Looks Like Work

Looks Like Work

Welcome to Looks Like Work. After learning, succeeding, failing (a lot) and learning even more, I decided to do what I do best and ask lots of questions. In this podcast I’ll be exploring work, career, entrepreneurship and everything that makes for a fulfilling and joyful life through conversations, opinions and curated content. Looks Like Work is a podcast by Chedva Ludmir, a serial entrepreneur obsessed with the future of work, reading, politics and curiosity.

Episodes

October 14, 2025 44 mins
Guest Bio

Linda Du is the founder of Moola Money, a FinTech startup providing financial guidance for millennials. A British-Chinese first-generation immigrant with an engineering degree from Cambridge and MBA from Yale, Linda spent 4.5 years at McKinsey advising global banks before leaving to build her own ventures. Her international journey spans London, Dubai, Berlin, and Silicon Valley, bringing a unique global perspective to de...

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Guest Bio

Yewande Faloyin is the founder of Otito Leadership and a certified executive coach specializing in energy leadership and performance optimization. With a unique background spanning software development at IBM and Morgan Stanley, management consulting at McKinsey, and hedge fund advisory, Yewande brings a holistic approach to leadership development. After experiencing severe burnout, she discovered coaching and became cert...

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 In this transformative conversation, Palveshey Tariq—founder of Alternative Coaching Methods—shares her journey from quantum physics and AI research to guiding others through plant medicine ceremonies. After collecting all the accolades in STEM but feeling empty inside, a suic*de attempt led to a two-year journey of meditating 4-8 hours daily and completely rewiring her relationship with herself. What started as reaching for psilo...

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In this deeply moving conversation, Yonat Friling - Frühling—Senior Field Producer at Fox News with 20 years in the field—shares her journey from a tiny desert community in Israel to the Oval Office and war zones around the world. Starting with a child's determination to witness history firsthand after watching the Berlin Wall fall on TV, Yonat built a career that puts her at the center of breaking news. The conversation explores h...

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In this energizing conversation, Jasz Joseph—founder of Jasz Rae Digital and HubSpot CRM consultant—shares how burnout from tracking billable hours in 0.25 increments led her to build a business centered on time freedom and travel. After calling her CEO to quit and having him become her second client, Jasz has spent four and a half years creating systems that allow her LinkedIn posts, newsletters, and sales campaigns to run while s...

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 In this open and vulnerable conversation, Ellen Hockley—three-time founder and consultant—shares her winding path from shredding paper at her family's real estate business to building (and closing) multiple ventures of her own. After launching one of the first eco-friendly event planning companies in NYC, Ellen navigated the collapse of the events industry during COVID while simultaneously starting a sustainable maternity activewe...

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 In this candid conversation between old friends and former co-founders, Hannit Cohen—VP R&D at Easy and Chedva's past CTO at Emerj—shares her journey through tech's boom-bust cycles from the late '90s and ever since. From starting as a programmer in the Israeli army to becoming one of the few female CTOs in tech, Hannit discusses the strategic choices that shaped her career, including the difficult decision to step back from d...

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In this profound conversation, Liza Futerman, a somatic educator, practitioner, and artist, shares her journey from Soviet Russia to Israel, her academic journey pursuing advanced degrees at Oxford and Toronto, and how movement and language became her twin resources for navigating identity, loss, and healing. Liza's life took an unexpected turn when her mother was diagnosed with early-onset Alzheimer's. This led her back to movemen...

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 In this deeply reflective conversation, Myriam Hadnes, facilitator, podcaster, and founder of Workshops Work, joins Chedva to explore the intersection of facilitation, belonging, and authenticity. Growing up with an Israeli father and German mother in Germany, then living across continents, Myriam embodies the intercultural perspective she brings to her work. They discuss how facilitators often begin as children trying to make eve...

