The Core That Endures (S4) S36 E1

Episode Transcript
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(00:23):
Well, hey, guys.
Good evening.
It is John C.
Morley here, serial entrepreneur, trying to get this
cast out basically before the wee hours of
the morning, guys.
So great to be with you on Inspirations
for Your Life.
This is actually the start of a brand
new master topic.
We're on Saturday.

(00:44):
This is August 30th, 2025.
Great to be with all of you here.
If you're coming for the very first time,
well, I want to say welcome to you.
If you are coming and you've been here
many times before, well, I definitely want to
say welcome back.
It is always great to have you here

(01:04):
on the Inspirations for Your Life show.
So it is so great to be with
you.
And I hope that you will definitely enjoy
the show tonight because I have an amazing
show for you tonight.

(01:25):
I mean, I always have amazing shows.
And I think this is really amazing, guys,
to be able to share this information with
you and then to have you be able
to apply this right in your own lives.
So I think that's a really cool thing.
And so, again, a big welcome.

(01:46):
If you're thirsty, feel free to go get
something from the kitchen, like some water or
what have you.
If you're not thirsty, well, you can get
something to eat, maybe a snack or what
have you, maybe a piece of fruit.
Again, ladies and gentlemen, if you have not
checked out BelieveMeAchieved.com, go ahead and do
that after the show, that is.
All right.
So our master topic for this entire week

(02:08):
and basically the topic for tonight, because that's
how we kick off, it's the core that
endures Series 4, show 36, episode number one.
All right, guys.
Again, a very, very big welcome to everyone.

(02:31):
As I say, welcome back to Inspirations for
Your Life.
I am Jon Seymour, leader, entrepreneur, podcast host,
podcast coach, video producer, engineer, marketing specialist, graduate
student, and a passionate lifelong learner.
And I'm so glad to be with you
guys today because I know I have some

(02:53):
valuable insights that could really change your life,
right?
And, you know, the choice to be here
and to apply it is really key.
And I love being a strategist person for
this.
You know, I've spent years, guys, helping individuals
and leaders unlock potential cutthroat distractions, because that's

(03:16):
what they are, and focus on what truly
matters.
This week, I'm exploring a critical truth, only
what's real lasts.
And in a world of shortcuts, hype, and
the fleeting trends that we often see, it's
the core of who you are, your values,

(03:37):
your integrity, effort, and authenticity.
That's important, guys.
And that stands the test of time.
So today, I'm breaking down 20 powerful insights
to help you strengthen your core, build lasting
influence, and leave a legacy that is sure

(03:59):
to endure.
Are you ready, guys, for the 20 core
principles?
I know you are.
Number one, fake fades.
Truth remains.
Nothing superficial lasts.
Trends, hype, and illusions may look appealing at

(04:20):
first, but they crumble to the ground when
they're scrutinized.
Truth, authenticity, and real effort withstand time and
challenge.
If you focus on what's real, your impact
will endure long after the noise disappears.

(04:43):
Number two, guys, real effort builds lasting success.
There's no shortcut to meaningful achievement.
Those who commit to consistent, deliberate effort, even
when no one is watching, lay the true
foundation for enduring results.

(05:05):
Success built on sweat and persistence can't be
taken away.
It becomes part of who you are.
Number three, guys, authentic connections outlive the shallow
ones.
Relationships built on honesty, trust, and genuine care

(05:29):
carry more weight than those formed for convenience
or appearance.
People remember how you treated them, not the
surface level interactions.
Authentic connections grow stronger over time and become
part of your enduring network of support and

(05:53):
influence.
Number four, guys, trends die.
Values will always endure.
Fads come and they go.
Social validation, guys, well, it fades, such as
things in our life, as integrity, generosity, and

(06:16):
those, and discipline.
See, they stand firm, not like the other
things.
And so anchoring your life and work in
core values ensures that your decisions, actions, and
legacy will withstand the test of time.
Number five, guys, integrity never expires.

(06:40):
Your integrity is the backbone of trust and
credibility, guys.
While skills, titles, and money, which we often
see around, can fluctuate, integrity remains constant.

