January 14, 2025 • 46 mins
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EPISODE DESCRIPTION
Episode 88: Matt and Taylor are joined by Brady McDonald. Brady, originally from Owen Sound, Ontario, brought his family and real estate background to Cape Coral, Florida in 2022, where he became the CEO of Barefoot Land Co. As an entrepreneur, keynote speaker, and 100-mile ultra marathoner, Brady's commitment to excellence translates into his core values: do the work, don't make excuses, go above and beyond, do what you say, and get better every day. These principles guide Barefoot Land Co. and inspire his "Zero to 100 Day Challenge," a free program that has helped hundreds of people transform their lives through consistent healthy habits.
A dedicated husband and father of two young girls, Brady leads by example. He instills in his family the importance of "doing hard things on purpose," whether it's conquering a race or making a difference in the world. His philanthropic efforts have raised hundreds of thousands of dollars for charities like Easter Seals and Bras for Girls, supporting children with disabilities and empowering young women in sports.
Brady is here to discuss: → How he got to where he is today in life and business, the impact of fitness on his life, creating family culture & goal planning, and the joy in giving back. → How to build momentum, motivation, & belief systems, adopting an abundance mindset, and advice for young people just starting out. → What "Zero to 100" is, how it feels to run a 100-mile race, and applying that 100-mile mental toughness into business.
Zero to 100 Website: www.zeroto100.com
Brady McDonald's LinkTree: @brady.mcdonald84
Brady McDonald's Instagram: @brady.mcdonald84
Brady McDonald's LinkedIn: @BradyMcDonald
Brady McDonald's YouTube: @therealzeroto100
Barefoot Land Co. Website: www.barefootlandco.com
Barefoot Land Co. LinkedIn: @BarefootLandCo.
***
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CONNECT WITH MATT
Matt Glen's Website: www.mattglen.ca
Matt Glen's Email: matt.glen@century21.ca
Matt Glen's Instagram: @mattglenrealestate
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CONNECT WITH TAYLOR
Taylor Atkinson's Website: www.venturemortgages.com
Taylor Atkinson's Email: taylor@venturemortgages.com
Taylor Atkinson's Instagram: @VentureMortgages
***
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, welcome back to the KelownaReal Estate Podcast.
(00:02):
I'm your mortgage broker host,Taylor Atkinson.
And I'm your real estate agenthost, Matt Glenn.
Glenn.
What's happening today, Taylor?
Well, as you can see by mybackground, I'm tuning in from the
big white cabin.
So yeah.
Nice.
Looks good.
Yeah.
You recorded from here a few
months?Yeah, we both have at different
times.
both And you're right, man.
It took me like 10 minutes tofind...
(00:23):
Some kind of room and light.
It's not the greatest for podcast
backgrounds, but you've managed todo it pretty well.
Good for you.
Yeah.
Yeah.
Only you're saying that because
you can't see my face.
That's funny.
Yeah.
Yeah.
How are things going?Good.
Honestly, I have quite a fewlistings right now and this action
on them is slowed, but I have awhole bunch of people calling me
(00:45):
preparing to go up.
I am still quite bullish on 2025.
at least for sales volumes.
For prices, I don't know.
I think it's probably going to bethe same, but I'm pretty
optimistic about this.
Yeah, I've had four mortgage
brokers reach out over totallyrandom things in the past month.
Generally, I don't really speak tomortgage brokers or anyone other
than just my wife and my dog andmy kids.
(01:07):
What am I?Am I not even here?
Come on, man.
You have forced conversations with
me.
Yeah, and all of them were like,
November, December were my busiestmonths in probably three years.
Yeah, that's crazy.
I just thought it was like
something in the water for myself,for you, why we're so busy.
(01:27):
And this is Alberta, LowerMainland, and then two in the
Okanagan.
So yeah, pretty good sign that
things are moving fairly quicklyhistorically.
November, December is not a seasonwhere houses move.
houses move.
Exactly.
Yeah.
I think December for real estate
sales was really busy.
So that's good.
It's good for us to see that.
Give our fingers crossed.
(01:48):
Keeps going.
Yeah.
Well, today's guest, BradyMcDonald.
Man, I absolutely loved havingthis guy on.
Canadian guy from Ontario, Barrie,Ontario.
If you don't know where that is,I've personally been there.
Awesome little spot.
But he moved to the States and he
goes all in and everything.
He's scaling massively down there
and some land acquisition typestuff, building a business.
massively into health and wellnessreally like you know forcing
(02:09):
himself into a lot ofuncomfortable positions like you
know running 100 miles doingsaunas lots of workout different
nutrition yeah just seems to belike creating a really cool life
for him and his family down thereas well as like donating time and
money and energy to charitablecauses so if this show doesn't get
(02:29):
you fired up to kick your ass ingear in 2025 then nothing will
Yeah, it was awesome talking tohim.
He has really got a lot of thingsgoing on.
Also, his social media is like onpoint.
He's got to figure it out.
Yeah, I was introduced to him a
couple months ago.
was introduced to him a couple
months ago.
We had a phone call.
Obviously, this podcast.
It's done well for me.
(02:50):
I've been hitting the gym a bitmore and going for runs.
I was going to say, your shoulderis looking broader.
is broader.
I wasn't going to say, is this big
white talking or what?My shirt shrinked in the dryer.
in the dryer.
preparing for our hockey season
that matt's putting together ahockey team with uh yes i am yeah
we're bringing the heat i thinkyou guys are gonna love this show
so we're gonna dive into it yeahjust shout out to brady thanks for
(03:11):
coming on man it was awesome itwas awesome all right guys enjoy
the show and this episode likeevery episode sponsored by the
best brokerage in the interior bccentury 21 assurance realty we're
everywhere we're growing we'realso a brokerage that is very good
at working together like we don'twas awesome all right guys enjoy
the show and this episode likeevery episode sponsored by the
best brokerage in the interior bccentury 21 assurance realty we're
(03:31):
everywhere we're growing we'realso a brokerage that is very good
at working together like we don'tWork together, but we work with
each other and it's an awesomebrokerage.
I love being there and you willtoo.
So if you're an agent looking fora change or looking to start your
career or a buyer or sellerlooking for an agent, Century 21
is there and we're growing.
We're everywhere in the interior.
We're there.
So I think it's a brokerage for
you.
All right, Brady McDonald, thanks
for joining us today, man.
I am stoked for this.
Yeah, thanks a lot for having me,gents.
Looking forward to this one.
It'd be perfect to fire up the new
year with an episode like this.
So thanks a lot for coming, Brady.
(03:53):
Yeah, I love that that's where youguys want to take this because the
time to think about the new yearis not in the new year.
It's now, right?Yeah, yeah.
Yeah, we got to end the yearstrong so we can crush it.
Yeah, I saw when you finished andI'm just going to dive.
I missed like our openingquestion.
I'll circle back to it.
But I saw when you finished your
100 mile race.
I think Jesse Etzler gave a bit of
(04:14):
a speech and he was like, hey,it's not how you start.
It's how you finish.
And that kind of resonates with me
right now is like I saw that postabout a month ago and I was like,
totally.
If you finish the current year
like crap and then you're going tobe like, I'm going to start in a
better place.
You're not, you know, so you
really got to like finish strongto put yourself in that better
(04:36):
position.
Yeah, 100%.
How you finish matters.
He did that from stage.
And the reason why he did that wasbecause one of his biggest
regrets, if anybody doesn't knowJesse, Google him.
He's one of the most interesting,successful entrepreneurs in the
country.
He ran 100 miles and he regrets
how he finished like 16 yearslater because he was just like,
you know, two guys, you know,limping him over the finish line.
And he's like, he had more in him.
He looks back and he's like,
that's not the way it should havebeen.
(04:57):
That's my memory forever of how.
I finished.
So it's like how you finishmatters because that's what you're
going to remember.
You might remember the start.
You won't remember the middle, butyou will always remember the
finish.
That's true in all aspects of
life, I think, right?I've read quite a bit about that,
that you remember the start.
You don't remember the journey,
but then you remember the finish.
(05:17):
That's how you do it.
Remember all experiences, I think.
Make the finish matter.
the finish matter.
Yeah.
There's a really good book.
It's W -H -E -N, when.
It talks about the timing ofthings.
Because we all worry about how todo the thing, what to do, but we
don't think about when we shoulddo it.
And the when actually has just asmuch impact as the what.
Yeah.
Yeah.
Well, I'll try and circle backinto our original question.
(05:37):
And this is kind of like how youfinish your week.
But we like to start our show withwhat's your perfect Friday look
like?What diet, exercise, when you get
up, productivity for work, andthen a bit of fun leading into the
weekend?Cool.
Yeah.
So almost every one of my days,
seven days a week is the same, butI wake up at 430 in the morning,
have a quick shower.
go out, make coffee, come in.
(05:59):
I got my journal.
So I do like five minutes of
journaling, which is justreflecting on the previous day,
setting intention for the day.
No, none of this woohoo stuff.
It's really just about gettingbetter in something every day.
And then from there, I'll getafter my super important things
that require my brain and like alot of focus time.
And I'll do that probably to likeseven, seven 30 or whatever the
sun is rising.
The ideal day I go get in the
sauna, do a sunrise sauna.
(06:20):
And I'll get out of that, back
into the office, do my workout mid-afternoon.
Right now, I'm in like build mode.
So I end up working till like four
or five or six, sometimes intoseven.
I'll cook dinner.
Family comes home at 6 .30.
We do dinner together at thetable.
And then it's pretty much likelights out for this guy.
It's like 8 .30, back into bed,reset, let's go.
The interesting thing that's alittle bit different about me than
(06:43):
a lot of people is I do that sevendays a week.
On the weekends, I don't work asmuch.
But on the weekends, I still wakeup the same time.
Get in the office, do the exactsame routine.
Like priorities don't stop.
When you have goals, they don't
stop on the weekends.
Obviously, I spend more time on my
family on the weekends becausethey're not at school.
(07:03):
But the priorities in business,you know, every single day, it's
the exact same thing.
Because those three hours a day,
think about it, three times twotimes 52 weeks a year.
I'll get another month of workingby doing that.
And, you know, you beatcompetition that way.
Yeah.
You weren't always like this
though, were you?I have no idea.
I'm just assuming like, what wasthe catalyst?
I've always had a really good workethic, like extremely hard worker,
but the weekends used to be filledwith fun.
Since I was like 23, had a prettybig boat and we've got a 53 foot
(07:27):
boat now.
And so the summers, pretty much
all the weekends used to be likeThursday to Monday.
And, you know, it would be workhard, play hard.
And we, you know, drink andsocialize.
And so I had the intention to havethe same goal.
But my true intention and myprojected intention, my true
intention was, hey, yeah, I wantto be a great father.
I want to be good at business.
I want to look after my body.
But my projected intention was notthat.
(07:48):
I was getting drunk on theweekends, trashing my body all
weekend, you know, not sleepinggood.
And that destroys every otheraspect of life.
As much as it's fun, my trueintention, my projected intention
were ready to whack.
But so the difference now is I
don't drink.
My priorities, if it doesn't add
value to my family, my fitnessrelationships or business, I just
won't do it.
And so that's why I, yeah, it's
night and day different, but like,this has been like, you know,
(08:10):
since March of 2023, since Istopped drinking, everything
changed.
You know, I just got way more
focused, you know, relationshipsgot better, obviously with my
family, with my kids, you know, Ijust showed up in a much bigger
way to everybody, right?If I can serve people more and
then more just comes to you.
Yeah.
So I would say I've not alwaysbeen this way.
You know, I love the not drinking.
The not drinking seems to be like
a societal shift because like Iwas talking to my niece who's in
(08:34):
high school.
I expect her to be drunk every
night and she's never drunk.
Her friends don't go out and drink
ever.
Taylor had a nice party the other
night, a fundraiser party.
Go there and I'm talking like I
have a non -alcoholic beer.
Everyone I talked to was drinking
a non -alcoholic beer at thisparty.
And I was just like, man,something's happening here.
And I think it's for the better.
Honestly, I know why is because
(08:56):
there's been a few brave leadersout there.
there's been a few brave leadersout there.
Yeah.
Everybody in the world's looking
for a leader.
I don't care who you are,
including us.
Okay.
I'll tell you a story.
We used to do masterminds in
Florida.
We'd have Canadians fly down.
There'd be 20 or 30 Canadians flydown from here.
We'd teach them about how toinvest in the U .S.
and what strategies work, whichones don't, how to get financing,
all this stuff, right?So we did about four of these or
(09:18):
five of these.
