this is cool, but I still want to talk to
Bryce. You mentioned earlier the kind
of marketing yourself and you guys have a pretty substantial
advertising budget, right? Yeah.
Like what? What do you think you're
spending a year on advertising? A million, million and a half,

(55:57):
something like that there. I have a lot of stuff in the
bank if you will. So the on platform advertising I
do with all the other creators. I probably have like 700 grand
in in ads that I've paid for that I'm waiting to be
fulfilled. So that's like, I've paid all
these different creators and they send fans to us, but.
OK, and explain how that works. So other girls have socials so

(56:20):
they have 10,000 fans on their page and they want to make a
little extra money. So cuz fans come and go, it's
there's, there's a time for themand some of them just fall off
and aren't as interested. So then the girls are like,
well, if they're not going to, you know, stick around for me,
maybe I can at least give them somebody else and make a little
money from it. Cool.
Most people do that. They'll like pay two or three

(56:41):
girls. I have like 350 active right now
and Max maxed out like 650 like actively like pushing things to
us. So I it's a very unique market
in that we pay in full. There's no guarantee that
they're going to fulfill it and usually it's in a non refundable
format. So you're like, all right,

(57:02):
please, please do it. You wouldn't have hundreds of
thousands of dollars just outstanding there right now if
you weren't confident it would get fulfilled.
I would, I would venture probably 15% of it.
I'll never see maybe 20%, but it's kind of like this like
little bit of rotating inventoryover there.
And I'm always trying to do whatI can to like, you know, help
with their fulfillment, fresh content, stuff like that.

(57:24):
But. So is most of the million or ish
or plus dollars a year you spendon advertising that sort of
advertising? Most of it's that OK,
occasionally we'll dabble in like, you know, pushing out
some, some Instagram ads or something.
There's a couple sites that are kind of like they have like SEO
search and it's like people willfind models that way.

(57:46):
So there's a couple there that I, I spend a pretty penny with
that just trying, just trying again there.
They have other third party sites.
So it's just pushing out to a different audience than what I'm
hitting naturally to just get more people in so.
How long do you want to do this for?
People ask me that I have no, I,I don't have like a for as long
as they're around. I mean, I don't have plans to go

(58:07):
anywhere. I'm very thankful to have the
platform and the opportunity. And it's like I've done so much
effort putting into it, Like I have a good system and a good
team and I want, you know, them to be happy and fulfilled.
So like as long as I can and as long as I, you know, it makes
sense to I. Guess I mean, because we have
the group research call that we were having yesterday and
somebody made a comment on the call saying, like, I can't

(58:29):
imagine, you know, decades from now when Bryce is older, she's
going to want to be creating, you know, creating new porn
videos for the. And I was talking to Brian
yesterday and he's like, well, there's a market for Milfs.
Yeah. But I mean, is that could you
see yourself doing that? Maybe I I truly like everyone's

(58:52):
always like, what's your five year plan?
I'm like, I'm not there yet, youknow, I'm still figuring out
plans for the next month or two type of thing.
I'm just trying to have as much fun as I can, learn as much as I
can, hang out with the people I love.
That's. What's a typical weekly schedule
entail for you today? So work out every day.

(59:14):
We do production probably five days a week, usually short form
content, you know, YouTube Shorts, real stuff like that.
That's primarily where a lot of our content is.
The safe for work. All safe for work, Yeah, so.
Why is that kind of the majorityof the content creation now?
Going back to the on platform advertising with all the girls
kind of reached a cap of that market.

(59:35):
Like we had maximized reaching out to everybody we could
possibly reach and we're like, well, we still want to get more
people. And going back to like, well,
what can we do to have fun, build some more skills and what
are we bad at? I was like, well, we don't know
socials and everybody on this platform has socials.
Let's try that. So now that's become like my
primary focus of like, how can Iget better at content?

(59:56):
Make cool things that are engaging that you know people
like and watch. And how can I be better talent?
Like how can I be better on camera?
Do I have a cool skill? That's why I'm doing gymnastics
because it's like I can do that anywhere.
I don't have to have like a physical, you know, object to do
a skill. So and it's fun.
It's like I get to hang out withmy friends and goof off in the

(01:00:17):
gym and we get paid to just say whatever and do whatever.
And it's like, oh, that didn't go according to plan, but we all
had fun and it worked, you know,so.
And you you would test stuff outon the the safe for work
platforms in the same way you would anything else.
Yeah, we collect data and all ofthat.
We watch what happens, then we like, we'll redo stuff and make

(01:00:39):
little tweaks. I mean, I'm not.
In in the benefit you found it having to the operation.
Huge. Yeah.
It's just driving a whole another set of different traffic
to our Only Fans page now. That is currently the only, you
know, product I have for sale. Like I don't have a quote safe
work product. It's not like I sell, you know,

(01:01:00):
a gym line of clothing or a protein powder or, you know, a
shirt line or anything, you know, like I just don't have any
of that. So it's like if people want to
support me and they like me or they want to get to know me more
because they I think the social content is like they see a
glimpse of me or my friend groupand it's like they want to see
more of it. And the only fans is kind of the

(01:01:20):
way to like kind of peeking behind the curtain.
So we'll post BTS stuff on thereand just just everything that
you can probably, you know, imagine is not there.
Most money you've ever made in ayear?
Probably this year, I think we're on track for like 1314
million in sales. And off that you guys would net

(01:01:41):
what? 8 Something like that.
And how does this split work with you and Brian?
Partners, OK. Yeah, 5050 Fifty.
Yeah. How do you manage the money?
I manage it. OK, Yeah.
I think going back to like being17 and like doing the sporting
goods, I always did our books, like I did QuickBooks for years

(01:02:03):
and did our taxes. So like I handle that.
I have an accountant and they doour payroll.
But like I'm kind of like the front end of like making sure
all of that is, you know how it is.
It's part of like my morning routine.
Like I'll log in only fans, I'lllook at our sales, I'll do the
I'll request payouts from them and just from there it's just
like, okay, cool, dump that in the savings, pay off the credit
card. We booked a trip.
Cool. All right.