(07:03):
Choosing honesty and consistency in every decision strengthens
your reputation and creates a life that others
can truly rely on.
Number six, guys, real work beats shortcuts.
Quick fixes and shortcuts might seem attractive, but

(07:24):
they rarely produce lasting results.
Real work, no matter how challenging or slow,
compounds over time, creating value that others cannot
imitate or take away.
Number seven, guys, trust is hard to earn.

(07:50):
But, alas, trust doesn't happen overnight.
It's earned through consistent action, honesty, and reliability.
Once established, they become a core asset that
can't be bought or replaced.
Trust is the glue that holds relationships, teams,

(08:14):
and communities together.
Empathy promises vanish fast.
Words without action carry no weight.
Promises made without follow-through just fade into

(08:38):
the dust very quickly.
And credibility, unfortunately, suffers.
You see, real impact comes from fulfilling commitments
and proving that your word is more than
just, I'll talk.
Real character shows under pressure.
Challenges, failures, and high stakes moments reveal who

(09:02):
we truly are.
Character built upon strong values remains steady under
any kind of pressure.
While superficial personas crumble, adversity is the test
and your response defines your legacy.
Number 10, guys, hype, as I said, fades.

(09:25):
Consistency always speaks.
Temporary excitement may grab your attention for the
moment.
But consistent performance, guys, consistent performance earns true
respect and influence.
Repetition, reliability, and dedication create outcomes that last

(09:46):
far beyond the initial buzz.
Number 11, guys, real growth takes time.
Quick wins are tempting, but meaningful growth requires
patience.
Skill development, wisdom, and resilience develop over time,

(10:11):
and we need to be patient to hone
in on these skills.
Investing in slow, steady improvement ensures that results
endure.
Number 12, what's fake crumbles under stress.
Superficial appearances or half-hearted efforts cannot withstand

(10:32):
challenges.
When tested only, what is real survives.
Focusing on authenticity and substance guarantees endurance in
the long run.
Number 13, real kindness echoes forever.

(10:53):
Acts of genuine kindness leave a lasting impression,
and they influence others, inspire trust, and create
a ripple effect that reaches far beyond the
moment.
Kindness is timeless.
It never loses value.
Number 14, authenticity attracts loyalty.

(11:18):
People gravitate toward those who are, well, real.
Authenticity, okay, inspires loyalty, okay, inspires loyalty, and
I think that's a, I think that's an
important piece to, you know, really understand, okay.

(11:42):
It's important to understand that, and it fosters
a true connection, and of course, you know
what it does, guys?
It builds influence.
So, pretending to be something you're not may
work temporarily, but authenticity sustains relationships and the
impact.

(12:02):
Number 15, real strength doesn't need show.
True strength is quiet and consistent.
It doesn't demand recognition or applause.
People respect strength that is grounded in resilience,

(12:23):
discipline, and character, not based in performance for
attention.
Number 16, truth may often hurt, but it
lasts.
It's difficult truths, and they can be uncomfortable,

(12:43):
but they endure.
See, lies and shortcuts may temporarily shield you,
but honesty builds a real foundation that withstands
scrutiny and change.
Truth is a permanent asset, guys.
Value it, hone it, and cherish it.

(13:05):
Number 17, real foundations survive storms.
Life is full of challenges, uncertainties, and unfortunately,
disruptions.
Foundations built upon core values, work ethic, and
integrity survive the toughest storms.

(13:28):
Shallow structures, they collapse.
Strong cores will always endure.
Always, always, always endure.
Pretending, guys, might seem like the right thing,
but it's exhausting.
Being real sustains, uses less energy.

(13:50):
Maintaining appearances drains energy and attention.
Being authentic simplifies life.
It preserves our mental strength and allows focus
on what truly matters.
You see, real energy comes from being true
to yourself.

(14:11):
That's important, guys.
What's built on lies, collapses, structures, relationships, or
even achievements, built on deceit, quickly become unstable.
Eventually, cracks appear.
Reality always exposes falsehood.

