Episode Transcript
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(00:00):
Hello everyone, Brandon Love andTom Moffat here.
(00:02):
Welcome to this week's episode ofCommission Breath.
And this is going to be a bit of ashock maybe to some of you.
It's something that we've beenmulling over and wrestling with
back and forth for a bit.
But this is going to be the last
episode of Commissioned Breath, atleast for a little while.
while.
Fuck, man.
I don't know where to take it fromhere.
But basically, like you said, it'sbeen something we've been thinking
(00:25):
about for a while.
And it's bittersweet.
You know, we've been doing thisfor how long now?
Almost two years, maybe.
We've enjoyed it.
It's been a crazy ride.
But for us, you guys know, like,
shiny object is real.
And this isn't a shiny object.
It's more so like...
We've taken on a lot over the
years of doing this.
And we felt that now is a really
good time for us to dial in onwhat we're trying to accomplish,
(00:47):
cut out anything that's nothelping us obtain our goals in
mind.
This isn't really something that's
permanent, might revisit this inthe future.
But as of right now, we just needto free up some more time for us
to focus on building tango,essentially.
Yeah, exactly.
We often talk about being
ruthlessly efficient with yourtime, talk about being ruthlessly
efficient with your time, puttingthe blinders on, cutting out the
noise and just focusing on whatreally matters.
(01:09):
And I think Tom and I kept mullingover where we saw the podcast
going.
Is it something we scale?
Do we get sponsorship?Do we get more guests?
Do we do this?Do we do that?
And then we built out a lot ofmodels of where do we actually
want our life and our business togo?
And one of the things we realizedis that like, We do love training.
(01:30):
We love sharing content.
We love interacting with you guys,
meeting you at events, the DMs,all that stuff.
It does fill our bucket.
But really where our heart was and
is, is pouring all of that energyinto the growth of Tango Ontario
and into the experiences of theagents that have come to join us
there.
So we're going to build out some
really awesome stuff for them.
(01:51):
So those of you that are listening
and are with Tango Ontario, youhave something to look forward
there.
And those of you who aren't, maybe
it's worth having a chat.
We never wanted this podcast to be
something that's like directlyalways trying to push there.
That's not like some of the otherpodcasts out there, but you know,
the natural side effect of talkingabout mortgages all the time.
And it's something that we'reexcited about, it's something that
we're excited about, right?So obviously we're going to chat
(02:13):
about Tango here and there.
You touched on a good point.
Like we explored the root of...
possibly building out like a
scenario of having sponsors tosupport the podcast and actually
get some revenue from this.
And it's like, at the end of the
day, we probably could have like,we actually never really tried to
find a sponsor this whole time.
And we're paying a good amount of
money to just host this podcast.
And we're like, what if we can
(02:33):
just find a lender, someone in themortgage space, that's like a tech
software or something that canhelp us pay for the podcast and
then, you know, pay for our timeas well.
And we could have gone that routeand likely could have got a
sponsor.
But then we're just like, What if
we just put that effort intobuilding Tango?
And that was really like thedeciding factor there.
It's like running a podcast isalmost like a separate business if
you want to scale it that way andhave sponsors and you're
(02:54):
maintaining a relationship with asponsor.
It's not just an easy like, hey,let's set it and forget it and get
this like whatever X amount ofdollars override every single
month.
It's not really how sponsorships
work.
So that was the deciding factor as
to which avenue and route weshould go.
That's what led us to thisdecision.
Yeah.
So I think going out in style, you
know, that's why I've got the furon the back here because someone
(03:16):
told me it looked like I was in awheelchair.
You look like early 2000s rapper.
That's actually how I feel today.
Like, I feel a little gangster.
I think it'd be cool to touch on
some of the highlights of the podand episodes that a lot of you
reached out and were excitedabout.
So let's do that, Tom.
Yeah, well, you go first.
(03:38):
I didn't really think about thispiece.
You obviously have some top ofmind.
Yeah, I sprung it on you.
I think a lot of people got into
doing asks more as a result ofcommission.
a lot of people got into doingasks more as a result of
commission.
That's one thing that I always get
DMs about is like, hey, I'mconsistent with asks.
Like it's really worked in mybusiness.
And we've talked about that sincelike the beginning, commission.
hey, probably like episode three.
(03:59):
I think that was episode one or
two.
Like I think it was our first like
full length episode was the askmuscle.
Yeah.
So like we've obviously always
kept that theme and that'ssomething that people have like
reached out and said it's madesuch a huge difference in their
business.
always kept that theme and that's
something that people have likereached out and said it's made
such a huge difference in theirbusiness.
And I was always super stokedabout that because that was the
one thing that really changed mybusiness and helped me go from
(04:21):
like being a poor farmer to.
earning an income and having a
gangster for a throw on my chair.
I would agree.
Ask Muscle for sure is there.
It's funny, like if you look at
the different directions, westarted taking our business and
our viewpoints on things.
Like if you go to earlier
episodes, we were just likerealtors, realtors, realtors.
That's the only way to scale andbuild your business.
And it's like the most efficientway.
And we were always a bit skepticalon social and whether like... that
was something that can feed yourbusiness from like an actual
(04:43):
regular cadence and leads.
And I feel like I've debunked that
myth for myself.
Like I always thought like social
was this thing that you shouldbuild out for many reasons.
But at the end of the day, can youjust build a thriving business off
of referral partners and do thatforever?
Sure, you can, but I've... sort ofgone the other side now where I
know social media fucking works.
Like I just know now because of
(05:05):
the amount of leads I get from iton a regular cadence.
Now you're building an asset thatyou're not relying on other
realtors.
It's a really clarifying thought
that I don't have to rely onrealtors anymore.
So I guess that's one of myparting takeaways and notes for
you as listeners.
Don't be so blinded to something
and shut your blinders on andother opportunities, like explore
it and you'd be surprised whatactually works.
(05:27):
And social media does work.
Yeah, another one for me was just
the evolution of our clientjourney.
And I think it was really cool toconstantly have different insights
from people who would message usor come on as guests.
And thank you to anyone who cameon as a guest who's listening.
But it was great to take all ofthat stuff and then iterate and
apply it to our business.
And I think our client journey
(05:49):
right now is pretty cool becauseit's been this evolved form of
where we started.
talking on the podcast, hearing
different ideas, changing it, youknow, revising, revisiting.
And now it's pretty awesome not topat ourselves on the back too
much, but I think it's one of thegood ones.
And a lot of that has come fromjust like every week talking here,
thinking of new ideas.
How can we improve this?
(06:10):
How can we improve that?It's just kind of constantly grown
our viewpoint on the business.
And to that note, like also our
skills and communication and allthat stuff.
Thank you to those of you who havelistened because you've given us
an opportunity to practice andevolve as individuals as well.
Yeah, I'm sure at some point we'lldo this.
But if we went back to earlierepisodes and actually listened to
those, I'm sure we would soundawful or we would think in our
(06:33):
heads that we sounded awfulcompared to what we sound now.
We're by no means perfect.
We're still.
idiots up here, but I'd like tothink we improved over the two
years.
And that's the thing.
Like if you're thinking aboutexploring a podcast for your own
business or YouTube, social,whatever the case is, like the
very worst case scenario, ifyou're not going to get leads from
(06:54):
what you're doing, you're stilldeveloping a skill.
And I think like doing commissionbreath for two years has
definitely helped me communicatebetter for sure.
All right, right, everyone, wewill leave it at that short and
sweet.
But one last ask for all of you is
if you see us at an event, comesay hi.
Sayonara.
Peace out.