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EPISODE DESCRIPTION
Episode 102: Matt and Taylor are joined by Rob Cupello. Rob is the Chief Strategy Officer at Csek Creative, a marketing agency that has been helping businesses tell their stories for 25 years. Rob ran his own marketing agency for 15 years before merging with NowMedia Group/Csek Creative in 2017, bringing his extensive experience in strategic marketing to every project, including website builds, advertising campaigns, and brand developments. Csek Creative helps clients navigate the complexities of today’s digital landscape by integrating innovative tools, like automation and AI, with proven marketing principles, ensuring that every dollar spent delivers maximum ROI.
Born and raised in Kamloops and currently based out of both Kamloops and Kelowna, Rob’s local knowledge and love of the region is an asset to the thousands of businesses and organizations he has worked with.
Rob is here to discuss: → What AI is, how AI is regulated, and the current limitations involving AI. → How you can start to learn how to use AI, practical uses of AI today, and how you can prepare for the future of society with AI. → How you can create an AI agent or AI assistant, AI uses in real estate, AI's possible impact on the medical and education systems, and AI in podcasting and social media.
Rob Cupello's LinkedIn: @RobCupello
Csek Creative Website: www.csekcreative.com
Csek Creative Instagram: @csekcreative
Csek Creative LinkedIn: @CsekCreative
Csek Creative YouTube: @CsekCreative
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CONNECT WITH MATT
Matt Glen's Website: www.mattglen.ca
Matt Glen's Email: matt.glen@century21.ca
Matt Glen's Instagram: @mattglenrealestate
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CONNECT WITH TAYLOR
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Taylor Atkinson's Email: taylor@venturemortgages.com
Taylor Atkinson's Instagram: @VentureMortgages
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back to the Kelowna RealEstate Podcast.
(00:01):
I am your mortgage broker host,Taylor Atkinson.
How's it going, Morgan Freeman?Oh, you knew who I was.
Yes.
At first, it sounded like him,
then I thought it was maybe someWorld War II era dude, but yeah, I
like it.
So on point with our show today,
that's AI.
You know, one of the many things
(00:22):
you can do with AI, this is notproductive use of AI at all.
But it's interesting.
I thought it was pretty
productive.
Yeah.
So we have on Rob, who honestly,he put on a presentation.
Well, like six, seven weeks ago ata BC Lender Association conference
for me.
And he spoke about AI and it blew
me away.
Like some of the stuff that's
going on is pretty cool.
(00:42):
And I've always kind of been
sitting on the fence.
Like I think it's interesting.
But what are your thoughts on AIright now?
Honestly, I'm trying to figure outwhat jobs are not gone.
The list kind of narrows when youstart thinking about it more and
more.
I think like the more hands -on
are probably the safest.
That's what I think about first
thing.
When I talk to people like this
and...
Learn about it.
It's crazy what's happening.
Yeah.
Something that blew me away wasone, there was like an influencer,
(01:06):
an AI influencer out of Barcelona,I think, making like 10 ,000 euro
a month.
Image generated, everything's just
AI.
And you wouldn't be able to tell
the difference, which I thoughtwas like pretty wild.
And then the other one, he callsthem agents, but it's essentially
like your virtual assistant.
They can book travel, respond to
emails, take phone calls.
And the more you work with them,
(01:27):
the more they... you know, get intune of what your needs are.
And it's wild some of the stuffthat he can do.
So yeah, Rob, he does a fewthings.
He'll do like six week coachingcourses or he'll come and do like
a whiteboard session and, youknow, audit people's businesses.
I think he has like a plumber thathe's worked with where the plumber
just goes and he's a plumber now.
And all his task management
calendar, everything gets bookedand, you know, clients reach out
(01:49):
and it's all AI generally.
They just say like, what's the
issue?And basically the plumber wakes up
in the morning and... goes anddoes the job like stuff like that
is pretty wild to me it's prettycrazy because like ai is pretty
good right now but like it's sonew pretty crazy because like ai
is pretty good right now but likeit's so new But in a couple of
years, the AI assistance, theonline ones, will be flawless.
Especially texting.
Calling, maybe not as...
Calls are a little bit morepersonal.
(02:09):
I guess if you're just talking torandom people, booking
appointments is not that big adeal.
But I'm not going to get an AI tocall you and see how your weekend
was.
Yeah.
I don't think we'll ever...
Well, who knows?
don't think we'll ever...
Well, who knows?
But I don't think we'll ever losetouch of that.
People want that personalrelationship.
Honestly, I think that might be askill to work on, to set yourself
apart.
somebody that can talk to other
(02:29):
human beings.
And I guess talk to other AI as
well.
Yeah.
Yeah.
What are you going to like prank
call two AI bots and just havethem talk to each other?
Yeah.
Well, you know, maybe I will.
YouTube.
I bet you they'd figure it out
within 10 seconds.
They could figure it out.
That means that other people, Iguess you could figure it out if
(02:51):
you were talking to a bot or not.
Yeah, I guess like whoever's not
using AI right now, you know, getout and play with it a little bit.
I mean, chat GPT is the surface ofit.
surface of it.
It's funny you say that.
I was talking to my sister wasjust over for the weekend.
I was like, so what do you guysthink about chat GPT?
They're like, what's that?Oh, really?
No idea.
Like none at all.
And I'm trying to explain to herwhat it was.
Oh, really?And like, I'm not good at
explaining what AI is.
(03:11):
I've learned.
That's why we did this show.
Just send her the link to the
show.
And there you go.
you go.
It's hard to explain how good it
is and what it does to someonethat just has no idea.
So I need to work on that.
And I think, I mean, specific to
real estate, there's a lot ofreally good applications.
You know, pulling data and CSImaps and stuff throughout the city
(03:31):
and figuring out square footage,what to build and cost of things
and foot traffic on commercialplaces.
Like it's just endless.
The amount of data that's
available that like would takeweeks and weeks for a company to
do research.
AI can do it.
mere hours.
You know what else I found just
playing with it over the last,since we recorded the show was
like, if you don't even know whatto do, just ask AI, like, where do
(03:53):
I start?What do I do?
Like, how do I use you to furthermy business?
Well, start with this.
And then how do I do that?
And I answer all those questions.
Just like, once you learn how to
use this, it's like, there's notreally a reason to not be good at
it or like use it to full effect,or at least it's not as full
effect, but like.
Yeah.
Use it to have more effect.
Yeah.
Use it to teach you how to use it.
(04:13):
Yeah.
I mean, something I thought waspretty funny.
I still type, even though we hadthis conversation with Rob, I
still type in like, please, thankyou.
Like I'm, you know, I'm very niceto AI.
And Rob was like, it's such awaste of money because like the
amount of power that like thecomputers have to use to like
process the please and thank youand all like the gibberish you put
in.
So I think learning how to use
like prompts and, you know, makethe proper requests is going to be
(04:34):
really important.
Well, as it learns from you, like,
Yeah, it talks back to you the wayyou want to be talked to.
I guess if you like to use pleaseand thank you, it's going to start
using them back to you.
Yeah, that'd be good.
I think the way I look at it is ittakes a large amount of time out
of anything that I'm doing.
the way I look at it is it takes a
large amount of time out ofanything that I'm doing.
(04:54):
Like if I want to build aspreadsheet, I can get it to do,
you know, 70 or 80 % of what Iwant it to do.
And then I fine tune itafterwards.
It's not going to be perfect.
people right like most people if
you ask them to do a job likemaybe it comes back great maybe it
doesn't you just you build off ofthat it does make mistakes so so
for our hockey team i'm startingup the hockey team and i took a
screenshot of the cost so like noteven at the time i took a
screenshot of the cost uploaded itand said split this between 16
(05:15):
people add the jerseys in add thisin and then give us a payment
schedule so it did it all in likeseconds it was pretty cool like
all off a screenshot a couple dayslater i realized that the math was
wrong like what does make mistakesso so for our hockey team i'm
starting up the hockey team and itook a screenshot of the cost so
like not even at the time i took ascreenshot of the cost uploaded it
and said split this between 16people add the jerseys in add this
(05:35):
in and then give us a paymentschedule so it did it all in like
seconds it was pretty cool likeall off a screenshot a couple days
later i realized that the math waswrong like what So they're not our
overlords yet, but it's headedthat way.
But yeah, double check it forsure.
But yeah, double check it forsure.
I think we should just jump intothe show because Rob was great and
he's very accessible.
So if people want to reach out to
him and talk about this stuff, orif you have a small business that
you feel like you should be taughtsome AI or implement some of it,
he's the guy.
Also, Also, AI is such a broad
topic.
Like even us, we're trying to keep
it real estate related.
And like, first question is, are
we all doomed?Right?
So it's like, there's so much todo.
There's so much to hear about.
It's like, this is just a... tiny
little tip of the iceberg for whatit is yeah interesting still i
mean we're affected by data rightlike siri on your phone like
there's so much stuff that is aithat people probably just don't
(05:56):
even think they're using but yeahwe are in some capacity so yeah
yeah definitely anyways enjoy theshow guys all right and this show
like every show is sponsored bycentury 21 assurance realty we are
residential sales commercial salesmean we're affected by data right
like siri on your phone likethere's so much stuff that is ai
that people probably just don'teven think they're using but yeah
we are in some capacity so yeahyeah anyways enjoy the show guys
all right and this show like everyshow is sponsored by century 21
(06:18):
assurance realty we areresidential sales commercial sales
leasing, residential propertymanagement.
We do it all and we do iteverywhere.
Southern interior, basically,entire interior.
We're there if you need us.
If you're looking for an agent or
you're looking for a newbrokerage, give us a call.
All right.
Welcome to the show, Rob Capello.
How's it going?Good.
How are you guys?Good.
Did I butcher that or is that allright?
Do it again.
Do it again.
it again.
Do it again.
I love Rob Capello.
Are you going to Italy anytime
soon?We're trying to go to Greece, but
close by.
Yeah.
So Rob, like I'm so fascinated.
You came and did a presentation at
our BC lenders, like for mortgagebrokers a few weeks back.
Right.
I've seen a couple of AI
(06:40):
presentations and they've beenlike interesting, but I saw yours
and you were just so passionateand like, it just resonated me for
whatever reason.
So we had to have you on the show.
Real like simple question.
That's probably not so simple.
Can you summarize what is AI?Like, what is AI?
And that's a great question.
And I think it's funny because I
don't think a lot of people evenask that question.
(07:01):
So it's a great place to start.
But for me, AI, which is obviously
artificial intelligence, what itstands for, people that didn't
know, really is technology that ittries to mimic human intelligence
is really what it is.
It's technology that's learned.
From data that we've all put intothe Internet, these tools have all
been trained on the years andyears of everything we've ever
done online.
(07:21):
They'll make decisions and they
get smarter over time.
That's where I think where people
are not understanding, like thesetools, as they learn, they're
getting smarter.
And right now they're testing
higher than a human expert.
Right now they can pass bar exams.
They've surpassed humanintelligence.
And for me, the best way toexplain from layman terms is think
about you're hiring a reallyconsistent employee that doesn't
need.
Like that's really the best way to
explain it.
(07:41):
It's able to take on tasks.
It's able to take on writing.
It's able to take on having
conversations, really depending onwhat you're doing.
And, you know, we're not talkingabout robots right now.
They're coming.
These are just tools or tools that
can really help you sort ofthrough the mundane tasks.
But they're trying to sort ofmimic human intelligence is really
(08:01):
what they're doing.
But I always try to say, think
about this as an employee that'ssitting beside you.
That's what AI is today.
in my mind, right?
We can go down rabbit holes ofrobotics and spaceships and all
that sort of stuff, but let'sground it to our community.
That's what AI is.
Last time I was talking to my
wife, she was on ChatGPT and she'slike, how does this work?
(08:23):
I'm like, well, it's a largelanguage model.
Basically, it just scrapes all theinformation from the internet and
it works.
She's like, well, how is that
different than Google?I'm like... I don't know.
I don't know.
I don't know.
Ask chat GPT.
It's funny you say that.
Like I teach a class and at theend of the class, I say all the
stuff I just taught you, you couldhave just asked chat GPT.