And at the end of the day, we'd
always have social hours or hours,right?
It'd lead right into the night.
We'd always crush a bunch of boxes
of beer and a couple cases ofwine.
Well, I quit drinking.
Like, it's not planned.
I just saw my future self.
I'm like, I'm either going to die
or my kids are going to act theexact same way I am.
So I quit because I wanted tobecome a better person.
So when I went to the nextmastermind we hosted, exact same
(09:38):
thing, brought all the beer out,brought all the wine out, invited
everybody to do it, but I didn'tdrink.
Guess how many beer we wentthrough the entire two days?
It was like five.
was like It's a testament.
So if there's leaders, and this iswhy it's so important for all of
us to step up and do the rightthing because our kids are
watching, our peers are watching,our friends are watching.
Although they will give us thegears.
I bet you that is going to work intheir brain for a long time.
(09:58):
And eventually they're going tohave the courage to say, you know
what, maybe I'm going to try thatat any beer too.
And like the alcohol thing is justan evident thing, but like that's
true in fitness and, you know,business and take being
courageous, doing hard things, youknow?
Well, and it compounds as well,right?
Like if you work out in themorning.
you're probably not going to havea beer that night.
You want to eat something healthy.
You want to go to bed earlier.
You get a better sleep.
You want to wake up again earlier.
(10:21):
You want to like, everything juststarts to click.
Yeah.
I really want to dive into a lot
of that stuff before we do.
Can we just like high level your
last kind of 10 years in realestate?
Obviously you started in Canada,like just tell our listener a
little bit kind of where you camefrom and where you are now.
Yeah, sure.
Sounds good.
Yeah.
So I grew up in Owen Sound,
Ontario.
Well, I was drinking probably
since I was 14.
That was a pastime.
(10:41):
And I lost my license for drinkingand driving at 16, went to college
at 17.
And, you know, my goal when I left
the house was to make $50 ,000 ayear, because that's just to give
you a little bit of perspective,what I thought great looked like,
you know, that's kind of what, youknow, the world I was living in.
But I ended up, I met a guy that,you know, worked for a company
called Hydro One, he had a fullcase of beer and a brand new truck
(11:04):
every year, and he's making 100grand a year.
And my mindset is if he can do it,I can do it.
Right.
This is really why it's important.
You're going to see this pattern.
It's really important to be around
people doing much bigger thingsthan you, because once you know
it's possible, if it's possiblefor them, it's possible for you.
And so, you know, in between firstyear, second year of college, I
ended up sending my resume via faxat that point for all the young
(11:24):
listeners and got that job.
You know, that was my career at
this company.
I ended up there for the first
four years as an apprentice.
And then I ended up running a
training center that taught menand women how to climb trees and
rope trees down around the hydrolines without killing themselves,
essentially.
And so I was 12 years into that.
I was 30 years old.
I was looking for what was next.
I was looking for buyingfranchises with my wife and
looking at storage, realized thatcosts way too much money.
Met a full -time real estateinvestor, realized, hey, if he can
(11:46):
do it, I can do it.
The guy was making about a million
bucks a year in cash flow,mortgage pay down, appreciation.
And, you know, we did a bit ofresearch.
We read a book and just kind ofreally dug into it and burned our
first property in 2014.
2015, we're like, hey, we proved
it.
It works, right?
Because we did have the corporatebackground, I understood systems
and processes.
And I mean, I did all the
renovations myself, burned thecandle at both ends.
And I started hiring people.
(12:07):
You know, we picked all the same
paint colors and likesystematically did all the
renovations.
And that first year we did about
eight properties.
We ended up flipping about 25 to
30. 30 % of all the properties wedid, but they're always the same
strategy.
We became experts at duplex
conversion, some of the first onesin Ontario to do that.
And then we ended up doing a tonof duplexes plus coach houses.
So detached accessory dwellingunits.
We were the first ones.
We did over 40 of those.
(12:29):
We ended up doing a bunch ofmultifamily ground up construction
and a lot of entitlement stuff andland place.
So we did that.
We did a couple hundred
properties, had a constructioncompany, property management
company, did everything throughjoint ventures.
So we know how to raise capital.
We're not getting caught up in
this promissory no land where alot of the bigger investors that
had tons of P note money.
You know, we did not get caught up
in that, thankfully.
(12:49):
You know, so we scaled it through
joint ventures.
And yeah, it was really good to
us.
We came down to the US in 2022.
And there's a whole story aboutthat too.
But that's when we decided when wewere done with tenants and
toilets, and we would dive intobigger deals and do self -storage.
We're into the self -storage worldtoday.
It seems to me like somethingshifted.
Like you have these like...
(13:10):
moments in life that just catapult
you into the next like adventureor challenge.
So obviously something happened,you moved to the States, you
really turned around on a healthtype of thing.
What's the driver behind most ofthose?
Like it's obviously being aroundother people that are achieving a
lot, but yeah, is there somethinginside of you that just like makes
you?shift that way i know that i will
outwork most people and i know ifi work whether i know what to do
or not i will win eventuallybecause the other thing about me
(13:32):
is i just don't quit and that'llend up putting me in the hospital
sometimes because i've done thattoo that's ultra running but yeah
so you know like when i look backat it you start to say it's a lot
easier to look back and stitcheverything together but in the
book know that i will outwork mostpeople and i know if i work
whether i know what to do or not iwill win eventually because the
other thing about me is i justdon't quit and that'll end up
(13:53):
putting me in the hospitalsometimes because i've done that
too that's ultra running but yeahso you know like when i look back
at it you start to say it's a loteasier to look back and stitch
everything together but in thebook 10X is easier than 2X.
That's another really good book.
It's like, these are 10X moments
where you literally like changeyour entire direction, which
requires a different way ofthinking.
(14:13):
And so one of the big moments forme, this was just in 2021.
The very first time I quitdrinking, it was during the 75 day
hard.
And so.
And that was the first time I everhad clarity, true clarity for more
than three days, like one daysince I was 14.
And then the courage that came outof that, like during COVID, I took
my family to Costa Rica for fourmonths and we were still doing big
development deals and life stillwas just amazing.
(14:33):
And then when we came back in Mayor April of 2022, they locked us
down again.
And I'm like, this is insane.
I said to my wife, we're in thelimo driving from Buffalo to...
home because that was the time youfly into Toronto.
They put you in the jail, COVIDjail.
And I said to her, I said, listen,like next year we're going away,
but we're going to the U S andwe're going to go scale life and
scale business there.
And when you have core values too,
which is a really guidingprinciple for us is like, when you
actually say, Hey, these are mycore values.
This is what I stand for.
This is what I stand against.
When you call yourself out andsay, I'm doing this next year.
Right.
And you start to always do what
you say you're going to do.
Well, when that time of the year
comes around, you better get offyour ass and move to Florida.
(14:54):
And that's what we did.
Again, that's core value.
Number one, we do the work.
We do what we say we're going to
do.
We go above and beyond.
Like, this is how I live my life.
And so it was like, oh, crap.
You know, we're going to Floridanow.
And it's November, you know, andwe didn't know a soul, but, you
know, we were committed to it.
And we went all in and we
literally drove, you know, all thekids stuff in an expedition.
(15:18):
Didn't know a soul.
I just knew I was going to a
mastermind.
I'm going to try to figure it out
there.
And that's what I did, man.
Went to a mastermind, met a coupleof people.
I went to the next town and downto Cape Coral, Florida and bought
a bunch of houses in the firstlike three weeks.
And I got in so deep.
I couldn't get out.
Is that probably your MO is like,you know what?
I'm just going to like absolutelysewer myself into this.
(15:39):
I backed myself into a corner.
Yeah.
Yeah.
I don't think I do that
necessarily intentionally, but Ido know the only way to get
something really big done is bydoing the work.
Right.
You can't analyze the idea.
You can't think about it too long.
You just need to do it at the end
of the day.
Right.
And I have a method in trying toget things done.
It's not rocket science, but atthe first, you're going to try to
get something done, whether it'syour first real estate deal or
moving to Florida or starting acompany.
You obviously have to have avision of what possibly this thing
(16:00):
looks like and then startrecruiting people into your world
that can start to make pieces ofthis vision reality to give you
clarity.
Right.
And then you guys got to know whatis the next thing I need to do for
us?It was drive our ass down to
Florida.
That was the next thing I had to
do.
Next thing after that, go to a
mastermind.
Next after that, go and look at
real estate, make offers.
And it snowballs very, very fast.
If you always just do the nextthing.
(16:21):
Yeah.
You know, you said something there
too.
Like it's almost more exhausting
analyzing something than it isjust like making the decision and
then figuring it out afterwards.
Like you could spend months trying
to like execute the perfect plan.
It's just going to burn you out.
Whereas if you just dive into it,you'll figure it out and like
you'll waste less energy with abetter outcome.
A hundred percent.
Well, then you're going to get
momentum.
Right.
And so the thing about this, OK,so there's a whole thing around
(16:42):
belief systems and how some peopleare actually super successful and
the same people, the same talent,the same resources and
circumstances aren't.
To me, it's really around your
belief system.
Right.
So how do you create a beliefsystem that you can actually do
whatever you want to in life?Right.
And it's by taking action, youknow, doing something, getting it
done, starting to trust yourself.
You're like, oh.
Maybe I can do that 5K.
I was never able to run 5K.
Well, start by running half akilometer.
(17:03):
Well, you do a half kilometer,then you can be like, oh, I can do
one.
Then you do one.
You do that day over day, yourbrain will start to believe, okay,
I can do a 5K.
You do 5K, you're like, I can do a
half marathon.
But if you don't do the first half
K, you'll never create a beliefsystem.
But this is so true, and I don'tcare what it is in life.
mentality has got me to run ahundred miles, you know, take 26
(17:24):
hours straight.
I hated running and I still don't
love it, but that's how you builda belief system intentionally.
You build trust in yourself bydoing.
Yeah.
I think I know the answer to this
question, Brady, but what is zeroto a hundred?
Yeah.
It's a way of life.
Yeah.
You know, this happened.
I was in Puerto Rico.
So my very first high ticket coach
I hired, his name's Michael Reese.
He's a real estate guy at the EXP.
(17:45):
I went down to see him in PuertoRico in 2023.
I thought I had this vision.
I wanted to travel around the
country and do all these workshopsand teach people how to go to zero
to 100 ,000 or zero to 100properties, like really teach them
how to start investing in realestate because the start of
everything's the hardest, right?We all can acknowledge, hey, the
first week of doing anything, adiet.
You know, getting into realestate, running, it sucks.
(18:07):
Life sucks.
That's the hardest part.
And so that's why I thinkacknowledging that and I was going
to help people get through that.
Anyway, it turns out I didn't want
to do that because I don'tnecessarily love real estate.
I'm not passionate for it.
But what I did was we created this
because Michael's like, Brady,everything you do is zero to 100.
And he likes to connect.
Again, it's a life philosophy.
And I think it's important foreverybody to have a life
(18:28):
philosophy because it's the wayyou do life.
The way you do one thing is theway you do everything.
And if you can connect that to aphilosophy that holds you
accountable to the ideal vision.
So for me, it was like, yeah, I go
fast.
I go all out.
Right.
And it's like, how can I connect
that to everything I'm doing?So then I, I ended up running a
hundred miles.
So that was zero to 100 miles.
(18:49):
My goal was to raise a hundredthousand dollars for charity.
You ended up raising 85 ,000 forchildren's charity on that one.
I realized that health and helpingpeople is my passion because I
know for a fact, if you look afteryour body first, your
relationships get better, yourbusiness gets better.
You become a better father, amother.
you know, grandparent, betterleader, but it all starts with
(19:10):
your body.
So then we started the zero to 100
day challenge.
And that's kind of like another
thing.
It's free.
Anybody can go to zero to 100.com.
It's completely free coming ontomy webinars or we have
accountability huddles everyWednesday and it's just helping
people get into their body.
That's awesome.
You have two daughters, right?Do you guys like have a life
philosophy?Do you meet at the end of the
year, the beginning of the year?How do you like create this
(19:30):
culture in your family that you'reall aligned?
And like, what is your kind ofgoal planning look like?
Do you have like a one year, fiveyear, 10 year vision?
Obviously, you don't have to divetoo much into it.
But like, what does that kind oflook like?
That's a good question.
Yeah.
So I mean, I always like to saygoing through life without a
vision, or a vision board is likegoing to the grocery store
blindfolded.
(19:51):
Right.
