In this episode of Livabl Launch, host Matthew Slutsky sits down with Hugh Heron, President of Heathwood Homes and a legendary figure in Canadian homebuilding. With over four decades in the industry and more than 20,000 homes built, Hugh offers candid insights on the current housing market, what’s holding it back, and how both government and industry can work together to restore balance.
Hugh explains why now is actually a great time to buy a home—with market softness creating rare opportunities for buyers—and warns that prices will inevitably rise again. Drawing from past downturns, he stresses the need for clear leadership, collaboration between all three levels of government, and streamlined policies that truly address affordability and housing supply.
The conversation dives into common public misconceptions about development, such as who pays for infrastructure, and emphasizes the industry’s role in job creation. Hugh reinforces his long-held philosophy that “the customer always comes first,” sharing how Heathwood maintains direct accessibility, personalized service, and a culture that prioritizes homeowner satisfaction before and after closing.
He offers practical advice for buyers, from doing thorough builder research to understanding the protections of Ontario’s new home warranty program. Comparing new builds to resale, he highlights quality assurance, warranty coverage, and energy-efficiency upgrades as key advantages.
Hugh also discusses community building, from early investments in Pickering and Whitby to creating livable neighbourhoods with parks, trails, and green space before the first homes are built. On innovation, he reflects on being an early adopter of heat pumps in the 1980s and the ongoing push toward energy efficiency today.
The episode closes with reflections on changing buyer expectations, the importance of consumer confidence, and why the Heathwood motto, “Home at Last,” remains as relevant as ever.
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