(08:43):
So the difference to me, thedifference is that Google will
give you typically, historically,I search for something, it gives
me a listing, right?It doesn't add like much more
value than a listing.
Where chat GPT, I can say,
summarize an email, create aLinkedIn post, analyze this video.
Here's my financials.
What do you see?
Can you go book my flight?I'm going to Mexico, book my
hotel.
Like that's the difference between
historical Google because you goto Google now, a little bit
(09:05):
different.
They got AI embedded into it.
If you guys start seeing that now,even downloaded a PDF document
today, Google Gemini pops up onthe side and said, here's a
summary of this document youdownloaded.
Would you like to ask it aquestion, right?
So that's AI.
That's the difference between AI
and what you do in Google, right?But it's a good question.
It's a valid question, right?It's a valid question because it's
information in, information out.
(09:25):
How long has AI been around for
and what is the catalyst?Like in the last few years, it
just seems like now it's somainstream, like everyone knows
about it, but it's been aroundfor, what, 15 years?
No, actually AI has been aroundsince the 50s.
Oh, my God.
It came out with the Turing test,
it's called.
So back in the 50s, there was a
(09:46):
scientist, Alan Turing, that saidthat he thought machines could
learn.
And he came up with this thing
called the Turing test that theyused still today.
It's a set of questions.
You ask a machine.
And you ask a human and the humanneeds to decipher if it's a human
or it's a machine actuallyanswering the questions called the
Turing test.
I use it today to test, but it's
been around since the 50.
I think the actual word artificial
(10:07):
intelligence came out in like1956, 1957.
Don't quote me on it.
We could ask chat GPT.
It's been around for a while.
So we've all used, you know, Siri
on our phone.
Like that's all AI.
Like Netflix is all, here's themovies you might like, Rob,
because you watch these.
That's AI, right?
That's all.
Like algorithms are kind of like
AI.
could of like AI.
Correct, right?It's powered by AI, but it's been
(10:29):
around for a long time.
And if you look at, I have a graph
that shows sort of the history ofsort of what's happened, but where
these tools have really expandedis it needs massive amounts of
data, right?So it needs data.
It needs processing power.
I don't know if you guys saw the
article.
Every time we go into ChatGPT and
say thank you and please, we'recosting thousands of dollars.
Because it's processing.
Every time you type something into
(10:49):
ChatGPT, it needs power, right?Something needs the power.
So you needed the data center.
Mind your P's and Q's.
That's hilarious because I've beenusing it a lot lately and I keep
putting in please and I'm like,what am I doing?
I do, too, because my thought isif the robots come and kill us one
night, they're going to scarepeople who are nice to them.
But I treat it like an employee.
So I please and thank you.
And I'm the weird guy that saysgood morning to my chat GPT.
(11:12):
I do.
But it needed that power to get
there.
And really what happened late
2022, OpenAI dropped chat GPT.
I remember sitting around at the
dinner table, hear about chat GPT,and we start asking it questions
with the kids.
And we're like, whoa, this is
freaky.
Right.
And then it really stemmed fromthere.
So I think it's been there, but Ithink everything's catching up
now.
And COVID.
was the catalyst, right?We all sat in our house, we all
(11:34):
went online, and these open AIsaid, there's an opportunity here
to really, like, now we gotprocessing power, we have the
data, and off it went.
Like, ChatGP was the catalyst.
Like, from there, now all theseother ones have sort of really
kind of come into the spotlight,but it was sort of late 2022 when
we saw the real chaos, but itneeded the power.
Like, they're literally spending,I don't know, like the bill that
they did in the US when Trumpfirst took over, trillions of
(11:54):
dollars building data centers.
Because right now that's a race is
you need the processing power topower these.
Every time you create an image,you create a video, you create a
blog post, it takes processingpower and data, right?
So is that the current limitation?Like, do we have enough data pool
to pull information from?Is it now just like the processing
(12:15):
power?Well, you really get real crazy
into this.
So ChatGPT has consumed all the
data there is right now.
This is probably outdated, but
like it only went up to like 2022or something?
Correct.
Is it present now, obviously?
Well, because what it did is itstopped training in 2022, but now
it just accesses real -time data.
So it's been trained in 2022, but
(12:36):
now you ask it something, what theweather is today, it'll just go
find that information in real timefor you.
But where it's going, like we hearthe word AGI, artificial gender
intelligence, is that... that'sgoing to be the last invention
humankind will ever have to makebecause these tools will create
their own knowledge yes it's hardto wrap your head around it but we
will never have to createknowledge because these tools are
going to create they're notbecause they're smarter than us
(12:57):
they're going to be able to detectcancer way before we can and it's
going to be able to do that soright now yeah to answer your
question it's consumed all thedata it's learning in real time
but now these tools are going tostart creating their own knowledge
so again it's hard to wrap yourhead around that but They're going
to create inventions.
They're going to create the next
best insert whatever the toolswill.
So we're just going to be on thebeach.
(13:20):
We're going to be all out of jobs.
We're going to be hanging out,
surfing, whatever you want to do,golfing and let the robots.
Nobody's had to write a realtorlisting.
Nobody's had to write a realtorlisting.
Yeah, I mean, I guess it's apretty like.
Hard question, but what do youthink is going to happen to
society?Like, is this positive, negative?
Like, are we just going to becomeslugs on the earth?
(13:40):
And like, I mean, mean, everyonehas their own opinion on where
that's going and how fast it'sgoing to go.
Right.
I mean, I think that in the short
term, we're seeing automatingbusinesses.
We see people that they'restarting businesses of team of
one.
Like we're going to see probably
the first.
you know, million trillion dollar
business started with a team ofone.
Like we're starting to see thatand that's going to happen.
I think today we can automatepretty much the workflow of almost
(14:01):
any business using AI technology.
They can answer phones, they can
prospect, they can fill out forms.
Like think about your personal
assistant is probably the bestthing I think we're seeing.
I think from us, like what's goingto happen to humans, a concern I
have, and I know we're going toprobably chat about this a little
bit, is that.
Things have evolved, right?
Like we don't farm like we usedto.
We joke before we came on.
Like we used to climb up light
(14:22):
posts and light them.
Like we don't do that anymore.
But the problem is that technologytook a while to come in, years to
adopt.
Where AI, it's like there's a
billion dollars a day going intoAI.
It's coming so fast.
humans aren't able to catch up.
So if it's replacing my job, it'sgoing to replace my job so quickly
that I haven't been trained to dosomething else.
(14:43):
That's where that displacement isgoing to happen fast.
And I don't have an answer forthat.
Like they're talking aboutuniversal income, right?
Universal basic income.
They're going to need that or like
we're all going to be unemployed.
I'm being facetious.
Some of us will keep our job.
Yeah, there'd be like five of us
employed with like trilliontechnology.
of us employed with trilliontechnology.
I mean, I don't know where it'sgoing to go, but we're seeing like
(15:04):
robots are creating robots today.
If I had the answer, you know, I'd
be a billionaire.
But, you know, I feel.
like today we're seeing that itcan really help our businesses and
people need to start looking atthat over the next few years i
think we're going to start seeinga lot of wearables that's where
open ai is investing in right nowis that you're going to be wearing
a pin you don't have to go to yourcomputer you're going to be
wearing a pin that you're justgoing to talk to or you're going
(15:25):
to be wearing a watch or a phoneor eyeglasses that you're going to
talk to so it's getting embeddedin our day -to -day and in the
vision vision of where it's goingto singularity which i think
people don't want to talk aboutbecause it's scary but we never
thought that we'd all carry a cellphone in our back pockets, right?
And we all know.
But singularity means that think
(15:46):
about a chip embedded in us thatyou're just going to think in and
the AI is going to be one with us.
trillion technology.
about a chip embedded in us thatyou're just going to think in and
the AI is going to be one with us.
And that's the vision of where
they want to go with this.
And that chip will dictate, hey,
Rob, you know what?You need to go to the doctor today
or you're low on this.
You know, and this is down the
road.
I don't know.
We'll be alive to see this.
(16:07):
I'm thinking we will.
The technology's coming so fast,but that's where it's going.
So you need to go see a doctortoday.
Just kidding.
It's me.
That's right.
That's right.
In China, they opened a hospital.
I think it was a pilot that all AI
run.
I know we talk about data, but no
one can argue that our medicalsystem is not the best it can be.
The education system is not thebest it can be.
They're unemployed, overworked.
It's not like it doesn't work.
We're not producing students tocome into workforces that are
ready to do this.
(16:28):
Right.
So if they can help that side ofit, take away the, you know, it
can create a blog post.
That's easy stuff.
It can literally change how we runin our society.
I'm all for that.
I'm all for that.
If we can detect cancer sooner andyou can live 20 healthier years,
why not?Why are we scared of it?
Let's embrace it rather than bescared of it.
It's funny.
funny.
The hospital is a good example.
The specialists are almost the
easiest to replace than the peoplelike the nurses and the porters
are the hardest to replace.
Correct.
Maybe not the porters.
That'd be pretty easy.
But like the nurses and massagetherapists and stuff like that, it
(16:50):
seems like they're kind of safe orsafer anyway.
So yeah, like on the medical side,I was chatting to Scott Peckford
the other day, who's like mymanaging broker.
We've had him on the show.
We were just chatting some health
stuff.
He's always into health.
And we're talking about DEXA scan.
I was like, oh yeah, like I want
to get one, but you know, I wantto have like a doctor to follow up
with it and do trend monitoringand kind of see where it goes over
(17:11):
the next few years.
He's like, yeah, or just drop it
into chat GPT.
He's like, that's what I've been
doing every six months.
Like I'll get one and just throw
it in there.
And that gives me like, hey, I
want to train for this.
I want to.
Gain weight.
I want to lose weight.
Like, what do I do?Here's my scan.
That's incredible.
Like, that's really accessible to
anyone.
Well, and I think the difference
if you think if you go see aspecialist, the knowledge for the
(17:34):
specialist is, you know, theknowledge through school and the
knowledge of the patients that heor she has seen.
ChatGPT is trained on everyspecialist in the world that's
ever existed.
And you can insert accountant,
whatever, like marketer.
It's trained on all of it.
My knowledge comes from my life.
Right.
Like and I'm exposed to whateverI'm exposed to in the world of
business, but I'm not exposed towhat everybody has.
(17:55):
You guys are different.
If we go to overseas, it's
different.
Like there's all these other
things.
It's been trained on all of that.
And that's the power of that.
Plus, it's also, you know, where a
lot of government is trying to getinvolved is what's legal, what's
not.
Right.
Who owns this?Who doesn't own this?
Like, is it OK to train on all thedata out there?
There's court cases right now thatare like, hey, you trained on
YouTube videos where you don't ownthe YouTube videos.
Google does.
(18:15):
And I'm like, well, do they?
Don't you own it?Because aren't you the one that
posted on YouTube?Doesn't seem like the cat is out
of the bag there.
So that's a great question that I
have is how is this likeregulated?
Is it at a like global scale?Is it?
Like nationally?There's no regulation, no
regulation, bro.
Yeah, well, right now, I think the
EU, so Europe has really tightregulations.
Like so a lot of the tools that weuse here, you're not allowed to
even use them in the EU.
They have a really strict policy
(18:37):
around AI.
We're a little bit of the wild,
wild west.
I think we're still trying to
figure it out.
I think Canada typically follows
the EU, which scares me a littlebit because I think we can't put
handcuffs on all this.
Like we need to keep developing
these.
US is all in.
Like Elon Musk, like they're allin.
Like there's no Sam Altman.
These guys are not stopping,
(18:57):
right?Because the race for U .S.
is against China right now inthese tools, for sure.
This is like, you know, the firstpeople that go into the moon and
first people up to Mars.
Like it's a race for this, right?
But here, my concern is that wehave, to be blunt, we have, you
know, 80 -year -old white males inthe Senate of the U .S.
trying to... develop a policyaround AI and they probably don't
(19:20):
even know to turn on theircomputer.
Like, I think they have the wrongpeople in the room making those
decisions.
Like I do, right?
You need the Sam Altman's, theElon's.