Like, you know, your wife tellsyou to go get some dinner and you
go to the grocery storeblindfolded, bumbling through all
the aisles and you throw all theshit in a bag and then you come
home and you dump it in theisland.
She's like, there you go, honey.
There's fucking dinner.
I feel like that's me every day.
That's what everybody does with
their life.
what everybody does with their
life.
Like, how fucking dumb is that?
Another good one is like.
(20:11):
You know, you're going to a
destination, it's a dinner partyand you have no clue where it is
and you don't use Google Maps.
You would never do that.
It's going to turn right and turnleft and hope you show up at your
destination.
But yeah, vision boards are
critically important.
And so I've got one right there.
We started our first one in 2014.
You know, it looked like, you
(20:32):
know, a piggy bank for ourchildren's education and, you
know, a nicer backyard and likesome savings and, you know, some
eating healthy and working outwith some of these things.
Right.
And so the next one we did was in
2020.
I would say like 60 % of those
things are the first vision boardwe accomplished.
2020, we did the exact same thing.
One of the things on the vision
(20:52):
board in 2020 was Canada and US.
It was a blended.
We wanted to move our company tothe US.
Well, it took three years to getthat.
And we don't look at our visionboard every day.
I do actually happen to have my2023 version here.
But it's just when you know whereyou're going and if you take
massive action and never quit, youwill accomplish it.
If you don't know where you'regoing, right?
Then like, how are you ever goingto get it?
Anyway, so we do it, you know,periodically every few years.
(21:15):
You know, this one, I've got a$500 million check written on it.
I've got literally four years,four days ago to get after.
And so that's the company I'mbuilding right now.
And like there's, you know, givingback and we do a ton for charity.
And tomorrow, actually, we'regoing to pay a bunch of layaways
off.
In the US, you know, there's
people that don't have money.
They can go into these super
stores like where they sell kidstoys.
It'll have like $100 or $200 worthof kids toys and they'll go in and
pay 10 bucks at a time.
(21:36):
And on Friday is the very last
day.
If they don't pay them all off by
Friday, the money gets returnedand all the kids toys go back on
the shelf and they sell it all.
And so could you imagine, you
know, being that parent thatcouldn't come up with the extra 10
bucks or the kid where Santadidn't show up, right?
You're sick for kids.
I love it.
Yeah, we do homeschool here.
So we're going to go and pay off a
(21:56):
pile of lay waste.
So going to go and pay off a pile
of lay waste.
Like you have to be intentional
about, you know, how do you make awell -rounded life?
And so there's all these differentaspects.
I'm going to probably do like alittle vision board workshop
because I think it's important.
You know, it's definitely given us
a lot of clarity and a lot ofdirection.
We do it every three years,probably.
Something like that.
Are your daughters doing it as
well?And I'm asking because like a few
(22:18):
years ago, I read Vivid Vision.
I did it with a group of guys.
And like, yeah, I think there'shuge power behind it.
And one of the things that wepicked out was like...
Why would you not do this at ayounger age?
It seems like such a goodpractice.
Do you have your daughters gainingtraction on that kind of stuff?
Okay, so not officially.
My daughter now is 10, the oldest
one, and she's now getting to thepoint where we could probably
(22:41):
start doing that.
The other day, just to give you
the reason why, I asked mydaughter the other day, what's
your big goal?Do you ever have any dreams?
She loves competitive swimming,right?
An amazing pro swimmer oranything.
She's like...
Well, I had a dream last night.
There was a monster in my bed.
Seriously, I'm trying to be a good
dad here.
I don't know if we're quite there,
but we're getting there.
(23:01):
Yeah, yeah.
Sometimes I think, you know, we'veasked some good questions.
You know, what would you want tobe true in this year if everything
went right?And I think like we're getting
there.
I think it'd be a better thing to
do maybe next year for at leastfor where my one daughter is.
The other one's four.
So as long as Blippi shows up on
the TV once in a while.
Yeah, for sure.
Do they ever question your sanity?And I mean that in the most
(23:23):
respectful way, but are they like,why do you get up at 430?
Why are you in this box?that's really hot and you sweat
and why are you running like iknow it's like an amazing role
model and an example and it'llprobably click for them and it
will like impact them reallypositively But yeah, just in that
like innocent mind, do they evercome up to you and like, what are
you doing?No, because it's normal to them.
It's normal.
Yeah.
Yeah.
Yeah.
Like, I mean, they don't know anydifferent.
(23:44):
It would be like weird for them,for somebody not to be running and
exercising.
Which is so cool, right?
Yeah.
The coolest thing, man.
And you know what?So, you know, and the thing that
really moved the needle for mewhen I did decide to quit
drinking, I wasn't a ragingalcoholic by any means, but you
know, I was definitely using it tolike have fun, to relax, to like
wind down and all of this stuff.
Right.
you know, like most of us do, butI realized that whatever I do,
(24:06):
they're going to copy.
They're going to normalize that
behavior.
Yeah.
Right.
And so, you know, the running, the
exercising, you know, the strengthtraining, the eating healthy, the
sauna, the ice bath, like it's alljust normal life, right?
You know, working our ass off,donating, you know, to people,
helping other families, likethat's just normal.
So it'd be like more weird if likeI sat there and watched sports all
(24:26):
day.
they'd be like, what the hell's
wrong with you?Why are you doing this today?
Yeah.
You're creating like a real life
vision board for them, right?Like you're just like setting them
up for success.
Just on that note, on that note,
like I actually just had aconversation with her teacher, a
(24:48):
homeschool teacher comes into thehouse because we do have our
responsibility to know theirtalents and to know, okay, like as
a, just a prime example.
So she loves to swim and there's
two ways to do swimming.
I could just let her be, you know,
average, which average kids justgo to swim class every day.
Or I could know that it's going tobe a lot better for her to go and
work out twice a week with apersonal trainer.
Either way, she thinks it's fun.
(25:10):
Either way, she doesn't know any
better.
But as a parent, I know if I do
these two things for her, there'sa chance that she's probably going
to go to university in it.
Right.
But that's such an example infitness.
But like that is true in eating,you know.
in communicating, you know, beingable to present to adults at the
age of 10 or 11, like we can setthem up for huge success in
business.
Like our parents didn't do this
(25:30):
shit for us.
Right.
Yeah.
Well, and it's like you said, like
earlier in the show, just becauseyou see somebody else doing it,
like you can do it as well.
And like, you know, there's no
reason kids can't accomplish moreor not even accomplish more, but
just like do whatever they wantto, you know?
Yeah.
I've heard this question before
where people are like, you know,do you have any regrets?
Like, have you changed anythingabout your life?
And everyone's normally like, oh,I would have started earlier.
(25:51):
I would have changed.
I'm curious what your answer would
be, because I take it you're a guythat doesn't have many regrets and
probably learned lessons throughhard things.
So, yeah, what's your position?Like, would you have changed
anything in the last 10 years?Or are you like you're here
because of those previous?struggles or anything you went
through?Yeah, I would say, no, I do regret
(26:12):
like not quitting drinking earliernow.
Cause that's the one thing thatsignificantly has changed my life.
Like, I mean, like you can'tcompare and everybody says this
when they do it, it significantlychanges everything.
And so that's probably one thingI, you know, I wish I had started
real estate earlier.
Cause you know, if I started 10
years prior, then, you know, I'dhave a fleet of jets and, you
know, not hoping to buy one oneday.
Honestly, it's just the dude Ilived with regret.
(26:33):
on Mondays, you know, wishinglike, why did I do that?
And then, you know, it happensevery week.
So I lived with regret.
I regret that I didn't do that.
So I didn't regret so much.
You know, I would have been able
to help way more people if Istopped earlier.
know, Yeah.
I want to talk a little bit about
kind of like, you know, you'vesaid mastermind a few times.
What do you do to surroundyourself with people that elevate
(26:53):
you?Like I also just congratulations,
kudos.
I just saw you won.
What was it like athlete warrior?Yeah.
Like health warrior of the yearaward.
warrior of the year award.
Yeah.
Awesome, man.
Yeah, it's really good, man.
So like when I was in Canada, andI think this is part of the
challenge being there and being anentrepreneur is that we did it all
ourself.
And we would go and speak on
stages and stuff periodically andgo to the meetups and whatnot with
(27:14):
regards to business.
But it's not a very collaborative
place.
I found it's like scarcity.
you know like very competitivepeople are nice but it's like not
a whole lot of trade secrets beingpassed like that really solve your
problem and i also found that likewhen i did come to the us it was
the opposite and especiallythankfully in this border
mastermind that i am like it'sunbelievable like players at all
levels really trying to help youAnd we'll go out of their way to
make the connections and go aboveand beyond and to get on Zoom
(27:36):
calls after the quarterly meetingsto solve the problem that you need
to solve.
And that's the biggest thing that
I see is they have an abundancemindset down here.
And when you are surrounded bythat, that's what you have.
And I found it pushes us.
And you know it's possible.
One of my best friends from therejust sold his company for over
$200 million.
(27:57):
And he's RH.
Another Canadian, actually, hejust came down here.
He's doing the boardroom.
He's doing a $1 .4 billion
development.
He's RH in Vegas with Four
Seasons.
He owns that shit.
And it's like the investment ontoa mastermind down here is the same
as if it is up in Canada.
It's expensive.
I mean, it's an investment.
But if you can spend 30 grand and
almost guarantee you make 100 or amillion out of it, which is if you
(28:18):
don't, you didn't do anything,right?
Well, that's a great return oninvestment.
And so all my best friends arepretty much into that mastermind.
And I was awarded that award,which was really cool.
But back to the body firstphilosophy, I came up with that.
If we look after our body, do hardthings, our mindset gets right,
we'll create bigger relationships,we'll make more money.
Well, with that in mind, althoughI won that award, I was nominated
for five out of the total eightawards.
(28:38):
Two of them I couldn't even havewon.
So that's just a testament.
The first priority that we all
need to look after is our body.
Right.
You know, a lot of probablyentrepreneurs on here that are
going to listen to this and we'redeal junkies.
We need to go chase the next moremoney, more deals, try to get that
bigger relationship to make moremoney.
And it's the opposite is actuallytrue.
If we just take the time to lookafter our body, our mindset will
(29:00):
create courage, will create trustinside of herself, will create a
belief system, will show up insuch a way that money will be
attracted to us.
And I'm not talking flu flu shit.
This is proof.
I just did it.
Right.
And yeah, I'm super honored to
have that award.
I mean, because, yeah, I mean, I
only had to ride a couple hundredmiles.
I ended up in the hospital andthink I would be carried out in an
(29:22):
ambulance a few times, but hey,it's worth the award.
Yeah, totally.
What was the hardest part about
that race?The hundred miler?
Yeah.
The last 17 hours.
Yeah, that's fair.
Yeah, it was good, though.
It was hard.
You know, I live in Florida.
There's no hills in Florida.
There was 13 ,000 feet of
elevation in that.
Where was the race?
Where was that?It was in Big Bear, California.
(29:42):
OK, yeah.
Yeah.
And it's mountains.
So you just run through the
mountains.
It was 26 hours, 40 minutes.
Must have been pretty warm, too.
It was.
It was really hot at one point inthe day and then really cold
during the night.
It was free.
It was down to like in the 40s atnight, which is, you know.
five or something like that,probably.
It's interesting.
You start to hallucinate and it's
(30:04):
like I was back on drugs again.
What's next for you?
Let's focus on fitness and mindsetand health.
Most people would be like, wow, Ijust did a hundred miles.
That's crazy.
What's next?
Yeah.
So it's a journey, right?
When I quit drinking, I signed upfor a 50.
You know, I took train for threemonths, banged out the 50.
What next happened?So then I was like, did the first
(30:25):
100 miles and then did Ultraman,which is a three -day triathlon,
and then did the second 100 miles.
And what I've been doing lately in
between the last 100 and now isreally dialing in my body and my
blood.
So I've been eating properly for
the first time in my life.
I got like $15 ,000 worth of
testing done, DNA testing, bodyscans, comprehensive blood
testing.
You know, I failed my cognitive
(30:46):
test.
I have either Alzheimer's or ADDD.
I'm going to go with ADDD.
ADDDDD.
So I've been really working ongetting that body dialed in
because I'm really ready tofucking rip and roar on this next
hundred.
So I've got one that I'm going to
do in April.
Yeah.
So we've been doing off seasonright now.
We're going to start on seasonnext week and I'm going to train
harder than I've ever trainedbefore.
And try to, you know, likeactually compete it really fast.
That's kind of my goal.
(31:07):
Now, I am on the waiting list for
Cocodona 250 miler.
