Growing with Artificial Turf - Celeste Interrante - Leaders Who Scale - Episode # 021

There are already unique challenges that are presented to product-based businesses, not to mention when they are started during an international health crisis. Celeste Interrante is an entrepreneur and the Co-Founder of Turf Envy. In this episode, you’ll hear about the challenges of starting a business during a global pandemic, choosing where to expand, and what your team needs for your business to scale. 

 

Takeaways:

• For product-based startups, cash flow can be a challenge as their money is tied up in inventory which takes time to be manufactured and shipped. 
• Because of staffing issues in the post-Covid world, many companies are increasingly looking for ways to supplement their smaller workforces with technology. 
• While technology is extremely helpful in tracking things like inventory, it is not a replacement for building great relationships with your customers, especially your repeat customers.
• In following the Marcus Lemonis philosophy of people, process, and profits, there is an emphasis from the outset on taking care of your team. This model offers a level of accountability and grace for your business.
• It’s very important to educate your customers on the upkeep and maintenance of your products to protect them from poor post-purchase experiences. 
• You need to consider the long-term environmental impacts of your products from the manufacturing, installation, and maintenance of your products. 
• You should develop written policies and standard operating procedures for your business so that it can still run in your absence. 

 

Quote of the Show:

• “I really put my staff and my team first and go to bat for them, the customer's not always right” - Celeste Interrante

 

Links:

• LinkedIn: https://www.linkedin.com/in/celesteinterrante/ 
• Twitter: https://twitter.com/ceceinwa 
• Turf Envy website: https://turfnv.com/ 
• Everything Turf Pros website: https://everythingturfpros.com/ 

 

Shout Outs:

• Marcus Lemonis

 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/337eea2a-f8ab-4b4f-8a36-fe4143b5913b
• Apple Podcast: https://podcasts.apple.com/us/podcast/leaders-who-scale/id1609131634
• Spotify: https://open.spotify.com/show/5PFtdxDlXcnaojG8jJk74T
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc3dob3NjYWxlLmNvbS9mZWVkLnhtbA
• YouTube: 

 

Leaders Who Scale is sponsored by Siegel Solutions, providing world class accounting, advisory and QuickBooks and Acumatica Cloud ERP Services. Learn more at https://siegelsolutions.com/ 

 

Leaders Who Scale is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/