Ep 087 Pool and Outdoor Living Design with Jonny Nalepa of Smart Aquatics

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Welcome to Luxury Outdoor LivingPodcast with Mike and Trey
Farley of Farley Pool Designs.
For over 40 years, we've helpedhomeowners turn their backyards
into personal retreats, spaces ofjoy, relaxation and unforgettable
memories, and whether it's a cozy as.
Scape or a resort style oasis.
We design it all.

(00:24):
We know how overwhelming a projectcan feel, and nothing feels worse than
a homeowner having a bad experience.
And that's why after decades ofdesigning and teaching in this
industry, we're here to share ourknowledge, helping you navigate.
The process with confidence.
Every week we break down designtrends and insider tips that
turn your vision into reality.

(00:45):
And since this is about creating somethingamazing together, drop a comment.
If you have any questions, ideas, orjust want to be part of the conversation,
if you find this helpful, a like helpsget this out to more people like you.
And if you want to keep upwith what's next, go ahead
and hit that subscribe button.
We'd love to have you along for the ride.
Let's build your paradise together.

(01:17):
good afternoon everybody.
This is Mike Farley withLuxury Outdoor Living Podcast.
We're hosted by Farley PoolDesigns, and we have a awesome
guest from Florida with us tonight.
We didn't get a lot of informationto dive into your bio, but Johnny
with smart aquatics is with us.
Why don't you take us away and let us knowa little bit about you and smart aquatics?
First of all, thank you for having me.

(01:38):
I appreciate it.
And we like to keep things mysteriousover here, so we'd like to keep everybody
on their feet guessing, so we didn'tget as much of the bio information over.
No, I'm kidding.
That was an accident.
But, yeah, a little bit about me.
I'll give you the short version.
I'm a second generation pool professional.
So I grew up cleaning, swimmingpools, family, business.
my parents started a pool company, some40 years ago now they're both retired.

(02:00):
And so we just grew up in the industry,riding around in my dad's work truck
jumping in pools, cleaning tiles,just small stuff when you're a kid.
But I did that for like 25years, And then we got into, know,
always passionate about design.
So I went to school for architecture anddesign and ended up working for a firm
where they did a, aquatic consultingdesign swimming pool design, similar to
what you guys do over there in Texas.

(02:21):
And I was there for roughlyfive years, I think.
And then, just reached my ceilingand then from there it was just off
to the base and do my own thing.
Okay.
Amazing.
So I'm just curious.
because you guys dosome very intense work.
Okay.
And so the learning curve to dothat for a professional, did they
teach you all that in-house withthe firm or did you go through

(02:45):
educational programs to learn that?
Or how did you learn that?
That's actually a really great question.
I think that's something thatwe've probably all seen as
professionals in the industry.
It's almost like there's twodifferent types of people that
you come across in this industry.
It's either someone that comes fromthe industry that has the hands-on
experience or the background in it,and then, they have to learn some

(03:05):
of these AutoCAD softwares or poolstudio or SketchUp or whatever it is
to get into the design realm of it.
Or someone who comes from maybea design background who studied
design or comes from a differentindustry, landscape architecture or
an architecture or whatever it may be.
They have to learn everything aboutswimming pools and water features, right?
So it's very difficult.

(03:25):
As we all know, there's no formal,I'm doing air quotes as formal
education in this industry other than,the educational entities that exist
you know, water shapes and Genesisand those kind of industry outlets.
I'm from the industry, soI grew up, cleaning pools.
I started small from there andgot into repairs, renovations
and just worked my way up.
literal lifetime of hands-on experience.

(03:47):
But just by way of, my natural ability.
And I was always artistic growing up.
I liked to draw and I probably did more ofthat than paying attention in high school.
That led me to studyingarchitecture in school.
I also found a course for likeaquatic engineering at one point.
So I learned by doing,hands-on experience.
And then obviously the older you getbigger projects you take on I was

(04:07):
cutting pipe and laying, cutting steelso I've done pretty much everything at
this point except for shoot concrete.
But I really learned by doing, and then Ithink, my formal education through college
studying architecture, I learned how touse AutoCAD software as Revit was kind
of a new thing when I was in college.
Using SketchUp and someof these 3D programs.

(04:28):
And so the combination of those twothings really allowed me to kind of
excel when I did come into, to start towork for some of these design firms in
the industry because I had a lifetime ofexperience as my background, but I also
had the, the softwares and, the abilityto do from the design side of things.
I think I just got lucky inthat sense, if I'm being honest.

(04:49):
But for me, it was really the combinationof those two things that allowed
me to really come outta my shelland start, doing things on my own.
That is awesome.
So what made you motivated to launchsmart Aquatics in the first place?
You know what,
this was all by accident.
It's very interesting.
I didn't set out to,start my own business.
It's interesting 'cause I come froma family business and I think that,

(05:11):
I'm not really a hundred percent sure,but our parents just instilled kind of
work ethic in us at a very young age.
Since I can remember, work wasjust part of what we did as a
family, and my parents were alwaysself-employed, and so we didn't
really take family vacations either.
They weren't business ownersper se, they were self-employed.
So we couldn't, yeah, we couldn'ttake two weeks off and go to Disney
World, because if they weren'tworking, the business wasn't running.

(05:32):
And so it was a family affairwas always work related.
and I think because, I like a challenge.
I'm always somebody thathas to be challenged.
I take pride in my work and, mydad always said growing up, he's if
you're gonna be a bear, be a grizzly.
And when I came into I guess whatI would say is that anytime I
found myself working for somebodyelse, it's like I'm a quick study.
I wanna be the best at it.

(05:52):
And so I think naturally Ijust gravitate towards the
next thing, the next challenge.
And at some point, if you're inan environment that either is just
not set up for more you reach aceiling naturally and you look
around and you're like, what else?
What's next?
And if there isn't anything next thatyou see as a challenge, the natural
thing for you to do is maybe I need to,start considering something for myself.

(06:13):
And so that's ultimatelywhat happened to me.
You learn a lot because of that.
And now I'm a business owner.
We have like six to eight people and it'slike, I realized, oh wow, I need to do
that for my people now because I need tocreate an environment that allows them to
grow to as much, whatever their goals are.
So that, we keep everybody happy.
Yeah.
this was not part ofthe plan by any means.
I, I was definitely happy where I was.
And so it just naturally, Ithink, organically happened.