And so in the new year, I think
I'll know that's in May.
So it's either the 100 miler or
250 miler.
How long would it take to do a 250
mile?You have, I believe, about five
days to complete it.
Do you take sleep breaks or
anything or you just give her?You can have dirt naps.
can have dirt naps.
Yeah.
How many people complete this ayear?
(31:30):
Well, there's a lot that run it.
I think there's probably like 250
that run it.
I don't really know, to be honest.
I'm going to tell you thatprobably like 170 maybe would
complete it.
But yeah, it's a long time.
You know, you could almost walkthe thing, right?
But my goal, I think, would beprobably to get it done in like
(31:52):
three days, three and a half days.
You know, you probably have to
sleep for maybe about eight hours,something like that.
You get a lot of good thinkingdone in that period.
Yeah, you end up thinking abouthow much this sucks and why you're
doing this a lot.
but you don't like solve the
world's problems.
Yeah.
If you can live in that space forfive days, you can get through
anything.
You want to know what's really
interesting.
You want to know what's really
(32:14):
interesting.
Like I'm not an overly spiritual
person, but I'm becoming one.
So the very first hundred miler I
did, you don't know what pain isuntil you've been in that pain
hole for that long.
You know, this is probably one tip
below giving birth.
Let's just say that we have to
have to clear the air.
(32:35):
Cause all the women are like, Oh
yeah.
Right.
Oh yeah, dude.
It was like wild.
I ran all overnight.
And it was like angels.
So I always had friends runningwith me, like crew.
And then honestly, there was liketimes where it was like, there was
like angels pushing me, like thisimmense, overwhelming feeling of
love.
I'm like, this isn't real.
It would like bring tears to myeyes.
Like you had this periods likethis for a long time.
(32:56):
Because I think what happens is itstrips you to the core.
It strips your ego, almost rewiresyou because you're literally
tearing apart your nervous system.
After that, man, everything in
life became more beautiful.
I flew up to Canada and it was
miserable and cold and shitty andrainy.
And I'm like, even this is nice.
That was actually a question I
(33:17):
had.
So can you then like, since you've
experienced that spirituality oremotion, is it easier than to tap
back into?Like, can you at some stage be
like, man, I want to like,remember how that felt and kind
of, you know, live in that spaceagain.
That's a really good question.
I was hoping I had that same.
a really good question.
I was hoping I had that same.
feeling when I did this lasthundred and like I didn't have
(33:38):
that like really overwhelming likebring tears to my eyes feeling
although I did now that I'mthinking about it like when I
thought about the finish I alwaysstarted crying almost but like
maybe it was the people that werewith me and like because you know
my crew when I was running thislast one were behind me and so I
couldn't see the love.
I didn't have that like really
overwhelming like bring tears tomy eyes feeling although I did now
(34:00):
that I'm thinking about it likewhen I thought about the finish I
always started crying almost butlike maybe it was the people that
were with me and like because youknow my crew when I was running
this last one were behind me andso I couldn't see the love.
But afterwards, the reflection,when you are done, the reflection
is pretty magical this timebecause it was just really hard,
(34:20):
bro.
And it was just like really hard
for hours.
And what I kept on telling myself
is how I finished matters, youknow, for 17 hours of this thing.
It was brutal, you know,sleepwalking and running and
running.
And then it was extremely hot and
it was uphill for endless miles.
But looking back, you're like, you
know what?Like, I can't change who I am
because the belief system changed.
Because the trust changed.
I think there is a connection to,I don't know, I don't use the word
(34:43):
God, but I might say that.
But I don't think it's like God in
a spiritual way or like in areligious way.
I don't know, man.
I'm just exploring this shit.
If you guys have advice, I'm goingto need everything you got.
I've got a notepad here.
And how does that make you feel?
Exactly.
Yeah.
Clearly didn't do my journalingtoday.
And then like translating thatinto real estate, obviously it's
the same mindset of like, Hey, Idid this deal.
I trust myself on that one.
(35:04):
It was hard, but I got it done.
Now I can scale up and get bigger.
I guess what's next on the real
estate horizon?Like what's the end goal for you?
Yeah.
Wow.
There isn't an end.
The last time I put an end was,
you know, actually the very firsttime I put 12 properties that was
on our vision board.
I thought that was what it was
(35:25):
going to be.
We ended up doing hundreds before
we did our next vision board.
You know, now in this one, it's
$500 million check.
So I'm building a company and I
want to sell it for 500 million.
You know, that's a financial
thing.
But the reason why is because I
know if I have all that money andputs a magnifying glass on the
(35:46):
person.
So, and I know if I can get that
amount of money, like I'm going tohelp.
a fucking wild amount of people onearth.
And so that's why it's there.
It's what's next.
It's not, you know, the end, Iwould say, you know, how I'm
getting there is what we're doingnow.
Like right now we have nine sitesunder contract, you know, it's
probably like $7 million inrevenue.
So we're working there, you know,we either are going to get our ass
(36:09):
handed to us or we're going to getthere.
Those are the two options, but I'mnot going to quit.
So how many employees do you haveright now?
Or we have 19, 19 working for usfull time.
Yeah.
Cool.
We do like to finish our showtalking about charity.
What's charity for you?What are you passionate about?
Yeah, we ended up helping a lot ofkids.
So when we were in Canada, we dida lot of fundraising for
Easterseals.
And we still do.
I still do.
Even from here, I do that.
We did like Dancing with theStars.
I would always be top fundraiserfor their hockey charity
tournaments and all that kind ofstuff.
always one top fundraiser.
Cause I'm like the way you do one
thing is the way you're going todo everything.
And it's not that hard when you dobusiness, when you pay people on
(36:31):
time, when you do what you saidyou're going to do, and then you
ask them for 500 buck donation to,you know, something that's
actually going to matter andchange people.
They say yes.
Right.
Because again, it's energy, youknow, like if they're so used to
watching you do what you sayyou're going to do, and this
matters, then they were going togive you the money.
So I kind of spun that into when Idid the a hundred miler.
(36:53):
We raised $85 ,000.
Personally, I got it for Operation
Underground Railroad, which helpskids from the sex trade.
And then about half of that alsowent to Easter Seals in Canada.
And then recently, two weeks agoor a month ago, I raised $25 ,000
for bras for girls.
And I ran the New York City
Marathon.
I got a Guinness Book of World
Record for that, for the most brasworn by a dude while running a
(37:19):
marathon.
How many was it?
25. I ran the whole New York CityMarathon with 25 bras.
The deal was I would wear one brafor every thousand dollars
donated.
And so that charity is pretty cool
because it helps like.
There's a stat that 80 % of girls
in between ages eight and 18 don'tgo into sport, drop out of sports
or don't play because they don'thave proper fitting sports for us.
Yeah.
So we did a lot of work for them.
And then, you know, like anotherexample on Friday, we're going to
(37:40):
go pay off all these layaways forkids every year.
It's always one or two really bigthings I've got on there.
I want to donate personally amillion bucks.
I've raised probably like 250 ,000for charity, just like by the
things that we've done in the lastfew years.
I want to, So you know, build acompany here shortly that.
Part of the proceeds will thenjust go to charity and we can
just, you know, donate millionseventually every year.
That's amazing, dude.
Yeah.
That's amazing.
Yeah.
You don't get a lot of businessowners that scale that give back
(38:04):
as much as that, likeauthentically, you know, and
creatively, like that's awesome.
It's way more rewarding to help
people than it is to make money.
You know, like you obviously have
to, you know, get to a certainpoint in life where you're
comfortable, but I'm a firmbeliever that.
you know, what you give, you willget back 10 times.
And like, just think about if likea quarter of the people that had
real business skills, just putlike, you know, two weeks of
effort into helping a charity.
(38:25):
Like you can do the same thing I'm
doing.
That's all it takes.
It's just a little bit of effort.
And like, I'm very strategic in
how I do it.
It's marketing.
You got to ask the right peopleand you got to, you know, I think
it's amazing.
I mean, we've all got skills and
we all have the ability to help.
You know, another big thing is
like, it doesn't even have to beabout money, right?
(38:45):
Think about how good it feels whenyou just, you know, say good
morning and like open somebody'sdoor, right?
That happens so rarely anymore.
And it shocks people when you
actually do it.
I find.
Like that can change people's day,you know, pay for somebody's
breakfast, you know, it costsseven bucks.
Breakfasts are pretty cheap.
You know, there's all kinds of
ways to help people and justchange, you know, change people's
lives and change days.
Yeah.
It's not that hard.
We just got to put a bit of effort
(39:08):
into it.
Yeah.
It's contagious too.
Right.
So yeah.
Yeah.
Yeah.
Very much so.
All right, Bernie, if you couldgive your 20 year old self a piece
of advice, what would it be?I know we kind of touched on this,
but what do you think?Yeah.
In 20 years, I would be like,again, back to don't drink, get
into real estate faster.
And I would say, get your ass down
to the US as fast as you can, son.
(39:29):
Seriously, when you get around big
thinkers, like, hey, just thinkabout if you're an entrepreneur
and you have, you know, the optionto be around a trillion dollars or
a million dollars, where do youthink you're going to be more
fruitful?Yeah.
It's a no brainer.
a no brainer.
So then that's the reason businessis just easier down here.
That's why I would say that.
And, you know, I love Canada and I
(39:50):
love the people in Canada, but therules in Canada are hard, right?
Business is very hard there andthe taxes are very hard.
So that's the reason why I saythat it's significantly easier
down here.
Now you can lose your shirt very
fast down here too, because youcan go big, very big, very fast.
But if you're into the risk, it'sworth it in my opinion.
Yeah.
Investment wise, Say somebody
moves down there, they're 20 yearsold, have an inheritance.
Say they got a million bucks.
Inheritance, man.
(40:10):
They just need a mindset.
Fuck the inheritance.
Okay.
So you know what?
I just hired some dude, 26 yearsold.
He was a friend of a friend wholike the friend ran a hundred
miles and somehow I got connectedin this world.
He reached out to a role that wehad advertised in our company and
I posted it on my Instagram.
He reached out and it just
happened to be that he wasactually educated in the role that
I was looking for.
(40:31):
And he was like, oh, that's not,
no, that's it.
I'm like, no, no, this is good.
And he ran, he's run multiplehundred miles.
This person at 26 years old,that's what I would say for a 20
year old, go and start running andsee how fast you can run a hundred
miles.
That will change your life
forever.
Seriously, because there's nothing
more that will create abulletproof mindset.
(40:52):
Figure out how to run a hundredmiles before you're 23, 22.
If you are not extremelysuccessful by the time you're 25,
you know.
You broke all your legs.
You broke both your legs orsomething.
I don't know.
Seriously.
That's honestly what I would do,right?
Because you're not going to dothat and drink.
Because you're not going to dothat drink.
Yeah.
Then you're not going to do that
and drink.
You're not going to have a whole
lot of time to dick around.
So you're not going to be watching
(41:13):
TV.
You're not going to be watching
sports.
You're probably not going to be
drinking with your buddies.
You're going to be running with
them.
And all that combined, you know,
hire a coach.
Yeah.
Yeah.
Nice.
Nice.
Honestly, that would change.
I wish.
Damn.
Nice.
Honestly, That's where I regret.
Let's go back to that part.
I mean, it's funny.
It's actually such a good piece ofadvice because it is zero barrier
(41:35):
to entry other than running shoes.
But it seems like the barrier is
so difficult.
So difficult.
Yeah.
You want to be part of the 1 % of
the 1%.
There's probably like 5 ,000
people in the two countries thathave ran 100 miles.
Yeah.
Right.
That makes you a badass.
Yeah.
I'm not patting my back on myself.
I would say it would make a 20
year old a badass.
Like I am super thrilled to have
this 26 year old.
Yeah.
Yeah.
(41:55):
not That's awesome.
Yeah.
That's awesome.
And he's running the Coca -Colatwo 50.
That's awesome.
Oh, really?
Yeah.
This guy's it's on race.
It should almost be a requirementto work at your company.
should almost be a requirement towork at your company.
Like, yeah.
yeah.
Yeah, I know.
That's so true.
All right, man.
Well, yeah.
How can Matt and I or our listenergive back to you?
(42:16):
Like, yeah, we love what you'redoing and really appreciate,
honestly, like, you know, I'veonly started following you on
Instagram the last couple ofmonths and had a quick call with
you.
It's impacted me positively.
So thank you.
But yeah, what can we do to help
you?Yeah, I would just say, you know,
go to ZeroTo100 com if you want to hop into the
free challenge or just followalong on Instagram, social media,
share some of the stuff that youthink is inspiring or might help
(42:38):
other people.