(01:02:23):
Do you invest it? Or invest back in the company,
in the business. So it goes in the ads or it goes
in the team, or hey, we're building a server, all right,
we're gonna get these cool things because that's gonna make
our team much more efficient. Or hey, we're gonna go on this
trip, we're gonna go to Vermont,we're gonna go snowboarding.
Here's the content, we're gonna shoot.
Here's the team that's going like all of that.

(01:02:44):
And then into the property obviously as well to make it
like the bad ass property that it is.
I mean, stocks, mutual funds, anything like that, yeah.
Not a ton. So we've always people was like,
why don't you have like a Roth IRA?
Why don't you have, you know, all of this in stocks?
And it's like because every single time that we've ever put
money back into ourselves, we'vebeen able to make like way more

(01:03:05):
back from it. So I think that's just like the
philosophy that Brian and I have, which probably not like
the the safest bet compared to other people, but it's worked
for 15 years for us or like we're just going to keep doing
that. OK, I mentioned that.
Come back to the telling the parents part later.
Well, why hold off on telling them I'm.
An idiot. I should not have.

(01:03:27):
I was just like a personal thing.
I was so afraid to do it that I made it in a much bigger deal
for myself and probably everybody because I think it was
like a year, Brian. I was like, just talk to them.
Just tell them. Just tell them.
And I was like, I think it'll do.
It'll do it. And then it was Father's Day and
we went to brunch. And why would you tell your dad

(01:03:47):
on Father's Day? I don't.
Know we had a great brunch and Iwas.
Hey dad, by the way, I'm puttingsex videos on the Internet.
Well. Because we moved here and
they're like, OK, They're like, how's the new business?
I'm like, it's great. But like, I wouldn't say
anything else. And yeah, so after we left, I
was like, I should have done it.So then I just called them and I
put them on speaker and I was like, all right, I'm going to

(01:04:08):
tell you something. So do you guys know only Fancis?
And they're like, no, I was like, OK, so I'd explain what
the platform was. And then I remember being like,
OK, so like I, I have subscribers and they follow me
and they want to get to know me.And I was like, and like, I, I
do adult, like I have adult videos.
And I tell them they're like, OK, and like same tone, like the
whole time. And I was like, and I think I

(01:04:29):
reiterated it one time. So I was like, maybe, maybe I
broke up and they didn't hear me, you know, so I was expecting
a more bold reaction. And they're like, no, OK, all
right, cool. As long as you do what you want
and you're safe and happy. And I was like, OK, cool,
thanks. Talk to you later.
And they're like, yeah, see ya. And I was like, alright, that
was it. And I called my sister pretty
much did the same thing. She responded differently,

(01:04:51):
right? Or I.
Think she was like a little bit more conservative about it, just
a little more hesitation. And we just don't talk much
about it. I think we just want to know
like details. Even you and your sister did or
did not? No, because even talking to your
mom yesterday, she was like, look, I mean, if I'm picking
Ghana, so it wouldn't be my first choice for a career path.
But what sorts of conversations will you have with the family

(01:05:14):
about it? Or is it just kind of a topic
you stay away from? We're pretty like at this point,
I think everything is like pretty out in the open.
It's not like this like small secret thing where it's like I
only have like 500 people and nobody can talk about it.
No, I mean, it's like WashingtonPost was here, you're here, you
know, like things go on. It's like you can't really like
hide that kind of thing. So but like when I do live shows

(01:05:36):
and it's like something funny happens or we hit a new record.
Like when we have family like get together, like, oh, this
cool thing happened and we tell them the whole story or we'll
tell them about how our one friend did this goofy thing.
And then, you know, whatever, whatever kind of goes on.
It's just like, because this is our life and to us it's like
kind of normal that all these things happen and like.
How does family avoid stumbling across your content?

(01:05:58):
Oh, I don't think they do. My mom avoids it by not having
socials, but that's just her. She's just like not you know, my
dad has a Facebook and a couple times he's like your Facebook
reel came up, the woman with like we were doing a lap poll
and I'll have a show. And he's like, Brian's reaction
was great. You know, so like he'll just say
things like that. I think it's, I think we pop

(01:06:18):
because we post so much and we are all over the place.
I think it's almost impossible at this point for people not to
see it. So you can't see the the not
safer work stuff unless they join only fans.
It's like if, if I can post it on YouTube, it's safe.
You know what I mean? So it's like everybody thinks
it's amusing or fun or, you know, entertaining to see.
Although we don't, in fairness, subscribe to only fans.

(01:06:39):
And as we were researching you, stuff pops up and leaks on
Google. And so, you know, sometimes you
just. Yeah, right.
I have a DMCA company and they're always fighting that and
it's that is an unfortunate sideeffect.
Again, the whole one way door oflike you can't take that back.
Like someone's always going to be taking something and putting
it there, so. So how did you and Brian meet?

(01:07:00):
OK so we met in career class at our very small high school.
It was a class I met for one hour once a week and we sat one
chair apart from each other. There was this random kid named
Jake in between US and I thoughthe was really funny so I made
Jake move. So I swapped seats with him and
I did a lot of Brian's homework for whatever reason, so.

(01:07:21):
Oh, did you? Yeah.
I would do mine and I would do his and then I would like share
it with him. Were you a better student?
Arguably, yes, but he didn't have to try in school and he
kind of just took like honors and regular classes and he
cruised. You just cared about baseball.
I took like AP classes and all that he did do.
We both do enrolled. So we're taking college classes

(01:07:43):
like our senior years. But I think I I think I was
trying really hard and he was kind of like, whatever.
So, But yeah, so we went in highschool and we were friends for
like the first six months. And he kindly pointed out to me
that my boyfriend at the time was not great.

(01:08:05):
So what did you say? I was like, you know what, He is
not great. So I left him and went out with
Brian, which was the right call by far.
Yeah, I'm very thankful to have met him because I would
definitely would not be who I amor where I am without him.
We very much have grown up together and like built a lot of
these things and these skills together.

