Liquid Marketing: A Liquid Creative Podcast

Listen in as Jack Sharp, General Manager for Hunter Douglas as COO of Progressive Screens, talks to Jen about his unusual career path and how it led him to embed “unreasonable hospitality” in daily business operations—and how such luxury customer service and top-tier client relations can drive sales for any company.

Jen has a great time talking with Daniel Eckhard, Owner and President of Straight Line Construction, who shares his vast experience with best hiring practices, how to build company culture, effective sales tactics, and key strategies for business growth.

Listen as Truman Magley, District Director at Boy Scouts of America, talks to Jen about running major annual campaigns in the nonprofit sector. Truman shares how his organization successfully creates distinct marketing campaigns that reach and engage different target audiences (like Membership & Fundraising).

Brand Acquisitions can be great for business but tricky to navigate. Listen to today's episode of "The Drip" to hear Champion Chair's Digital Marketing Manager, Caylee Biegalski, walk Jen through what happened when they brought multiple brands under one umbrella.

What’s B2B and B2C? Not all marketing campaigns are the same. William and Jen talk about how to pick a well-rounded media/ad mix that supports your business goals so that you’re operationally ready when the leads start rolling in.

We’ve all seen websites—some great and some not so great. When you want one that builds your business, you need to know the overall purpose of your website and the specific things your website should do. PLUS the super important #1 tip we share in this episode.

We all know money doesn’t grow on trees; there’s only so much of the budget to go around. In this episode, learn what to do when you’ve spent a bunch of money on marketing, but you’re not seeing the results you want.

Ready to make room in the budget for marketing? William and Jen share a general model you can use to predict how much to spend on marketing, plus they explain an effective way to project ROI.

Today we answer these questions and more: What, specifically, are people talking about when they say “social media”? I have a personal social media account, but do I really need one for my business? I already have socials for my company, but where do I draw the line with engagement—especially with folks who leave negative comments?

Jen & William talk about what it means to have a team of generalists working on your marketing projects, or a team of specialists—and the pros and cons of both types of professional. We'd love to hear where you land on this topic after you tune in!

Hear from the hosts of Liquid Marketing, as they explain what prompted this podcast series and share what you can expect from future episodes. William Duxbury is Art Director, and Jen Houser is VP of Marketing & Sales at Liquid Creative digital marketing agency.