Ep. 14 - Enhancing Branding and Revenue with Napkins

In this episode of Let's Set Your Table, host John D and co-host Melissa Marguerite discuss the importance of napkins in the dining experience. They are joined by Patrick Garrigan, National Sales Brand Manager from Midwest Specialty Products, who provides insights into the different types of napkins and their impact on the customer's perception. They highlight the role of napkins in cleanliness, presentation, and branding. The conversation also touches on the environmental impact of different napkin options and the cost-effectiveness of higher quality napkins. The episode concludes with a discussion on custom capabilities and the potential for using napkins as a marketing tool.

Key Takeaways

• Napkins play a crucial role in maintaining cleanliness and enhancing the presentation at the dining table.
• Higher quality napkins can improve the overall dining experience and reduce waste.
• Napkins can be used as a branding tool to reinforce the restaurant's image and increase revenue.
• Air-laid napkins offer a cost-effective and environmentally friendly alternative to linen napkins.
• Custom printed napkins provide an opportunity to showcase specials, desserts, and other promotional content.

Sound Bites:

** "Higher quality napkins end up costing the establishment less in the long run." ** "If your napkin is doing the job it's supposed to do, the wet naps become obsolete." ** "Restroom cleanliness is ranked number two in leaving an impression on patrons."

What we discussed:

00:00 Introduction and Guest Introduction 01:39 The Importance of Napkins in the Dining Experience 08:09 Choosing the Right Napkin: Quality and Cost Considerations 09:45 The Environmental Impact of Napkin Choices 12:31 Custom Capabilities: Using Napkins as a Marketing Tool

Links: 

Explore innovative napkin solutions at : https://www.hodegroup.com

The Hode Group Chicago Showroom: hodegroupshowroom.com

Let’s Set Your Table: Apple Podcasts