Leadership that sells

Leadership that sells

Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams. Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive. Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles. If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.

Episodes

April 21, 2025 25 mins

In this inspiring episode, I sit down with Serge Baidin, a serial entrepreneur and CEO of Bride and Groom Video, to explore how childhood dreams and a relentless drive for success can shape a thriving career. Serge takes us through his journey, from a challenging upbringing in Ukraine to building successful businesses that bring cherished memories to life for thousands of people around the world. Along the way, he shares key insigh...

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In this episode, I’m joined by the extraordinary Nicole Greer, a certified coach, entrepreneur, and race car driver, whose mission is to help individuals energize their lives and build vibrant cultures. Together, we unpack her transformative SHINE framework—a method designed to illuminate the path to personal and professional success by integrating self-awareness, habits, integrity, and energy.

Nicole shares powerful insights on fo...

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Change is inevitable, but why is it so hard to make it stick? In this episode, I sit down with Lior Arussy, one of the world’s leading experts on customer experience and business transformation, to uncover why most change initiatives fail and what you can do to make sure yours succeeds.

Lior doesn’t just talk about change from a boardroom perspective—he goes deep into the human side of transformation. From understanding why employe...

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🎙️ Welcome to Leadership That Sells!

If you’ve been listening for a while, you’ll notice something’s changed—this podcast has a new name and a sharper focus. We’re now Leadership That Sells, a show dedicated to helping sales managers lead with confidence, drive performance, and unlock their team’s full potential.

Why the shift? After working with sales managers, revenue leaders, and business development pros, it’s clear that great...

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In this episode, I sit down with Joe Curtis, founder of several successful recruitment and investment businesses. Joe shares his journey of transitioning from recruitment into entrepreneurship, building a business with a clear vision, and recruiting the right people to help that vision come to life.

Key Topics Covered:
  • Starting from scratch: Joe details how he launched his first business in marketin...
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In this insightful episode of the Practical Leadership Podcast, Paul Morton sits down with Stan Slovin, wealth management veteran, rock musician, and author of Better Listening. Together, they explore why active listening is a critical, often overlooked skill in both professional and personal settings, and how mastering it can transform your relationships, leadership style, and career success.

Key Takeaways:
  • Read more
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In this episode of the Practical Leadership Podcast, we’re joined by Park Howell, a storytelling expert, coach, and host of the Business of Story podcast. Park reveals the power of the And, But, Therefore (ABT) framework, a simple yet effective tool that helps leaders, marketers, and salespeople craft compelling stories.

Key Chapters
  • [00:01:00] Introduction to Park Howell Meet Park Howell, the exper...
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In this episode, I sit down with David J. Greer—entrepreneur, sailor, business coach, and a man who lives life with conscious intention. We talk about everything from scaling businesses to navigating personal challenges, like overcoming alcoholism. Here are the highlights:

  • 40+ Years of Entrepreneurial Experience From building a software company into a global success to facilitating strategic plannin...
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In this episode of The Practical Leadership Podcast, I’m joined by Doug Davidoff, CEO of Lyft Enablement and author of the Revenue Acceleration Framework. Doug is an expert in helping mid-sized companies align their sales, marketing, and customer success teams to drive growth—without the complexity. With over 1,500 companies under his belt, he shares practical, hard-earned wisdom that you can implement immediately to simplify proce...

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Are you successful but unfulfilled? Chasing goals but feeling empty inside? Colleen Slaughter knows that fulfilment, not just success, is the real key to making an impact. This episode dives into how to align purpose with leadership, tapping into deeper fulfillment that fuels both personal and professional transformation.

Episode Highlights

  1. From Kentucky to France: Overcoming the 'Not Good Enough' (...
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September 30, 2024 30 mins

In this episode, I am joined by John Gallagher, an executive coach, host of the Uncommon Leader Podcast, and creator of Champions Brew, to explore the principles of leadership, personal growth, and the importance of intentionality.

Drawing on over 25 years of leadership experience, John shares practical frameworks for transforming leaders and organisations, from developing personal discipline to cultivating leaders who inspire and ...

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In this episode, we dive deep into the art of decision-making with Adam Boddison, a leader with extensive experience in project management. Together, we explore how managers and leaders can develop confidence in knowing when they’ve found the right answer. Decision-making is a crucial skill for any leader, and Adam shares practical strategies and insights that help clarify this often complex process.

Key Takeaways:
  1. Decision-Mak...
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Today, I had the pleasure of speaking with Mark Smith, a respected HR consultant with a PhD in organisational psychology. Mark is also the author of "A Better Choice: The Manager’s Guide to Skills First Hiring." We dive deep into the realm of hiring and uncover how adopting a skills-first approach can significantly improve your hiring success.

In this episode, Mark shares his extensive experience in talent acquisition and organisat...

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In this episode, I had the pleasure of chatting with Aaron Ross. Aaron is an entrepreneur, keynote speaker, and renowned author of "Predictable Revenue" and "From Impossible to Inevitable." He's a father of ten and has an incredible story to share.

In our conversation, we dive into the chaos and beauty of Aaron's life, focusing on his experiences balancing a massive family with his professional aspirations. Aaron talks about his jo...

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In this episode of the Practical Leadership Podcast, I chat with Louise Kennedy, the dynamic Managing Director of Oculus HR. Louise has built her career around 'real' HR, moving beyond the typical transactional functions to create meaningful, growth-oriented HR strategies.

We dive deep into her journey, from her early days in manufacturing to establishing her award-winning HR consultancy. Louise shares how Oculus HR supports busine...

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Today, we dive into the essential topic of building a business with the end in mind.

My guest is Laurie Barkman, author of the Business Transition Handbook and a seasoned Business Transition Sherpa. Laurie shares invaluable insights and strategies on preparing for a successful business exit.

Whether you're a new entrepreneur or a seasoned business owner, this episode is packed with practical advice to help you plan your business ...

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In today's episode, we’re joined by Ken Rusk, a successful entrepreneur and author of "Blue Collar Cash." Ken shares his journey from (to?) ditch digger to thriving business owner, emphasizing the importance of visualisation, goal setting, and empowering employees.

Ken introduces several key methods and frameworks:

  • Visualization: Ken stresses the power of visualizing your future in detail. He encourages drawing out your ideal l...
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Today, we're joined by Juliane Sterzl, the Senior Vice President of Global Sales at CoachHub. Our episode, titled "How make the right decision every time," delves into transforming workplace cultures and making effective decisions.

Juliane introduces several key models and methods for fostering a healthy, growth-oriented work environment:

    • Diversity of Thought in Decision Making: Incorporating diverse perspectives to enhance...
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In this episode, I had the pleasure of speaking with Jose Ucar, an international Amazon best-selling author and expert in global influence. Known for his Latin flair, Jose is a master communicator and coach who helps leaders navigate the complexities of international leadership.

Summary

In our conversation, Jose shares practical frameworks and methods to improve international leadership and communication. Drawing from his extensive ...

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Introduction

Today, we have René Janssen, CEO and founder of Lepaya, join us. René has an impressive track record, having raised $85 million to support his innovative training platform. His journey spans from scaling startups to managing acquisitions by giants like Alibaba.

Summary

In this episode, René Janssen shares his invaluable insights on avoiding company failure through strategic people development. René’s experience facing ...

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