(06:37):
I am wondering, 'cause this showis the directed audience is the
homeowner going through the process.
Could you share us how the customerjourney is with smart aquatics?
Maybe, 'cause you've been the industryso long there's probably things that
there's do's and don'ts that you developthroughout the time and what separates
that journey versus, the run of the mill?
Um,
it's interesting.
It's a very interestingindustry that we're in.

(06:59):
It's very unique, very specialized,obviously, as you guys know.
Yeah.
And growing up in the industry, most ofour business, like my parents' business
literally today still is referral based.
So 40 years of just referral based.
And most of the stuff that wecame upon was we were fixing
somebody else's mistake.
That was most, that's how Ireally learned to do what we do.

(07:20):
Obviously now we do design engineering,and in the kind of construction
it's a little bit less of that.
Which is a good thing, but from thehomeowner's perspective, I mean, there's
so many different approaches and differentcompanies that offer different services.
I guess it really dependson what they're after.
I mean, We offer a coupledifferent services.
We have our design team, we haveour engineering team, and then,
we do have a construction divisionnow, which is new for this year.

(07:41):
So I think it really dependson who the client is Yeah.
And what they're after.
what's your ideal client?
We serve a lot of professionals.
Okay.
So our engineering service is B2B mostly.
Okay.
we get hired by architects and landscapearchitects, developers, contractors
who are building these monstrositiesof houses down here in Miami Beach.
Some of these people just havetoo much money, and a lot of 'em

(08:03):
are celebrities and billionaires.
We have to sign NDAs on, right?
Yeah.
We've been involved on some of thelargest residential projects in North
America from a cost perspective.
So for the professional sideof things, those are our ideal
clients who have too much money andwanna design something absolutely
insane which is crazy expensive.
And we work alongside the architectto develop these drawings because

(08:24):
architects, they have a good, vision,but they don't know how for the
aquatic, the specialization thatis aquatics, they don't know how
to translate that into a workable.
Plant set and then obviously thehydraulics and the mechanical and all
that, electrical and all that stuff.
if they knew how to do that,we wouldn't have a job.
Yeah.
Right.
So do they just give you like aplaceholder for the pool and what the
area you're gonna be working with?
Yeah, and a lot of stuff now we'reseeing is like these water features

(08:46):
are integrated throughout the house.
So some of these houses arethree and four stories, right?
They've got an understory, they've got afirst floor, second floor, and a rooftop.
And so a lot of these water featuresthese water walls are 30 foot high.
They run verticalthrough the entire house.
And a lot of this stuff is integrated.
They'll provide us with like preliminarylayouts and sections of what their idea
is, what they think it, it'll look like.

(09:06):
And some of these architectsare very talented.
they know the knife edgesand the vanishing edges.
They know enough toput a section together.
And obviously ones that we've workedwith in the past they know enough to be
dangerous, but then they really need usto really take it to the finish line and
turn it into a set of construction zonewith the very tedious stuff like the
waterproofing and the, and hydraulics andthe how much flow and noise and the color

(09:27):
and the water and all that kind of stuff.
from that perspective, our idealclients are really, I guess they're
working on behalf of homeowners.
But that's really our engineeringservice Those are the type
of clients that we serve.
But then from, in our design service, wedo serve the home owner and the end user,
we just designed a resort in The Bahamas.
Oh, wow.
it really varies for us.
And, it's been difficult as abusiness usually you wanna be the

(09:49):
figure out the one thing that youcan be the best at in the world
and then, go down that rabbit hole.
For us, It's turning into the onething that we're good at or the thing
that we can be best at is the holisticapproach of we can make, we're a true
design firm, true engineering firm.
And now even getting into thekind of the construction stuff.
Are you doing the construction worldwide?
Because I know you do a lot of workdown in the Caribbean I should say

(10:10):
maybe not worldwide, but down inthat part of the country, or is it
just local there in Miami, or whatare you trying to do with that?
If the price is right, we have theability to go pretty much anywhere.
like any project, right?
It has to make sense for us.
We have the ability to work anywhere.
It just depends, for now it's prettymuch the Caribbean Miami and the

(10:33):
states who knows what the future holds.
I think for now we wanna squeezeas much as we can out of this.
we're in one of the best markets,obviously down here in South Florida, so.
great weather.
No, it's one, sorry, what is it?
Great weather out there.
Oh yeah.
Trey was just there.
So yeah, I was in Saint I wasin the Caribbean and I had to
stop in Miami for a day as well.
Oh, nice.
That was the first time I was there.
beautiful.
First time in Miami or first time in both.

(10:54):
Wherever you, yeah.
Oh, okay.
Nice.
Alright.
Oh yeah, dude, anytime.
Next time you gotta gimme a call man.
Go to lunch or something.
Oh yeah.
The islands are beautiful down there too.
Yeah, we just had a project completed inSt. John, right next to St. Thomas, so
That's cool.
It was Saint Martin is where I went.
St. Martin.
Oh wow.
Nice.
Alright.
is that the bbis, theBritish Virgin Islands?
I think it was French andI forgot the other one.

(11:18):
It was two different countries.
Okay.
It was interesting.
Yeah.
But it was the one where the planesfly right over the beach, but
nevertheless I mean y'all have a lot ofmaterials that we don't use as often.
'cause of the climates aredifferent, like glass tile.
Y'all do a lot of amazingglass tile work down in Miami.
You wanna talk about that a little bitand how you incorporate 'em in the design?
Yeah.
is a glass tile finish somethingthat's commonly done on your projects

(11:42):
or is it a specialty situation?
And is there certain things you shouldthink about when you're using glass tile?
Yeah, it varies.
So glass, tile and stone especiallystone, but last how and stone have, are
becoming a lot more prominent down here.
And I think just because of the type ofclientele that we have, and definitely
we always recommend a specialist.

(12:03):
We know enough to be dangerous onsome of these things, but you know,
most people see on our social mediaor they come to us and, we have a lot
of the answers whether it's glass,tile or clip panels or whatever it is.
But really what makes us dangerousand successful is our network
that we have, so we have a clinic.
Or sorry glass Tile andStone Ray Specialist, right?

(12:23):
Yeah, Ray Corral is definitely ourgo-to for the tile and the stone.
Ray and not just,
Ray was on an episode lastyear with us, so Oh, yeah.
Yeah.
So we'll look it up and finda Yeah, he lives, you know,
we're like neighbors.
He was like 10 minutes filming me.
But anytime we have a client askingquestions about tile, I always get
ready involved because there's moreto it than most people realize.