(01:08:25):
So like, very happy. That I did that.
Why do you think the relationship worked so well for
so long? I think we very quickly were
like glue. I know people get like sick of
their partners a lot and they'd have to spend certain time
apart. We would spend days, days, like
endless days together. And I think we just found I

(01:08:47):
wanted to support him in whatever he wanted to do and
almost like a fault where I was just like, I'll just, I just
want help. Like this sounds cool.
This sounds fun. Like I guess I've kind of always
been that way and that like, like I will work hard and then I
want to make sure that we're both accomplishing the things
that we want to accomplish. If you're not or you need more
support or there's something I can do, like let me know because
it feels fulfilling to me to like help.

(01:09:09):
So I think right away we kind ofknew how we could work together
even just personally and and then eventually professionally,
like how we can kind of complement each other and have a
good time and have fun. And that's all we did is we
tried to find ways to have fun even in the sporting goods
business. Like it was like it was fun for
us going and finding the bats and like working and building

(01:09:30):
our business. Yeah, and you were having, your
personal lives are intertwined. Your professional lives are
intertwined. How how many years were you guys
together for? Like 15 1/2.
Years 15 1/2. OK, like half.
My life. So looking back now, was an open
relationship the right call? I think, I think ultimately,

(01:09:51):
yeah, it made me learn like a lot more about like life and
people and myself. Just like it pushed me to feel
uncomfortable and question things of like, why do I want
things to be a certain way and and is there an actual reason
behind it? Or is it just some some sort of
emotion because I feel uncomfortable and can I get
through that? I'm actually going to be a
stronger person or more independent if I like challenge

(01:10:12):
myself and like, is this conventional thought applicable
to me or not? And maybe it is, maybe it's not,
but maybe I should at least likethink through it as opposed to
just reacting and being like, Nope, I mean like not.
And it let me end up like growing and like experiencing
other people and having these cool moments that I can now
reflect on and be like, I, I learned something new that I

(01:10:35):
liked. So now that was something that,
you know, I would take back be like, hey, Brian, this this cool
thing I learned, like watch this, you know, like it was just
fun. It was like another way for us
to keep more excitement. I guess you'd say more things to
talk about just, you know, be closer, I guess, because it's
like we're both experiencing something that's a little bit
different than what most people would experience.
I zoomed with both of you guys. Maybe it was a few months ago

(01:10:57):
and, you know, Brian made the comment, actually it's been
recently because, you know, we both developed feelings for
colleagues and but we're kind ofgetting through to the other
side of that now. Where did where was stuff then
and explained how that compares to today because it took a turn,

(01:11:20):
Yeah. So we've had the open
relationship for like years. And by the way, initially I was
like very resistant, but I was also like 19, like my boyfriend,
you know, like, I don't know anything else.
It's hard because it's like you're doing something that's
like so intimate and so close with people and it can be fun.
And as long as you've like the red headspace, that's cool.

(01:11:41):
But it definitely puts a mental like it's a challenge to not
feel like I feel connected to this person in more ways than
one. So we kind of independently,
like we worked through differentchallenges.
Like I definitely had, you know,inklings of jealousy over the
last, you know, few years where I had to like work through that
and not feel like feel certainlyBrian was like he he felt

(01:12:01):
totally fine. He's like right away.
Never had that, he had said. In the open relationship.
He often dated other people, buthe really didn't.
That was it. Yeah.
So like for many years that was kind of like that dynamic.
And I think that was me being a little like close minded, a
little like, well, if you can doyour thing, I won't, I'm just
going to be here. And I think there was just more

(01:12:22):
of like I was a little afraid ofmy like of like doing anything.
So I was just. Like explain that.
I think it was just like, I wanted to work and then I wanted
to like have him and I felt fulfilled enough at that time
with that and busy enough that Iwas like, I can't fathom having
another complication of anythinggoing on.
And I think I was just scared too, truthfully.

(01:12:45):
Like you, you wanted to see other people too.
Or or you really didn't but didn't want to tell him.
Or or I didn't want to tell. Him and I think I told him like
I'm good, but you can. And did you really want that or
you just felt? No, no, I I think I just felt
scared to like even like try like that would be like a
comfort thing. I mean, were you genuinely OK

(01:13:06):
with him seeing other people or did you really not want him to
but you were just too self-conscious to tell?
Them not to mixed definitely depending on who it was and what
things were going on yeah so butI tried really hard to be
supportive so. He he told me I would give a lot
to reverse course and go back and do things differently.

(01:13:27):
Yeah, it was. Tough explain that.
You learn having gone through things and anything, you would
look back and be like, I would do that differently or I'd not
make that decision but make thisone.
So just times like that where itwas like he should have been

(01:13:48):
home earlier or something, or, you know, had a better plan, you
know, like, hey, I'm going to hang out with this person until
this time and then we're going to come home.
We're going to do this thing andI'll be like, OK, cool.
And sometimes like we lay out a plan, but that wouldn't happen.
Or I would, you know, I would feel bad or, and he wouldn't
take care of it as as he should have or something.

(01:14:08):
So like now that we've gone through those experiences and
we've recap them, like we as adults have gone back through
them, like, oh, that was a bad decision.
Or hey, I should have been more supportive for you or hey, you
should have been more supportivefor me in these in these ways.
And it's like, you can't do, youcan plan as much as you want
ahead of time, but it's really hard to know where you're going
to make the mistakes, obviously.And so it's like we made a lot

(01:14:31):
of mistakes. So like I would do a lot of
things differently and. I'm sure he would.
What would you do differently? I probably would have asked for
him to do less than he did. I probably.
Meaning what? Like if he had let's say, like
three or four other relationships over the course of
years, I probably would have said like, not that one, like
let's skip that one. Or hey, we're, you know, I'd

(01:14:53):
rather spend more time together.Kind of like just I think I
would have set stronger lines for myself and or waited to till
I was a stronger person to kind of be able to support him.
I think I was like trying to support but I was still too weak
to do it. And he said, because basically
you allowed that. Then when it's been your turn