And I don't care if you like thesepeople or not.
That's not the point is that youneed to have those people in the
room making these decisionsbecause they're the one developing
it.
You can't have someone that, you
know, I don't know if you saw theTikTok hearings and the guys
(19:41):
thought, yes, like, you know,like, come on, like, how are you?
It was comedy.
It made some good scrolling that
day.
Yeah, right?
Like, you have.
the wrong people in the wrong room
making decisions in my mind andthat sort of stuff.
And I'm scared that they're goingto make decisions that, you know,
it's best for them, not what'sbest for like the rest of us that
(20:02):
are out there.
And that's pretty typical from
government policy anyways, butthat's a whole different show.
the And I don't like, how AI seemsto like be fairly intimidating for
a lot of people for variousreasons.
Like what should people be dippingtheir toe in?
What's like an easy, no barrier ofentry.
Hey, try this tool.
This will impact your life better.
Where would you start if someonejust wanted to learn?
Yeah, I think for me, the baselineis a large language model.
So, I mean, I'm a chat GPT guy, 20bucks a month.
(20:24):
I recommend paying for it.
It adds a lot.
I mean, it's 20 bucks US a month.
So it's not a lot.
I would say to dip your toe.
That's what I would start with and
start asking the questions.
Like just start simple.
Ask it to analyze your email andcome up with a summary.
Ask it to write you a blog post.
Ask it to, hey, this is who I am.
Give me five ideas that I can poston LinkedIn.
(20:44):
Just start dipping your toe.
And I think that would be the
starting point for me.
To me, it's my assistant.
It's my CTO, it's my CMO, it's myCFO, it's everything.
Like I talk to him and say, hey,like I have an idea.
That's how I use it.
And I find the power of it is
crazy.
You guys mentioned sort of the
health side is last week I startedtalking to him.
I'm just curious to test him.
I'm like, ask me questions you
(21:05):
need to ask to put a plan togetherfor me so I can eat healthier and
work out.
And it started asking me questions
and it came up with the mostamazing plan was supplement.
Now, you know, I'd probably takeit to a doctor and say, hey, these
supplements healthy or not.
But it blew me away what I came
back with.
Right.
So that's a good way to start justdipping your tool into these to
make sure that you're comfortableworking with it.
Because there's only thousands oftools, but that's where I would
(21:29):
start.
There's a large language model.
It could be chat GPT is the mostcommon.
There's perplexity, there'sclodders, all these.
But I would say that's where youshould start.
Nice.
Yeah.
Something in your presentation afew weeks ago, you said that I
thought was pretty fascinating.
There's a book that you were
reading.
It was Transcend.
Transcend.
Yeah.
Transcend.
And you said like the errors in
AI, like people are worried thatAI is going to make errors, but
it's actually just like reflectionas you as a human making errors
(21:50):
because you're the one, you know,responding or putting in the data,
which was like.
Pretty interesting to me, you
know?And it truly is.
I think this guy that wrote thisbook is Faisal Hulk, I believe is
his name.
He said, like, we're scared of AI
because it's us looking in themirror.
It's all the good, the bad, theevil, everything that's learned
on.
And it's funny because I think we
(22:10):
hold technology to a higherstandard than humans because, you
know, we have car crashes everyday.
People die on the highway all thetime.
We don't look at reforming that atall.
But one autonomous vehicle has acrash and we have hearing.
We push the panic button.
We're like think tanks.
Like we hold it to a wholedifferent standard than we do
ourselves.
I don't know.
Have you seen any politicians everlie on TV?
Probably, right?It hallucinates.
We're like, oh my gosh, this thingis crazy.
Don't use it.
We hold it to a different
(22:31):
standard.
And I'm not sure why.
I don't know the answer on why wedo.
But remember that these tools, wecontrol them right now.
Right.
Like it's learning from us.
And that's probably my biggestconcern is I'm not worried about
the AI tools.
I'm worried about being in the
right hands of the people that areactually using these tools.
That's where I think keeps me upmore at night than the tools
themselves.
I think the tools are amazing.
(22:51):
They do amazing things.
We just keep the tools at a higher
standard than we do as humans.
We've always had this technology.
We've always done that.
And I'm not sure why.
I don't have the answer for that,but my pay grade.
this thing is Yeah, I've startedplaying around with it a little
more frequently.
Like I had it make a spreadsheet
the other day, which I lovespreadsheets.
It pumped out a spreadsheet inlike a minute.
Yeah, there were some errors.
(23:12):
There's some things I want to
adjust.
And I just told ChatGPT like
change this, change this.
And it did.
That saved me like an hour.
Another one I just used it for is
comparing insurance policies.
Hey, this is my old policy.
This is the new policy.
Can you highlight any differences,
red flags?And it just made a chart apples to
apples.
Here's the differences.
Here's why this policy is moresuperior or not.
Did you just upload a couple ofPDFs for that?
(23:33):
Yeah.
I just dragged in two PDFs and
said, highlight the differencesbetween these two insurance
policies.
And then trip planning.
I prompted it with, hey, we wantto go to this area.
This is the cost.
This is what we want to do.
Blah, blah, blah, blah.
And it drafts in things from like
Reddit, TripAdvisor, Booking .com.
(23:54):
And it's wild.
It's really cool stuff.
And I always say like what we're
using is the worst these tools areever going to be.
Exactly.
They're going to go stuff better
every day.
Like I said, of course, I teach in
automation.
I have a class today.
It's so funny.
Today, a big announcement came on
one of the tools that I demo.
So now, like literally today.
(24:14):
So the class this afternoon isgoing to get the latest and
greatest of this new tool thatcame on.
And literally next week will beanother tool and another tool.
So it's hard to stay up on it.
That's why I say, like, to me,
ChatGPT is sort of the baseline.
The other tools, if you do a lot
of presentations, there's a toolcalled Gamma, G -A -M -M -A.
That's absolutely amazing.
you just put in the data it builds
(24:35):
your deck for you like with allthe graphics all the charts
everything built like literally ina push of a button because i do a
lot of proposals like changesyou're like it sounds little but
literally i spent four or fivehours something four hours ago now
it's done within 10 minutes like15 minutes even if i gotta go edit
it and to me that's not the valuelike the value for a client isn't
paying me to build a deck to goRight.
(24:55):
Like a slide.
Now I can spend time actually in
strategy and working in theirbusiness and helping them rather
than spending time trying to builda slide deck for them, which makes
no sense.
Right.
It makes no sense.
So, you know, even a website.
So a song of a client, you know,if you came to me 10 years ago and
needed a website, it's, you know,there are seventy five hundred to
(25:16):
fifteen grand and you're 90 daysin.
We can turn around websites forthirty five hundred dollars in 48
hours.
You know, so it's a benefit to the
client as well, because the costcame down and we can use these
tools at our advantage.
That's just a simple little like
really it's a website.
We're not talking about we're
saving lives.
Right.
But that's how these tools haveaffected sort of the day to day on
(25:37):
how businesses are run.
a slide.
So what do you think a personcould do nowadays to kind of gear
up for the future?Where's the safe bet right now?
Should you just be learning aboutAI as much as you can?
as you can?Yeah, and that's a great question.
I think for me, it's like...
Yeah, like knowledge, right?
Knowledge is king.
And I think don't be scared of
these tools.
A lot of them have free layers in
them.
So you can go and like set up an
(25:58):
account and not pay and playaround with them and see if they
work for lots of them do that.
They typically will start charging
when you start activating them.
I really believe that AI is going
to be just a common term.
If you use AI and you use
automation, you're at an advantageover your competitor.
That's going to stop.
Eventually, it's just going to be
part.
It's going to be because they're
starting to get embedded in tools.
But for me today is, yeah, like
(26:19):
educate yourself, like go intoChatGP, ask a questions question.
go to youtube watch videos becauseeverybody's different like even
within your guys's industry toreal estate agents the way you
manage your business is going tobe different like the tools might
be the same but your workflow isdifferent but i would say yeah
just start educating i thinkthat's my biggest push right now
is trying to get Just peopleeducated on what's out there, what
you can do, how you can use thesetools.
(26:40):
Don't be scared of them.
If you're worried about privacy
policy, you can turn a lot of thesharing off on a lot of these
tools and just educate.
That's step number one.
And then step number two isactually start implementing them
into your day to day.
Just pick one thing.
What's one pain in the butt thingyou do?
You're like, man, if I didn't haveto do this day to day, it would
save me time and energy.
Let's automate.
Let's find a tool that will helpyou and then move to the next one,
(27:02):
move to the next one.
Like we're automating a workflow
for our dentists.
Like for a dentist, like, so our
jobs, we can automate it.
Like, so it almost every industry
we can find value to help automatethings from no matter what the
industry is.
What about things like working on
like people skills face to face?Is there any like AI insulating
skills that you can think of thatwould be good?
Yeah, it's interesting because Iwork a lot in TRU and in Cambridge
(27:23):
and UBCO and work them in somestuff.
And one of the things that I'vebeen noticing is, you know, I have
kids, they have zero likeinterpersonal skills, right?
Especially the ones that havereally went through COVID through
school, right?They miss that a lot.
I'm an old school person.
I like to be in front, try to
travel and meet.
You can't replace that.
Like, I really feel like that'sthe advantage humans have over any
of this technology because, youknow, I was an event last night.
Like you meet people like.
(27:43):
AI can't do that.
Right.
So I'm still a big believer of,
you know, I want to work with youbecause of you.
Right.
And I think where I see these
tools is behind the scenes.
They can help you with your
operations.
They can help you with your
workflow.
They can help you with your
content.
But that interpersonal skill, I
think, is super, super important.
The one cool thing that I'll add
about sort of tie in what yourquestion is, there's tools out
(28:03):
there today that would record ourconversation as we're having this
conversation today and give mefeedback.
In real time.
Hey, Rob, like in the 28 minute
mark, you could have had moreenergy or you didn't hear the
objection from the client.
So they actually becoming coaching
tools for you.
And one way I use ChatGPT because
I use it a lot.
I'll ask it.
I'll say, hey, what do you think Icould do better?
(28:24):
Knowing how I worked with youtoday, what are some things I
could do better?And you'll come back.
It'll come back and say, hey, youcould have done this or what about
this?Or I'll record meetings and put
them in and say, you know, coachme what I've could have presented
better.
It'll do it for you.
Like it actually becomes yourcoach.
You got to be very open andcomfortable to be able to like
take criticism from a computer,eh?
Like I'm fine with it.
fine with it.
Like, so I would think, wouldthink, would okay.
(28:45):
Like you call it an agent, like anAI agent.
Is that basically like yourassistant?
Is that in chat GPT?Like, do you like buy the pro
version?And then like, that's essentially
like, how do you like build thisassistant?
Good question.
And agents, I mean, that's the
buzzword right now.
Like a lot of people say agents.
There's a couple of differentthings I'll unpack there.
One is if you want to create adigital twin of yourself, that
(29:06):
would be more like an avatar whereyou can use it.
I think I might have played one atthe presentation.
Taylor wasn't sure, but that'syour digital avatar.
So it's basically a duplicate ofyou.
It could create content.
You can upload a script.
You'll read a script.
You can put it on LinkedIn,
whatever.
So that's a little bit different.
Then there's probably twodifferent sides when it comes to
sort of that agentic side is oneis you can.
Create an agent that will do stufffor you, right?
(29:29):
You can say, go in and post myLinkedIn, comment on my LinkedIn,
whatever.
That's one area of an agent.
Another area of an agent, it will,you know, is I'll answer the phone
for you.
So those aren't necessarily built
in ChatGPT.
ChatGPT is the wrapper around it
because it needs to be powered bysomething.
So it needs to be powered by alarge angle of model.
But you're typically using anotherpiece of software to layer on top
(29:50):
of ChatGPT.
And they're already built.
Like, it's not like you need to gocode.
There's ones that, you know,whatever.
There's lots of agent software outthere.
And then the third thing isworkflows, right?
You can automate workflows.
You can use tools like make
com where actually you build anactual workflow.
It'll take your work and automateit for you.
So it's kind of agentic.