(12:44):
And not even just the materialitself, the installation.
I mean, We have what people don't realize.
You mentioned, based on thegeography, you may not have the
type of humidity that we do here.
Especially over in Las Vegas or in,places like Arizona, we had a client
do this, they go on vacation to Bali orsomewhere and they see this beautiful,
excuse me, what's the lava stone?
the green.
What is that called?
Oh, wow.

(13:05):
Yeah, I should know.
I should
know it too.
Golly y
Suka Boomi Stone?
Suka Boomi.
There you go.
Yeah.
Okay.
it's also called Bali Stone, stoneslike that, that are porous, that people
see that, when they're on vacation,they, oh my God, this is beautiful.
I wanna put it in my pool.
So then they find a place andthey order it, and they have
it shipped in and it sits here.
And then, because of the humidity,these stones are porous and so
it, starts to retain some of themoisture inside the stone, and

(13:25):
then you go try to install that.
It just doesn't, put the manufacturerspecifications and it just doesn't work.
So we see a lot of thatwith the tile and stone.
We just had a job actually in Miami Beachwhere they did not go with Ray because
he was a little bit more expensive.
And we saw in the images when theywere installing it, the material that
they had set out in the pool on theconcrete that they were using, and

(13:48):
It was a literal material that wasused for exterior applications, it
even says it on the bag that it'snot used for underwater application.
Oh no.
And not just that, had ended up beingan installer that does like kitchen tile
work, interior exterior tile, so theygot the walls like perfectly straight,
but the floor was like super wavy.

(14:09):
you know, when you're not used toworking on sloped floors because you're
not used to working in swimming pools.
it came out really, wavy to the pointwhere the client was like, the client was
like, Hey, is it supposed to be like this?
And as professionals we see that kindof stuff and we know immediately, but
if it's bad enough to where the client,like a lay person can look at it and say,
Hey, there's something wrong with this.
That's how, you know, it's really wrong.
So other than that it came out,it's beautiful it installation.

(14:31):
We're hoping that it, lasts a while,but like knowing those type of things
and seeing those type of thingsand really, it is, it's upsetting.
But yeah, there's definitely those typeof things are specializations and even
when we try to educate the client on thesethings upfront, sometimes they see the
price tag and they just don't understandthe value until it's, later down the road.
And then they start having issues with,this is exactly why we hire a specialist.

(14:54):
Right.
We are gonna take a break here for asecond and get into outdoor living.
So with outdoor living, we like togo to barbecue bits here we're gonna
share some information of everythingthat you may want to consider in
your outdoor living space as far asfeatures, especially for the kitchen.
Hope you enjoy this.

(15:16):
So now we're talking pellet girls.
I didn't realize there were somany different ways to cook.
I'm looking at that sign right thereand saying there's 15 ways to cook,
right?
There's 15 ways to cook on Alfresco.
Um, here's a categorythat is, uh, it is hot.
Uh, if you were to ask us about thegrowth in our, in our store, uh, we

(15:37):
would point you to what we've talkedabout already and, and, and touch on,
uh, some of the main grill companies.
Griddle that, uh, pallet grill is.
What's in the forefront right now?
Uh, this particular pellet grill ismade by Yoder, uh, throughout Kansas.
Um, very robust, looking, very robust.
It's about a 400 pound grill.
Uh, you can get it on the cartin three different colors, like

(16:00):
from orange, black, or silver.
They have an open frame cart.
Uh, a lot of customersask, can I build this in?
Yes, you can take the head offof the unit, do a built in.
Um, this has wifi.
Uh, this is for that customer thatwants, as we talked before, space.
And ease of use.
I can, it, it is wifi, uh, uh,and you can connect to your

(16:23):
phone, but it's also cloud-based.
So if I wanted to go outta stateor out of the, out of town and
control the temperature andmonitor it, uh, you would do that.
Through your wifi at yourhouse starts on this side.
It has a 20 pound hopper.
This is where your, your fuel will go.
Uh, inside of the unit.
It has two meat probes.

(16:44):
Let's say I was doing a porkshoulder and a brisket at the same
time, the probe leads would go.
Through the interior walland probe the meat here.
Um, it has its ambient, uh, uh,temperature inside of it, and it
tells you everything on your phone.
You can either go manually or youcan go remote with your phone.

(17:04):
So you're telling me you can tricktwo pieces of meat at the same time?
Yes, you can.
Yeah.
Interesting.
We've had on this grill,uh, chicken thighs.
Bacon wrapped carrots.
Um, bacon wrap.
Bacon
wrapped carrots.
Bacon wrapped
carrots.
Don't knock it till you try.
It's amazing.
Kind of get a sweet salt flavor.
Uh, with it.

(17:25):
You notice that we havea primo baking stone.
Uh, this, we've had this in ourstore probably 10, 11 years.
You can bake inside of this grill.
There's a pizza.
You can go directly here, orthere's a pizza oven, an attachment
that you can put inside of it.
Um, what can you do with the pellet grill?
They've kind of, they've kind oftaken it to, uh, another, another

(17:46):
level from, from direct grilling.
Uh, you have a door accesshere that's removed.
I can steer it, you know,700 degrees and do steaks.
Uh, so you could set this up to adirect grill, bake roast, or smoke, uh,
just like you would a ceramic grill.
So that thing looks so robust, bill that.
You could put a hitch on itand tow it behind your car.
It almost looks like
it is.

(18:06):
It is.
Uh, these are pneumaticwheels in the cart model.
Uh, it's for mobility.
It makes it ease of use.
Uh, if you wanted to carry it to an event.
Uh, if you're gonna cook for, you know,50 baseball players, you've got it.
You've got it whipped with this, with yo.
So, uh,
so do most people put it on a cart?
So with a smoker.

(18:27):
You have smoke.
And so you do, you have, you know,the, the, everybody's gathered
in the kitchen area, right?
A lot of times people wanna havetheir smoker a little bit removed
from the entertainment space.
They do.
And you know, this doesn't,this doesn't plume smoke like
a stick burner that we feed.
Uh, to, to smoke Texas barbecue.
When you light this grill and it, and itgoes into, its, its act, the the smoke is,

(18:52):
it goes into a blue smoke mode and that's,and, and, and it's not as prominent.
However, you're correct what you say.
You want to find an area,we will find that we design.
A full kitchen and then we willhave maybe an area reserved
for just this, this equipment
I do a lot of times an L-shaped kitchen.
Right, right.
And you know, or a U shape and it's on oneof the legs and it's away from the people.

