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June 21, 2022 61 mins

Dr. Steve Imber is the owner of Psychoeducational Consultants and Professor of Special Education at Rhode Island College. ​​Dr. Imber is also an advocate, consultant, independent educational evaluator, and expert witness for more than 45 years. In this episode, you’ll hear about judging if a client is a right fit for your company, why you need to know your own limits, and what being a solopreneur is all about. 

 

Takeaways: 

  • Balancing the different parts of your life can be very hard and how you do it changes over time as your priorities change throughout your life.
  •  Things for your business such as SEO and SERP rankings require a lot of work upfront along with ongoing maintenance to ensure consistently high ranks and ROI.
  • You need to be judicious when evaluating new clients and think about what would actually go into the work they are looking for. Not every client is a good fit all the time. 
  • In some industries, it’s better to maintain a good relationship with peers and just refer clients to each other rather than enter into a business partnership.
  • Develop a good, knowledgeable group of people that are experts that you can reach out to and consult when you are facing a problem.
  • Know the limits of what you and your business can tackle at any given time. This will help you know when your pipeline is full and when you need to work on filling it.
  • No matter how experienced you may be, you need to keep learning as your field is likely to evolve over time. This helps you remain adaptable.

 

Quote of the Show:

  • “I don't care how good your vision is, it's very difficult to see around corners” - Dr. Steve Imber

 

Links

 

Shout Outs:

  • Dr. A.J. Pappanikou - Professor at the University of Connecticut
  • Dr. Ken Rottenberg 

 

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