Episode Transcript
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(00:20):
Well, hello there everyone, it is John C.
Morley here, serial entrepreneur.
It is great to be with you on
Inspirations for Your Life.
Tonight, thanks so much for tuning in with
me.
It is a great evening and it's good
to be with you.
Tonight is Tuesday, June 24th, 2025 and it's
9 p.m. if you're watching me live.
(00:43):
If it's the first time you're coming here,
I just want to say welcome to you.
It's great to have you with me.
If you're coming back, well, of course, welcome
back my friends and colleagues.
And if you have not checked out BelieveMeAchieved
.com, what are you waiting for?
Go check that out after the show, of
course.
And ladies and gentlemen, we have a great
master topic for the week.
That master topic is multiply, meaning not effort.
(01:05):
And tonight's granular topic is structure multiplies impact,
series four, show 26, episode four.
Hey friends, if you're thirsty, head out to
the kitchen like I already did.
Got myself an RO water.
Maybe you want something delicious, something healthy or
maybe just something sweet or tart.
Whatever it is, go get that and hurry
on back so we can kick off the
(01:25):
show.
All right, everyone.
Welcome to another fantastic episode of the thought
-provoking Inspirations for Your Life podcast.
I am your host, John C.
Morley, serial entrepreneur.
And I am your podcast coach and host,
serial entrepreneur, video producer, and a lot more.
And tonight I'm diving deep into a concept
(01:47):
that is often misunderstood, but incredibly powerful, structure.
Many think of structure as limiting, rigid, or
creatively suffocating.
But the truth is when used properly, structure
becomes a force multiplier that enhances focus, performance,
(02:07):
and creativity.
Whether you're a business leader, student, artist, or
simply someone just striving for a more productive
and fulfilling life, this episode is for you
because it will help you discover how the
right structure doesn't hold you back.
It launches you forward.
All right, everyone.
So why structure is not restriction?
(02:28):
It's actually amplification.
Structure often gets a bad rap, especially in
creative or flexible environments.
But in reality, structure isn't about restriction.
It's about clarity and direction.
When you implement structure, you're creating a container
that holds your energy and ideas in place,
(02:48):
allowing them to flow efficiently.
It's the difference between water running wild and
water directed through a pipeline.
It's not less powerful.
It's more focused.
Structure helps eliminate decision fatigue, improves workflow, and
gives you a repeatable system for success.
Number two, guys, clarity through systems.
(03:09):
How routine enhances focus?
Systems and routines simplify your day and free
up mental energy.
When your morning workflow or evening is guided
by a predictable structure, you reduce the cognitive
load of constantly making choices.
That clarity enhances focus, allowing you to dive
(03:31):
deeper into important tasks.
A simple morning ritual like journaling or maybe
even setting three goals can sharpen your intention
and align your energy toward what truly matters.
Number three, guys, and that is from chaos
to results.
The multiplier effect of order.
Chaos may spark ideas, but without structure, those
(03:55):
ideas rarely become results.
Creating order through to-do lists, planning sessions,
or digital dashboards multiplies impact by transforming potential
into performance, and structure translates vision into action.
When things are in order, you waste less
(04:17):
time, you miss fewer details, and you feel
more confident executing even the most complex project.
Number four, time blocking checklists and frameworks that
actually work.
Time blocking is a game changer.
(04:38):
It forces prioritization and helps defend your schedule
from distractions.
Checklists keep you on track and make sure
nothing slips through the cracks.
Frameworks give you thinking a way for having
a proven path to follow.
These simple tools are not just for planners.
(04:59):
They are for achievers.
Fused together, they bring discipline, balance, and measurable
progress to both your personal and your professional
life.
Number five, creative freedom within a framework yields
more.
Structure doesn't kill creativity.
(05:22):
It empowers it.
A defined space or set of constraints actually
focuses and forces you to innovate with boundaries,
often producing better ideas.
Think of how a poet works within a
form, or a jazz musician within a scale.
Structure sets the scene so creativity has something
(05:44):
to dance with.
Without it, ideas may wander aimlessly.
With it, they take shape and come alive.
Structure as a confidence builder is in teams
and in projects.
When teams know what's expected, when deadlines are
clear, and roles are defined, confidence skyrockets.
