116 | Beyond the Clinic: Unlocking New Career Opportunities in Optometry

In this episode, Diane pays homage to her roots in optometry - a profession that shaped her journey and now serves as a mirror for many clinicians feeling stuck or unfulfilled. She opens up about her own moment of realization in practice - when the daily routine of eye exams began to feel like a box rather than a calling - and shares how she found purpose beyond the consulting room.

If you’ve ever wondered, “Is this all I’ll be doing for the rest of my career?” - this episode is for you.

💡 Key Themes

• The Feeling of Stagnation: Many optometrists feel boxed in by the repetitive nature of clinical work. Dr Diane shares her experience of monotony and the yearning for growth and deeper impact.

• Breaking Free from Professional Identity: Attachment to clinical titles and roles can limit our sense of possibility. Know that your value extends far beyond your current job description.

• Facing the Fear of Instability: Leaving clinical practice can feel risky, but vulnerability is part of growth. Dr Diane reframes “starting over” as building from where you are.

• Lack of Visibility ≠ Lack of Options: The issue isn’t that there are no opportunities outside optometry - it’s that many don’t know where to look. This podcast exists to change that.

🧭 Personality-Based Pivot Pathways

Dr Diane introduces the concept of personality-driven pivot paths, helping you identify roles aligned with who you are:

• The Innovator – drawn to startups, medtech, and product development

• The Educator – thrives in teaching, training, and curriculum design

• The Strategist – excels in policy, research, and consulting

• The Connector – loves relationship-building, business development, and partnerships

• The Builder – flourishes in entrepreneurship, consulting, or practice ownership

🔑 Takeaway Message

“Your optometry career is a foundation, not a box.”

There are fulfilling, purpose-driven career paths waiting beyond the exam room - and they start with understanding who you are and what you’re meant to contribute.

✨ Quote to Reflect On

“We should pursue purpose beyond the paycheck.” – Dr Diane Van Staden

Journal Prompt

What part of your optometry career has felt most life-giving - and what part has felt limiting? What might that reveal about your next chapter?

Next Steps

If you’re ready to explore what’s next, book a strategy call with Dr Diane to get clear on your next right step so you can start mapping out your pivot plan.

👉 https://calendly.com/lbcp/strategy-call