(01:15:18):
more recently, he didn't want tosay you can't.
Yeah, exactly. This is an interesting turn of
events because it's not like something you plan.
You're not like, you know what, I'm going to like this person,
you know, So I that was being like kind of like my first dish
time. I think it was different for him
because he was so used to me just being like, I'm good, I'm
going to be here, which I was consistently for, you know, 12

(01:15:41):
something years at the time. And then it's like, I think I
will dabble, you know, that's a big adjustment for somebody
who's used to like their partnerbeing like just sitting on the
sidelines kind of thing. So yeah, I think, I think he
went through some of those things of like trying to figure
out how to navigate that and how, how does he now be
supportive? Because it was not, it was kind

(01:16:02):
of like a thing like we talked about and he said he would do.
But then it was like, well, now is the time we actually have to
do it and we have to like figureout what this means.
And I'm like, OK, well now how do we, what's our schedule like?
And like, will I see you for dinner?
OK, cool. Or hey, designated dates.
Like it's a whole. Adding that in is like a whole
different dynamic for sure and alot to figure out and I can see
why some people struggle. With it.

(01:16:24):
And there was a point where he said, like I, I no longer want
to do the open relationship thing.
But you said you still did. Yeah.
Why? I think one of those things is
like, once you've once you kind of like have seen something,
it's hard to you can't like Unsee it.
So for me, I was like, well, I want to try and figure this out

(01:16:47):
and I want you to be happy and Iwant me to be happy and I want
us to do what will make us happyultimately.
Now we can't like self sacrificefor each other either.
So and where where's the line for like, what's you know,
stressful or not? Where's, you know, how can we
both win here? So that's kind of where it came
down to is like, well, I don't want to make myself unhappy to

(01:17:11):
make you happy and I don't want you to be unhappy to make me
happy. So like, is there a way to
figure this out? Is there a compromise of sorts
or is there a trade off that we can make?
So just tried to dabble through all that and.
And the context here is basically is which you guys had
kind of initially alluded to. And then, you know, Brian shared

(01:17:32):
more with me yesterday that you each developed feelings with for
somebody on staff. Brian let go of the person that
he had developed feelings for, but you didn't want to let go of
the person that you developed feelings for.
It made sense and it was the right call, I think for him to

(01:17:55):
do that. And I didn't ask him to do that
either. Like he did it, I think for me
and I appreciated that and I said as much and I, I always was
supportive of him and his other relationships.
I don't think I ever said like Nope or anything like that.
So I think it came to this and Iwas like, I'd like the same kind
of treatment if you will. I would prefer not to give this

(01:18:15):
up. I enjoy it.
I have a good time and I've always been supportive of you.
So some reciprocation kind of thing.
And I should also point out thatas I understand it, because of
what goes on here, there are contract signed by employees
from the outset that yes permitsthis behavior because it's also

(01:18:35):
documented on the Internet thingetcetera live.
Stream. So yeah, it's very layered.
But but I understand at one point when he did let go of the
person you were having the relationship with, it did not go
well. No, it did not go.
How did How did that get navigated?

(01:18:56):
Emotions are complicated. It's hard when you you love
somebody who's your partner for so long and still do.

(01:19:16):
Sometimes you're going to have to do things for yourself.
So I chose to do the harder pathfor me, which was separating
myself from Brian in our relationship at this point,
we're still really good friends.We're still going to run the
businesses together, like stuff like that.

(01:19:36):
He's still my best friend. But instead of trying to do
things that I think are not me because I think we want
different things ultimately at this point.
How so? I think he may be at the point
where he's like over the open relationship part.
And I'm like kind of started that journey and it's like I

(01:19:57):
can't unlike somebody and somebody's important to me.
And it's like. I also would like to be able to
just feel freedom and feel supported and independent and
know that I can do things myselfbecause in a lot of ways I
haven't adulted by myself. You know, it's always been the
two of us, which, you know, benefits and not in that like

(01:20:20):
always, you know, all reliable there and we have each other.
But yeah, I think, I think forcing people to do things that
they don't want to do is not going to work.
So me forcing anything on Brian's not going to work and
it's not going to make him happy.
And it seems like, I mean, there's still some, you know,
negative feelings. When we were talking yesterday

(01:20:42):
on the phone, you said I don't recognize her.
Totally delusional and lost and tearing her life down to make
sure a 23 year old kid likes her.
Nah, not not true. How do you you know?
Because the like. Yeah.
For personal and professional lives are, yeah, so intertwined.

(01:21:05):
Like how do you figure? Figure that out.
Yeah. Like, how are Brian?
And I figure, you know, we're really amicable, I think.
But but, and I get that, but I mean even if you are, there's
still clearly. There's a lot to.
Be like underlying tension there.

(01:21:25):
I mean, I was talking to Hannah yesterday and she was like, you
know, I shoot content and you know, when I'm shooting with
Bryce and Brian, it's just and you know, I'm putting words in
her mouth right now, but it's just not fun because the
tensions there, there and in good moves where if I'm shooting

(01:21:46):
with other talent, it's, you know, the exact opposite.
I think because we were trying to figure it out there, we
probably didn't do the best job that we could have putting on
the best professional faces. So it's like, that's our fault.
What would you say was the single lowest point and how you
got through it? It's hard to pick like a low

(01:22:09):
point because it's kind of like now that I've made the decision
that I made, it's like kind of that's like the lowest point
because it's like very challenging to try and now
separate from, you know, your life partner.
What was the moment where that decision was made?
Probably a few weeks back we were just having like a
conversation of like, OK, well, do we try and you know, how to,

(01:22:35):
how to like a list of like a couple things you're going to
try and do differently? Google Docs.
Yeah, lots of Google Docs. Couple hours a day on it.
It's, it's a good way to like brainstorm and like comment back
and forth without like having tohave like a conversation because
you end up having side tangents and you worry about tones and
like, you know, or you think somebody's not hearing you.
But if you put it in ink, it's like easier to converse and you

(01:22:57):
get people's points better. But to lowest point, yeah, a few
weeks back. Probably because it's like all
this pressure like. So take, if you don't mind, take
me to that moment in like what you recall.
For a couple days I was thinkingabout it because we were like
trying to figure out, all right,well, here's a lot.
Here's like our our new work structure.
Here's how we think we can try some things like what would make