(14:35):
Now, maybe not today, maybe not tomorrow, maybe
not this week, maybe not this month, or
this quarter, or even this year, but I
promise you, they will be exposed, and you
will be sorry that you did that, which

(14:56):
is why, guys, genuine effort, honesty, integrity are
non-negotiable for lasting success.
I know so many people that want to
take these quick shortcuts.
They're like, well, yeah, John, I don't have
time for this.
I just want to cut to the chase.
So many people want to do things the
easy way because they just want to get

(15:18):
in and out.
They don't care about their work ethic.
Real legacy, guys, is built.
It's not bought.
Wealth and status can be purchased, but a
meaningful legacy is created through choices, actions, and

(15:39):
values that we make every single day in
our lives, the actions and the core values
that put them together.
How you choose to live, treat others, and
persevere in truth defines what you leave behind.
Something that cannot be replicated or taken away

(16:02):
is important.
And I think a lot of people, when
we think about truth, and we think about
integrity, and we think about core, so when
I think about core, it makes me go
back to inner structure, right, like the core,

(16:22):
the iron core cladding of a building.
Well, there was a building in New Jersey.
You guys probably know it.
The Sheridan Mahwah Tower is a very beautiful
building.
Actually had my junior ring dance there.
Many other people had their weddings and other
special anniversaries and events there, birthday parties, et
cetera.
And when they built this building, well, they

(16:45):
took some shortcuts.
And so what they did a few years
after they opened is they came to try
to redo the iron cladding.
However, redoing iron cladding is not guaranteed.
And the people they hired maybe didn't do
it right.

(17:05):
Who knows?
They then went back for additional funding so
they could properly secure the building.
And they were awoken by the truth when
they said, we're not investing any more money
in you.
That building is a danger and is eventually

(17:27):
going to have to come down.
Well, just a few months ago, that building
did come down and I was invited as
a member of the press to come and
capture in posterity forever.
Actually, guys, that was my first viral video,
520,000 views in one month on TikTok.

(17:49):
So a core, what else is a core?
The core of our body, right?
Our core.
When we have a good core inside, the
rest of us can just flow easily.
If we build a solid core, then it's
very easy to lose weight because we have
a good solid core.
You need solid cores on lots of things.

(18:13):
Cores are known in the computer technology world,
the cores, the processors.
How many cores do we have on the
chip, right?
So we have multi-threading.
And I think understanding what else a core
is.
A core is something at the heart.

(18:35):
So when we think about a core entity,
core operations, they are the center or the
place that everything revolves around.
Maybe there's core safety principles.
There could be a core relationship or core

(18:56):
relationships in your life.
Core relationship in your life could be your
best friends, your parents, your teachers, your coaches.
This is what core is about.
You're about the Army and Navy Corps, right?

(19:16):
Their core is different.
Their core is about building a core mindset
so that you can tackle anything.
So when a core is strong, the structure
around it will be able to be sustained.
In the case of that building, because the
core, the iron core cladding was not strong,

(19:40):
the building weakened, I should say.
And for lack of better terms, they couldn't
really get businesses to keep renting.
And so they were trying to keep the
building open around the COVID times because the
hotel did close.

(20:02):
And they were just occupying the lower floor.
So a lot of damage, or as I
say, the danger is toward the upper floors.
But they figured if the lower floors were
okay, they could rent them out.
But right now it's not profitable to just
do that.
So they knocked the entire building down.
The way they did it was not through

(20:24):
a typical construction project.
They imploded the building.
Why did they just bulldoze it or just
explode it?
So when you explode a building or you
use a wrecking ball or crane, you make
a mess of the surroundings, the environment, and

(20:45):
you stir up a lot of environmental conditions
that shouldn't be there.
So they used about 1500 holes stuck with
about half to an inch of dynamite.
And it was all wired using dead wire.

(21:09):
And here's the thing, guys.
The core of that destruction was a nine
-volt battery.
And you might say, how did that happen?
So the battery started with its charge.
The charge went to the dead wire.
The dead wire actually kind of acted like

(21:29):
an amplifier.
And not only did they just have one
or two, they had several wires on these
detonation devices because they could not afford for
it to fail.
So the way it works, when you think
about a core, and we think about weakening
a core, and I'll talk about this in
a minute.
But when you think about a building like

(21:51):
that, and it's got some strong structures, they
have to weaken the core.
So what they did is they went to
key components of the building that were basically
part of the major support of the building.
They drew maps and engineered things.

