In this episode of Leadership Odysseys, we sit down with Nathan Bush, a powerhouse in the Australian eCommerce and digital strategy space. As the founder of Add To Cart, Nathan has built a thriving platform that combines his renowned podcast with his consulting work, helping businesses craft effective digital strategies and navigate the ever-changing eCommerce landscape. Known for his contributions to digital transformation, Nathan previously founded 12 High and co-founded eSuite, assisting businesses to scale through innovative, customer-centric approaches.
Key Highlights:
- Early Career in Advertising: Nathan began his career in advertising, selling magazine pages across Queensland. His initial experiences laid a foundation in consumer behaviour, which later fueled his passion for digital marketing and eCommerce.
- Leading Digital Transformation: At Super Retail Group, Nathan drove a significant digital transformation, growing eCommerce sales from $4 million to $140 million and pioneering innovations like click-and-collect, which positioned the company at the forefront of omnichannel retail.
- Founding eSuite: Identifying a gap in eCommerce talent in Australia, Nathan co-founded eSuite to recruit and train specialists. This initiative empowered businesses to build strong, agile eCommerce teams in a rapidly evolving industry.
- Host of Add To Cart Podcast: Nathan shares his insights weekly on Add To Cart, where he interviews eCommerce leaders and tackles the latest trends, challenges, and strategies in online retail. With over 450 episodes, the podcast has become a must-listen for eCommerce enthusiasts and professionals alike.
- Navigating Leadership and Growth: Throughout his journey, Nathan has learned the importance of authentic leadership, staying curious, and the value of connecting with like-minded industry professionals to drive meaningful change.
Nathan’s journey is a testament to the impact of curiosity, resilience, and continuous learning. Tune in to hear Nathan’s unique perspective on eCommerce and his thoughts on leadership, mentorship, and the future of digital transformation. This episode is a must-listen for aspiring eCommerce professionals and anyone looking to understand the power of building and nurturing digital talent.
Connect with Nathan: LinkedIn
Add to Cart: LinkedIn | Website | Instagram
Connect with Kirsty Gee: LinkedIn | Instagram
Sponsorship: Naturally Glutenfree website
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.