(01:23:19):
you happy? What would make you happy?
OK, all right, so like these arethe things I would need.
OK, these are the things that changed vice versa.
So we like bull pointed this whole thing out and I was just
like, do I do that? Because obviously any
relationship you have like ebbs and flows and over the years,
obviously different challenges, the open relationship, different

(01:23:41):
business things or like, you know, and anything like your
partner, you, you ask for certain things and certain
things frustrate you and you know, vice versa.
I am a habitual mumbler, by the way, no one can hear me.
So it's been a big complaint of a lot of people that are like, I
never can hear you. So I have plenty of things I
need to get better AT. And I realized that probably the

(01:24:04):
harder thing for me would be to say no to to keep going that
that would be a harder, it wouldbe easier to say yes and keep
doing the things that I'm comfortable with.
Kind of like, I know how to fight with Brian.
I know how to talk to Brian. I know how to do those things.
I don't know how to do stuff on my own.
I don't know how to make some ofthese, you know, things that we

(01:24:26):
would make decisions on togetherby myself.
And I wonder if I need some of that.
So there was kind of like this like low point of feeling kind
of like I'm going to make myselfalone and I have a real chance
of like blowing a lot of this up, which is bad for for
everyone, for me, for Brian, forour team.
And I care about them a lot. And so I was like really worried

(01:24:48):
about that for a while because Idon't want to affect them.
But it's hard because like, our business is my life and they're
so integrated into it and I justcare about making sure that
they're OK. And they're a bunch of sweeties.
So they're like, no, no, as longas you're OK, we're OK.
So so yeah, it's probably, it's that it's like this weird.

(01:25:11):
Am I going to be OK? I think I will be.
And to be fair, by the time people see this, I will have
told the world I have, I scheduled a live show on Only
Fans to tell my fans, like a biglife update.
And yeah, so I'm going to tell everybody because it's authentic
to me in our life of keeping them in the loop of what's going

(01:25:33):
on. I'm not going to have like a
thing about like, oh, everything's fine.
No, like, they deserve to know and support me.
So yeah, thank you. Sorry.
Anyways, so yeah, it's probably the couple weeks ago would be

(01:25:53):
the probably the lowest just because it's such a drastic life
change. Has it been since?
Well, we're all good. It's a lot to figure out when
you're dividing everything up and deciding who's going to be
where and why and what stuff. And because we've always had
everything together, all of our accounts, the houses, the cars.

(01:26:15):
But but never married. Never married.
Yeah. So we're getting a divorce
without the official paper of divorce.
But no, we've been like, really amicable.
We're both like very straightforward, put it all on a
sheet. What's the values?
What's what? How do we split it?
OK, cool. What documents do we need to
change? We're not like, and that we're

(01:26:37):
going to be like, you know, thatguy was horrible.
Like no, like we're we're all right, we're good.
So and I think he he's excited because he's moving to Vegas.
So he's going to have the time of his life.
And correct me if I'm wrong, still has 50% of the the the

(01:26:58):
company. And you know, we're still going
to see each other by every like 6 to 8 weeks or so because we're
going to get together between like him coming here, US
traveling, stuff like that. Like, we already have plans to
go out there in October for somecontent and anyway, so he'll
participate in that too. What did it entail?
Kind of working out the yeah, divorce.

(01:27:18):
We got a transaction lawyer. We're like, OK, hey, we made
this decision. We are super amicable.
I made a sheet actually, like all of our assets, all the
values, and then we kind of wentthrough it and we're like, well,
what do you want? What do I want?
OK, cool. You know, you get the cyber
truck, I'll buy the TRX. Like, you know, like it's just
like just there's not that much to like, fight about.

(01:27:39):
What about on the business front?
Business we decided to keep the same because that works that's.
Like, was there ever any doubt in your mind that you'd want to
keep it that way? Not, not really.
We built it together. Even if I wanted to entertain
that thought, it's like, how do you value the brace brand?

(01:28:01):
And then what? I'm gonna how do I value that?
And then how do I buy him out ofthat?
It's like an extremely, I wouldn't even know how to value
it and, or how to pay for that and it just wouldn't make sense.
Plus he still has good value forthe company and it's like, OK, I
can use the contributions and like he also wants to still
benefit and he wants to see us and he's super supportive.

(01:28:22):
So he's like, I want you to makegreat content and I want you to
go, you know, garden, have fun with your friends and like go
explore and do the things that you want to do.
Like I fully support and endorseit.
So any concerns about having himless involved?
No, I feel pretty good. So like I'm handling all the,
the day-to-day operations here, which I've done periodically
before because he's gone like down rabbit holes of different

(01:28:44):
projects and stuff. So like I'm more than capable of
doing that and he's just a phonecall away in case I need like a
consult or something. So I feel, I feel totally good.
I've mentioned this to him and then they'll also to your mom
and it seemed like the reaction was never say never.

(01:29:05):
Likelihood you guys one day get back together.
I have no idea. I'm barely thinking about next
week right now. You know, I, I don't know.
I I yeah, I guess you could say never, say never, but.
And I don't know who I'm going to be in.
OK, gut though. Years.
Oh, I have no idea. I have no idea.
You know when you're going through a breakup?