I think that's the biggest thing.
If anybody listened to this andthey think that the story was
helpful, one of my goals is to geton more podcasts in 2025 and get
on a few more stages.
you know, that would be another
thing that would be super helpful.
So I can help more people.
We can probably help with that.
can probably with that.
So we will.
(42:58):
we will.
Yeah.
Well, we'll just have you back,
we'll just have you back, man.
I'd love to love to.
Yeah.
Right after your two 50.
I want to just do it during thelast 25.
to.
Yeah.
Right after your two 50.
I want to just do it during the
last 25.
Yeah.
Exactly.
Let's do that.
We'll get the angels input intothe podcast.
And yeah, we'll probably never bemore honest in that scenario.
I just shit myself.
(43:18):
I'm sorry.
Yeah, I love it, man.
Well, thank you so much for
everything.
And yeah, hopefully you guys have
a good holidays down there and anawesome 2025.
Yeah, thanks a lot.
Thanks a lot for having me.
Hey, welcome back to the KelownaReal Estate Podcast.
(00:02):
I'm your mortgage broker host,Taylor Atkinson.
And I'm your real estate agenthost, Matt Glenn.
Glenn.
What's happening today, Taylor?
Well, as you can see by mybackground, I'm tuning in from the
big white cabin.
So yeah.
Nice.
Looks good.
Yeah.
You recorded from here a few
months?Yeah, we both have at different
times.
both And you're right, man.
It took me like 10 minutes tofind...
(00:23):
Some kind of room and light.
It's not the greatest for podcast
backgrounds, but you've managed todo it pretty well.
Good for you.
Yeah.
Yeah.
Only you're saying that because
you can't see my face.
That's funny.
Yeah.
Yeah.
How are things going?Good.
Honestly, I have quite a fewlistings right now and this action
on them is slowed, but I have awhole bunch of people calling me
(00:45):
preparing to go up.
I am still quite bullish on 2025.
at least for sales volumes.
For prices, I don't know.
I think it's probably going to bethe same, but I'm pretty
optimistic about this.
Yeah, I've had four mortgage
brokers reach out over totallyrandom things in the past month.
Generally, I don't really speak tomortgage brokers or anyone other
than just my wife and my dog andmy kids.
(01:07):
What am I?Am I not even here?
Come on, man.
You have forced conversations with
me.
Yeah, and all of them were like,
November, December were my busiestmonths in probably three years.
Yeah, that's crazy.
I just thought it was like
something in the water for myself,for you, why we're so busy.
(01:27):
And this is Alberta, LowerMainland, and then two in the
Okanagan.
So yeah, pretty good sign that
things are moving fairly quicklyhistorically.
November, December is not a seasonwhere houses move.
houses move.
Exactly.
Yeah.
I think December for real estate
sales was really busy.
So that's good.
It's good for us to see that.
Give our fingers crossed.
(01:48):
Keeps going.
Yeah.
Well, today's guest, BradyMcDonald.
Man, I absolutely loved havingthis guy on.
Canadian guy from Ontario, Barrie,Ontario.
If you don't know where that is,I've personally been there.
Awesome little spot.
But he moved to the States and he
goes all in and everything.
He's scaling massively down there
and some land acquisition typestuff, building a business.
massively into health and wellnessreally like you know forcing
(02:09):
himself into a lot ofuncomfortable positions like you
know running 100 miles doingsaunas lots of workout different
nutrition yeah just seems to belike creating a really cool life
for him and his family down thereas well as like donating time and
money and energy to charitablecauses so if this show doesn't get
(02:29):
you fired up to kick your ass ingear in 2025 then nothing will
Yeah, it was awesome talking tohim.
He has really got a lot of thingsgoing on.
Also, his social media is like onpoint.
He's got to figure it out.
Yeah, I was introduced to him a
couple months ago.
was introduced to him a couple
months ago.
We had a phone call.
Obviously, this podcast.
It's done well for me.
(02:50):
I've been hitting the gym a bitmore and going for runs.
I was going to say, your shoulderis looking broader.
is broader.
I wasn't going to say, is this big
white talking or what?My shirt shrinked in the dryer.
in the dryer.
preparing for our hockey season
that matt's putting together ahockey team with uh yes i am yeah
we're bringing the heat i thinkyou guys are gonna love this show
so we're gonna dive into it yeahjust shout out to brady thanks for
(03:11):
coming on man it was awesome itwas awesome all right guys enjoy
the show and this episode likeevery episode sponsored by the
best brokerage in the interior bccentury 21 assurance realty we're
everywhere we're growing we'realso a brokerage that is very good
at working together like we don'twas awesome all right guys enjoy
the show and this episode likeevery episode sponsored by the
best brokerage in the interior bccentury 21 assurance realty we're
(03:31):
everywhere we're growing we'realso a brokerage that is very good
at working together like we don'tWork together, but we work with
each other and it's an awesomebrokerage.
I love being there and you willtoo.
So if you're an agent looking fora change or looking to start your
career or a buyer or sellerlooking for an agent, Century 21
is there and we're growing.
We're everywhere in the interior.
We're there.
So I think it's a brokerage for
you.
All right, Brady McDonald, thanks
for joining us today, man.
I am stoked for this.
Yeah, thanks a lot for having me,gents.
Looking forward to this one.
It'd be perfect to fire up the new
year with an episode like this.
So thanks a lot for coming, Brady.
(03:53):
Yeah, I love that that's where youguys want to take this because the
time to think about the new yearis not in the new year.
It's now, right?Yeah, yeah.
Yeah, we got to end the yearstrong so we can crush it.
Yeah, I saw when you finished andI'm just going to dive.
I missed like our openingquestion.
I'll circle back to it.
But I saw when you finished your
100 mile race.
I think Jesse Etzler gave a bit of
(04:14):
a speech and he was like, hey,it's not how you start.
It's how you finish.
And that kind of resonates with me
right now is like I saw that postabout a month ago and I was like,
totally.
If you finish the current year
like crap and then you're going tobe like, I'm going to start in a
better place.
You're not, you know, so you
really got to like finish strongto put yourself in that better
(04:36):
position.
Yeah, 100%.
How you finish matters.
He did that from stage.
And the reason why he did that wasbecause one of his biggest
regrets, if anybody doesn't knowJesse, Google him.
He's one of the most interesting,successful entrepreneurs in the
country.
He ran 100 miles and he regrets
how he finished like 16 yearslater because he was just like,
you know, two guys, you know,limping him over the finish line.
And he's like, he had more in him.
He looks back and he's like,
that's not the way it should havebeen.
(04:57):
That's my memory forever of how.
I finished.
So it's like how you finishmatters because that's what you're
going to remember.
You might remember the start.
You won't remember the middle, butyou will always remember the
finish.
That's true in all aspects of
life, I think, right?I've read quite a bit about that,
that you remember the start.
You don't remember the journey,
but then you remember the finish.
(05:17):
That's how you do it.
Remember all experiences, I think.
Make the finish matter.
the finish matter.
Yeah.
There's a really good book.
It's W -H -E -N, when.
It talks about the timing ofthings.
Because we all worry about how todo the thing, what to do, but we
don't think about when we shoulddo it.
And the when actually has just asmuch impact as the what.
Yeah.
Yeah.
Well, I'll try and circle backinto our original question.
(05:37):
And this is kind of like how youfinish your week.
But we like to start our show withwhat's your perfect Friday look
like?What diet, exercise, when you get
up, productivity for work, andthen a bit of fun leading into the
weekend?Cool.
Yeah.
So almost every one of my days,
seven days a week is the same, butI wake up at 430 in the morning,
have a quick shower.
go out, make coffee, come in.
(05:59):
I got my journal.
So I do like five minutes of
journaling, which is justreflecting on the previous day,
setting intention for the day.
No, none of this woohoo stuff.
It's really just about gettingbetter in something every day.
And then from there, I'll getafter my super important things
that require my brain and like alot of focus time.
And I'll do that probably to likeseven, seven 30 or whatever the
sun is rising.
The ideal day I go get in the
sauna, do a sunrise sauna.
(06:20):
And I'll get out of that, back
into the office, do my workout mid-afternoon.
Right now, I'm in like build mode.
So I end up working till like four
or five or six, sometimes intoseven.
I'll cook dinner.
Family comes home at 6 .30.
We do dinner together at thetable.
And then it's pretty much likelights out for this guy.
It's like 8 .30, back into bed,reset, let's go.
The interesting thing that's alittle bit different about me than
(06:43):
a lot of people is I do that sevendays a week.
On the weekends, I don't work asmuch.
But on the weekends, I still wakeup the same time.
Get in the office, do the exactsame routine.
Like priorities don't stop.
When you have goals, they don't
stop on the weekends.
Obviously, I spend more time on my
family on the weekends becausethey're not at school.
(07:03):
But the priorities in business,you know, every single day, it's
the exact same thing.
Because those three hours a day,
think about it, three times twotimes 52 weeks a year.
I'll get another month of workingby doing that.
And, you know, you beatcompetition that way.
Yeah.
You weren't always like this
though, were you?I have no idea.
I'm just assuming like, what wasthe catalyst?
I've always had a really good workethic, like extremely hard worker,
but the weekends used to be filledwith fun.
Since I was like 23, had a prettybig boat and we've got a 53 foot
(07:27):
boat now.
And so the summers, pretty much
all the weekends used to be likeThursday to Monday.
And, you know, it would be workhard, play hard.
And we, you know, drink andsocialize.
And so I had the intention to havethe same goal.
But my true intention and myprojected intention, my true
intention was, hey, yeah, I wantto be a great father.
I want to be good at business.
I want to look after my body.
But my projected intention was notthat.
(07:48):
I was getting drunk on theweekends, trashing my body all
weekend, you know, not sleepinggood.
And that destroys every otheraspect of life.
As much as it's fun, my trueintention, my projected intention
were ready to whack.
But so the difference now is I
don't drink.
My priorities, if it doesn't add
value to my family, my fitnessrelationships or business, I just
won't do it.
And so that's why I, yeah, it's
night and day different, but like,this has been like, you know,
(08:10):
since March of 2023, since Istopped drinking, everything
changed.
You know, I just got way more
focused, you know, relationshipsgot better, obviously with my
family, with my kids, you know, Ijust showed up in a much bigger
way to everybody, right?If I can serve people more and
then more just comes to you.
Yeah.
So I would say I've not alwaysbeen this way.
You know, I love the not drinking.
The not drinking seems to be like
a societal shift because like Iwas talking to my niece who's in
(08:34):
high school.
I expect her to be drunk every
night and she's never drunk.
Her friends don't go out and drink
ever.
Taylor had a nice party the other
night, a fundraiser party.
Go there and I'm talking like I
have a non -alcoholic beer.
Everyone I talked to was drinking
a non -alcoholic beer at thisparty.
And I was just like, man,something's happening here.
And I think it's for the better.
Honestly, I know why is because
(08:56):
there's been a few brave leadersout there.
there's been a few brave leadersout there.
Yeah.
Everybody in the world's looking
for a leader.
I don't care who you are,
including us.
Okay.
I'll tell you a story.
We used to do masterminds in
Florida.
We'd have Canadians fly down.
There'd be 20 or 30 Canadians flydown from here.
We'd teach them about how toinvest in the U .S.
and what strategies work, whichones don't, how to get financing,
all this stuff, right?So we did about four of these or
(09:18):
five of these.
And at the end of the day, we'd
always have social hours or hours,right?
It'd lead right into the night.
We'd always crush a bunch of boxes
of beer and a couple cases ofwine.
Well, I quit drinking.
Like, it's not planned.
I just saw my future self.
I'm like, I'm either going to die
or my kids are going to act theexact same way I am.
So I quit because I wanted tobecome a better person.
So when I went to the nextmastermind we hosted, exact same
(09:38):
thing, brought all the beer out,brought all the wine out, invited
everybody to do it, but I didn'tdrink.
Guess how many beer we wentthrough the entire two days?
It was like five.
was like It's a testament.
So if there's leaders, and this iswhy it's so important for all of
us to step up and do the rightthing because our kids are
watching, our peers are watching,our friends are watching.
Although they will give us thegears.
I bet you that is going to work intheir brain for a long time.
(09:58):
And eventually they're going tohave the courage to say, you know
what, maybe I'm going to try thatat any beer too.
And like the alcohol thing is justan evident thing, but like that's
true in fitness and, you know,business and take being
courageous, doing hard things, youknow?