(19:16):
That's correct.
That's correct.
Uh, or, you know, I've also done.
Uh, you know, uh, kind ofan island style, right?
Uh, you know, a galley, excuse me,galley style where I've got one, you
know, counter and then I've got anothercounter right behind me that you know.
Sure.
But this, so this is a bluesmoke similar to what you get
outta the primo or the egg.

(19:37):
It is, uh, not like yourheavy smoke out this,
and it's correct, like you said, youwant it end of island outside perimeter.
You don't want it up inside wall.
You know, you want it to beable to, to breathe here.
So air pulls in here.
You've got two fans thatpull air through here.
You've got pellets.
You've got pellets that actuallydrop into what we call a burn pot.

(20:02):
There's a ceramicigniter that burns these.
And then the Belling effectis the speed of the fan
controlled by the thermalcouple.
Okay, so there's different flavorpellets here are different.
There is different foods, so there's
different flavor profiles.
Uh, the most popular one is thepecan and cherry mix, which is
competition, but we carry allflavors from hickory, apple cherry.

(20:24):
We carry a product of pillow calledjacks pellets, uh, made by J Devil.
It's a hickory, maple and cherry mix.
It's one of our top skews.
Um, there's different in Mesquiteand, you know, Mesquite cooking in,
in Texas, we know it's not a weed, butwe'll usually use it as a coal base.
Mesquite pellets is very lightand it's nice with this, so,

(20:46):
oh, it's not too heavy.
Not too heavy.
Oh,
okay.
There,
that's, yeah.
You
gotta be careful with Squi.
We know that, so,
okay.
Awesome.
So I hope you enjoyed the barbecuebits that we just featured today, and
we'll have more coming up next week.
If there's something in particular thatyou're interested for, let us know and

(21:07):
we'll get back into the episode now.
I don't know where you wanna go next, butone of the things that you were showing
me before we started was, you had somefeatures that I hadn't heard of before.
I know we've talked about cold plungeand a lot of the health and wellness
stuff like saunas, steam rooms.
There's a lot of stuff,but what was it again?
It was like there was an icefountain and a sand room and

(21:29):
yeah.
Nowadays there's everything.
Yeah.
So are these wellness applications thatyou've done on the commercial level?
'cause I know you've done some stuffup in New York City and some other
places following your work over a periodof time, or is, is this stuff that's
done in residential homes as well?
it's what's very interesting, becauseit started almost with, the coal

(21:50):
funds, or at least recently, right.
obviously hotspots 10 years agowere a thing and they, everyone
wanted a spa in their pool.
so it's both.
We're doing residential andcommercial applications.
We started small someof these luxury gyms.
Like Anatomy gym ortemple Gym up in New York.
Yeah.
they're calling them the sanctuaryareas and where they have hotspots,
coal plunges saunas, steam rooms.

(22:11):
Right now we're involvedwith the anatomy gym.
We're doing their new URA location now.
But yes, we have two otherbathhouses, one down here in
Windwood and one in Fort Lauderdale.
And essentially they're verysimilar, but one's leaning more
towards the recovery medicine.
One is a straight up bathhouse whereit's like we've got a salt pool.

(22:34):
when I say salt pool, I don't meanyour typical salt coordinated pool.
That's 3,200 parts per million.
I'm talking about
like a dead sea mag,
like the dead sea above magnesium salt.
Yeah.
So it's four 50,000 parts permillion of magnesium salt.
And so when you get into it, you float.
for float therapy.
Yeah, on the commercial level,we're having these bathhouses pop
up we're assisting them with theentire build out of these areas.

(22:58):
But we're also simultaneously seeingnow the individuals with enough
means they're building entire gymsin their houses now and in their
gyms they're putting, they wanna puta sauna steam room, the whole nine.
We're seeing both those things down here.
I don't know if it's as prominent inother areas yet, but definitely in south
Florida they're popping up left and right.

(23:19):
So what exactly is the ice fountain,because I've never heard of that before.
there's a couple different, forinstance, in the one we're doing
here in Wynwood, it has a rain.
might have seen that on social media andsometimes it's where some of these's,
like the clients saw that on socialmedia and like, oh, I wanna do that.
Where they have the rain room where yougo into the room, it's like an LED screen,
but the whole, you got rain coming down.

(23:39):
They've got the snow rooms whereit's basically cold therapy.
You know, Cold plunging isjust a version of cold therapy.
we've known about like cryo andstuff like that for a long time.
There's different variations of the sauna.
There's infrared saunas, right?
So a lot of those rooms they justhave different, you can, if you
throw a high level of salt into oneof those rooms you can call it a

(24:02):
vitality room or something, you know.
so there's a couple different types ofapplications that you can do by just
whether it's introducing steam, heat, andeven heat at a different, temperatures.
But those are a lot of thedifferent variations of rooms
that we're putting into these.
These wellness facilities essentially.
heated loungers, are those somethingthat goes into the rooms themselves?

(24:23):
Yeah.
Heated loungers are popular.
Those are, more product basedwhere you actually purchase or
they're basically a lounge chairthat just gets hot essentially,
for lack of a better description.
No, that makes sense.
Who's that by?
That's not ledge larger, right?
That's someone else?
No,
no.
There's a couple manufacturersthat make the heated loungers.
They could be made outta stainlesssteel or like prefabbed outta concrete.

(24:43):
So it just depends on a coupledifferent manufacturers that make those.
I could definitely see someone that's likeresidential, trying to build a pool in
their backyard, maybe doing one of those.
I took a class at the internationalshow and there was a lady there
from Italy that was teaching andshe was mentioning how they used the
stainless steel once over in Italy.
Right from a health
standpoint.

