Episode 04
John and Nick D. visit with the President and Founder of JAVA JACKET, Jay Sorenson. Jay shares with us who Java Jacket is, where they are located, how they got started and what a cool innovative idea & product they produce domestically for coffee houses, coffee servers and coffee baristas in the industry.
Jay shares the status and availability of paper and paper board, its challenges and issues with the supply chain, production, and keeping up with demand for the paper out of the pacific northwest and Canada.
He also shares the importance of using his product for branding or advertising your business or establishment. Jay tells why branding a sleeve vs the cup is a better play, safer, and most of the time, more affordable than placing a logo on the cup itself.
So if you are pouring coffee for your customers and you want to make your coffee a marketing tool for your business to sell more coffee, then...
Join us for this episode, pull up a chair, cuz it's all here...on the table!
Show notes: topical points of interest :
2:58 Who is Java Jacket and what value do they deliver to coffee houses, culinary, and hospitality groups?
4:18 Using a coffee sleeve as an advertisement with branding and a marketing tool to sell…
5:53 Sizes and minimums to secure your sleeves to fit your desired size cup
6:40 What is current the status of paper and paper board and potential supply chain issues out there today and what type of paper material is used for your sleeves?
8:10 What has been the effect of COVID and its fallout on your business and has this settled down?
9:34 Where is your paper and material sourced and where do you produce Java Jacket?
10:05 You want cups - then you need to have super strong relationships with your vendors.
10:51 The cup question; do you have them ...and can you get them yesterday? How about a sleeve?
12:04 What kind of lead times and process can operators expect given the challenges in the marketplace today with custom printing?
15:10 Java Jacket will offer Floor Stocking and can be available if the size and volume is there
16:50 The Conundrum …go with a logo insulated cup or…. a logo sleeve for the cup? How safe is a sleeve on hot coffee?
20:13 The glue option is safe and works with hot coffee and is on all custom prints
22:38 What is the max # of colors Java Jacket can print and will you print QSR codes on them too?
24:09 How "green" and sustainable is Java Jacket and are your sleeves compostable?
Guest information:
Jay Sorenson
President and Founder - Java Jacket
The Hode Group Chicago Showroom
The Hode Group
The Hode Group Testimonials
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