Well, and it compounds as well,right?
Like if you work out in themorning.
you're probably not going to havea beer that night.
You want to eat something healthy.
You want to go to bed earlier.
You get a better sleep.
You want to wake up again earlier.
(10:21):
You want to like, everything juststarts to click.
Yeah.
I really want to dive into a lot
of that stuff before we do.
Can we just like high level your
last kind of 10 years in realestate?
Obviously you started in Canada,like just tell our listener a
little bit kind of where you camefrom and where you are now.
Yeah, sure.
Sounds good.
Yeah.
So I grew up in Owen Sound,
Ontario.
Well, I was drinking probably
since I was 14.
That was a pastime.
(10:41):
And I lost my license for drinkingand driving at 16, went to college
at 17.
And, you know, my goal when I left
the house was to make $50 ,000 ayear, because that's just to give
you a little bit of perspective,what I thought great looked like,
you know, that's kind of what, youknow, the world I was living in.
But I ended up, I met a guy that,you know, worked for a company
called Hydro One, he had a fullcase of beer and a brand new truck
(11:04):
every year, and he's making 100grand a year.
And my mindset is if he can do it,I can do it.
Right.
This is really why it's important.
You're going to see this pattern.
It's really important to be around
people doing much bigger thingsthan you, because once you know
it's possible, if it's possiblefor them, it's possible for you.
And so, you know, in between firstyear, second year of college, I
ended up sending my resume via faxat that point for all the young
(11:24):
listeners and got that job.
You know, that was my career at
this company.
I ended up there for the first
four years as an apprentice.
And then I ended up running a
training center that taught menand women how to climb trees and
rope trees down around the hydrolines without killing themselves,
essentially.
And so I was 12 years into that.
I was 30 years old.
I was looking for what was next.
I was looking for buyingfranchises with my wife and
looking at storage, realized thatcosts way too much money.
Met a full -time real estateinvestor, realized, hey, if he can
(11:46):
do it, I can do it.
The guy was making about a million
bucks a year in cash flow,mortgage pay down, appreciation.
And, you know, we did a bit ofresearch.
We read a book and just kind ofreally dug into it and burned our
first property in 2014.
2015, we're like, hey, we proved
it.
It works, right?
Because we did have the corporatebackground, I understood systems
and processes.
And I mean, I did all the
renovations myself, burned thecandle at both ends.
And I started hiring people.
(12:07):
You know, we picked all the same
paint colors and likesystematically did all the
renovations.
And that first year we did about
eight properties.
We ended up flipping about 25 to
30. 30 % of all the properties wedid, but they're always the same
strategy.
We became experts at duplex
conversion, some of the first onesin Ontario to do that.
And then we ended up doing a tonof duplexes plus coach houses.
So detached accessory dwellingunits.
We were the first ones.
We did over 40 of those.
(12:29):
We ended up doing a bunch ofmultifamily ground up construction
and a lot of entitlement stuff andland place.
So we did that.
We did a couple hundred
properties, had a constructioncompany, property management
company, did everything throughjoint ventures.
So we know how to raise capital.
We're not getting caught up in
this promissory no land where alot of the bigger investors that
had tons of P note money.
You know, we did not get caught up
in that, thankfully.
(12:49):
You know, so we scaled it through
joint ventures.
And yeah, it was really good to
us.
We came down to the US in 2022.
And there's a whole story aboutthat too.
But that's when we decided when wewere done with tenants and
toilets, and we would dive intobigger deals and do self -storage.
We're into the self -storage worldtoday.
It seems to me like somethingshifted.
Like you have these like...
(13:10):
moments in life that just catapult
you into the next like adventureor challenge.
So obviously something happened,you moved to the States, you
really turned around on a healthtype of thing.
What's the driver behind most ofthose?
Like it's obviously being aroundother people that are achieving a
lot, but yeah, is there somethinginside of you that just like makes
you?shift that way i know that i will
outwork most people and i know ifi work whether i know what to do
or not i will win eventuallybecause the other thing about me
(13:32):
is i just don't quit and that'llend up putting me in the hospital
sometimes because i've done thattoo that's ultra running but yeah
so you know like when i look backat it you start to say it's a lot
easier to look back and stitcheverything together but in the
book know that i will outwork mostpeople and i know if i work
whether i know what to do or not iwill win eventually because the
other thing about me is i justdon't quit and that'll end up
(13:53):
putting me in the hospitalsometimes because i've done that
too that's ultra running but yeahso you know like when i look back
at it you start to say it's a loteasier to look back and stitch
everything together but in thebook 10X is easier than 2X.
That's another really good book.
It's like, these are 10X moments
where you literally like changeyour entire direction, which
requires a different way ofthinking.
(14:13):
And so one of the big moments forme, this was just in 2021.
The very first time I quitdrinking, it was during the 75 day
hard.
And so.
And that was the first time I everhad clarity, true clarity for more
than three days, like one daysince I was 14.
And then the courage that came outof that, like during COVID, I took
my family to Costa Rica for fourmonths and we were still doing big
development deals and life stillwas just amazing.
(14:33):
And then when we came back in Mayor April of 2022, they locked us
down again.
And I'm like, this is insane.
I said to my wife, we're in thelimo driving from Buffalo to...
home because that was the time youfly into Toronto.
They put you in the jail, COVIDjail.
And I said to her, I said, listen,like next year we're going away,
but we're going to the U S andwe're going to go scale life and
scale business there.
And when you have core values too,
which is a really guidingprinciple for us is like, when you
actually say, Hey, these are mycore values.
This is what I stand for.
This is what I stand against.
When you call yourself out andsay, I'm doing this next year.
Right.
And you start to always do what
you say you're going to do.
Well, when that time of the year
comes around, you better get offyour ass and move to Florida.
(14:54):
And that's what we did.
Again, that's core value.
Number one, we do the work.
We do what we say we're going to
do.
We go above and beyond.
Like, this is how I live my life.
And so it was like, oh, crap.
You know, we're going to Floridanow.
And it's November, you know, andwe didn't know a soul, but, you
know, we were committed to it.
And we went all in and we
literally drove, you know, all thekids stuff in an expedition.
(15:18):
Didn't know a soul.
I just knew I was going to a
mastermind.
I'm going to try to figure it out
there.
And that's what I did, man.
Went to a mastermind, met a coupleof people.
I went to the next town and downto Cape Coral, Florida and bought
a bunch of houses in the firstlike three weeks.
And I got in so deep.
I couldn't get out.
Is that probably your MO is like,you know what?
I'm just going to like absolutelysewer myself into this.
(15:39):
I backed myself into a corner.
Yeah.
Yeah.
I don't think I do that
necessarily intentionally, but Ido know the only way to get
something really big done is bydoing the work.
Right.
You can't analyze the idea.
You can't think about it too long.
You just need to do it at the end
of the day.
Right.
And I have a method in trying toget things done.
It's not rocket science, but atthe first, you're going to try to
get something done, whether it'syour first real estate deal or
moving to Florida or starting acompany.
You obviously have to have avision of what possibly this thing
(16:00):
looks like and then startrecruiting people into your world
that can start to make pieces ofthis vision reality to give you
clarity.
Right.
And then you guys got to know whatis the next thing I need to do for
us?It was drive our ass down to
Florida.
That was the next thing I had to
do.
Next thing after that, go to a
mastermind.
Next after that, go and look at
real estate, make offers.
And it snowballs very, very fast.
If you always just do the nextthing.
(16:21):
Yeah.
You know, you said something there
too.
Like it's almost more exhausting
analyzing something than it isjust like making the decision and
then figuring it out afterwards.
Like you could spend months trying
to like execute the perfect plan.
It's just going to burn you out.
Whereas if you just dive into it,you'll figure it out and like
you'll waste less energy with abetter outcome.
A hundred percent.
Well, then you're going to get
momentum.
Right.
And so the thing about this, OK,so there's a whole thing around
(16:42):
belief systems and how some peopleare actually super successful and
the same people, the same talent,the same resources and
circumstances aren't.
To me, it's really around your
belief system.
Right.
So how do you create a beliefsystem that you can actually do
whatever you want to in life?Right.
And it's by taking action, youknow, doing something, getting it
done, starting to trust yourself.
You're like, oh.
Maybe I can do that 5K.
I was never able to run 5K.
Well, start by running half akilometer.
(17:03):
Well, you do a half kilometer,then you can be like, oh, I can do
one.
Then you do one.
You do that day over day, yourbrain will start to believe, okay,
I can do a 5K.
You do 5K, you're like, I can do a
half marathon.
But if you don't do the first half
K, you'll never create a beliefsystem.
But this is so true, and I don'tcare what it is in life.
mentality has got me to run ahundred miles, you know, take 26
(17:24):
hours straight.
I hated running and I still don't
love it, but that's how you builda belief system intentionally.
You build trust in yourself bydoing.
Yeah.
I think I know the answer to this
question, Brady, but what is zeroto a hundred?
Yeah.
It's a way of life.
Yeah.
You know, this happened.
I was in Puerto Rico.
So my very first high ticket coach
I hired, his name's Michael Reese.
He's a real estate guy at the EXP.
(17:45):
I went down to see him in PuertoRico in 2023.
I thought I had this vision.
I wanted to travel around the
country and do all these workshopsand teach people how to go to zero
to 100 ,000 or zero to 100properties, like really teach them
how to start investing in realestate because the start of
everything's the hardest, right?We all can acknowledge, hey, the
first week of doing anything, adiet.
You know, getting into realestate, running, it sucks.
(18:07):
Life sucks.
That's the hardest part.
And so that's why I thinkacknowledging that and I was going
to help people get through that.
Anyway, it turns out I didn't want
to do that because I don'tnecessarily love real estate.
I'm not passionate for it.
But what I did was we created this
because Michael's like, Brady,everything you do is zero to 100.
And he likes to connect.
Again, it's a life philosophy.
And I think it's important foreverybody to have a life
(18:28):
philosophy because it's the wayyou do life.
The way you do one thing is theway you do everything.
And if you can connect that to aphilosophy that holds you
accountable to the ideal vision.
So for me, it was like, yeah, I go
fast.
I go all out.
Right.
And it's like, how can I connect
that to everything I'm doing?So then I, I ended up running a
hundred miles.
So that was zero to 100 miles.
(18:49):
My goal was to raise a hundredthousand dollars for charity.
You ended up raising 85 ,000 forchildren's charity on that one.
I realized that health and helpingpeople is my passion because I
know for a fact, if you look afteryour body first, your
relationships get better, yourbusiness gets better.
You become a better father, amother.
you know, grandparent, betterleader, but it all starts with
(19:10):
your body.
So then we started the zero to 100
day challenge.
And that's kind of like another
thing.
It's free.
Anybody can go to zero to 100.com.
It's completely free coming ontomy webinars or we have
accountability huddles everyWednesday and it's just helping
people get into their body.
That's awesome.
You have two daughters, right?Do you guys like have a life
philosophy?Do you meet at the end of the
year, the beginning of the year?How do you like create this
(19:30):
culture in your family that you'reall aligned?
And like, what is your kind ofgoal planning look like?
Do you have like a one year, fiveyear, 10 year vision?
Obviously, you don't have to divetoo much into it.
But like, what does that kind oflook like?
That's a good question.
Yeah.
So I mean, I always like to saygoing through life without a
vision, or a vision board is likegoing to the grocery store
blindfolded.
(19:51):
Right.
Like, you know, your wife tellsyou to go get some dinner and you
go to the grocery storeblindfolded, bumbling through all
the aisles and you throw all theshit in a bag and then you come
home and you dump it in theisland.
She's like, there you go, honey.
There's fucking dinner.
I feel like that's me every day.
That's what everybody does with
their life.
what everybody does with their
life.
Like, how fucking dumb is that?
Another good one is like.
(20:11):
You know, you're going to a
destination, it's a dinner partyand you have no clue where it is
and you don't use Google Maps.
You would never do that.
It's going to turn right and turnleft and hope you show up at your
destination.
But yeah, vision boards are
critically important.
And so I've got one right there.
We started our first one in 2014.
You know, it looked like, you
(20:32):
know, a piggy bank for ourchildren's education and, you
know, a nicer backyard and likesome savings and, you know, some
eating healthy and working outwith some of these things.
Right.
And so the next one we did was in
2020.
I would say like 60 % of those
things are the first vision boardwe accomplished.
2020, we did the exact same thing.
One of the things on the vision
(20:52):
board in 2020 was Canada and US.
It was a blended.
We wanted to move our company tothe US.