(06:10):
This is important because structure reduces ambiguity and
builds accountability.
Projects move faster because communication is clearer, collaboration
is stronger, and people feel supported, whether you're
managing one person or 50.
Structure basically creates safety, efficiency, and performance.
(06:34):
Number seven, why every high performer uses structure,
even creative people.
Look at any high achiever, athletes, CEOs, best
-selling authors, and you'll find a backbone of
structure supporting their success.
Behind every breakthrough is a routine, which is
(06:54):
basically a system or discipline they've committed to.
Even creatives rely on this, and so it's
really important that they have this environment to
produce things consistently.
The myth of a spontaneous genius rarely holds
up.
True excellence is built on something we call
(07:15):
repeatable habits, not random bursts of luck.
Start small, and one structural change that can
elevate everything is key to understanding this.
If you're overwhelmed by the idea of structure,
start with one thing.
Create a 15-minute morning planning ritual.
Set a timer to work in focused blocks.
(07:37):
Use a simple habit tracker.
One change can create a ripple effect, revealing
how much structure enhances every part of your
life.
Start small, guys.
Stay consistent, and you'll experience how structure multiplies
not limits, but your impact.
And I think this is important for a
(07:58):
lot of people to realize, that when they
hear about structure, they think, oh my gosh,
I'm giving up my freedom.
I'm giving up my choice.
You're not giving up anything.
When you start to build a structure that
allows you to pivot on, think of it
like an axis or like an engine, right,
or a gear.
Structure gives that gear its ability to rotate
(08:21):
or to move back and forth or whatever
it is.
And so when you have a structure, it
allows something to keep being repeated over and
over again.
And it becomes, I'm going to say, second
nature.
But a lot of people I know don't
like structure because they're afraid that if they
do structure, that they're going to lose their
(08:43):
freedom.
So I can understand why that is, but
I want to tell you that structure can
really help you.
So now as the part of the program
I love, I'm going to give you basically
a personal lesson or a story from my
life for each point, okay, that I have
(09:07):
shared tonight.
And I'm hoping that this will get you
to appreciate this, but also get you to
come around and understand how this connects and
understand how this can make a purpose in
your life.
And I know that sounds like something that's
(09:28):
so far off base, but I'm here to
tell you that it's not off base.
And it's something that when we understand structure,
like structure of, like I told you, a
gear or structure of, well, as we said,
a well-cogged machine, right?
It keeps running.
Structure allows us to know what our parameters
(09:50):
or our boundaries are so that we don't
go off track.
We have structure in sports, right?
Let's talk about that for a moment, right?
There are structure for, you know, what is,
let's say, the structure of the rules for
a soccer game.
And so there are a lot.
(10:10):
The basic rules of soccer break things down.
Each team consists of 11 soccer players, of
whom is, one is a goalkeeper.
Game is split into two 45-minute halves
with a break in between for halftime.
However, games are often shorter.
And so soccer does have some rules.
The common rule of thumb is on fouls.
(10:34):
If it looks like a foul, it probably
is.
The player cannot kick, trip, jump at, charge,
strike, push, hold, or spit at an opponent.
I'm glad they can't do that.
Bumping, leaning, or going shoulder-to-shoulder while
competing for a ball is not foul play
until the hands or the elbows come up.
(10:54):
Let me say that again.
Bumping, leaning, or going shoulder-to-shoulder while
competing for a ball is not foul until
the hands or the elbows come up.
And so I think that's important that we
understand the format of how soccer works.
And that's what keeps the game interesting, but
that's also what keeps the game on track.
(11:16):
And I think a lot of people are
like, you know, I don't understand.
Like, I remember the first time I played
soccer.
And I think the hardest lesson for me
is understanding what offsides is, right?
And so you might say, John, so what
is offsides in soccer as a rule?
So offsides.
(11:37):
A soccer player's offsides, at the moment the
ball is played to them by a teammate,
they are in the opponent's half of the
field and closer to the opponent's goal line
than both the ball and the second-to
-last opponent, usually the second-to-last defender,
not including the goalkeeper.
Being in an offside position isn't an automatic
foul.
(11:57):
It becomes an offense.
If the player then becomes actively involved in
the play, interfering with play, interfering with an
opponent, or gaining an advantage.