(25:03):
in, in Europe.
This stainless steel is alot more prominent in Europe.
I would say in general, not justfor those chairs that's probably
why they use a lot more stainlesssteel over in Europe than we do here
for things, which is interesting.
Yeah.
They got the stainless steellooking slide that we've had on
a lot of this comes from.
Most of the things, at least in ourindustry, I'm not sure about other

(25:24):
industries, but it trickles down.
It starts in Europe, thiswellness movement that we
have here now last 20 years.
It's started with everybody gettinghealthy with, physical perspective.
Now it's moving into the actualwellness, that's been a big
thing in Europe for a long time.
And it seems like it trickles down to NewYork and then it comes and hits Miami.
It's a hotspot.
But that's usually where we see things Bythe time it trickles down to us here in

(25:47):
Miami, it's already something that's beenaround in Europe for a very long time.
Is there any new, I don't wanna saytrends, but new I guess technology
or ideas that you've implemented inyour projects recently that maybe get
you excited and wanna talk about or.
I think the two biggest things thatwe're seeing right now that are popping
up, aside from like just architecturein general in these spaces and just

(26:09):
the, these pools are getting massiveand they're being integrated everywhere.
But, you guys touched on it, is theone is the wellness how prominent and
they're building these entire facilities.
But then two and I'm sure you guyshave seen this, the acrylic panels
are starting to really take off.
We're doing two projects right nowthat are just, they're not the largest
projects in the world, but they aresome of the most unique projects.

(26:31):
I think one of 'em, actuallyboth of 'em, technically from a
residential perspective, I don'tbelieve it's been done before.
and we're still in the engineeringphase, but we're building an
all acrylic swimming pool.
So have you guys seen the London,the Embassy Gardens and, yeah.
That's the world's first ofclinic swimming pool that
spans between two mid rises.
And this is typicallyhow progress goes, right?

(26:51):
Once, we have proof of concept.
Now people can see that,oh wow, it's working.
We have homeowners that aresaying, I want that in my home.
So we have two projects.
One's here, Miami Beach, one's herein coral Gables, where the client
literally said, I want that in my house.
One's a new constructionhome, one is an existing home.
The existing home one is actuallygonna be a little bit more unique
in my opinion, than the other one.

(27:12):
But essentially the existinghouse has two balconies.
There's a certain area that it wrapsaround like a u in between the two
balconies there we're building on astructure that goes up vertical to
the second floor on the balconies andthe entire pool between that area it's
call it a 15 by thirties as far asthe size is concerned, is all acrylic.
And so the floor acrylic is 14 inches.

(27:35):
The walls are like eight inches.
The acrylic by itself is $1.8million just for the acrylic
to be delivered to the site.
So we're super excited about that.
So are you working with amanufacturer outta Europe?
'cause you have to have a really big kilnto actually fire something like that.
Oh yeah.
We even wanna go to the manufacturingfacility to just document this

(27:58):
whole thing because it is so unique.
We wanna show it from start to finish, sothat one I believe, I'm not sure I have to
talk to Jason as a matter of fact 'causeI'm not sure where it's coming from.
But the other one that's in Miami Beach,which basically it's a box that they're
just gonna set in on some supports.
It's still really cool.
But that one's a rentals polymer.
Okay.

(28:18):
Product.
So it's coming from, I believethey're in Colorado or somewhere.
Colorado Springs.
Yeah.
Yeah.
I think the other one I believeis a manufacturer from Australia,
but they have a local divisionhere in, actually in Houston.
I think if I'm not Yes,mistaken, that's you may be,
we use
for, you may be familiar with them.
now, I wanna say I'm not a hundred percentyet if that's where it's coming from.
that info hasn't beenmade public to me yet.
But for right now, I have to goback and look at the shop drawings.

(28:41):
But I believe that'swhere it's coming from.
It's a, and it's a Australian company.
Yeah.
That hasn't local, facility.
Facility.
So with the design, is it gonna belike pretty much an acrylic bridge
where it separates and it just connectsfrom the two sides of the house?
Or is it gonna be connectedfrom all three sides of the u?
No.
No.
So it's just from left to right, okay.
Yeah.
So if anything, it just we're closingoff the U essentially and making it like

(29:04):
a but you could walk under the pool.
It's built up on the second floor,so it's just the floor and the
walls, all acrylic, just one span.
You could walk under it.
It's really cool man.
Yeah.
That's,
that's badass.
I can't wait to see that on Instagram.
And it's interesting, wehave so many projects.
Some of our largest projectsright now are under construction.
again, like I said, these aresome of the largest residential
projects in North America.
And I'm not kidding when I say that.

(29:24):
I mean, these things are just monstrous.
They're at the forefront of designand architecture engineer and, they,
architects that are des responsible fordesigning these homes are world renowned.
So just to be involved with these typeof clients is, we're honored obviously,
but it as cool and as large and massiveand complicated as those projects are.
And they are.
You have to have a whole team to be ableto really do those type of projects.

(29:47):
these smaller ones, this clinicone's 15 by 30, but we're like
more excited about that guy 'causeit's pushing the boundaries.
It's never been done before, like inresidential, at least as far as we know.
for the other one in Miami Beach,we have to come up with how
are we gonna get the fittings?
And it's an all acrylic, thereis no concrete so we have to come
up with like custom stainlesssteel bulkheads just to get piping
into some of the fittings, right?

(30:08):
And so there's a lot ofRD that's going on there.
those are almost more challengingthan some of these massive ones
because we didn't, we don't evenknow if it's gonna work, right?
We have to do some RD and say,okay, this, we think this is
gonna work, and then try that out.
it's more of a challenge sometimes.
It's not necessarily thesize of these things.
Sometimes these smaller ones areharder to deal with than the big ones.

(30:29):
Oh yeah.
It's just what boundaries are you pushing?
How are you gonna solve these problems?
how did you put a team together that canhandle all of the scope of this work?
Many years of pulling my hair out.
You know what that's agreat question, Mike.
I talked a lot about how I'm asecond generation pool professional.
And I have all the, you know, as far,I've pretty much done everything in the

(30:49):
industry as far as what can be done upto this point or I've seen everything.
But I had to learn how to run abusiness and not just run a business.
I had to learn, and I'm still learning.
I had to learn how To leadpeople and to lead a team.
And that is not nearly aseasy as people make it look.
No.
It's a whole lot easier just todo your stuff yourself and Yeah.

(31:10):
Yeah.
You know what, yeah,you're absolutely right.
When I, it's just me.
And by the way, nobody kickedmore ass on these projects when
I was the one doing the work.
Now I don't do any cab drafting anymore.
I don't do any of that.
I run the business, I lead my peopleand I train and stuff like that.
But, so it was a huge learning curveto find the right people, train the
right people cause I didn't know howto hire and I was pulling my hair out,

(31:31):
especially by the way, when mistakes aremade on these type of projects, it's a
big deal, so finding the right people,training the right people, having the
patience and the, it's like having kids,it's like you get to train people and
let them fail, 'cause that there was apoint where I was I would, I. ' cause
we're still on deadlines, right?
We still have to get theseprojects done for the clients.
So like you're trying to train somebodyup and I would push them out of the way.