It's not a person, but it actually
is automating the workflow.
(30:11):
An email comes in.
It goes to ChatGPT and writes it.
It comes to you to approve it.
It gets sent.
It gets added to a database.
It goes into a drip and it'llautomate.
do that for you.
How long does it take to learn?
Like what's the evolution?Is it over?
A couple of days, a couple ofweeks?
I mean, mean, typically, if youjust wanted to be like an FAQ bot
on your website, you can do thatin a couple of days.
If you wanted to really replaceand act like you, we'd like to
(30:32):
have about a 30 day runway becauseyou need to train it.
You need to be able to give itdata like you would record stuff
like this in meetings and loadyour transcript in there.
So it starts understanding how youtalk, what your tone is.
Are you professional?You're not.
Do you like to joke around?It actually starts learning and
then you can tell it not.
You can say, hey, like.
I'm known as sort of a little bitof the jackass in the office and
(30:52):
I'm witty.
That's mean.
I'm OK.
That's my style.
But you might say, well, no, like,you know what, in this meeting, in
this context, you need to be moreprofessional.
So you need to train it to be thatas well.
It never stops learning.
Right.
As you do more, as you do more,it's going to learn more.
It's going to learn more.
It's going to learn more.
And then right now, like ChatGPT,I make very little changes to
anything it does for me because itknows me.
(31:13):
Like almost no changes to anythingI do.
When I first started using it, Iwould almost like rewrite it all.
Because it just didn't know mytone.
It didn't know who I was.
Right.
So. Oh, my God.
So how long do you think it'll be
where you could jump on a podcastlike this?
It's actually not even you.
There.
It's already there.
already there.
There's people that's sendingavatars to their virtual meetings.
(31:33):
Like there's a program called NoPoke LM.
You can upload a document, gocreate a podcast voice, and then
you can go to Hey Jen and put twopeople in front of it.
And there's your podcast done.
Oh, damn.
We're out of the job.
Yeah.
The Colorado real estate podcastis soon to be.
Oh my God.
my God.
I mean, I don't recommend itnecessarily because I think I said
there's some things that you stillwant the human involvement.
(31:54):
You could do it.
That's what I mean.
Like.
There's not a lot of things out
there that you could ask.
And I'm like, no, we can probably
automate.
No, we could probably do AI.
There's almost anything, right?And that's where I think, again,
people just need to start wrappingtheir heads around that these
tools are here.
It's not like this is coming.
It's here today.
(32:14):
And that's what people are doing.
I think I talked about it in thepresentation.
There's influencers.
There's AI influencers.
One in Spain, Tina Lopez, Ibelieve.
Maybe Etiana Lopez.
She has, I don't know, hundreds of
thousands of followers.
She makes 10 ,000 euros a month.
And she's an AI influencer.
That's insane.
involvement.
So I've heard of this and I've
heard a few other ones, but whyisn't there just like... thousands
of those now or millions orexactly why isn't there is there
going to be we created one so wehave allen colonna and part of it
(32:36):
was just us testing right to playwith these tools but i think that
you're not going to know thedifference soon you know that's
the scary part you're not rightyou're not going to know what's
real and what's ai it's at thatlevel there's videos created now
that you would not know do youthink that they're a hollywood
animated video isn't there isthere going to be we created one
so we have allen colonna and partof it was just us testing right to
(32:56):
play with these tools but i thinkthat you're not going to know the
difference soon you know that'sthe scary part you're not right
you're not going to know what'sreal and what's ai it's at that
level there's videos created nowthat you would not know do you
think that they're a hollywoodanimated video It's totally not.
They're just TikTok accounts thatare 100 % AI.
The big trend right now, if youguys seen, there's a, I don't know
if you guys are TikTok guys, butthere's a gorilla in the wild that
(33:16):
goes in.
It's all AI.
It's like one of the most followedaccounts.
And it's super funny if you likethat kind of humor in a Yeti.
That's all AI, right?Like, so there are accounts
already doing this sort of stuff.
There really are.
Do you think it'll just pollutesocial media so much that it'll
just be like boring?know in.
you think it'll just pollutesocial media so much that it'll
just be like boring?Because it would just be so fake.
(33:37):
So, I mean, I'd argue, like, Ithink social media is fake now.
Yeah, good point.
Because we're taking pictures
inside of a Haldell plane andgoing, I'm in my jet.
Right?Like, so I think you're seeing
that already, right?You can rent a Lamborghini and go,
look, I'm in my new vehicle.
And they just rented it for 10
minutes just to do the shot,right?
So I'm hoping, again, I'm back tosaying that I'm not worried about
(33:57):
the tools.
I'm worried about how the humans
are going to use them.
If this is done right, it's about
working with your clients at areal personalized level, right?
So you could create content atscale and you can have a database
of 10 ,000 people and send out 10,000 personalized messages to 10
,000 people relevant to them.
And people are going to love it
because now you're sending mesomething that's pertaining to
Rob.
right?
You can people are going to loveit because now you're sending me
(34:20):
something that's pertaining toRob.
right if you use these tools righti don't think we'll pollute it now
can you pollute it for sure 100you don't think the next election
that comes is going to be likethey already did a stat on the
last canadian election and i don'tknow it was crazy amount like 60
of the posts on social media werebots like going to make comments
and talking about that yeah That'swhat I mean.
Like it's there already.
(34:41):
It's how we use it.
Like it's the most powerful toolwe ever had in my lifetime, for
sure.
And you can use it for bad or you
can use it for good.
That's my biggest concern is that
the people with all the power aregoing to own these tools.
That's where I'm worried.
Like if only Sam Altman and Google
and Elon own these tools, becausewe're not going to create a large
language model.
We don't have billions of dollars
to go create it.
We're at the mercy of them.
That's probably where I'm thebiggest thing.
But today.
about that yeah We're on level
playing field.
Nike uses the same tools that a
client in Kelowna could use.
Yeah.
Same tool.
Right.
So that's right now it's a levelplaying field for businesses right
now with these tools.
Yeah, I guess like related to
housing.
Yeah, we have podcasts all the
time where we just talk aboutstuff we're interested in.
specifically to like Kelownahousing.
(35:01):
You know, if a developer wasinterested in this geographical
location, how many people comehere a day?
What's the traffic like?What's the density you're allowed?
Like there's so many things thatyou could just input and probably
have a report in an hour.
Is it deep thought?
Deep research.
Deep research.
Yeah.
So is that like taking off
recently?Yeah, we just did a project for a
client.
I won't mention it, but he's a
developer in Kelowna that waslooking for that sort of data.
How many people go into thedowntown core?
How many competitors are around?We use deep research to find all
that data.
(35:22):
Now, I say research, like, you
know, look through to make sureyou're right.
But I mean, it's crazy the amountof data that it came in and give
us.
What it'll do is go get census
information.
I mean, there's no different than
if I had to do it myself.
Unless I'm going to go stand
downtown and count people, I'mpulling it off of the Internet.
I'm pulling it off reports.
That's what it did.
and deep research the way it worksfor people who are not familiar is
(35:45):
that literally like it sounds itwon't give you an answer right
away it'll like go away and thinkand research and like go and dig
deeper.
Sometimes it takes half hour to an
hour to come back to you, but itcomes back with super robust
information for you.
And the difference in the free
version, I think you only get fiveof those a month in the pre
version, you get like exponentialamount, like 20 of the deep
researches for that industry.
And like the housing industry,
super powerful tool that you canuse.
(36:07):
That's just one simple way thatthey can use it.
You know what else is funny?Just thinking about this right now
is like a developer submitting aproposal to like city hall, they
could.
Do this and then have it tailored
to each counselor and have asection there that's tailored to
that counselor to try and get thevotes to vote for it.
Yeah.
Right.
The power of persuasion now islike kind of taking a huge.
(36:27):
That's a great point because it'sjust these tools have allowed to
personalize the communication withwhatever audiences 100 percent.
a great point because it's justthese tools have allowed to
personalize the communication withwhatever audiences 100 percent.
And it does it in real time, likein real time.
Right.
So from an education point and, an
education point and, you know, I'mtalking elementary to university.
Like, is this being embraced?by education are they now saying
like yeah we're promoting thislike here's an assignment use ai
(36:47):
or is it still no this is ourcurriculum like you are not
allowed to use ai It's super adhoc.
That's like one of my passionprojects of working with AI and
education in that space.
And my kids are graduated or soon
to be graduated.
But there's an area there that my
kids school is in Kamloops,actually goes to school there.
And they sent a memo or a memo.
What am I, 1952?
(37:08):
An email at the start of theschool year that said no Apple
watches, no phones, no computers,no iPads in the classroom.
And I'm like, WTF, this is crazy.
Like, can you start embracing this
and teaching the kids how to useit?
You don't think my son uses AI.
His dad teaches AI.
So of course he uses AI, but Iteach him how to use it properly,
right?Like at a university level, some
(37:29):
educators are embracing this 100%.
And some educators are like, no,
you can't use it in my classroom.
So there's not a consistent policy
in place.
It's starting to come around
overseas.
They're teaching it in China.
They're teaching it at like...
Grade two level, grade one level,
because it's coming.
You shouldn't shelter the kids
from it because they're going tobe at a disadvantage because
they're going to graduate and comeinto the workforce.
Right now, we're not hiring unlessyou know these tools.
(37:51):
Plain and simple, you know, ourteam is either use it or you can
go find another job.
And I don't sound like an ass
saying it, but it's because it'sefficiency to our clients.
Like in our industry, we'reworking with our clients' money.
right it's not our money we'reworking with our clients money we
need to be as efficient aspossible and if you know use these
tools or at least want to learn sothese kids that are coming out of
university or high school anddon't have the knowledge and how
to use it properly they're notgoing to find jobs.
(38:13):
Because if I know it and youdon't, I'm going to get hired
before you.
So to answer your question, it's
really ad hoc right now.
Like there's no policy in place,
but it's starting to come.
Like we're starting to hear more,
starting to implement it more,starting to bring it into
classrooms more.
I think we're going to start
seeing it because they have to,because I think the shift is going
to come.
And I mean, I don't know where
(38:33):
it's going to go.
There's AI schools in the US.
There's schools that only teachusing AI in the US right now,
right?So.
Wow.
Yeah.
Well, segue into teaching.
I believe you have.
course starting in like 15 minutesso we gotta we gotta let you go
but what is your education processlike can people sign up for
courses that you currently rungotta let you Yeah, I mean, right
now I only have one course.
It's called the AI Advantage.
(38:54):
It's a six -week course.
I teach it for six weeks, take a
little bit of a break, teach itagain.
Once you sign up once, you're init forever.
So you can come take the sprintsas many times because these change
all the time.
It's the only sort of paid course
I have.
It's $197.
It's really reasonable.
It's six weeks.
But we also do free workshops.
We do lots of free workshops.
Every month I do a free webinar.
(39:15):
So we try to just get education
out there.
That's my focus.
right now is education side to getpeople the businesses understand
we're going to be launching a bootcamp in august we're just working
through that a three -day bootcamp people just want to condense
sort of learning i teach more onlike i want to say the basics like
any business can come in andreally understand and the idea is
by the end of the six weeks i giveyou homework go build your logo go
(39:38):
build your website go build yourvideo like so every class you're
building on it and by the end ofsix weeks you kind of have
something you're leaving with aswell That's sort of how I teach.
And if you want to go deeper, youknow, UBCO has programs online.
They've got a lot of programs.
I teach all the modalities and
just getting real baseline.
I'm going to show you some tools.
I'm going to teach you theory.
(40:00):
And then you can go off, explore
yourself a little bit with thesetools.
That's sort of the program, howit's set up.
Awesome.
And if somebody is running a
business like you work withbusiness people to do like a
whiteboard session, audit them,see what you can streamline,
implement this stuff.
So I nerd out on this stuff.
nerd out on this stuff.
Happy to come in, work with
businesses and kind of map out howthey can add AI and automation in
(40:22):
their businesses and build them alittle bit of framework on how
they can do that.
And every business is different.
So we kind of do, yeah, we do thiswhiteboard session where we come
in and really understand thebusiness operations, the workflow,
and then see where we can addvalue within AI and automation
within those for sure.