Well, it took three years to getthat.
And we don't look at our visionboard every day.
I do actually happen to have my2023 version here.
But it's just when you know whereyou're going and if you take
massive action and never quit, youwill accomplish it.
If you don't know where you'regoing, right?
Then like, how are you ever goingto get it?
Anyway, so we do it, you know,periodically every few years.
(21:15):
You know, this one, I've got a$500 million check written on it.
I've got literally four years,four days ago to get after.
And so that's the company I'mbuilding right now.
And like there's, you know, givingback and we do a ton for charity.
And tomorrow, actually, we'regoing to pay a bunch of layaways
off.
In the US, you know, there's
people that don't have money.
They can go into these super
stores like where they sell kidstoys.
It'll have like $100 or $200 worthof kids toys and they'll go in and
pay 10 bucks at a time.
(21:36):
And on Friday is the very last
day.
If they don't pay them all off by
Friday, the money gets returnedand all the kids toys go back on
the shelf and they sell it all.
And so could you imagine, you
know, being that parent thatcouldn't come up with the extra 10
bucks or the kid where Santadidn't show up, right?
You're sick for kids.
I love it.
Yeah, we do homeschool here.
So we're going to go and pay off a
(21:56):
pile of lay waste.
So going to go and pay off a pile
of lay waste.
Like you have to be intentional
about, you know, how do you make awell -rounded life?
And so there's all these differentaspects.
I'm going to probably do like alittle vision board workshop
because I think it's important.
You know, it's definitely given us
a lot of clarity and a lot ofdirection.
We do it every three years,probably.
Something like that.
Are your daughters doing it as
well?And I'm asking because like a few
(22:18):
years ago, I read Vivid Vision.
I did it with a group of guys.
And like, yeah, I think there'shuge power behind it.
And one of the things that wepicked out was like...
Why would you not do this at ayounger age?
It seems like such a goodpractice.
Do you have your daughters gainingtraction on that kind of stuff?
Okay, so not officially.
My daughter now is 10, the oldest
one, and she's now getting to thepoint where we could probably
(22:41):
start doing that.
The other day, just to give you
the reason why, I asked mydaughter the other day, what's
your big goal?Do you ever have any dreams?
She loves competitive swimming,right?
An amazing pro swimmer oranything.
She's like...
Well, I had a dream last night.
There was a monster in my bed.
Seriously, I'm trying to be a good
dad here.
I don't know if we're quite there,
but we're getting there.
(23:01):
Yeah, yeah.
Sometimes I think, you know, we'veasked some good questions.
You know, what would you want tobe true in this year if everything
went right?And I think like we're getting
there.
I think it'd be a better thing to
do maybe next year for at leastfor where my one daughter is.
The other one's four.
So as long as Blippi shows up on
the TV once in a while.
Yeah, for sure.
Do they ever question your sanity?And I mean that in the most
(23:23):
respectful way, but are they like,why do you get up at 430?
Why are you in this box?that's really hot and you sweat
and why are you running like iknow it's like an amazing role
model and an example and it'llprobably click for them and it
will like impact them reallypositively But yeah, just in that
like innocent mind, do they evercome up to you and like, what are
you doing?No, because it's normal to them.
It's normal.
Yeah.
Yeah.
Yeah.
Like, I mean, they don't know anydifferent.
(23:44):
It would be like weird for them,for somebody not to be running and
exercising.
Which is so cool, right?
Yeah.
The coolest thing, man.
And you know what?So, you know, and the thing that
really moved the needle for mewhen I did decide to quit
drinking, I wasn't a ragingalcoholic by any means, but you
know, I was definitely using it tolike have fun, to relax, to like
wind down and all of this stuff.
Right.
you know, like most of us do, butI realized that whatever I do,
(24:06):
they're going to copy.
They're going to normalize that
behavior.
Yeah.
Right.
And so, you know, the running, the
exercising, you know, the strengthtraining, the eating healthy, the
sauna, the ice bath, like it's alljust normal life, right?
You know, working our ass off,donating, you know, to people,
helping other families, likethat's just normal.
So it'd be like more weird if likeI sat there and watched sports all
(24:26):
day.
they'd be like, what the hell's
wrong with you?Why are you doing this today?
Yeah.
You're creating like a real life
vision board for them, right?Like you're just like setting them
up for success.
Just on that note, on that note,
like I actually just had aconversation with her teacher, a
(24:48):
homeschool teacher comes into thehouse because we do have our
responsibility to know theirtalents and to know, okay, like as
a, just a prime example.
So she loves to swim and there's
two ways to do swimming.
I could just let her be, you know,
average, which average kids justgo to swim class every day.
Or I could know that it's going tobe a lot better for her to go and
work out twice a week with apersonal trainer.
Either way, she thinks it's fun.
(25:10):
Either way, she doesn't know any
better.
But as a parent, I know if I do
these two things for her, there'sa chance that she's probably going
to go to university in it.
Right.
But that's such an example infitness.
But like that is true in eating,you know.
in communicating, you know, beingable to present to adults at the
age of 10 or 11, like we can setthem up for huge success in
business.
Like our parents didn't do this
(25:30):
shit for us.
Right.
Yeah.
Well, and it's like you said, like
earlier in the show, just becauseyou see somebody else doing it,
like you can do it as well.
And like, you know, there's no
reason kids can't accomplish moreor not even accomplish more, but
just like do whatever they wantto, you know?
Yeah.
I've heard this question before
where people are like, you know,do you have any regrets?
Like, have you changed anythingabout your life?
And everyone's normally like, oh,I would have started earlier.
(25:51):
I would have changed.
I'm curious what your answer would
be, because I take it you're a guythat doesn't have many regrets and
probably learned lessons throughhard things.
So, yeah, what's your position?Like, would you have changed
anything in the last 10 years?Or are you like you're here
because of those previous?struggles or anything you went
through?Yeah, I would say, no, I do regret
(26:12):
like not quitting drinking earliernow.
Cause that's the one thing thatsignificantly has changed my life.
Like, I mean, like you can'tcompare and everybody says this
when they do it, it significantlychanges everything.
And so that's probably one thingI, you know, I wish I had started
real estate earlier.
Cause you know, if I started 10
years prior, then, you know, I'dhave a fleet of jets and, you
know, not hoping to buy one oneday.
Honestly, it's just the dude Ilived with regret.
(26:33):
on Mondays, you know, wishinglike, why did I do that?
And then, you know, it happensevery week.
So I lived with regret.
I regret that I didn't do that.
So I didn't regret so much.
You know, I would have been able
to help way more people if Istopped earlier.
know, Yeah.
I want to talk a little bit about
kind of like, you know, you'vesaid mastermind a few times.
What do you do to surroundyourself with people that elevate
(26:53):
you?Like I also just congratulations,
kudos.
I just saw you won.
What was it like athlete warrior?Yeah.
Like health warrior of the yearaward.
warrior of the year award.
Yeah.
Awesome, man.
Yeah, it's really good, man.
So like when I was in Canada, andI think this is part of the
challenge being there and being anentrepreneur is that we did it all
ourself.
And we would go and speak on
stages and stuff periodically andgo to the meetups and whatnot with
(27:14):
regards to business.
But it's not a very collaborative
place.
I found it's like scarcity.
you know like very competitivepeople are nice but it's like not
a whole lot of trade secrets beingpassed like that really solve your
problem and i also found that likewhen i did come to the us it was
the opposite and especiallythankfully in this border
mastermind that i am like it'sunbelievable like players at all
levels really trying to help youAnd we'll go out of their way to
make the connections and go aboveand beyond and to get on Zoom
(27:36):
calls after the quarterly meetingsto solve the problem that you need
to solve.
And that's the biggest thing that
I see is they have an abundancemindset down here.
And when you are surrounded bythat, that's what you have.
And I found it pushes us.
And you know it's possible.
One of my best friends from therejust sold his company for over
$200 million.
(27:57):
And he's RH.
Another Canadian, actually, hejust came down here.
He's doing the boardroom.
He's doing a $1 .4 billion
development.
He's RH in Vegas with Four
Seasons.
He owns that shit.
And it's like the investment ontoa mastermind down here is the same
as if it is up in Canada.
It's expensive.
I mean, it's an investment.
But if you can spend 30 grand and
almost guarantee you make 100 or amillion out of it, which is if you
(28:18):
don't, you didn't do anything,right?
Well, that's a great return oninvestment.
And so all my best friends arepretty much into that mastermind.
And I was awarded that award,which was really cool.
But back to the body firstphilosophy, I came up with that.
If we look after our body, do hardthings, our mindset gets right,
we'll create bigger relationships,we'll make more money.
Well, with that in mind, althoughI won that award, I was nominated
for five out of the total eightawards.
(28:38):
Two of them I couldn't even havewon.
So that's just a testament.
The first priority that we all
need to look after is our body.
Right.
You know, a lot of probablyentrepreneurs on here that are
going to listen to this and we'redeal junkies.
We need to go chase the next moremoney, more deals, try to get that
bigger relationship to make moremoney.
And it's the opposite is actuallytrue.
If we just take the time to lookafter our body, our mindset will
(29:00):
create courage, will create trustinside of herself, will create a
belief system, will show up insuch a way that money will be
attracted to us.
And I'm not talking flu flu shit.
This is proof.
I just did it.
Right.
And yeah, I'm super honored to
have that award.
I mean, because, yeah, I mean, I
only had to ride a couple hundredmiles.
I ended up in the hospital andthink I would be carried out in an
(29:22):
ambulance a few times, but hey,it's worth the award.
Yeah, totally.
What was the hardest part about
that race?The hundred miler?
Yeah.
The last 17 hours.
Yeah, that's fair.
Yeah, it was good, though.
It was hard.
You know, I live in Florida.
There's no hills in Florida.
There was 13 ,000 feet of
elevation in that.
Where was the race?
Where was that?It was in Big Bear, California.
(29:42):
OK, yeah.
Yeah.
And it's mountains.
So you just run through the
mountains.
It was 26 hours, 40 minutes.
Must have been pretty warm, too.
It was.
It was really hot at one point inthe day and then really cold
during the night.
It was free.
It was down to like in the 40s atnight, which is, you know.
five or something like that,probably.
It's interesting.
You start to hallucinate and it's
(30:04):
like I was back on drugs again.
What's next for you?
Let's focus on fitness and mindsetand health.
Most people would be like, wow, Ijust did a hundred miles.
That's crazy.
What's next?
Yeah.
So it's a journey, right?
When I quit drinking, I signed upfor a 50.
You know, I took train for threemonths, banged out the 50.
What next happened?So then I was like, did the first
(30:25):
100 miles and then did Ultraman,which is a three -day triathlon,
and then did the second 100 miles.
And what I've been doing lately in
between the last 100 and now isreally dialing in my body and my
blood.
So I've been eating properly for
the first time in my life.
I got like $15 ,000 worth of
testing done, DNA testing, bodyscans, comprehensive blood
testing.
You know, I failed my cognitive
(30:46):
test.
I have either Alzheimer's or ADDD.
I'm going to go with ADDD.
ADDDDD.
So I've been really working ongetting that body dialed in
because I'm really ready tofucking rip and roar on this next
hundred.
So I've got one that I'm going to
do in April.
Yeah.
So we've been doing off seasonright now.
We're going to start on seasonnext week and I'm going to train
harder than I've ever trainedbefore.
And try to, you know, likeactually compete it really fast.
That's kind of my goal.
(31:07):
Now, I am on the waiting list for
Cocodona 250 miler.
And so in the new year, I think
I'll know that's in May.
So it's either the 100 miler or
250 miler.
How long would it take to do a 250
mile?You have, I believe, about five
days to complete it.
Do you take sleep breaks or
anything or you just give her?You can have dirt naps.
can have dirt naps.
Yeah.
How many people complete this ayear?
(31:30):
Well, there's a lot that run it.
I think there's probably like 250
that run it.
I don't really know, to be honest.
I'm going to tell you thatprobably like 170 maybe would
complete it.
But yeah, it's a long time.
You know, you could almost walkthe thing, right?
But my goal, I think, would beprobably to get it done in like
(31:52):
three days, three and a half days.
You know, you probably have to
sleep for maybe about eight hours,something like that.
You get a lot of good thinkingdone in that period.
Yeah, you end up thinking abouthow much this sucks and why you're
doing this a lot.
but you don't like solve the
world's problems.
Yeah.
If you can live in that space forfive days, you can get through
anything.
You want to know what's really
interesting.
You want to know what's really
(32:14):
interesting.
