Privacy isn't just nice to have in women's health tech—it's critical. Anna Hall, CEO of Embody, explains how she built a period tracking app that reached 100K users while storing zero personal data in the cloud.
In this episode you’ll hear about:
👉🏻 Why privacy can be a competitive advantage in Femtech and beyond
👉🏻 How to scale a B2C healthtech app to 100k users with $0 marketing
👉🏻 The hidden risks of period tracking apps: what founders can learn from Femtech scandals
👉🏻 Early monetization in B2C health apps: lessons from testing paid features
👉🏻 How to validate a Femtech product with real users from day one
Our guest is Anna Hall, CEO and Co-Founder @Embody
Anna Hall is the Co-Founder and CEO of Embody, a privacy-first period tracking app designed to empower users through body literacy and data ownership. With a background in special education and advocacy, Anna spent nearly a decade teaching young adults with severe disabilities across Atlanta and San Francisco—an experience that deeply shaped her approach to inclusive, human-centered technology.Her personal experiences with PMDD and the overturning of Roe v. Wade galvanized her to create a menstrual health tool that prioritizes user safety, autonomy, and trust. Anna is also a co-owner of Thesis, a cryptography studio in Atlanta, and an outspoken advocate for building security and privacy into healthtech from day one.
You can find our guest here:
👉🏻 https://www.linkedin.com/in/anna-hall-embody/
Momentum is a healthcare AI development company trusted by over 100 healthcare organizations worldwide. We turn complicated clinical workflows into AI-powered tools that doctors actually want to use—and patients can follow without a second thought. From clinical decision support to automated medical documentation, our HIPAA-compliant systems work from day one.
Our work spans product development, AI implementation, and secure infrastructure. Through open-source projects like Healthstack and FHIR-MCP, we're creating building blocks for faster, simpler, more accessible healthcare software—engineered from the ground up with clinical workflows at the heart of every decision.
📊 HealthTech Resources:AI Implementation in Healthcare Masterclass: https://www.themomentum.ai/masterclassTelemedicine Report 2025: https://www.themomentum.ai/resources/the-evolution-of-telemedicine-2025-report
Follow and find more inspiration:
👉🏻 https://www.themomentum.ai/insights
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