So that's how that works.
So let's get into some of my specific
ones that I think you guys will love.
Why structure is not restriction.
I remember when I first started building the
Jane Ward Connection.
(12:18):
There were moments I felt overwhelmed by the
sheer volume of tasks.
In an effort to stay flexible, I resisted
structure, thinking it would just keep me free
and it would probably stifle my innovation.
But the turning point came when a mentor
told me, John, structure is not a cage.
It's a launch pad.
I began introducing weekly planning sessions and clearly
(12:39):
defined roles within the team.
The result, we became more agile, not less,
and suddenly what felt like chaos began producing
consistent results.
I love that.
The more I refined those structures, which seemed
small at first, the more creative and productive
I became and so did my team.
Even in podcasting, I once tried winging it,
(13:01):
thinking, well, spontaneity made for better shows.
It didn't.
My most powerful episodes came after I embraced
a structure flow into content pillars was my
big takeaway.
When you treat structure as a tool, not
a trap, it transforms you from a boundary
into a booster.
Like the fact when I came up with
the idea a few years ago to start
(13:22):
every week with a master topic, right?
And then we have granular topics every day.
Number two, clarity through systems, how routines enhance
focus.
When I launched my Inspirations for Your Life
podcast, which you're watching now, I found myself
juggling content ideas, tech setup, guest scheduling, and
promotion, even though I'm very savvy in this.
(13:45):
It was mentally exhausting to balance all these
plates in the air, to say the least.
I was constantly switching gears and it drained
my energy and I didn't know what to
do.
That's when I started incorporating a daily system.
I create a morning checklist that involved a
short meditation, reviewing my daily goals, and checking
in on podcast performance metrics.
It's simply my brain's workload and, yes, it
(14:08):
freed me up to focus on high value
work.
This routine became sacred.
It didn't just boost my productivity, it sharpened
my clarity.
On days I stuck to it, I found
myself more intentional and laser focused.
Having a structured start helped me avoid distractions,
prioritize important conversations, and consistently show up with
energy and purpose.
(14:30):
Routine, guys, isn't boring.
It's your built-in clarity system.
Number three, from chaos to results, the multiplier
effect of order.
Back when I was running several projects across
different industries, from tech services to nonprofit collaborations,
my desk looked like a battlefield, to say
the least.
Sticky notes, emails, missed calls, and scattered to
(14:53):
-do lists.
I was, can I say, the slightest to
be busy?
I definitely was, but not effective.
That changed when I adopted project dashboards and
clear planning systems.
I moved from scribbles to software and from
last minute scrambles to planned execution.
The change was immediate.
My confidence soared because I wasn't guessing anymore.
(15:16):
I was following a process that worked.
Deadlines were met, clients were happier, and I
felt in control.
The clarity turned into momentum.
Structure doesn't remove spontaneity or make sure your
ideas don't get lost in chaos.
It's the bridge from vision to reality.
And we start learning how to build a
bridge.
(15:36):
I think that makes things a lot more,
how can I say, manageable for you.
Number four, time blocking, checklists, and frameworks that
work.
I'll never forget the time I had back
-to-back podcasts, client consults, and a community
event in the same week.
Ouch.
I was drowning in commitments until I implemented
(15:58):
time blocking.
I literally color-coded my calendar and blocked
out time for every task, from deep work
to even lunchtime.
This wasn't about micromanaging myself.
It was about protecting my energy and priorities.
I tell people now, guys, whether it's social,
whether it's business, if you're not on my
calendar, it's not happening.
I paired that with checklists, especially before recording.
(16:21):
Mic checks, lighting, agenda, social post, copy ready.
It saved me from small but impactful mistakes.
Later, I developed frameworks for how I approached
interviews, episode themes, and even promotions.
These weren't cages.
They were accelerators, folks.
Suddenly, I could do more with less effort.
(16:42):
And that was something I was very happy
about.
Number five, creative freedom within a framework yields
more.
When I started designing the visual branding for
one of my other companies, I initially gave
the design team full creative freedom.
But the results were inconsistent.
I finally introduced a creative brief set of
(17:04):
fonts, colors, themes, goals, and audience tone.
What emerged was magical.