I love it.
Well, how can people reach out toyou if they have any questions?
The best way for me is LinkedIn.
The best way for me is LinkedIn.
Like you think in the industry, Imean, I'd be in all the social
(40:44):
channels, but the best way you cango to our website, checkcreative
com or my LinkedIn, Rob Capello,easy to find.
I'm active on LinkedIn.
You can message me on LinkedIn.
I'm always happy to grab coffeeand chat as well.
So it's probably the best way toreach me.
Well, thank you so much for yourtime, Rob.
Really appreciate it, man.
Yeah.
Thanks a ton.
Like so fascinating.
Next time I'm sending my avatar.
time I'm sending my avatar.
Yes.
I'm questioning right now if I'm
speaking to you or not.
Okay.
Thanks.
Well, have a great day, man.
Welcome back to the Kelowna RealEstate Podcast.
(00:01):
I am your mortgage broker host,Taylor Atkinson.
How's it going, Morgan Freeman?Oh, you knew who I was.
Yes.
At first, it sounded like him,
then I thought it was maybe someWorld War II era dude, but yeah, I
like it.
So on point with our show today,
that's AI.
You know, one of the many things
(00:22):
you can do with AI, this is notproductive use of AI at all.
But it's interesting.
I thought it was pretty
productive.
Yeah.
So we have on Rob, who honestly,he put on a presentation.
Well, like six, seven weeks ago ata BC Lender Association conference
for me.
And he spoke about AI and it blew
me away.
Like some of the stuff that's
going on is pretty cool.
(00:42):
And I've always kind of been
sitting on the fence.
Like I think it's interesting.
But what are your thoughts on AIright now?
Honestly, I'm trying to figure outwhat jobs are not gone.
The list kind of narrows when youstart thinking about it more and
more.
I think like the more hands -on
are probably the safest.
That's what I think about first
thing.
When I talk to people like this
and...
Learn about it.
It's crazy what's happening.
Yeah.
Something that blew me away wasone, there was like an influencer,
(01:06):
an AI influencer out of Barcelona,I think, making like 10 ,000 euro
a month.
Image generated, everything's just
AI.
And you wouldn't be able to tell
the difference, which I thoughtwas like pretty wild.
And then the other one, he callsthem agents, but it's essentially
like your virtual assistant.
They can book travel, respond to
emails, take phone calls.
And the more you work with them,
(01:27):
the more they... you know, get intune of what your needs are.
And it's wild some of the stuffthat he can do.
So yeah, Rob, he does a fewthings.
He'll do like six week coachingcourses or he'll come and do like
a whiteboard session and, youknow, audit people's businesses.
I think he has like a plumber thathe's worked with where the plumber
just goes and he's a plumber now.
And all his task management
calendar, everything gets bookedand, you know, clients reach out
(01:49):
and it's all AI generally.
They just say like, what's the
issue?And basically the plumber wakes up
in the morning and... goes anddoes the job like stuff like that
is pretty wild to me it's prettycrazy because like ai is pretty
good right now but like it's sonew pretty crazy because like ai
is pretty good right now but likeit's so new But in a couple of
years, the AI assistance, theonline ones, will be flawless.
Especially texting.
Calling, maybe not as...
Calls are a little bit morepersonal.
(02:09):
I guess if you're just talking torandom people, booking
appointments is not that big adeal.
But I'm not going to get an AI tocall you and see how your weekend
was.
Yeah.
I don't think we'll ever...
Well, who knows?
don't think we'll ever...
Well, who knows?
But I don't think we'll ever losetouch of that.
People want that personalrelationship.
Honestly, I think that might be askill to work on, to set yourself
apart.
somebody that can talk to other
(02:29):
human beings.
And I guess talk to other AI as
well.
Yeah.
Yeah.
What are you going to like prank
call two AI bots and just havethem talk to each other?
Yeah.
Well, you know, maybe I will.
YouTube.
I bet you they'd figure it out
within 10 seconds.
They could figure it out.
That means that other people, Iguess you could figure it out if
(02:51):
you were talking to a bot or not.
Yeah, I guess like whoever's not
using AI right now, you know, getout and play with it a little bit.
I mean, chat GPT is the surface ofit.
surface of it.
It's funny you say that.
I was talking to my sister wasjust over for the weekend.
I was like, so what do you guysthink about chat GPT?
They're like, what's that?Oh, really?
No idea.
Like none at all.
And I'm trying to explain to herwhat it was.
Oh, really?And like, I'm not good at
explaining what AI is.
(03:11):
I've learned.
That's why we did this show.
Just send her the link to the
show.
And there you go.
you go.
It's hard to explain how good it
is and what it does to someonethat just has no idea.
So I need to work on that.
And I think, I mean, specific to
real estate, there's a lot ofreally good applications.
You know, pulling data and CSImaps and stuff throughout the city
(03:31):
and figuring out square footage,what to build and cost of things
and foot traffic on commercialplaces.
Like it's just endless.
The amount of data that's
available that like would takeweeks and weeks for a company to
do research.
AI can do it.
mere hours.
You know what else I found just
playing with it over the last,since we recorded the show was
like, if you don't even know whatto do, just ask AI, like, where do
(03:53):
I start?What do I do?
Like, how do I use you to furthermy business?
Well, start with this.
And then how do I do that?
And I answer all those questions.
Just like, once you learn how to
use this, it's like, there's notreally a reason to not be good at
it or like use it to full effect,or at least it's not as full
effect, but like.
Yeah.
Use it to have more effect.
Yeah.
Use it to teach you how to use it.
(04:13):
Yeah.
I mean, something I thought waspretty funny.
I still type, even though we hadthis conversation with Rob, I
still type in like, please, thankyou.
Like I'm, you know, I'm very niceto AI.
And Rob was like, it's such awaste of money because like the
amount of power that like thecomputers have to use to like
process the please and thank youand all like the gibberish you put
in.
So I think learning how to use
like prompts and, you know, makethe proper requests is going to be
(04:34):
really important.
Well, as it learns from you, like,
Yeah, it talks back to you the wayyou want to be talked to.
I guess if you like to use pleaseand thank you, it's going to start
using them back to you.
Yeah, that'd be good.
I think the way I look at it is ittakes a large amount of time out
of anything that I'm doing.
the way I look at it is it takes a
large amount of time out ofanything that I'm doing.
(04:54):
Like if I want to build aspreadsheet, I can get it to do,
you know, 70 or 80 % of what Iwant it to do.
And then I fine tune itafterwards.
It's not going to be perfect.
people right like most people if
you ask them to do a job likemaybe it comes back great maybe it
doesn't you just you build off ofthat it does make mistakes so so
for our hockey team i'm startingup the hockey team and i took a
screenshot of the cost so like noteven at the time i took a
screenshot of the cost uploaded itand said split this between 16
(05:15):
people add the jerseys in add thisin and then give us a payment
schedule so it did it all in likeseconds it was pretty cool like
all off a screenshot a couple dayslater i realized that the math was
wrong like what does make mistakesso so for our hockey team i'm
starting up the hockey team and itook a screenshot of the cost so
like not even at the time i took ascreenshot of the cost uploaded it
and said split this between 16people add the jerseys in add this
(05:35):
in and then give us a paymentschedule so it did it all in like
seconds it was pretty cool likeall off a screenshot a couple days
later i realized that the math waswrong like what So they're not our
overlords yet, but it's headedthat way.
But yeah, double check it forsure.
But yeah, double check it forsure.
I think we should just jump intothe show because Rob was great and
he's very accessible.
So if people want to reach out to
him and talk about this stuff, orif you have a small business that
you feel like you should be taughtsome AI or implement some of it,
he's the guy.
Also, Also, AI is such a broad
topic.
Like even us, we're trying to keep
it real estate related.
And like, first question is, are
we all doomed?Right?
So it's like, there's so much todo.
There's so much to hear about.
It's like, this is just a... tiny
little tip of the iceberg for whatit is yeah interesting still i
mean we're affected by data rightlike siri on your phone like
there's so much stuff that is aithat people probably just don't
(05:56):
even think they're using but yeahwe are in some capacity so yeah
yeah definitely anyways enjoy theshow guys all right and this show
like every show is sponsored bycentury 21 assurance realty we are
residential sales commercial salesmean we're affected by data right
like siri on your phone likethere's so much stuff that is ai
that people probably just don'teven think they're using but yeah
we are in some capacity so yeahyeah anyways enjoy the show guys
all right and this show like everyshow is sponsored by century 21
(06:18):
assurance realty we areresidential sales commercial sales
leasing, residential propertymanagement.
We do it all and we do iteverywhere.
Southern interior, basically,entire interior.
We're there if you need us.
If you're looking for an agent or
you're looking for a newbrokerage, give us a call.
All right.
Welcome to the show, Rob Capello.
How's it going?Good.
How are you guys?Good.
Did I butcher that or is that allright?
Do it again.
Do it again.
it again.
Do it again.
I love Rob Capello.
Are you going to Italy anytime
soon?We're trying to go to Greece, but
close by.
Yeah.
So Rob, like I'm so fascinated.
You came and did a presentation at
our BC lenders, like for mortgagebrokers a few weeks back.
Right.
I've seen a couple of AI
(06:40):
presentations and they've beenlike interesting, but I saw yours
and you were just so passionateand like, it just resonated me for
whatever reason.
So we had to have you on the show.
Real like simple question.
That's probably not so simple.
Can you summarize what is AI?Like, what is AI?
And that's a great question.
And I think it's funny because I
don't think a lot of people evenask that question.
(07:01):
So it's a great place to start.
But for me, AI, which is obviously
artificial intelligence, what itstands for, people that didn't
know, really is technology that ittries to mimic human intelligence
is really what it is.
It's technology that's learned.
From data that we've all put intothe Internet, these tools have all
been trained on the years andyears of everything we've ever
done online.
(07:21):
They'll make decisions and they
get smarter over time.
That's where I think where people
are not understanding, like thesetools, as they learn, they're
getting smarter.
And right now they're testing
higher than a human expert.
Right now they can pass bar exams.
They've surpassed humanintelligence.
And for me, the best way toexplain from layman terms is think
about you're hiring a reallyconsistent employee that doesn't
need.
Like that's really the best way to
explain it.
(07:41):
It's able to take on tasks.
It's able to take on writing.
It's able to take on having
conversations, really depending onwhat you're doing.
And, you know, we're not talkingabout robots right now.
They're coming.
These are just tools or tools that
can really help you sort ofthrough the mundane tasks.
But they're trying to sort ofmimic human intelligence is really
(08:01):
what they're doing.
But I always try to say, think
about this as an employee that'ssitting beside you.
That's what AI is today.
in my mind, right?
We can go down rabbit holes ofrobotics and spaceships and all
that sort of stuff, but let'sground it to our community.
That's what AI is.
Last time I was talking to my
wife, she was on ChatGPT and she'slike, how does this work?
(08:23):
I'm like, well, it's a largelanguage model.
Basically, it just scrapes all theinformation from the internet and
it works.
She's like, well, how is that
different than Google?I'm like... I don't know.
I don't know.
I don't know.
Ask chat GPT.
It's funny you say that.
Like I teach a class and at theend of the class, I say all the
stuff I just taught you, you couldhave just asked chat GPT.
(08:43):
So the difference to me, thedifference is that Google will
give you typically, historically,I search for something, it gives
me a listing, right?It doesn't add like much more
value than a listing.
Where chat GPT, I can say,
summarize an email, create aLinkedIn post, analyze this video.
Here's my financials.
What do you see?
Can you go book my flight?I'm going to Mexico, book my
hotel.
Like that's the difference between
historical Google because you goto Google now, a little bit
(09:05):
different.
They got AI embedded into it.
If you guys start seeing that now,even downloaded a PDF document
today, Google Gemini pops up onthe side and said, here's a
summary of this document youdownloaded.
Would you like to ask it aquestion, right?
So that's AI.
That's the difference between AI
and what you do in Google, right?But it's a good question.
It's a valid question, right?It's a valid question because it's
information in, information out.