(01:29:27):
Yeah, even when the person isn'tconnected to your business,
inevitably it impacts your professional life.
I'd imagine even more so when professional and personal life
are intertwined. He was saying yesterday.
He feels like because you guys have been kind of battling that

(01:29:52):
you guys are probably a year behind no problem business wise
where you would otherwise have been if stuff was going well
between the two of you. Yeah, we've had we've had
similar conversations just because because the personal
overlaps so much with the business.
It's like, well, if we're havinga squabble, then all of a sudden
that may derail a production shoot, which then, you know,
just trickles into like, well, that's less constantly make,

(01:30:13):
that's less like it's posted, it's less people see us.
So it makes sense for us while we were figuring out a lot of
these things and these hardshipsthat like we were not as
productive as we could have been.
We were not optimized at doing our roles in the in the
business. So probably and I'm kind of
excited now because it's like ifwe don't have that in the way
here, we can now accelerate and you know, go full speed at the

(01:30:36):
things that we want to go accomplish in the company.
So on the personal life now, areyou like, are you in OK?
I wasn't. I wasn't sure if you're in an
exclusive relationship. With and single right now, so
that'll be. I've never said I did that
before. God that's so weird.
And I mean you're saying suddenly like somebody on on

(01:30:59):
staff, but that's like a that's an open it's.
Like a casual. Thing OK, correctly and do you?
Like, I don't know, I I put likeno thought into that stuff.
Right now, do you think you everare in a exclusive monogamous
relationship? Like going forward, I could see
it. Time, place, people I don't
know, I right now I'm just trying, I'm trying to be as like

(01:31:22):
relaxed, calm, open like as I can be about things.
I'm trying to have the least amount of stress.
Like I'm already just trying to like just dial in like some of
these separating all the things in the legal documents and just,
you know, moving him out of state is a big thing in general
and just like adjusting our business and what my

(01:31:42):
responsibilities are going to be.
So it's like my head space is there.
When does that happen? He's moving days day Thursday in
like 5 days OK, which is crazy. We shipped out the cyber truck
and his stuff a couple days ago so but him and a couple, me, him
and a couple of our team membersare flying out all together
Monday going to get him set. We're going to do a day of

(01:32:03):
content in Vegas and then me andthe team are flying back so.
What do you think single life's going to be like?
I, I started to think about thisand I'm like, it's going to be
interesting. Since I took my ring off I
already had like way more peopletalking to me, which I was.
Like and explain the ring. Because so I have a ring that

(01:32:23):
Brian gave me 10 days after we started dating.
It's an I love you ring. It's really, really, it's one of
my prior possessions and still will be.
And I've worn it since he gave it to me actually.
So but I always had it on this hand so people would assume I'm
married and stuff like that. And I didn't realize what a
deterrent that could be until I like, I think it was gardening.
So I took it off because I was not trying to dirt and I went to

(01:32:45):
like, I went to like Academy Sports or something and I got to
talk to you like a bunch. I was like, this is weird.
And I was like, oh, I wonder if it's that.
So it's just like little things like that are just like changing
and like me going out by myself,which is slightly scary.
It's like, I don't know, I have to, I need to be careful.
And I'm still trying to figure all of that out.

(01:33:05):
And there's this different layerto where people know who I am
from only fans, but in a way they wouldn't come up to me or
say something. So they have to say or be
wherever they are and be like, Iknow you're from only fans.
So most people don't like to like bring it up as, you know,
their dinner table. But now that we have socials and
it's like, well, they could haveseen me on YouTube or Instagram.

(01:33:27):
So now I have a reason to come up to me.
So like I've kind of like I'm hitting the single mark with
this also accelerating. So there's more reasons for
people to come up to me. And so I have this other layer
of like, does this person like I'm thinking about this, I'm
like, does this person know me from like my content and they're
just and like, and or they've talked to me online and now
they're kind of going to circle around like this is weird little

(01:33:47):
mind thing of like, what do I do?
I get why famous people date famous people.
Like it makes more sense. It's safe.
What? What?
So given that you're completely out there because of only fans,
like what do you think about dating now?
Post that. This is the first time I'm

(01:34:09):
thinking about this though. I think it'll automatically
filter out a lot of people probably because they're
probably like, oh, I'm not cool with that or I don't want to be,
you know, I don't want my, you know, spouse to do that.
But it's also like if that's a thing that I'm currently doing
or building, then theoretically that anybody who I will engage
with would want to support the things that I'm doing on or we

(01:34:30):
would have to have a lot of commonalities in that way.
So I think they're kind of like self selection.
I mean, could you ever see not doing the the porn work if the
person you're seeing isn't cool with it?
Maybe, I mean, I have enough of a catalog.
Yeah. I also could see like, you know,

(01:34:50):
trimming things down. So it's like, well, you know,
I'll have to do a crazy video. But if I'm doing a, you know,
this whole video or doing a livestream with just my fans and
it's just me like that, I feel like is, you know, compromise,
if you will. Yeah, but it'll be an
interesting, an interesting time.
OK, So what do you what do you look for in a dude?
Oh God, we're going there. I have no clue at this point.

(01:35:11):
Like what am I going to do? Describe like, I don't know.
I just, I, I don't know. I'm right now going to just
focus on myself and like being happy.
Kids. I would like kids.
I don't have a timetable on that.
I feel like I'm young enough, like people are having kids in
their 40s. So I'm like, I feel good.
I feel good. I have.
I have plenty of time. OK, here, here's one that we

(01:35:33):
had. How do you operating under the
assumption you one day to have kids?
I'm sure this has crossed your mind before.
How do you have that conversation when you know
little Johnny comes home from elementary school one day and
and heard something from a buddy, your middle school,
whatever. I feel like that you just kind

(01:35:53):
of have to have like an age appropriate conversation.
You know, I'm not going to try and lie or to see or twist
things. I would just try and have like a
mature conversation that is, youknow, age appropriate and
setting expectations and stuff like that.
I think the world's changing a lot too.
Like the amount of people that you know, accept people as

(01:36:16):
creators now than they did even four years ago when I started is
drastically different. So I think even by that time
period, it might be a totally different thing or a little bit
more like loose and like it's OKand like kind of a little bit
more talked about freely. We're going to ask you a little
bit about just the industry in in general, but specific to
momentarily the like porn industry, like how do you view

(01:36:39):
that? It's weird because it's like,
technically I do adult content, but so vastly different from
mainstream like porn and companies there with sets and
scripts and agencies. Like, it's hard because there's
definitely like an overlap there, but we're so vastly
different. How do you view that side of it?