(31:52):
Like I would just do it right?
'cause I can do it better, faster.
And so I did a little bit of thatvery early on 'cause I didn't
realize what I was doing to myself.
And the business was a detriment.
You have to let youpeople fail on some level.
You'll never, you never get outside of,you being the one that, does everything.
So it was just, man, I've justbeen reading a lot of books.
I'm, trying to learn as much as I can.

(32:12):
But that's pretty much the gist of it.
I'm not doing anything special over here.
I just know that what we'retrying to do and I know that
I can't get there, by myself.
And without the team, none ofthis would really be possible.
But once you do find the rightpeople, once I was able to find,
one or two good people to likekick it off, that is really when it
allowed us to kick it in high gear.
Take on some of these projectsand successfully complete,

(32:35):
some of these projects.
'cause it is, it's a high stressindustry that we're working in.
Deadlines, everything's gotta be accurate.
You're coordinating with20 different people.
there's a mistake here.
Mistakes, and by way mistakes happen.
you have to learn how to like, notfinger point and place blame and stuff.
And even when that's what everybodywants to do and just to find a solution.
So just a lot of work.
Yes, sir. I'm gonna steal one of thequestions that Trey's gonna ask later,

(32:59):
in that process, did you go to businesstraining conferences or did you read
books or did you watch stuff on YouTube?
How did you go aboutlearning how to do that?
I definitely did a 180on social media stuff.
I was just forced to start consuming.
I almost consume content Not asa consumer, one, because we're
creating content, but two, thecontent that I do consume is a

(33:22):
lot of business related stuff.
I'm following a lot of guys, who'sjust built these massive companies
and leadership and stuff like that.
So books I'm readingone book per month now.
That's my goal for this year.
man, the books have beena tremendous help, really.
That's been the big, andby the way, I hate reading.
I was not a good student.
I was probably a C student at best.
So I hate reading.

(33:43):
But I'd love to learn and the bookshave been a huge help and not just,
business stuff, but also leadership.
And then I've gone to a couple of the.
These seminars.
I plan on going to acouple more this year.
Basically, how to scale thebusiness and lead leadership.
It they go hand in hand.
The business stuff kind of goeshand in hand with the leadership.
'cause you can't, part of growing yourbusiness is growing your people and

(34:04):
you can't do one without the other.
And all of it is self-development.
So yeah, it's a process.
I dunno if that it is certainly a process.
I saw you said you were practicallyripping your hair out in the
beginning when you were hiring people.
And I saw a post where you said that whenyou left the job you had and you started
your own business you had to borrow moneyfrom your mother to support your mortgage.

(34:26):
And I love that video wasreally good, very well made.
But how long did it take for you to feel,established and have a well oiled machine?
Oh man, I still don't, feel that way.
I think it's a blessing and a curse.
I really do.
And you know what someone told me this.
That's honest.
Yeah.
No.
Yeah.
I appreciate that.
You know what, I'll tell you, Mike, andwe'll have a couple more conversations
after this, but I pick, guys like youwho've been around doing this for a

(34:47):
long time, man I admire that and I tryto pick your brain as much as I can.
I know we're doing the podcasthere about me now, but I think
that's really the biggest thing isjust learning from other people.
There's always something tolearn, but to answer the question
yeah, I forget who told me that.
I was like, man, got to thepoint where we built this team
and I had op basically operations.
We have like eight people full-time,just churn the burden on projects.

(35:09):
And I was like, oh man, I thoughtI could put my feet up now.
I was like, oh, you know, they'rerunning the day to day and it's great.
But then I didn't realize,oh wow, if we want.
Hit our goals and keep growing and stuff.
We have to build a whole sales teamnow, whole other side of the business.
And I was like, man so forgetwho it was, and I just asked, I
was like, Hey, does it ever stop?
Did you ever feel like they're justlike, no, that's what, and they said,
it's so cavalier, like so casual.

(35:29):
Just no, but why would you want it?
Like I guess it's,maybe it's your purpose.
Maybe that's what it's like.
You grow.
It definitely gets easier,I definitely don't feel like
we're where we need to be yet.
So I don't know if thatanswers your question, It does.
You gotta keep growing or you die.
Yeah.
I don't feel that way yet.
And I'm not sure what wouldmake me feel that way, but I

(35:51):
feel like we're getting closer.
I feel like at some point you start tosee the light at the end of the tunnel.
It's all about the chase.
yeah.
Maybe it is, you know, lookafter, as they say, it's the
journey, not the destination.
Right, exactly.
So,
A lot of people probably have know yourwork and don't even know who you are.
obviously a lot of people thatknow your company, but there's
probably a lot of people thathave seen the Lamborghini pool.

(36:12):
And can you just walk us through thatprocess and what that job is and, for me,
that when he told me he was the guy thatdid the Lamborghini pool, I was like, oh
yeah, I've definitely seen his work then.
so that is obviously, it's a head turner.
It's hard to miss.
Yeah.
But now we have one that's gonna putthat thing to shame these acrylic
pools now that are coming up.
again, we've just been fortunate.
But like many of our projects that was acollaboration between Fox Terra Design,

(36:34):
who I'm sure you guys have heard of.
Yes.
They're probably the biggest thing inour industry from a design perspective.
They did the initial design conceptthere for the client who was Alex Moler.
And he's a big car guy, which is obviouslywhy he wanted to put a car in his pool.
he's got another area in hishe's got a movie theater inside.
like one of the walls isall like glass, right?
So that you can park whatevercar he feels like that day.

(36:56):
he parks his Ferrari there orwhatever it is that you can
see from the movie theater.
But, Box Terry did theoriginal design concept there.
We were brought on to develop that designinto a set of construction drawings.
And then custom pool systems.
Now, CPS Outdoors a local constructioncompany that we have a good relationship
with, they are the ones who executeand actually build the project.
that's not uncommon.