Like I'm not an overly spiritual
person, but I'm becoming one.
So the very first hundred miler I
did, you don't know what pain isuntil you've been in that pain
hole for that long.
You know, this is probably one tip
below giving birth.
Let's just say that we have to
have to clear the air.
(32:35):
Cause all the women are like, Oh
yeah.
Right.
Oh yeah, dude.
It was like wild.
I ran all overnight.
And it was like angels.
So I always had friends runningwith me, like crew.
And then honestly, there was liketimes where it was like, there was
like angels pushing me, like thisimmense, overwhelming feeling of
love.
I'm like, this isn't real.
It would like bring tears to myeyes.
Like you had this periods likethis for a long time.
(32:56):
Because I think what happens is itstrips you to the core.
It strips your ego, almost rewiresyou because you're literally
tearing apart your nervous system.
After that, man, everything in
life became more beautiful.
I flew up to Canada and it was
miserable and cold and shitty andrainy.
And I'm like, even this is nice.
That was actually a question I
(33:17):
had.
So can you then like, since you've
experienced that spirituality oremotion, is it easier than to tap
back into?Like, can you at some stage be
like, man, I want to like,remember how that felt and kind
of, you know, live in that spaceagain.
That's a really good question.
I was hoping I had that same.
a really good question.
I was hoping I had that same.
feeling when I did this lasthundred and like I didn't have
(33:38):
that like really overwhelming likebring tears to my eyes feeling
although I did now that I'mthinking about it like when I
thought about the finish I alwaysstarted crying almost but like
maybe it was the people that werewith me and like because you know
my crew when I was running thislast one were behind me and so I
couldn't see the love.
I didn't have that like really
overwhelming like bring tears tomy eyes feeling although I did now
(34:00):
that I'm thinking about it likewhen I thought about the finish I
always started crying almost butlike maybe it was the people that
were with me and like because youknow my crew when I was running
this last one were behind me andso I couldn't see the love.
But afterwards, the reflection,when you are done, the reflection
is pretty magical this timebecause it was just really hard,
(34:20):
bro.
And it was just like really hard
for hours.
And what I kept on telling myself
is how I finished matters, youknow, for 17 hours of this thing.
It was brutal, you know,sleepwalking and running and
running.
And then it was extremely hot and
it was uphill for endless miles.
But looking back, you're like, you
know what?Like, I can't change who I am
because the belief system changed.
Because the trust changed.
I think there is a connection to,I don't know, I don't use the word
(34:43):
God, but I might say that.
But I don't think it's like God in
a spiritual way or like in areligious way.
I don't know, man.
I'm just exploring this shit.
If you guys have advice, I'm goingto need everything you got.
I've got a notepad here.
And how does that make you feel?
Exactly.
Yeah.
Clearly didn't do my journalingtoday.
And then like translating thatinto real estate, obviously it's
the same mindset of like, Hey, Idid this deal.
I trust myself on that one.
(35:04):
It was hard, but I got it done.
Now I can scale up and get bigger.
I guess what's next on the real
estate horizon?Like what's the end goal for you?
Yeah.
Wow.
There isn't an end.
The last time I put an end was,
you know, actually the very firsttime I put 12 properties that was
on our vision board.
I thought that was what it was
(35:25):
going to be.
We ended up doing hundreds before
we did our next vision board.
You know, now in this one, it's
$500 million check.
So I'm building a company and I
want to sell it for 500 million.
You know, that's a financial
thing.
But the reason why is because I
know if I have all that money andputs a magnifying glass on the
(35:46):
person.
So, and I know if I can get that
amount of money, like I'm going tohelp.
a fucking wild amount of people onearth.
And so that's why it's there.
It's what's next.
It's not, you know, the end, Iwould say, you know, how I'm
getting there is what we're doingnow.
Like right now we have nine sitesunder contract, you know, it's
probably like $7 million inrevenue.
So we're working there, you know,we either are going to get our ass
(36:09):
handed to us or we're going to getthere.
Those are the two options, but I'mnot going to quit.
So how many employees do you haveright now?
Or we have 19, 19 working for usfull time.
Yeah.
Cool.
We do like to finish our showtalking about charity.
What's charity for you?What are you passionate about?
Yeah, we ended up helping a lot ofkids.
So when we were in Canada, we dida lot of fundraising for
Easterseals.
And we still do.
I still do.
Even from here, I do that.
We did like Dancing with theStars.
I would always be top fundraiserfor their hockey charity
tournaments and all that kind ofstuff.
always one top fundraiser.
Cause I'm like the way you do one
thing is the way you're going todo everything.
And it's not that hard when you dobusiness, when you pay people on
(36:31):
time, when you do what you saidyou're going to do, and then you
ask them for 500 buck donation to,you know, something that's
actually going to matter andchange people.
They say yes.
Right.
Because again, it's energy, youknow, like if they're so used to
watching you do what you sayyou're going to do, and this
matters, then they were going togive you the money.
So I kind of spun that into when Idid the a hundred miler.
(36:53):
We raised $85 ,000.
Personally, I got it for Operation
Underground Railroad, which helpskids from the sex trade.
And then about half of that alsowent to Easter Seals in Canada.
And then recently, two weeks agoor a month ago, I raised $25 ,000
for bras for girls.
And I ran the New York City
Marathon.
I got a Guinness Book of World
Record for that, for the most brasworn by a dude while running a
(37:19):
marathon.
How many was it?
25. I ran the whole New York CityMarathon with 25 bras.
The deal was I would wear one brafor every thousand dollars
donated.
And so that charity is pretty cool
because it helps like.
There's a stat that 80 % of girls
in between ages eight and 18 don'tgo into sport, drop out of sports
or don't play because they don'thave proper fitting sports for us.
Yeah.
So we did a lot of work for them.
And then, you know, like anotherexample on Friday, we're going to
(37:40):
go pay off all these layaways forkids every year.
It's always one or two really bigthings I've got on there.
I want to donate personally amillion bucks.
I've raised probably like 250 ,000for charity, just like by the
things that we've done in the lastfew years.
I want to, So you know, build acompany here shortly that.
Part of the proceeds will thenjust go to charity and we can
just, you know, donate millionseventually every year.
That's amazing, dude.
Yeah.
That's amazing.
Yeah.
You don't get a lot of businessowners that scale that give back
(38:04):
as much as that, likeauthentically, you know, and
creatively, like that's awesome.
It's way more rewarding to help
people than it is to make money.
You know, like you obviously have
to, you know, get to a certainpoint in life where you're
comfortable, but I'm a firmbeliever that.
you know, what you give, you willget back 10 times.
And like, just think about if likea quarter of the people that had
real business skills, just putlike, you know, two weeks of
effort into helping a charity.
(38:25):
Like you can do the same thing I'm
doing.
That's all it takes.
It's just a little bit of effort.
And like, I'm very strategic in
how I do it.
It's marketing.
You got to ask the right peopleand you got to, you know, I think
it's amazing.
I mean, we've all got skills and
we all have the ability to help.
You know, another big thing is
like, it doesn't even have to beabout money, right?
(38:45):
Think about how good it feels whenyou just, you know, say good
morning and like open somebody'sdoor, right?
That happens so rarely anymore.
And it shocks people when you
actually do it.
I find.
Like that can change people's day,you know, pay for somebody's
breakfast, you know, it costsseven bucks.
Breakfasts are pretty cheap.
You know, there's all kinds of
ways to help people and justchange, you know, change people's
lives and change days.
Yeah.
It's not that hard.
We just got to put a bit of effort
(39:08):
into it.
Yeah.
It's contagious too.
Right.
So yeah.
Yeah.
Yeah.
Very much so.
All right, Bernie, if you couldgive your 20 year old self a piece
of advice, what would it be?I know we kind of touched on this,
but what do you think?Yeah.
In 20 years, I would be like,again, back to don't drink, get
into real estate faster.
And I would say, get your ass down
to the US as fast as you can, son.
(39:29):
Seriously, when you get around big
thinkers, like, hey, just thinkabout if you're an entrepreneur
and you have, you know, the optionto be around a trillion dollars or
a million dollars, where do youthink you're going to be more
fruitful?Yeah.
It's a no brainer.
a no brainer.
So then that's the reason businessis just easier down here.
That's why I would say that.
And, you know, I love Canada and I
(39:50):
love the people in Canada, but therules in Canada are hard, right?
Business is very hard there andthe taxes are very hard.
So that's the reason why I saythat it's significantly easier
down here.
Now you can lose your shirt very
fast down here too, because youcan go big, very big, very fast.
But if you're into the risk, it'sworth it in my opinion.
Yeah.
Investment wise, Say somebody
moves down there, they're 20 yearsold, have an inheritance.
Say they got a million bucks.
Inheritance, man.
(40:10):
They just need a mindset.
Fuck the inheritance.
Okay.
So you know what?
I just hired some dude, 26 yearsold.
He was a friend of a friend wholike the friend ran a hundred
miles and somehow I got connectedin this world.
He reached out to a role that wehad advertised in our company and
I posted it on my Instagram.
He reached out and it just
happened to be that he wasactually educated in the role that
I was looking for.
(40:31):
And he was like, oh, that's not,
no, that's it.
I'm like, no, no, this is good.
And he ran, he's run multiplehundred miles.
This person at 26 years old,that's what I would say for a 20
year old, go and start running andsee how fast you can run a hundred
miles.
That will change your life
forever.
Seriously, because there's nothing
more that will create abulletproof mindset.
(40:52):
Figure out how to run a hundredmiles before you're 23, 22.
If you are not extremelysuccessful by the time you're 25,
you know.
You broke all your legs.
You broke both your legs orsomething.
I don't know.
Seriously.
That's honestly what I would do,right?
Because you're not going to dothat and drink.
Because you're not going to dothat drink.
Yeah.
Then you're not going to do that
and drink.
You're not going to have a whole
lot of time to dick around.
So you're not going to be watching
(41:13):
TV.
You're not going to be watching
sports.
You're probably not going to be
drinking with your buddies.
You're going to be running with
them.
And all that combined, you know,
hire a coach.
Yeah.
Yeah.
Nice.
Nice.
Honestly, that would change.
I wish.
Damn.
Nice.
Honestly, That's where I regret.
Let's go back to that part.
I mean, it's funny.
It's actually such a good piece ofadvice because it is zero barrier
(41:35):
to entry other than running shoes.
But it seems like the barrier is
so difficult.
So difficult.
Yeah.
You want to be part of the 1 % of
the 1%.
There's probably like 5 ,000
people in the two countries thathave ran 100 miles.
Yeah.
Right.
That makes you a badass.
Yeah.
I'm not patting my back on myself.
I would say it would make a 20
year old a badass.
Like I am super thrilled to have
this 26 year old.
Yeah.
Yeah.
(41:55):
not That's awesome.
Yeah.
That's awesome.
And he's running the Coca -Colatwo 50.
That's awesome.
Oh, really?
Yeah.
This guy's it's on race.
It should almost be a requirementto work at your company.
should almost be a requirement towork at your company.
Like, yeah.
yeah.
Yeah, I know.
That's so true.
All right, man.
Well, yeah.
How can Matt and I or our listenergive back to you?
(42:16):
Like, yeah, we love what you'redoing and really appreciate,
honestly, like, you know, I'veonly started following you on
Instagram the last couple ofmonths and had a quick call with
you.
It's impacted me positively.
So thank you.
But yeah, what can we do to help
you?Yeah, I would just say, you know,
go to ZeroTo100 com if you want to hop into the
free challenge or just followalong on Instagram, social media,
share some of the stuff that youthink is inspiring or might help
(42:38):
other people.
I think that's the biggest thing.
If anybody listened to this andthey think that the story was
helpful, one of my goals is to geton more podcasts in 2025 and get
on a few more stages.
you know, that would be another
thing that would be super helpful.
So I can help more people.
We can probably help with that.
can probably with that.
So we will.
(42:58):
we will.
Yeah.
Well, we'll just have you back,
we'll just have you back, man.
I'd love to love to.
Yeah.
Right after your two 50.
I want to just do it during thelast 25.
to.
Yeah.
Right after your two 50.
I want to just do it during the
last 25.
Yeah.
Exactly.
Let's do that.
We'll get the angels input intothe podcast.
And yeah, we'll probably never bemore honest in that scenario.
I just shit myself.
(43:18):
I'm sorry.
Yeah, I love it, man.
Well, thank you so much for
everything.
And yeah, hopefully you guys have
a good holidays down there and anawesome 2025.
Yeah, thanks a lot.
Thanks a lot for having me.
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