In this episode, we’re back in Elyse’s corner, with the marvellous shiny rocks, which today will go unpolished! Instead, we’re talking about direct to consumer advertising for prescription and over the counter drugs - the history of it, and why does it happen in such a limited number of places worldwide?
Remember, you can get in touch with us via clinical.research.intro@gmail.com. Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm!
Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/
References -
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications
Pharma and healthcare industry advertising in the U.S. - statistics & facts
Ad spending in dietary supplements category
How advertisers are building up their cannabis ad budgets
Manufacturer Spending on Direct-to-Consumer Advertising for Pharmaceutical Products
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