(37:17):
It's how a lot of these projects go.
Sometimes there's design firms,there's engineering firms, and then
there's construction firms and eachfirm has its, specialty, there's also
design build firms and everything.
But that was a very interesting product.
'cause obviously we'venever seen that before.
One of the most challenging things onthat was the, grass edge, we actually
had to modify the design a little bit.

(37:37):
So sometimes, whether it's a designer, anarchitect, they design this amazing thing,
they give it to us and they say, Hey, weneed you guys to make this thing work.
And.
We had to obviously modify it.
It was a little bitinto the setback, right?
Because, you know, they're out inCalifornia, so we can't expect them
to know some of the local codes,but that's what we get hired to do.
So we had to modify the designbased on local ordinances and

(37:57):
codes and stuff like that.
But also, when you get into theconstructability and the engineering
of these things, we're driving aLamborghini on top of a knife edge, right?
And as you guys know, those knife edgeconditions and it was a grass edge too.
We're using stainless steel, or you needsomething to overhang that gutter, right?
So obviously stainless steel'sprobably what was used first.

(38:19):
Now some, we've used a number of differentmaterials to achieve that feature.
But in this case, wedid use stainless steel.
But, we were worried like, how do we.
Because as designers, we have to alsothink in terms of like, maybe it's
designed for this lamb gh, but guesswhat, what if he sells the house next
year and the next guy wants to drive hisfricking Tonka truck on that thing, right?

(38:39):
So we wanna make sure that they're notgonna have any issues with whatever
they're driving over the steelbecause it's a can't leave condition.
So stuff like that can be challenging.
Some of these details that look verysimplistic on the surface I tell
people it's like the iPhone underneath.
It's very complicated also, that'swhy I think as homeowners, when
they're seeing some of these thingson social media or wherever they're

(39:02):
seeing it on Pinterest maybe, andthey say, Hey, I want that detail.
And then they get theprice for that detail.
They don't realizethere's a reason for that.
You're essentially, you'rebuilding a boat, man.
These things have to function properly.
there's safety hazards sometimes.
And so there's a lot more that goes intoit than your, than just a pretty picture.
that's how that project came about.
So I liked the concept of thespa there at the end of it.

(39:24):
I enjoyed the video where you walked into
it's funny 'cause as professionals we canspot those things like a mile away, but we
had the model out there who we were doingprofessional photography and she didn't
know any better and she was walking andshe almost felt, she like, hit, she bumped
up against the spas a little bit elevated.
So she bumped it up against it as she waswalking and she almost fell into the spot.

(39:45):
We, and we have that likeblooper on, the screen.
So it's funny.
it's a cool pool.
I also saw at one point you have atiny Lamborghini too did you give
that away or you still have that one?
I gave it to my niece.
Oh, you are the best uncle.
You say you're the bestuncle in the world.
So Yeah, everyone
thinks I'm joking.
Oh, number one.
And not just because I'm the only uncle.

(40:06):
Okay.
So yeah we thought that was funny.
And actually, you know what thatwas just an idea that we got 'cause
we thought it would be funny.
But we did a little skit for Brett David.
So Brett, David's a local down here andthey own, he owns Lamborghini Miami.
And he's a young guy like me.
And so we thought that would befunny to call him out and say, Hey,
where do you park near Lamborghini?
And we actually did that.
The video did do all that great.

(40:26):
But he responded and he messaged me andhe was like, oh dude, that was awesome.
Thanks for doing that.
So that was cool.
So tell me the story about how youended up underwater in a photograph.
did Jimmy Smith dare you to do something?
Or how did that all go down?
So I'll give you the fullversion here of this.
So when I was still servicingpools, I started like my

(40:49):
little website on the side.
and it was just rating likepool products stuff, it was
called Pool Insider at the time.
And so I just wanted to takelike a cool photo and that was
when the GoPro first came out.
So we were like messing around with theGoPro on, so I, how can we use this thing,
and so we took a photo underwater ofme in a suit at a client's house with a
GoPro, but the quality was not very good.
And there was specs and so fast forwardnow, I don't know how many years it's

(41:13):
been since then that underwater for,are you talking about the one where
I'm leaning up against the wall?
Yeah.
So that was in Tarpon Aisle in Palm Beach.
It's the only private island in PalmBeach that the property actually
sold recently for like 215 million.
It's a hundred foot long knife edgepool with a coal plunge and a hotspot.
We went out there to do, thevideography and the photography, and

(41:33):
that was not, we didn't really havethat planned, but it was so hot.
I don't know what monthit was, but it was so hot.
And you're out there all day.
and nobody lives there.
you gotta bring your own foodand drink and everything.
So just after we were all said anddone, we were like, oh, let's just,
we may as well jump in the pool.
So we thought we'd make likea cool video or image of it.
So we jumped in the pool, butwe were not prepared for that.

(41:55):
So Jimmy actually took that photowith my iPhone, like he screenshotted
it while I was underwater.
The iPhone.
So the quality of thatphoto is not that great.
But we have another one that wedid on a project in Siesta Key.
It's also all tile that Jimmybrought his underwater housing.
Which is basically like a big glassbowl that goes over the hammer.
And we took another one.

(42:16):
I don't think that posted thator anything yet, but it's even
cooler than the first one.
So just that's how it started.
And when there's a cool opportunityto take a photo and, and try to do
something cool every once in a while.
Yeah.
you haven't had manycopycats on that yet, so
you know what?
Yeah, me too.
you know what, look, we enjoy whatwe do and I've just been doing this
for so long and figure what the hell?
Oh yeah.
I just wouldn't look good underwater

(42:37):
not many people do.
It's a true skill.
One, I don't
know if it's slimming.
I don't know if it underwater makesit slimming or makes it worse.
Yeah,
I don't either.
I know you work out quitea bit to stay in shape, so
I try.
One segment we do on this podcast iscalled Pool True Crime, and it's pretty
much where we ask you if you've seenanything in the industry that's happened
to you've been in the industry for sucha long time, so I'm sure you have a lot

(43:00):
of examples, but it's pretty much toshow what not to do and so homeowners
can be aware of it and hopefully beeducated and, avoid these issues.
But does anything come to mind?
Oh man.
Where do I start?
the first one that comes to mindand probably only because it's
something that was close to me.
So my mechanic, I say my mechanic,but my parents' pool company,

(43:21):
obviously they have multiple trucksto run the pool, service routes.
So they have a mechanic that wehave a good relationship with.
And he was resurfacing his swimmingpool and we made some recommendations.
He ended up hiring somebody.
They had drained the whole pool.
They didn't pull the, oh, no.
Yeah.
You know where this is going.
Yeah.
But, and this, by the way, thishappened a couple years ago now I've

(43:43):
been in the industry my entire life.
It's the only one that, I knewwould actually, you always
hear this happening, right?
But I was like, oh man,it actually happened.
And I was like, man, and it's sopreventable that it's just, it's
disgusting how preventable it is.
They drained the pool todo some work on the pool.
And guess what?
maybe a couple days later whenthe weekend came around, there was
a tropical storm, and down herethey do tropical storm warnings.
Everybody gets an alert on the phoneand you are watching the thing.

