"Harnessing Purpose" by Melissa Fors Shackelford

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper connections, and achieve long-term success. Key chapters cover essential topics, including finding professional purpose, fostering creativity, balancing work-life dynamics, embracing inclusive and ethical marketing, and crafting strategies that reflect a brand's core values. Melissa also delves into cause marketing, effective team collaboration, and building resilience in modern marketing challenges. Packed with inspiring real-world examples and practical advice, Harnessing Purpose is a roadmap for professionals seeking to make an impact through their work.

Whether you're launching a startup, managing a small business, or leading a marketing team, this book will equip you with the tools to unlock creativity, foster meaningful connections, and lead with authenticity. If you’re ready to transform your marketing approach and build a purpose-driven brand, Harnessing Purpose is the guide you’ve been waiting for.

TOPICS OF CONVERSATION:

• Aligning personal and brand purpose to create meaningful marketing.
• Building authenticity and trust through values-driven branding.
• Leading purpose-driven teams to foster collaboration and engagement.
• Practicing inclusive, accessible, and ethical marketing.
• Combating burnout and sustaining creativity through purposeful work.

ABOUT THE AUTHOR

Melissa Fors Shackelford is a trusted advisor to executives and emerging businesses, helping organizations build compelling brands, accelerate market growth, and navigate the complexities of the healthcare industry. With over 20 years of experience as a marketing executive, Melissa brings deep expertise in go-to-market strategy, brand positioning, and growth marketing to her consulting practice, Shackelford Strategies.

As a sought-after consultant and advisor, Melissa partners with C-Suite leaders, startups, and established healthcare brands to refine messaging, strengthen market positioning, and drive customer engagement. She provides hands-on guidance to help businesses launch new offerings, enter new markets, and scale sustainably. 

Melissa is a recognized thought leader in marketing and brand strategy. She is a frequent industry speaker, podcast guest, and contributor to leading publications, covering topics such as purpose-driven marketing, inclusive communications, and branding. Her expertise has earned her prestigious honors, including Nonprofit Marketer of the Year (American Marketing Association, 2019).

Melissa holds an MBA in Marketing from the University of St. Thomas and a BA from the University of Minnesota. She serves on multiple industry and corporate boards. 

CONNECT WITH MELISSA FORS SHACKELFORD!

Website: https://harnessingpurpose.com/ Facebook: https://www.facebook.com/HarnessingPurpose/# Instagram: https://www.instagram.com/harnessing_purpose LinkedIn: https://www.linkedin.com/in/mfors/