With some boundaries, the designers creatively flourished, and
we created more cohesive, impactful visuals in less
time that made everyone feel welcome.
Even in my solo content, like writing posts
or scripting podcast intros, having a content framework,
(17:26):
hook story, takeaway, let me be more expressive.
I had fewer creative blocks because I knew
where I was going.
Freedom within form doesn't stifle you.
It anchors your ideas and gives them a
runway to fly.
Number six, structure as a confidence builder in
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teams and projects.
Years ago, I led a team of volunteers
for a large New Jersey technology expo.
Initially, everyone was excited.
But without clear roles, confusion took over immediately.
People missed meetings.
They duplicated tasks or didn't feel empowered.
(18:07):
I stepped back, and I restructured everything, assigning
leads, setting timelines, and implementing status check-ins.
It was a complete 180.
Suddenly, people started showing up on time, felt
ownership, and executed with confidence.
The structure didn't just improve logistics, it boosted
morale.
When people know what's expected and how they
(18:29):
fit in, they perform better.
As a leader, structure allowed me to be
more supportive without micromanaging.
It built trust and delivered excellence.
Number seven, why every higher performer uses structure?
Even the creatives do.
I had the chance to interview several high
(18:50):
performers on my show.
And entrepreneurs, creatives, even athletes, one thing they
all had in common, rituals and structure.
At first, well, it surprised me.
I assumed creatives lived on inspiration alone.
And just spontaneity.
(19:11):
But every single one shared how routines helped
them stay sharp, focused, and consistent.
I'm not saying to not be spontaneous.
I'm just saying don't let spontaneity be the
center stage for your structure.
I applied this to my own life.
I built in a content calendar for my
podcast, dedicated editing days, and a habit of
(19:33):
reviewing analytics every Friday.
This wasn't about controlling the outcome.
It was about creating consistent excellence.
The more I learned from others, the more
I saw the power of discipline structure.
Even in the artistic world, which was not
easy to find at first.
Start small, guys.
One structural change that elevates everything.
(19:53):
I remember speaking to a young professional who
felt paralyzed by his disorganized schedule.
I told him what had worked for me,
start with just one change.
I recommended that he create a 15-minute
morning ritual to plan his day.
He came back weeks later telling me how
that one habit helped him feel more in
(20:15):
control.
And soon, he added others.
That story mirrors my own journey.
Years ago, I was always playing catch-up
until I committed to one simple change.
Every night, five minutes, small investment to write
down what I was going to accomplish the
(20:37):
next day.
I took a plain piece of paper, nothing
fancy.
And I wrote down things like breakfast.
If I was preparing a real, AM real,
PM real, IFYL pre-show.
And as I accomplished each thing, I took
the pen and I drew a line through
it.
Our body likes when we accomplish things and
(20:59):
when we can see the box is checked
off or a line going through the task.
I think that's hard for a lot of
people to recognize.
But when we think about structure, right?
There's a lot of things that have structure,
right?
Bridges have structure.
People have structure.
(21:20):
You know, you might not think they do.
They do.
Everything in our world, that's right, everything.
What has structure in our world?
Examples.
There's so many things, guys.
So I think the one thing is nature
has a lot of structure, right?
Animals, humans, beehives.
(21:44):
They're built in a very precise hexagonal pattern.
They maximize space and efficiency and a perfect
natural structure.
Trees, there's roots, there's trunks, branches.
They follow a natural order that supports growth.
And guys, you know what?
Survival.
In society, laws and legal systems.
(22:04):
They provide a structure that keeps communities safe,
resolving conflicts, and setting boundaries.
Educational systems, grade levels, curriculums, and semester calendars
help students progress in a clear, organized way.
Public transportation schedules, routes, and traffic systems are
structured to ensure people get where they need
to go.
Even in technology, folks.
(22:26):
Computer code, programming languages follow strict synthetic rules.
Without structure, software wouldn't ever be created and
definitely would not be able to run.
Internet infrastructure, domains, IP addresses, and data packets
all follow a structured system to communicate efficiently.
User interfaces, menus, buttons, layouts, design structure, usability,
(22:53):
aesthetics all to make things work better because
everything is a perception, humans.
In daily life, we have calendars and planners,
and these tools bring structure to our time,
helping us prioritize and stay on track.
