How did John Shahidi go from app developer to media mogul and master marketer behind the Full Send and Happy Dad brands? It started with a Justin Bieber meeting and exploded from there. In this exclusive Like A Farmer episode, Shahidi tells untold stories from traveling on Trump Force One, working with the Nelk Boys, launching Happy Dad, and getting deep with celebrities like Snoop Dogg, Dana White, Theo Von, and Elon Musk. Learn how John's reshaping the podcast world and why authenticity is the next frontier in content.
Chapters:
(0:00) - Welcome John Shahidi!
(0:45) – Rural American Lifestyle
(4:15) – The Early Days Before John Built Businesses
(5:45) – Justin Bieber Enters the Chat
(9:15) – Moving Content Creators from Vine to YouTube
(13:15) – The Nelk Boys
(15:45) – How Snoop Dogg’s Happy Dad Flavor Came to Be
(17:45) – The Realness of Podcasting and How it Impacted the Election
(20:45) – President Trump
(26:15) – Dana White
(28:15) – How John Shahidi Found Like A Farmer
(44:15) – If You’re in Nashville… and Building a Business
(53:15) – Theo Von
(55:45) – Shahidi’s Rolodex
(57:15) – Full Send Nicotine Pouch and Happy Dad
(1:07:15) – Celebrity Brands: Why Do Some Fail?
(1:11:15) – The Beef Jerky Business
(1:12:45) – Best Strategy to use Media to Push Products
(1:16:15) – Why Live in California?
(1:18:45) – John Shahidi’s Bucket List
(1:21:00) – Shahidi’s Pinch Me Moment
(1:23:15) – A Hilarious Elon Musk-Justin Bieber Story
(1:30:15) – The Social Media Algorithm
(1:33:45) – The Top Podcasts in the World
(1:39:15) – What’s Next for Shahidi, Full Send, and Happy Dad?
(1:44:15) – John Shahidi’s Goals and Mission
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About Like A Farmer:
Like a Farmer is a podcast and video series that spotlights accomplished individuals from diverse industries and their inspiring stories of overcoming adversity and achieving success. Come along for this fun ride and meet some inspiring folks along the way: https://agamericamedia.com/
Contact us at: info@likeafarmer.com
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