(01:37:00):
I'm really not that well educated in it because it's not
like I've dipped my toe into it.I know a couple people that are
more mainstream and everyone's been super nice.
I've heard, you know, great stories, bad stories.
And I think it's. Like what?
What are the bad sorts of? Oh, just like mistreatment from
agencies or, you know, royalty splits being, or, you know, they

(01:37:23):
get no rights to a video and they thought they did.
Or just like, you know, being onset for 12 hours doing a very
labor intensive thing and it's like, oh, and then it never gets
edited and they didn't get paid.So I, for as much as I'm in the
space, I'm so not educated on that side of things.
So I have a very hesitant even giving like a formulated opinion
because I don't have great data.And to be fair to me, like we

(01:37:45):
were so heads down on the stuff that we're doing that I just
kind of blocked it all out. How do you practice like safe
sex? Yeah, in the industry to like
avoid. Oh yeah, no, it's actually
super, super important. There are designated testing
centers that have databases and you go in and you have to be
tested a certain window before you're going to do a shoot.

(01:38:06):
You also have an online databaseso that you know, if I'm
collaborating with somebody and I want to look up and see when
their last Test date was, I can look it up.
I can see the results, see they were all clear, look like
through like their history. So it's very, it's very like
open, very commutative and everyone's very safe about all
that. Even here are there like.
Parameters that you guys put in place where you require like.

(01:38:30):
Yeah, I've heard. I would have to, it's been a
minute since I've done all of that.
So, but there were certain timeframes like people had
preferences, but it was like a lot of times it was like the day
before you would go get a test because they would expedite the
turn around times and it would be like within 4 hours you had a
result. And I think that's just the
safest thing for everybody anyways.
But everyone's very considerate.Like even when we would work
with people, we would have even if we weren't collaborating and

(01:38:51):
we had like our just our friend group was just kind of like we
do a live stream and us, me and the girls or something.
And it's like, well, just in case we're all gonna, we would
do like a monthly test for everybody here and everyone have
the results. And like if somebody happened to
do a hook up with somebody, theykind of like took themselves out
of the game, would go, you know,get their own independent test
clear. And then when we would do
another round like a month laterand they'd be clear, like, OK,

(01:39:13):
cool, you're back in the life inthe live show group, you know,
like that kind of thing. So I don't know.
It's always really great. How many creators?
Because I understand from kind of reading a bit about either
these collaboration type things,how many creators careers have
you guys launched? I mean, a lot of my, the friends

(01:39:37):
that worked here all kind of started a page like gifted a
curse because it's like I wantedto work for me.
But here's here's a new job thatyou're going to go make, you
know 50X what I can pay you. And explain how that works, like
what a collaboration is and how that's played out here.
Collaboration, so like it could be a creator creator, so like
they have their own page. I have my page and it's just
like we would get together and we would do a social collab.

(01:39:58):
So we would try and send fans toeach other or we would do a post
only fans or we would do a. And not safe for work video and
we both would launch it simultaneously.
And again, you're just like, OK,I have a piece of content now we
both can sell. And also like my fans will see
you and your fans will see me. We can, you know, share fans.
And is there the exchange of money in that or is it just
everybody takes whatever they can make off of?

(01:40:19):
Like just shared ownership of the content.
But what about with somebody newand starting out?
Then that would be different because it's like we had so many
fans that almost like anytime somebody launched a post on my
page, they would get thousands of people.
So it's like the best form of advertising, like hot leads
right away. So a lot of my friends that
ended up making their pages likeI would integrate them into the

(01:40:40):
page, into the live shows, into the videos and was like they
didn't need to do any their advertising like we were there
advertising. So then we would just take a
like portion of their sales. And what sort of cut do you guys
it? Would range between like 25 to
30 ish percent depending on the size of them, how active they
were, what was going on. We had we tried to launch a

(01:41:02):
different agreements. Over the years which anybody in
their right mind if they want toget in the industry and don't
have any following and tier, themost liked person or followed
person is going to do it. What's 1/4 of your business for
that kind of following? What's the most, you know, what
the most financial success one of the creators have had that

(01:41:22):
you've launched? I think she's probably going to
do a little over a million this year and she's on like year
three, I think, and very casual.Like none of them took it as
serious as us. I'm talking like they post like
two or three reels a week. They might take a couple new
photos a week. Like they're very casual.
They don't do like any other advertising.

(01:41:43):
This is like the thing that theydo and they kind of dabble on
other things. So not bad for a casual job.
My one friend, she's really cool.
She did it, managed everything. Like she kept it very small,
like a very tight paid page couple 100 people.
She did it through college. She just graduated and she said

(01:42:03):
I'm done, I'm good. And she paid for all of her
college. She racked up a couple 100
grand, saved it. And she's like, I'm going to go
do go do new things now. And I was just like, it was
cool. Like, she had fun, she ran a
business, she grew from the experience, she paid for her
college, and now she's going to go do the next thing.
And it's like, all right, sweet.You'll talk occasionally, I
think, to the C-Suite at Only Fans.

(01:42:26):
What are those conversations until?
They're really awesome. Honestly, I have nothing but
great things to say about the C-Suite over there in ownership.
I've talked to all of them and they've always treated me
exceptionally well. They care immensely about the
fans and the creators. They're huge on safeties for the
creators themselves and making sure that the fan environment is
right. And they've also tried to stress

(01:42:47):
that the platform's not just foradult creators they support,
obviously, but they rolled out something called OFTV, which is
kind of like YouTube, but their version of it.
And they have their own shows. And then they support creators
like myself to have our own channels to create long form
content and put it out there. So you don't have to be an adult
creator to be a creator on Onlyfans.
But it's also they've given us another way to get more traffic

(01:43:09):
to our pages. So honestly, they, they've been,
they're like, hey, what bugs have you found?
What things can we do better? You know, hey, we're rolling out
this new safety thing. Just so you guys know, do you
have any feedback for us? You know, hey, we're doing this
PR thing. Would you like to comment?
Like just overall really cool. And they're really great with
their merchandise. They're they're so generous to
us. Oh, how's that?
Yeah, they they always support the creator.