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 In this powerful conversation, Dr. Orit Kamir—feminist scholar, human rights researcher, and initiator of Israel's sexual harassment prevention law—joins Chedva to explore how narratives shape our reality and why feminism requires constant vigilance. Orit shares her journey from believing in Israel's "equality myth" to becoming blacklisted for her feminist advocacy, and how she foresaw the current regression in women's rights. The...

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 In this deeply personal conversation, Iona Holloway, founder and keynote speaker at Brave Thing, joins Chedva to explore how becoming a mother at 35 sharpened her already strong opinions and shortened her bullshit filter. They dive into the transformative power of motherhood, the difference between being special and being precious, and what it really means to be brave. Iona shares her journey from a struggling 29-year-old to findi...

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 In this profound conversation, leadership and intuition expert Tal Shavit joins Chedva to explore the intersection of spirituality and business, feminine leadership models, and the courage to follow inner guidance. Tal shares her journey from McKinsey consultant to co-leading Double You retreat with 11 women, her transformative year prioritizing spiritual practice, and the pivotal moment she said no to a 60-day meditation retreat ...

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 In this deeply moving and wide-ranging conversation, Tiffany Yu — CEO and founder of Diversability and author of The Anti-Ableist Manifesto — joins Chedva to unpack what it means to live, lead, and love in a world not built with all bodies in mind. Tiffany shares her powerful journey from childhood trauma and societal shame to outspoken disability advocate, community builder, and proud disabled woman. Together, she and Chedva expl...

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 In this inspiring conversation, Tali Slonim, CEO and founder of The Stretcher and author of "Unleash Your Talent," shares her journey from corporate HR executive to entrepreneur, coach, and author. Together, Chedva and Tali explore the concept of the "zone of genius" - that sweet spot where passion meets ability - and how major life changes like divorce, loss, and global events can force us to reevaluate our priorities. Tali opens...

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 In this profound conversation, filmmaker Tal Barda shares her journey of documenting the unseen realities of our world. Growing up between cultures (Israeli, French, and American), Tal developed a fearless curiosity that drove her to explore places and stories most people prefer to avoid - from prisons to Gaza, from ultra-Orthodox communities to immigrant families navigating tradition versus personal freedom. She discusses her rec...

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In this deeply personal solo episode, Chedva takes us through her 17-year entrepreneurial journey - from translator to blogger to design journalist to marketing agency owner to tech startup founder and back to founder mode with her new venture, Consider. After recent trips to New York and Greece for conferences, she reflects on the seductive pull of "founder mode" and how easily we can lose ourselves in the pursuit of our dreams. D...

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 In this deeply personal conversation, Meirav Rosenberg, CEO and founder of Paz Interactive and author-to-be, joins Chedva to explore the complexities of balancing multiple roles as a mother, entrepreneur, and partner. Together, they dive into themes of vulnerability, taking up space in the world, and the crucial importance of prioritizing yourself to better serve others. Meirav shares her journey of self-discovery, the lessons lea...

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In this engaging conversation, Lee Rotenberg shares her entrepreneurial journey, emphasizing the importance of fun and authenticity in her work. She reflects on the challenges of defining success and happiness, the lessons learned from founding and selling companies, and the significance of being present and true to oneself. Lee discusses how her recent LinkedIn post about prioritizing fun in her next career chapter resonated with ...

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 In this episode, Chedva talks with Georgi Enthoven, founder and author of "Work That's Worth It." They explore how to find meaningful work that balances personal fulfillment with positive impact. Georgi challenges the false dichotomy between doing good and earning well, and shares her journey from tech executive to purpose-driven thought leader. This conversation fits perfectly with the season's theme of questioning traditional pr...

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 Chaya Gilboa, a Talmud scholar and activist who grew up in an ultra-Orthodox community in Jerusalem, shares her journey of reclaiming Jewish texts that women were traditionally forbidden to study. The conversation explores the intersection of spirituality, embodiment, and challenging patriarchal systems, as well as how ancient wisdom can provide comfort during times of crisis.

Key Topics:

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