Wilson Poon doesn’t just build businesses, he builds trust. From his early days as a software engineer to founding Whitetower Digital and co-founding MemberPulse, Wilson’s journey has been marked by sharp strategy, deep integrity, and a human-first approach to innovation. In this candid and compelling conversation, Wilson shares how he’s grown multiple businesses, sold a company, navigated failure, and led with quiet clarity all while helping others bring their visions to life.
Whether you’re building your first startup or scaling your tenth, this episode is a masterclass in doing business with intention, value, and genuine care.
Key Highlights~ The moment Wilson walked away from a corporate tech job and began rewriting the rules of his own career. From a 2.5-hour commute to Dell, to discovering the world of startups and agency life — Wilson’s pivot point reveals the power of listening to your gut and trusting your own pace.
~ How Wilson built — and sold — a branding agency by identifying niche, scalable market demand. Wilson shares how he spotted opportunity in off-the-plan property developments, built recurring revenue, and made a strategic exit just before the COVID crash.
~ The realities of running multiple companies — and why clarity of purpose is non-negotiable. With Whitetower now a mature agency and MemberPulse his rising SaaS venture, Wilson opens up about how he structures his energy, delegates with trust, and prioritizes long-term value over short-term gains.
~ Lessons from a failed activewear startup — and why failure builds deeper insight than any course ever could. Wilson and his wife launched an activewear brand during COVID. It didn’t work. But the lessons — from supply chains to marketing to content strategy — now shape how he advises clients every day.
~ Why Wilson believes in “Hitch-style” consulting — showing up, solving real problems, and then disappearing. Inspired by the movie Hitch, Wilson has built a service model rooted in loyalty, transparency, and enablement. His goal? Help clients win, without becoming a bottleneck or chasing unnecessary scope.
Wilson Poon’s story is a refreshing reminder that success isn’t about hype — it’s about helping others win, one honest conversation at a time. His entrepreneurial journey spans tech, branding, SaaS, and strategy — but what remains constant is his refusal to overpromise and his commitment to solving problems that actually matter.
For any founder, leader, or builder feeling the pressure to do it all, Wilson’s clarity, calmness, and care offer a new blueprint: build slower, build better, and always build with heart.
Connect with Wilson Poon: LinkedIn
Member Pulse: LinkedIn | Website
Whitetower: LinkedIn | Website
This episode is brought to you by: Flagship
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