Look at the task I gave you with
that little to-do list that I use.
It's very simple with just a piece of
paper and a pen.
A morning routine, a simple ritual like brushing
(23:15):
your teeth, working out, or journaling bring order
and intention to the day.
Meal prepping or grocery lists.
These structured actions reduce decision fatigue and make
eating healthier and more achievable.
In art and creativity, music, theory, notes, scales,
time signatures provide a framework with which artists
(23:38):
create expressive works.
Poetry, things like a haku, a sonnet, these
give shape to emotion and thought, challenging poets
to innovate within boundaries.
Film and storytelling, act structures, beginning, middle, end
help engage audiences and create satisfying narratives.
(24:00):
In business guides and leadership organizational charts, clear
reporting lines and roles create accountability and communication
flow.
SOPs, standard operating procedures, help teams repeat structure
successfully and outcomes consistently.
Meeting agendas ensure conversations are focused, timely, and
(24:25):
action.
How about things like bridges, sports, even relationships,
guys?
So, you know, these all have a kind
of structure.
Bridges are engineered that hold everything together.
A bridge is a perfect symbol of how
structure transforms possibility into reality.
(24:45):
And so things like trusses, cables, beams, and
the supports bridge what's needed or it would
collapse.
Similar in our lives, we're businesses, we can
have big dreams or inspiring visions.
But without a solid structure, those will fall
flat and not happen.
Sports, structure makes the game possible.
Every sport from football to fencing relies on
(25:07):
some kind of structure.
The rules are positions, scoring systems, and strategies.
And the structure doesn't take away the excitement,
it makes competition fair focused and thrilling and
a lot of people like it.
When we get into relationships, it might sound,
how can I say, odd at first.
But even relationships thrive on structure, just not
(25:29):
the rigid kind.
Structure in relationships can look like open communication,
healthy boundaries, shared values, and consistent effort.
That's how we know where we stand, what's
expected, and how we grow.
When structure is missing, like no time for
each other, unclear expectations, or broken trust, relationships
suffer.
But when you create time for date nights,
(25:51):
establish mutual respect, and check in emotionally, it
builds a foundation.
That structure doesn't make love robotic.
It creates a space where deeper connections and
spontaneity can bloom safely and naturally.
And so I think sometimes people get a
little bit confused because they think that if
(26:12):
they add structure, that they're going to ruin
something.
You're not.
Structure is not meant to account for everything.
It's meant to give you a guide, right?
For example, if you're trying to come up
with a new hobby, you might want to
(26:32):
get a structure for what type of hobby.
But it doesn't have to dictate exactly what
the hobby is.
And I think that's a thing for a
lot of people is that when I tell
somebody we're going to add structure, they think
that I'm going to stifle their productivity or
their creativity.
A little bit of structure, doesn't have to
be a lot, can give you the parameters,
(26:53):
can give you the go-betweens, right?
Think about a store, for example.
If you didn't have structure in your shopping
store where you buy your food, how would
you know where to get things?
Like everything would just be mish-moshed, right?
Everything would just be all thrown together.
There wouldn't be organized shell.
It would just be all thrown.
And I think that's a big problem for
(27:14):
a lot of people, that when they see
structure, they think it has to get complicated.
But it really doesn't, folks.
It just needs to be some type of
order.
Our computer hard drives have structures, right?
Like file allocation tables and network NTFS.
So I think these are important things.
(27:36):
And hopefully, it can get you to appreciate
what structure is.
So NTFS is new technology file systems.
And so everything in our life has structure.
When we start to appreciate structure, we don't
bind it.
It's just we don't want structure that's going
to cause us to be in a cage
(27:57):
or be in a small area.
We want structure that's going to give us
the parameter, like in soccer or in football,
to know that we have to stay in
bounds.
When we get out of bounds, that can
be a problem.
Just like in our own life, when we
start to have issues, like we can't manage
something because we're feeling overwhelmed.
Well, that's a good example, right?
(28:18):
Ladies and gentlemen, I'm John Seymour, a serial
entrepreneur.
Do check out BelieveMeAchieve.com for more of
my amazing, inspiring creations.
I'll catch you real soon.
Have a great night, everyone.
And remember, structure makes reality possible.