(01:43:30):
So like they'll mail you like a goodie box of like their latest
thing, like a summer line. It's like, oh, cool hats and
bikinis and it's crunchies and just just nice fun stuff.
Any thoughts on, I mean, they'vegotten kind of rightly
criticized before for content moderation, for stuff that's
slipped through the cracks that's, you know, been awful and
should, you know, never be allowed.
But, you know, they have 10s of millions of pieces of content

(01:43:55):
that get uploaded a month. So I'd imagine that's a problem.
But any thoughts on just how they handle content moderation?
They've done from everything that I've seen and they're all
over it. Like they try exceedingly hard
to like to become a creator, youhave to do this like KYC and you
have to have proof of identity. And they're constantly like

(01:44:17):
rerunning like as a creator, like I've gotten paying a couple
different times, like, hey, we want to reverify your identity.
Please submit these documents and I'm happy.
To and like what happens in those situations.
Just you're verifying that you are who you say you are, you are
who is appearing in the content.They have a bunch of things in
the back end. I think a lot of it's obviously
software and AI at this point, but like every single piece of
content that you upload, you have to tag in it and they have

(01:44:39):
to be, you know, above age registered.
Like everything has to be like Ihave documents for every single
person that's ever been in any of my content.
I have released forms for all ofit.
It's all on file with them. And then like it's immediate.
Like they will pull content fromyour vault and be like, hey,
someone's not tagged here. So it's gone.
Like until you can tell us who'sin here, it's not going to be
published. So like they've really like over

(01:45:01):
the years, they've really optimized a lot of.
Them and because the criticism of them has been they've been
too lenient on top earners. But from your experience you
don't see that. No, and especially with my
friends having the smaller pages, I've literally watched
like the same system on my pagesand on theirs and so it's like
it's universal. So I don't know about lenience
yet. I think they care.
The problem is they can't have anything be a problem.

(01:45:23):
Like they're, they're too big tohave, like they're not going to
give exceptions. Like this is a, this is a safety
issue that they care immensely about.
So like, they take it, they takeit seriously.
Because the success of their business depends on their
ability to effectively police the content.
Any changes you would like to see made to the platform?

(01:45:44):
I wanted some more live streaming features so but I
don't. Know which would be working.
On that, some of the stuff that we built I think would be really
cool to integrate like like being able to stream to like
multiple of my pages in one spotat at a single time would that
would probably be quite helpful.And with the goal people with
the goal be to try and sell thattechnology or license that
technology to them or they can figure it out and they.

(01:46:05):
Just need to do it. We're all right.
We got our teams, you know, so, so like, and then and they said
as long as, you know, we're doing the things that we're
doing and sticking to all of ourterms, like we're good to go.
So I think we can all win. So we make money, they make
money and everyone's happy. All right, so I want to wrap
talking about charity. How many cats have you rescued?
I think 100 or. Something and how many does that

(01:46:26):
work? So I did a lot of trap neuter
returns. So it was like putting out
cages. And it's just like the feral
cats, people that see like them in like dumpsters, stuff like
that. They're not friendly and then
that's where like you have like a ton of just reproductive and
there's kitten colonies everywhere.
So I would trap them at a sporting goods warehouse, got
them all fixed and I re release them and end up having like

(01:46:47):
little feeding stations. I have cameras so I can like see
them all, but then I at least know that like, they're happy,
they're living a calm life and there's not going to be more
kittens born. So it's fulfilling for me.
Didn't you have a like clothing business IT?
Oh yeah, OK, so briefly OK, it'scat clothing it's not clothes
for cats. It was like shirts for for cat
people. I was just trying to help do

(01:47:10):
more trap need to return and butat the time we kind of had the
Sporting News business only fans.
It just started and again a little bit of impatience.
I'm sure you could have figured it out, but, like, it was taking
a lot of time. And it's like, my attention
should have probably been elsewhere.
So I was like, OK, I'm gonna sell this off to a cute little
lady in New York who was doing the same thing, and hopefully

(01:47:30):
she's doing all right. But other charity we, like,
raised and donated like, 150 grand through live streams,
right? Yeah.
Through. Live streams, yeah, take me
through that. So I don't know anybody else
that's on this. So we decided again, it was just
like one of those like like underlying projects.
And I watched an interview you gave where you kind of got
choked up talking about it. Like why?
It it meant a lot. It breaks the stereotypical of

(01:47:55):
like, well, you're just an only fans creator.
You're not doing any good. You know, it's, it's only adult
content and it's like, no, we chose to try and break the mold
a little bit, make people think and break kind of like their, I
don't know, preconceived notions.
So it's like I would live streamin the gym or do something like
that and we would pick a charityand it would mean something to a
fan, one of my friends, you know, like I have like, or to

(01:48:17):
me, it would have personal meaning to like, Hey, today
we're going to, you know, it's veteran's day, so we're going to
do, you know, canines for warriors.
And it's like cool, everything, every single tip that people
send on this live stream, I'm going to go donate.
And even though we'd lose like the only fans fees, I would
cover that. But then I would then go take
however much that was, you know,the two or three grand from that
live stream, go donate it. And then I post a receipt right

(01:48:38):
on the wall. So it's like, again, just
reiterating the same core principles that we have for the
whole page of like what we were doing, what we're say we're
going to do, we're actually making a difference.
And like we did this with the fans, like the fans got to feel
involved, they got value and like the charity won.
And then he gave us something cool to also tell the people
and, like, challenge their mindsets of like, oh, wait, she

(01:48:58):
did donate to charity. That's OK, Cool.
Maybe I shouldn't be so judgmental.
I'd imagine you want to keep doing the same sort of stuff on
the philanthropic front. Yeah, I, I enjoy it.
I like it. I like giving back.
And Brian and I have always jokingly called, we have this
like, vision of doing like 100 acres of like a giant dog rescue
or something, calling it like happy land.

(01:49:19):
You're just like trying to like make a bigger difference.
I I just adore animals. So that's like, I'm definitely
the crazy lady who stops trafficto get the turtle across the
road. So fair warning, yeah, I'm
definitely going to keep doing that.
Fascinating business in in conversation and obviously so
much to this. Congrats on all your success and

(01:49:40):
thanks for doing this. This is lovely, thank.
You thanks for listening to thisweek's podcast.
Don't forget to leave a rating and review and for more in depth
interviews visit grahambensinger.com.
Yeah.

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