(09:25):
How long has AI been around for
and what is the catalyst?Like in the last few years, it
just seems like now it's somainstream, like everyone knows
about it, but it's been aroundfor, what, 15 years?
No, actually AI has been aroundsince the 50s.
Oh, my God.
It came out with the Turing test,
it's called.
So back in the 50s, there was a
(09:46):
scientist, Alan Turing, that saidthat he thought machines could
learn.
And he came up with this thing
called the Turing test that theyused still today.
It's a set of questions.
You ask a machine.
And you ask a human and the humanneeds to decipher if it's a human
or it's a machine actuallyanswering the questions called the
Turing test.
I use it today to test, but it's
been around since the 50.
I think the actual word artificial
(10:07):
intelligence came out in like1956, 1957.
Don't quote me on it.
We could ask chat GPT.
It's been around for a while.
So we've all used, you know, Siri
on our phone.
Like that's all AI.
Like Netflix is all, here's themovies you might like, Rob,
because you watch these.
That's AI, right?
That's all.
Like algorithms are kind of like
AI.
could of like AI.
Correct, right?It's powered by AI, but it's been
(10:29):
around for a long time.
And if you look at, I have a graph
that shows sort of the history ofsort of what's happened, but where
these tools have really expandedis it needs massive amounts of
data, right?So it needs data.
It needs processing power.
I don't know if you guys saw the
article.
Every time we go into ChatGPT and
say thank you and please, we'recosting thousands of dollars.
Because it's processing.
Every time you type something into
(10:49):
ChatGPT, it needs power, right?Something needs the power.
So you needed the data center.
Mind your P's and Q's.
That's hilarious because I've beenusing it a lot lately and I keep
putting in please and I'm like,what am I doing?
I do, too, because my thought isif the robots come and kill us one
night, they're going to scarepeople who are nice to them.
But I treat it like an employee.
So I please and thank you.
And I'm the weird guy that saysgood morning to my chat GPT.
(11:12):
I do.
But it needed that power to get
there.
And really what happened late
2022, OpenAI dropped chat GPT.
I remember sitting around at the
dinner table, hear about chat GPT,and we start asking it questions
with the kids.
And we're like, whoa, this is
freaky.
Right.
And then it really stemmed fromthere.
So I think it's been there, but Ithink everything's catching up
now.
And COVID.
was the catalyst, right?We all sat in our house, we all
(11:34):
went online, and these open AIsaid, there's an opportunity here
to really, like, now we gotprocessing power, we have the
data, and off it went.
Like, ChatGP was the catalyst.
Like, from there, now all theseother ones have sort of really
kind of come into the spotlight,but it was sort of late 2022 when
we saw the real chaos, but itneeded the power.
Like, they're literally spending,I don't know, like the bill that
they did in the US when Trumpfirst took over, trillions of
(11:54):
dollars building data centers.
Because right now that's a race is
you need the processing power topower these.
Every time you create an image,you create a video, you create a
blog post, it takes processingpower and data, right?
So is that the current limitation?Like, do we have enough data pool
to pull information from?Is it now just like the processing
(12:15):
power?Well, you really get real crazy
into this.
So ChatGPT has consumed all the
data there is right now.
This is probably outdated, but
like it only went up to like 2022or something?
Correct.
Is it present now, obviously?
Well, because what it did is itstopped training in 2022, but now
it just accesses real -time data.
So it's been trained in 2022, but
(12:36):
now you ask it something, what theweather is today, it'll just go
find that information in real timefor you.
But where it's going, like we hearthe word AGI, artificial gender
intelligence, is that... that'sgoing to be the last invention
humankind will ever have to makebecause these tools will create
their own knowledge yes it's hardto wrap your head around it but we
will never have to createknowledge because these tools are
going to create they're notbecause they're smarter than us
(12:57):
they're going to be able to detectcancer way before we can and it's
going to be able to do that soright now yeah to answer your
question it's consumed all thedata it's learning in real time
but now these tools are going tostart creating their own knowledge
so again it's hard to wrap yourhead around that but They're going
to create inventions.
They're going to create the next
best insert whatever the toolswill.
So we're just going to be on thebeach.
(13:20):
We're going to be all out of jobs.
We're going to be hanging out,
surfing, whatever you want to do,golfing and let the robots.
Nobody's had to write a realtorlisting.
Nobody's had to write a realtorlisting.
Yeah, I mean, I guess it's apretty like.
Hard question, but what do youthink is going to happen to
society?Like, is this positive, negative?
Like, are we just going to becomeslugs on the earth?
(13:40):
And like, I mean, mean, everyonehas their own opinion on where
that's going and how fast it'sgoing to go.
Right.
I mean, I think that in the short
term, we're seeing automatingbusinesses.
We see people that they'restarting businesses of team of
one.
Like we're going to see probably
the first.
you know, million trillion dollar
business started with a team ofone.
Like we're starting to see thatand that's going to happen.
I think today we can automatepretty much the workflow of almost
(14:01):
any business using AI technology.
They can answer phones, they can
prospect, they can fill out forms.
Like think about your personal
assistant is probably the bestthing I think we're seeing.
I think from us, like what's goingto happen to humans, a concern I
have, and I know we're going toprobably chat about this a little
bit, is that.
Things have evolved, right?
Like we don't farm like we usedto.
We joke before we came on.
Like we used to climb up light
(14:22):
posts and light them.
Like we don't do that anymore.
But the problem is that technologytook a while to come in, years to
adopt.
Where AI, it's like there's a
billion dollars a day going intoAI.
It's coming so fast.
humans aren't able to catch up.
So if it's replacing my job, it'sgoing to replace my job so quickly
that I haven't been trained to dosomething else.
(14:43):
That's where that displacement isgoing to happen fast.
And I don't have an answer forthat.
Like they're talking aboutuniversal income, right?
Universal basic income.
They're going to need that or like
we're all going to be unemployed.
I'm being facetious.
Some of us will keep our job.
Yeah, there'd be like five of us
employed with like trilliontechnology.
of us employed with trilliontechnology.
I mean, I don't know where it'sgoing to go, but we're seeing like
(15:04):
robots are creating robots today.
If I had the answer, you know, I'd
be a billionaire.
But, you know, I feel.
like today we're seeing that itcan really help our businesses and
people need to start looking atthat over the next few years i
think we're going to start seeinga lot of wearables that's where
open ai is investing in right nowis that you're going to be wearing
a pin you don't have to go to yourcomputer you're going to be
wearing a pin that you're justgoing to talk to or you're going
(15:25):
to be wearing a watch or a phoneor eyeglasses that you're going to
talk to so it's getting embeddedin our day -to -day and in the
vision vision of where it's goingto singularity which i think
people don't want to talk aboutbecause it's scary but we never
thought that we'd all carry a cellphone in our back pockets, right?
And we all know.
But singularity means that think
(15:46):
about a chip embedded in us thatyou're just going to think in and
the AI is going to be one with us.
trillion technology.
about a chip embedded in us thatyou're just going to think in and
the AI is going to be one with us.
And that's the vision of where
they want to go with this.
And that chip will dictate, hey,
Rob, you know what?You need to go to the doctor today
or you're low on this.
You know, and this is down the
road.
I don't know.
We'll be alive to see this.
(16:07):
I'm thinking we will.
The technology's coming so fast,but that's where it's going.
So you need to go see a doctortoday.
Just kidding.
It's me.
That's right.
That's right.
In China, they opened a hospital.
I think it was a pilot that all AI
run.
I know we talk about data, but no
one can argue that our medicalsystem is not the best it can be.
The education system is not thebest it can be.
They're unemployed, overworked.
It's not like it doesn't work.
We're not producing students tocome into workforces that are
ready to do this.
(16:28):
Right.
So if they can help that side ofit, take away the, you know, it
can create a blog post.
That's easy stuff.
It can literally change how we runin our society.
I'm all for that.
I'm all for that.
If we can detect cancer sooner andyou can live 20 healthier years,
why not?Why are we scared of it?
Let's embrace it rather than bescared of it.
It's funny.
funny.
The hospital is a good example.
The specialists are almost the
easiest to replace than the peoplelike the nurses and the porters
are the hardest to replace.
Correct.
Maybe not the porters.
That'd be pretty easy.
But like the nurses and massagetherapists and stuff like that, it
(16:50):
seems like they're kind of safe orsafer anyway.
So yeah, like on the medical side,I was chatting to Scott Peckford
the other day, who's like mymanaging broker.
We've had him on the show.
We were just chatting some health
stuff.
He's always into health.
And we're talking about DEXA scan.
I was like, oh yeah, like I want
to get one, but you know, I wantto have like a doctor to follow up
with it and do trend monitoringand kind of see where it goes over
(17:11):
the next few years.
He's like, yeah, or just drop it
into chat GPT.
He's like, that's what I've been
doing every six months.
Like I'll get one and just throw
it in there.
And that gives me like, hey, I
want to train for this.
I want to.
Gain weight.
I want to lose weight.
Like, what do I do?Here's my scan.
That's incredible.
Like, that's really accessible to
anyone.
Well, and I think the difference
if you think if you go see aspecialist, the knowledge for the
(17:34):
specialist is, you know, theknowledge through school and the
knowledge of the patients that heor she has seen.
ChatGPT is trained on everyspecialist in the world that's
ever existed.
And you can insert accountant,
whatever, like marketer.
It's trained on all of it.
My knowledge comes from my life.
Right.
Like and I'm exposed to whateverI'm exposed to in the world of
business, but I'm not exposed towhat everybody has.
(17:55):
You guys are different.
If we go to overseas, it's
different.
Like there's all these other
things.
It's been trained on all of that.
And that's the power of that.
Plus, it's also, you know, where a
lot of government is trying to getinvolved is what's legal, what's
not.
Right.
Who owns this?Who doesn't own this?
Like, is it OK to train on all thedata out there?
There's court cases right now thatare like, hey, you trained on
YouTube videos where you don't ownthe YouTube videos.
Google does.
(18:15):
And I'm like, well, do they?
Don't you own it?Because aren't you the one that
posted on YouTube?Doesn't seem like the cat is out
of the bag there.
So that's a great question that I
have is how is this likeregulated?
Is it at a like global scale?Is it?
Like nationally?There's no regulation, no
regulation, bro.
Yeah, well, right now, I think the
EU, so Europe has really tightregulations.
Like so a lot of the tools that weuse here, you're not allowed to
even use them in the EU.
They have a really strict policy
(18:37):
around AI.
We're a little bit of the wild,
wild west.
I think we're still trying to
figure it out.
I think Canada typically follows
the EU, which scares me a littlebit because I think we can't put
handcuffs on all this.
Like we need to keep developing
these.
US is all in.
Like Elon Musk, like they're allin.
Like there's no Sam Altman.
These guys are not stopping,
(18:57):
right?Because the race for U .S.
is against China right now inthese tools, for sure.
This is like, you know, the firstpeople that go into the moon and
first people up to Mars.
Like it's a race for this, right?
But here, my concern is that wehave, to be blunt, we have, you
know, 80 -year -old white males inthe Senate of the U .S.
trying to... develop a policyaround AI and they probably don't
(19:20):
even know to turn on theircomputer.
Like, I think they have the wrongpeople in the room making those
decisions.
Like I do, right?
You need the Sam Altman's, theElon's.
And I don't care if you like thesepeople or not.
That's not the point is that youneed to have those people in the
room making these decisionsbecause they're the one developing
it.
You can't have someone that, you
know, I don't know if you saw theTikTok hearings and the guys
(19:41):
thought, yes, like, you know,like, come on, like, how are you?
It was comedy.
It made some good scrolling that
day.
Yeah, right?
Like, you have.
the wrong people in the wrong room
making decisions in my mind andthat sort of stuff.
And I'm scared that they're goingto make decisions that, you know,
it's best for them, not what'sbest for like the rest of us that
(20:02):
are out there.
And that's pretty typical from
government policy anyways, butthat's a whole different show.
the And I don't like, how AI seemsto like be fairly intimidating for
a lot of people for variousreasons.
Like what should people be dippingtheir toe in?
What's like an easy, no barrier ofentry.
