93 | Master your Career Pivot: Why Personal Branding is crucial for health professionals

Your title and qualifications don’t capture your full career pivot value. In fact, they only tell half of your professional story. 

So much of your real value - who you are, what you are passionate about, your career aspirations, etc. are not captured in what is found on your resume. If you’ve been wondering why you aren’t attracting new opportunities, particularly the type of opportunities you want for the next phase of your career, then this episode may be exactly what you need to start your breakthrough.

In this episode, I challenge you to ask yourself two questions: “What do I want to be known for?” and “How do I set myself apart professionally?” 

I share key strategies that can help you position yourself for a pivot by differentiating your professional profile with a strong personal brand.

What you will learn:

1. What is personal branding.

• Understand the process of strategically managing your public image.

2. Why it’s important for health professionals wanting to pivot careers.

• Importance of showcasing your unique skills, expertise, and value.

3. How to craft a profile that expresses your value, demonstrates your interest and tells the world what you have to offer 

• Consciously craft your online and offline presence to position yourself for a pivot

TAKE ACTION: Spend some time reflecting on these points:

1. Think about whether you have a personal brand and if you think you do, what does it say about you (you can ask others)
2. Audit your digital profiles / online presence (what does it say about you?)
3. If you don’t yet have an established personal brand, ask yourself these 2 questions:

‘What do I want to be known for?” 

“How do I set myself apart?”

1. Update one part of your online presence this week—your bio, profile photo, or headline—and align it with where you're going professionally, 

Start creating your Personal brand today!

 

MORE WAYS TO CONNECT:

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Book a Strategy Call with Dr Diane https://calendly.com/lbcp/strategy-call 

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