(22:13):
And then they drilled holes.
And they put the dynamite in there.
And then they had these detonators that were
connected to them.
And they were all time sequenced.
So when that one battery went off, the
core of it was the battery.
And the other core was all the dead

(22:34):
wire going to all these places, 1,500
different things.
So what happened first is they let the
charge go, the first charge go off.
And then you heard a whole bunch of
charges go off, maybe 10 or 15 charges.
And then there was a pause.
So what happened was that weakened the inner

(22:56):
core of the building, elevator shafts, main supports,
et cetera.
Then when you heard the next, as soon
as the next set started, the sides of
the building just came right down.
And then the center came down.
So how did they destroy the building?

(23:16):
They weakened the core.
How do you, let's say, remove a virus
in the very simplest way?
You weaken its core.
Now, there's a lot of things you have
to do for that.
And I'm not going to get into all
that in this show.
This isn't a technical show.
But when you weaken the core, when you
take out one of the strongest legs, the

(23:38):
others become weaker.
So then you take the next weakest leg.
And finally, you have destroyed the virus.
So you can understand how it works with
a building.
How about with people?
How about when we damage the core value

(24:01):
that's keeping us connected?
How about when we do that?
That's a very, very big thing, right?
The one core you can damage to ruin
a relationship you know what it is.
It's trust.
It's trust and integrity.
And when we say we're going to do

(24:22):
something, but then we don't, we get people
to second guess and say, wait a minute,
why am I trusting him?
Why am I trusting that company?
Why am I trusting these people?
And so that's what happens.

(24:42):
And when somebody has done something to erode
your trust, they don't want to work with
you anymore.
So you've got to make sure that you
are transparent from day one.
This is what we're going to do.
And I always under promise and I always
over deliver.

(25:02):
I'll give you a perfect example.
I was working with a new client and
we had a project to install a new
wifi infrastructure.
Now, this particular home was not a couple
of hundred feet.
It was several thousand square feet, but it
was already built.
So we couldn't really wire it easily.

(25:23):
So we had to do some strategic things
to be able to send signals up through
the coax and making sure we could do
all this correctly.
And then devising a system that would be
able to get wifi in the parts of
the house that they needed.
And also respecting the fact of not putting

(25:45):
wifi too close to people where they're sleeping.
When you build a core network or a
core wireless mesh, it's going to be solid,
right?
I don't care what you build, but when
you have a strong core, that's going to
last.

(26:05):
When you have a strong core in your
legs or in your body, you're going to
be very, very strong.
When you have a core in the way
you do something, well, you're going to be
a solid rockstar.
You're going to be a leader.

(26:26):
Cores.
What else is important with cores?
Cores are in batteries.
One of our clients, a battery manufacturer.
And so they put cores in the battery.
When you return the battery for recycling, they
basically have a core charge when you buy
the battery.
When you return the battery, they subtract out

(26:47):
the core charge.
A lot of times core charges can be
thought of as the part that's not really
disposable.
The part that's going to get recycled and
used.
When we think about a core like for
ink cartridges or laser cartridges, the core is
the empty cartridge.

(27:08):
However, many companies that do this, they do
a very bad job in actually refilling it.
They actually put ink that has a lower
viscosity.
And I know a lot of people say
this isn't true, but I'm here to tell
you that it is true and it can
damage your printers.
So core is not just something we have

(27:31):
in ourselves.
It's not something that's just in the building.
It's not just in relationships.
We have a core in how we bake
or how we exercise.
There's a core.
There's a core routine.
And the core is what everything else is
supported by.
Pretty cool, right?

(27:52):
Ladies and gentlemen, I am John C.
Morley, serial entrepreneur.
It's great to be with you this evening.
Whenever you're tuning in, be sure to check
out BelieveMeAchieve.com for more of my amazing,
inspiring creations.
And don't forget, ladies and gentlemen, your core
is what you need to build so everything
else lasts.
Have yourself a great one, everyone.

(28:12):
Be well.

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