Hey, try this tool.
This will impact your life better.
Where would you start if someonejust wanted to learn?
Yeah, I think for me, the baselineis a large language model.
So, I mean, I'm a chat GPT guy, 20bucks a month.
(20:24):
I recommend paying for it.
It adds a lot.
I mean, it's 20 bucks US a month.
So it's not a lot.
I would say to dip your toe.
That's what I would start with and
start asking the questions.
Like just start simple.
Ask it to analyze your email andcome up with a summary.
Ask it to write you a blog post.
Ask it to, hey, this is who I am.
Give me five ideas that I can poston LinkedIn.
(20:44):
Just start dipping your toe.
And I think that would be the
starting point for me.
To me, it's my assistant.
It's my CTO, it's my CMO, it's myCFO, it's everything.
Like I talk to him and say, hey,like I have an idea.
That's how I use it.
And I find the power of it is
crazy.
You guys mentioned sort of the
health side is last week I startedtalking to him.
I'm just curious to test him.
I'm like, ask me questions you
(21:05):
need to ask to put a plan togetherfor me so I can eat healthier and
work out.
And it started asking me questions
and it came up with the mostamazing plan was supplement.
Now, you know, I'd probably takeit to a doctor and say, hey, these
supplements healthy or not.
But it blew me away what I came
back with.
Right.
So that's a good way to start justdipping your tool into these to
make sure that you're comfortableworking with it.
Because there's only thousands oftools, but that's where I would
(21:29):
start.
There's a large language model.
It could be chat GPT is the mostcommon.
There's perplexity, there'sclodders, all these.
But I would say that's where youshould start.
Nice.
Yeah.
Something in your presentation afew weeks ago, you said that I
thought was pretty fascinating.
There's a book that you were
reading.
It was Transcend.
Transcend.
Yeah.
Transcend.
And you said like the errors in
AI, like people are worried thatAI is going to make errors, but
it's actually just like reflectionas you as a human making errors
(21:50):
because you're the one, you know,responding or putting in the data,
which was like.
Pretty interesting to me, you
know?And it truly is.
I think this guy that wrote thisbook is Faisal Hulk, I believe is
his name.
He said, like, we're scared of AI
because it's us looking in themirror.
It's all the good, the bad, theevil, everything that's learned
on.
And it's funny because I think we
(22:10):
hold technology to a higherstandard than humans because, you
know, we have car crashes everyday.
People die on the highway all thetime.
We don't look at reforming that atall.
But one autonomous vehicle has acrash and we have hearing.
We push the panic button.
We're like think tanks.
Like we hold it to a wholedifferent standard than we do
ourselves.
I don't know.
Have you seen any politicians everlie on TV?
Probably, right?It hallucinates.
We're like, oh my gosh, this thingis crazy.
Don't use it.
We hold it to a different
(22:31):
standard.
And I'm not sure why.
I don't know the answer on why wedo.
But remember that these tools, wecontrol them right now.
Right.
Like it's learning from us.
And that's probably my biggestconcern is I'm not worried about
the AI tools.
I'm worried about being in the
right hands of the people that areactually using these tools.
That's where I think keeps me upmore at night than the tools
themselves.
I think the tools are amazing.
(22:51):
They do amazing things.
We just keep the tools at a higher
standard than we do as humans.
We've always had this technology.
We've always done that.
And I'm not sure why.
I don't have the answer for that,but my pay grade.
this thing is Yeah, I've startedplaying around with it a little
more frequently.
Like I had it make a spreadsheet
the other day, which I lovespreadsheets.
It pumped out a spreadsheet inlike a minute.
Yeah, there were some errors.
(23:12):
There's some things I want to
adjust.
And I just told ChatGPT like
change this, change this.
And it did.
That saved me like an hour.
Another one I just used it for is
comparing insurance policies.
Hey, this is my old policy.
This is the new policy.
Can you highlight any differences,
red flags?And it just made a chart apples to
apples.
Here's the differences.
Here's why this policy is moresuperior or not.
Did you just upload a couple ofPDFs for that?
(23:33):
Yeah.
I just dragged in two PDFs and
said, highlight the differencesbetween these two insurance
policies.
And then trip planning.
I prompted it with, hey, we wantto go to this area.
This is the cost.
This is what we want to do.
Blah, blah, blah, blah.
And it drafts in things from like
Reddit, TripAdvisor, Booking .com.
(23:54):
And it's wild.
It's really cool stuff.
And I always say like what we're
using is the worst these tools areever going to be.
Exactly.
They're going to go stuff better
every day.
Like I said, of course, I teach in
automation.
I have a class today.
It's so funny.
Today, a big announcement came on
one of the tools that I demo.
So now, like literally today.
(24:14):
So the class this afternoon isgoing to get the latest and
greatest of this new tool thatcame on.
And literally next week will beanother tool and another tool.
So it's hard to stay up on it.
That's why I say, like, to me,
ChatGPT is sort of the baseline.
The other tools, if you do a lot
of presentations, there's a toolcalled Gamma, G -A -M -M -A.
That's absolutely amazing.
you just put in the data it builds
(24:35):
your deck for you like with allthe graphics all the charts
everything built like literally ina push of a button because i do a
lot of proposals like changesyou're like it sounds little but
literally i spent four or fivehours something four hours ago now
it's done within 10 minutes like15 minutes even if i gotta go edit
it and to me that's not the valuelike the value for a client isn't
paying me to build a deck to goRight.
(24:55):
Like a slide.
Now I can spend time actually in
strategy and working in theirbusiness and helping them rather
than spending time trying to builda slide deck for them, which makes
no sense.
Right.
It makes no sense.
So, you know, even a website.
So a song of a client, you know,if you came to me 10 years ago and
needed a website, it's, you know,there are seventy five hundred to
(25:16):
fifteen grand and you're 90 daysin.
We can turn around websites forthirty five hundred dollars in 48
hours.
You know, so it's a benefit to the
client as well, because the costcame down and we can use these
tools at our advantage.
That's just a simple little like
really it's a website.
We're not talking about we're
saving lives.
Right.
But that's how these tools haveaffected sort of the day to day on
(25:37):
how businesses are run.
a slide.
So what do you think a personcould do nowadays to kind of gear
up for the future?Where's the safe bet right now?
Should you just be learning aboutAI as much as you can?
as you can?Yeah, and that's a great question.
I think for me, it's like...
Yeah, like knowledge, right?
Knowledge is king.
And I think don't be scared of
these tools.
A lot of them have free layers in
them.
So you can go and like set up an
(25:58):
account and not pay and playaround with them and see if they
work for lots of them do that.
They typically will start charging
when you start activating them.
I really believe that AI is going
to be just a common term.
If you use AI and you use
automation, you're at an advantageover your competitor.
That's going to stop.
Eventually, it's just going to be
part.
It's going to be because they're
starting to get embedded in tools.
But for me today is, yeah, like
(26:19):
educate yourself, like go intoChatGP, ask a questions question.
go to youtube watch videos becauseeverybody's different like even
within your guys's industry toreal estate agents the way you
manage your business is going tobe different like the tools might
be the same but your workflow isdifferent but i would say yeah
just start educating i thinkthat's my biggest push right now
is trying to get Just peopleeducated on what's out there, what
you can do, how you can use thesetools.
(26:40):
Don't be scared of them.
If you're worried about privacy
policy, you can turn a lot of thesharing off on a lot of these
tools and just educate.
That's step number one.
And then step number two isactually start implementing them
into your day to day.
Just pick one thing.
What's one pain in the butt thingyou do?
You're like, man, if I didn't haveto do this day to day, it would
save me time and energy.
Let's automate.
Let's find a tool that will helpyou and then move to the next one,
(27:02):
move to the next one.
Like we're automating a workflow
for our dentists.
Like for a dentist, like, so our
jobs, we can automate it.
Like, so it almost every industry
we can find value to help automatethings from no matter what the
industry is.
What about things like working on
like people skills face to face?Is there any like AI insulating
skills that you can think of thatwould be good?
Yeah, it's interesting because Iwork a lot in TRU and in Cambridge
(27:23):
and UBCO and work them in somestuff.
And one of the things that I'vebeen noticing is, you know, I have
kids, they have zero likeinterpersonal skills, right?
Especially the ones that havereally went through COVID through
school, right?They miss that a lot.
I'm an old school person.
I like to be in front, try to
travel and meet.
You can't replace that.
Like, I really feel like that'sthe advantage humans have over any
of this technology because, youknow, I was an event last night.
Like you meet people like.
(27:43):
AI can't do that.
Right.
So I'm still a big believer of,
you know, I want to work with youbecause of you.
Right.
And I think where I see these
tools is behind the scenes.
They can help you with your
operations.
They can help you with your
workflow.
They can help you with your
content.
But that interpersonal skill, I
think, is super, super important.
The one cool thing that I'll add
about sort of tie in what yourquestion is, there's tools out
(28:03):
there today that would record ourconversation as we're having this
conversation today and give mefeedback.
In real time.
Hey, Rob, like in the 28 minute
mark, you could have had moreenergy or you didn't hear the
objection from the client.
So they actually becoming coaching
tools for you.
And one way I use ChatGPT because
I use it a lot.
I'll ask it.
I'll say, hey, what do you think Icould do better?
(28:24):
Knowing how I worked with youtoday, what are some things I
could do better?And you'll come back.
It'll come back and say, hey, youcould have done this or what about
this?Or I'll record meetings and put
them in and say, you know, coachme what I've could have presented
better.
It'll do it for you.
Like it actually becomes yourcoach.
You got to be very open andcomfortable to be able to like
take criticism from a computer,eh?
Like I'm fine with it.
fine with it.
Like, so I would think, wouldthink, would okay.
(28:45):
Like you call it an agent, like anAI agent.
Is that basically like yourassistant?
Is that in chat GPT?Like, do you like buy the pro
version?And then like, that's essentially
like, how do you like build thisassistant?
Good question.
And agents, I mean, that's the
buzzword right now.
Like a lot of people say agents.
There's a couple of differentthings I'll unpack there.
One is if you want to create adigital twin of yourself, that
(29:06):
would be more like an avatar whereyou can use it.
I think I might have played one atthe presentation.
Taylor wasn't sure, but that'syour digital avatar.
So it's basically a duplicate ofyou.
It could create content.
You can upload a script.
You'll read a script.
You can put it on LinkedIn,
whatever.
So that's a little bit different.
Then there's probably twodifferent sides when it comes to
sort of that agentic side is oneis you can.
Create an agent that will do stufffor you, right?
(29:29):
You can say, go in and post myLinkedIn, comment on my LinkedIn,
whatever.
That's one area of an agent.
Another area of an agent, it will,you know, is I'll answer the phone
for you.
So those aren't necessarily built
in ChatGPT.
ChatGPT is the wrapper around it
because it needs to be powered bysomething.
So it needs to be powered by alarge angle of model.
But you're typically using anotherpiece of software to layer on top
(29:50):
of ChatGPT.
And they're already built.
Like, it's not like you need to gocode.
There's ones that, you know,whatever.
There's lots of agent software outthere.
And then the third thing isworkflows, right?
You can automate workflows.
You can use tools like make
com where actually you build anactual workflow.
It'll take your work and automateit for you.
So it's kind of agentic.
It's not a person, but it actually
is automating the workflow.
(30:11):
An email comes in.
It goes to ChatGPT and writes it.
It comes to you to approve it.
It gets sent.
It gets added to a database.
It goes into a drip and it'llautomate.
do that for you.
How long does it take to learn?
Like what's the evolution?Is it over?
A couple of days, a couple ofweeks?
I mean, mean, typically, if youjust wanted to be like an FAQ bot
on your website, you can do thatin a couple of days.
If you wanted to really replaceand act like you, we'd like to
(30:32):
have about a 30 day runway becauseyou need to train it.
You need to be able to give itdata like you would record stuff
like this in meetings and loadyour transcript in there.
So it starts understanding how youtalk, what your tone is.
Are you professional?You're not.
Do you like to joke around?It actually starts learning and
then you can tell it not.
You can say, hey, like.
I'm known as sort of a little bitof the jackass in the office and
(30:52):
I'm witty.
That's mean.
I'm OK.
That's my style.
But you might say, well, no, like,you know what, in this meeting, in
this context, you need to be moreprofessional.
So you need to train it to be thatas well.
It never stops learning.
Right.
As you do more, as you do more,it's going to learn more.
It's going to learn more.
It's going to learn more.
And then right now, like ChatGPT,I make very little changes to
anything it does for me because itknows me.
(31:13):
Like almost no changes to anythingI do.
When I first started using it, Iwould almost like rewrite it all.
Because it just didn't know mytone.
It didn't know who I was.
Right.
So. Oh, my God.
So how long do you think it'll be
where you could jump on a podcastlike this?
It's actually not even you.
There.
It's already there.
already there.
There's people that's sendingavatars to their virtual meetings.
(31:33):
Like there's a program called NoPoke LM.
You can upload a document, gocreate a podcast voice, and then
you can go to Hey Jen and put twopeople in front of it.
And there's your podcast done.
Oh, damn.
We're out of the job.
Yeah.
The Colorado real estate podcastis soon to be.
Oh my God.
my God.
I mean, I don't recommend itnecessarily because I think I said
there's some things that you stillwant the human involvement.
(31:54):
You could do it.
That's what I mean.
Like.
There's not a lot of things out
there that you could ask.
And I'm like, no, we can probably
automate.
No, we could probably do AI.
There's almost anything, right?And that's where I think, again,
people just need to start wrappingtheir heads around that these
tools are here.
It's not like this is coming.
It's here today.
(32:14):
And that's what people are doing.
I think I talked about it in thepresentation.
There's influencers.
There's AI influencers.
One in Spain, Tina Lopez, Ibelieve.
Maybe Etiana Lopez.
She has, I don't know, hundreds of
thousands of followers.
She makes 10 ,000 euros a month.
And she's an AI influencer.
That's insane.
involvement.
So I've heard of this and I've
heard a few other ones, but whyisn't there just like... thousands
of those now or millions orexactly why isn't there is there
going to be we created one so wehave allen colonna and part of it
(32:36):
was just us testing right to playwith these tools but i think that
you're not going to know thedifference soon you know that's
the scary part you're not rightyou're not going to know what's
real and what's ai it's at thatlevel there's videos created now
that you would not know do youthink that they're a hollywood
animated video isn't there isthere going to be we created one
so we have allen colonna and partof it was just us testing right to
(32:56):
play with these tools but i thinkthat you're not going to know the
difference soon you know that'sthe scary part you're not right
you're not going to know what'sreal and what's ai it's at that
level there's videos created nowthat you would not know do you
think that they're a hollywoodanimated video It's totally not.
They're just TikTok accounts thatare 100 % AI.
The big trend right now, if youguys seen, there's a, I don't know
if you guys are TikTok guys, butthere's a gorilla in the wild that
(33:16):
goes in.
It's all AI.
It's like one of the most followedaccounts.
And it's super funny if you likethat kind of humor in a Yeti.
That's all AI, right?Like, so there are accounts
already doing this sort of stuff.
There really are.
Do you think it'll just pollutesocial media so much that it'll
just be like boring?know in.
you think it'll just pollutesocial media so much that it'll
just be like boring?Because it would just be so fake.
(33:37):
So, I mean, I'd argue, like, Ithink social media is fake now.
Yeah, good point.
Because we're taking pictures
inside of a Haldell plane andgoing, I'm in my jet.
Right?Like, so I think you're seeing
that already, right?You can rent a Lamborghini and go,
look, I'm in my new vehicle.
And they just rented it for 10
minutes just to do the shot,right?
So I'm hoping, again, I'm back tosaying that I'm not worried about
(33:57):
the tools.
I'm worried about how the humans
are going to use them.
If this is done right, it's about
working with your clients at areal personalized level, right?
So you could create content atscale and you can have a database
of 10 ,000 people and send out 10,000 personalized messages to 10
,000 people relevant to them.
And people are going to love it
because now you're sending mesomething that's pertaining to
Rob.
right?
You can people are going to loveit because now you're sending me
(34:20):
something that's pertaining toRob.
right if you use these tools righti don't think we'll pollute it now
can you pollute it for sure 100you don't think the next election
that comes is going to be likethey already did a stat on the
last canadian election and i don'tknow it was crazy amount like 60
of the posts on social media werebots like going to make comments
and talking about that yeah That'swhat I mean.
Like it's there already.
(34:41):
It's how we use it.
Like it's the most powerful toolwe ever had in my lifetime, for
sure.
And you can use it for bad or you
can use it for good.
That's my biggest concern is that
the people with all the power aregoing to own these tools.
That's where I'm worried.
Like if only Sam Altman and Google
and Elon own these tools, becausewe're not going to create a large
language model.
We don't have billions of dollars
to go create it.
We're at the mercy of them.
That's probably where I'm thebiggest thing.
But today.
about that yeah We're on level
playing field.
Nike uses the same tools that a
client in Kelowna could use.
Yeah.
Same tool.
Right.
So that's right now it's a levelplaying field for businesses right
now with these tools.
Yeah, I guess like related to
housing.
Yeah, we have podcasts all the
time where we just talk aboutstuff we're interested in.
specifically to like Kelownahousing.
(35:01):
You know, if a developer wasinterested in this geographical
location, how many people comehere a day?
What's the traffic like?What's the density you're allowed?
Like there's so many things thatyou could just input and probably
have a report in an hour.
Is it deep thought?
Deep research.
Deep research.
Yeah.
So is that like taking off
recently?Yeah, we just did a project for a
client.
I won't mention it, but he's a
developer in Kelowna that waslooking for that sort of data.
How many people go into thedowntown core?
How many competitors are around?We use deep research to find all
that data.
(35:22):
Now, I say research, like, you
know, look through to make sureyou're right.
But I mean, it's crazy the amountof data that it came in and give
us.
What it'll do is go get census
information.
I mean, there's no different than
if I had to do it myself.
Unless I'm going to go stand
downtown and count people, I'mpulling it off of the Internet.
I'm pulling it off reports.
That's what it did.
and deep research the way it worksfor people who are not familiar is
(35:45):
that literally like it sounds itwon't give you an answer right
away it'll like go away and thinkand research and like go and dig
deeper.
Sometimes it takes half hour to an
hour to come back to you, but itcomes back with super robust
information for you.
And the difference in the free
version, I think you only get fiveof those a month in the pre
version, you get like exponentialamount, like 20 of the deep
researches for that industry.
And like the housing industry,
super powerful tool that you canuse.
(36:07):
That's just one simple way thatthey can use it.
You know what else is funny?Just thinking about this right now
is like a developer submitting aproposal to like city hall, they
could.
Do this and then have it tailored
to each counselor and have asection there that's tailored to
that counselor to try and get thevotes to vote for it.
Yeah.
Right.
The power of persuasion now islike kind of taking a huge.
(36:27):
That's a great point because it'sjust these tools have allowed to
personalize the communication withwhatever audiences 100 percent.
a great point because it's justthese tools have allowed to
personalize the communication withwhatever audiences 100 percent.
And it does it in real time, likein real time.
Right.
So from an education point and, an
education point and, you know, I'mtalking elementary to university.
Like, is this being embraced?by education are they now saying
like yeah we're promoting thislike here's an assignment use ai
(36:47):
or is it still no this is ourcurriculum like you are not
allowed to use ai It's super adhoc.
That's like one of my passionprojects of working with AI and
education in that space.
And my kids are graduated or soon
to be graduated.
But there's an area there that my
kids school is in Kamloops,actually goes to school there.
And they sent a memo or a memo.
What am I, 1952?
(37:08):
An email at the start of theschool year that said no Apple
watches, no phones, no computers,no iPads in the classroom.
And I'm like, WTF, this is crazy.
Like, can you start embracing this
and teaching the kids how to useit?
You don't think my son uses AI.
His dad teaches AI.
So of course he uses AI, but Iteach him how to use it properly,
right?Like at a university level, some
(37:29):
educators are embracing this 100%.
And some educators are like, no,
you can't use it in my classroom.
So there's not a consistent policy
in place.
It's starting to come around
overseas.
They're teaching it in China.
They're teaching it at like...
Grade two level, grade one level,
because it's coming.
You shouldn't shelter the kids
from it because they're going tobe at a disadvantage because
they're going to graduate and comeinto the workforce.
Right now, we're not hiring unlessyou know these tools.
(37:51):
Plain and simple, you know, ourteam is either use it or you can
go find another job.
And I don't sound like an ass
saying it, but it's because it'sefficiency to our clients.
Like in our industry, we'reworking with our clients' money.
right it's not our money we'reworking with our clients money we
need to be as efficient aspossible and if you know use these
tools or at least want to learn sothese kids that are coming out of
university or high school anddon't have the knowledge and how
to use it properly they're notgoing to find jobs.
(38:13):
Because if I know it and youdon't, I'm going to get hired
before you.
So to answer your question, it's
really ad hoc right now.
Like there's no policy in place,
but it's starting to come.
Like we're starting to hear more,
starting to implement it more,starting to bring it into
classrooms more.
I think we're going to start
seeing it because they have to,because I think the shift is going
to come.
And I mean, I don't know where
(38:33):
it's going to go.
There's AI schools in the US.
There's schools that only teachusing AI in the US right now,
right?So.
Wow.
Yeah.
Well, segue into teaching.
I believe you have.
course starting in like 15 minutesso we gotta we gotta let you go
but what is your education processlike can people sign up for
courses that you currently rungotta let you Yeah, I mean, right
now I only have one course.
It's called the AI Advantage.
(38:54):
It's a six -week course.
I teach it for six weeks, take a
little bit of a break, teach itagain.
Once you sign up once, you're init forever.
So you can come take the sprintsas many times because these change
all the time.
It's the only sort of paid course
I have.
It's $197.
It's really reasonable.
It's six weeks.
But we also do free workshops.
We do lots of free workshops.
Every month I do a free webinar.
(39:15):
So we try to just get education
out there.
That's my focus.
right now is education side to getpeople the businesses understand
we're going to be launching a bootcamp in august we're just working
through that a three -day bootcamp people just want to condense
sort of learning i teach more onlike i want to say the basics like
any business can come in andreally understand and the idea is
by the end of the six weeks i giveyou homework go build your logo go
(39:38):
build your website go build yourvideo like so every class you're
building on it and by the end ofsix weeks you kind of have
something you're leaving with aswell That's sort of how I teach.
And if you want to go deeper, youknow, UBCO has programs online.
They've got a lot of programs.
I teach all the modalities and
just getting real baseline.
I'm going to show you some tools.
I'm going to teach you theory.
(40:00):
And then you can go off, explore
yourself a little bit with thesetools.
That's sort of the program, howit's set up.
Awesome.
And if somebody is running a
business like you work withbusiness people to do like a
whiteboard session, audit them,see what you can streamline,
implement this stuff.
So I nerd out on this stuff.
nerd out on this stuff.
Happy to come in, work with
businesses and kind of map out howthey can add AI and automation in
(40:22):
their businesses and build them alittle bit of framework on how
they can do that.
And every business is different.
So we kind of do, yeah, we do thiswhiteboard session where we come
in and really understand thebusiness operations, the workflow,
and then see where we can addvalue within AI and automation
within those for sure.
I love it.
Well, how can people reach out toyou if they have any questions?
The best way for me is LinkedIn.
The best way for me is LinkedIn.
Like you think in the industry, Imean, I'd be in all the social
(40:44):
channels, but the best way you cango to our website, checkcreative
com or my LinkedIn, Rob Capello,easy to find.
I'm active on LinkedIn.
You can message me on LinkedIn.
I'm always happy to grab coffeeand chat as well.
So it's probably the best way toreach me.
Well, thank you so much for yourtime, Rob.
Really appreciate it, man.
Yeah.
Thanks a ton.
Like so fascinating.
Next time I'm sending my avatar.
time I'm sending my avatar.
Yes.
I'm questioning right now if I'm
speaking to you or not.
Okay.
Thanks.
Well, have a great day, man.
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