(44:05):
And everyone knows tropical storms coming.
They left it, they didn't do anyweep polls and they didn't pull the
plug then the hydrostatic valve.
Not long after that, I get a textfrom my mechanic and he's showing
me photos of the pool popped upout of the ground crack in half.
And he was asking me, it's almost,it's not funny, but it's almost funny.
He was asking me, heis like, what do we do?
He like, can they fix it?
And I was like, hopeful.
Yeah, just put a bandaid on it.

(44:26):
they, obviously they had torip it out and he got a new
pool and insurance paid for it.
And I provided like an expert witnessletter just saying how that was negligent
but that was one that was like, oh my god.
That just completelyshouldn't have happened ever.
There was another one whereI was servicing a pool.
They just built a new Infinity Edge pooland it was Radius and it was so unlevel

(44:47):
at the in the middle of it that it spilledover everywhere except for the middle.
So that was just likenot a good one either.
It was bad.
There was like three feet of thevanishing edge wall that was exposed.
That's how unlevel dry the edge roll.
What kind of material was it?
Was it glass?
Oh, it was
glass tile.
Yeah.
Oh boy.
It was glass tile, likeit was a larger glass.

(45:08):
It might've been like a oneand a half by one and a half.
Maybe it wasn't two by two, but itmight, it was bigger than one by one.
Let's see.
in Miami Beach, this was one of the firstdesigns that I did at Smart Aquatics
when I left my previous company and itturned out I had serviced the pool before.
and they're still clients of myparents' company, but they wanted
to redo their whole backyard.
So I think they, maybe, I don'tknow how they heard that I

(45:29):
was doing that or something.
But anyways, they got ahold of me.
I ended up doing a beautiful, the wholeoutdoor living space, basketball court.
It was one of my first designs that Ihad done that was like before COVID.
Okay.
That was like a year before COVID.
It's not done yet, I don't know howlong it's been, but it's not done yet.
It's almost done, but theydon't have co yet or anything.

(45:49):
And they had hired an architect orsomebody who they knew previously
that had helped them in the past withtheir, an addition to their house
older fellow and just not from here.
I think he's from Europe or something.
And for what?
It took him literally likethree years to get a permit.
when I found out, like after we haddone the design, we did the construction
drawings for it, the engineering.

(46:11):
We gave it to her.
I got a call from her like two yearsafter asking questions and she was
telling me she was almost in tears.
She don't know what's taking so long.
I couldn't believe it.
I didn't wanna step on anyone'stoes, but I told her, I was
like, it's at this point, likewe're at, we're past that point.
I said, this guy doesn'tknow what he's doing.
I said, we pulled we built a thousandpools in Miami Beach since I'm
exaggerating obviously, but sinceyou guys have submitted for a permit,

(46:32):
we've gotten a thousand permits.
It takes three months butstill they're not three years.
they're just now finishing up.
I couldn't believe it.
there's countless stories, but I thinkit all goes back to if you're the
homeowner, even if you have a relationshipwith an architect or somebody,
it's man, they're just architects.
If architects could do our joband if landscape architects or

(46:52):
designers or whatever, then.
we wouldn't exist, right?
So there's a reason that we exist,whether it's builder, whether
it's the engineer, whatever.
And I just had hate to seethat kind of stuff happen.
'cause it does, it happens every day andpeople have good intentions, I think.
But it's just, I think you gotta getsomebody who knows what they're doing.
Yeah.
It's, on some level,
it's a specialty and
Yeah.
You hire a specialist to do special work.

(47:15):
And there's a reason that, homebuilders don't build swimming pools.
And there's a reason thatarchitects don't design 'em.
so there's a lot of nuances to thewhole thing that if you understand them,
then you can make the process great.
And if you don't, thenit'll be a disaster.
Yeah.
And it's, yeah, it'ssomething we see every day.
It's a very unfortunate, but.

(47:36):
You learn the, some people have to learnthe heart rate, I think, unfortunately.
So were you born there in Miami or yousaid your parents, you grew up with
your parents' business, so it soundslike you've been there a long time.
Yeah, I was born and raised in Miami.
I'm a Miami boy.
My mother is from Mexico originally,and my father is from Kentucky.
Okay.
So they're fishing rightnow up in Kentucky.

(47:57):
That's what they like to do.
Awesome.
We just came from Tennessee, oh, nice.
It's a beautiful country.
Oh.
do you have any favorite features wedo a segment and it's pretty much, we
do like rapid fire discussions and Ijust give you like different features.
You can talk about it, elaboratewhy this is really beneficial.
Maybe if you like this alot or maybe it's overrated.

(48:19):
First thing I'd start with islike smart lighting systems.
Lighting's I think a big deal, butwhat does lighting mean to you?
Oh, I think lighting rightnow is a hot item for sure.
And because we're in thattransitional period of your standard
lighting to now what is, striplighting is really taking off.
I know everybody's, we're like 50 50.
Some people love it, some people hate it.
But that's just where, theaesthetic is going because

(48:43):
architectural is pushing it that way.
So whether we like it or not, that isthe aesthetic that at the forefront
of that type of aesthetic for modern,contemporary stuff down here, so
strip lighting is a big thing here.
And so yeah, I would say that'sdefinitely a hot item right now too.
Yeah.
I'd imagine strip lighting is like veryvalid and popular in Miami because it
feels like that just fits the vibe.

(49:04):
Yeah.
Yep.
Automatic pool covers.
they're cool, but whatdo you need 'em for?
I don't know.
We've designed a handful of 'em.
I, they're, they're cool.
I just don't think youneed them movable floors.
I love Moveable Forwards.
We got a couple that we're lookingto get closed hopefully here soon.
But yeah, moveable forwards are awesome.
Baja shelves, sunken lounges.
you gotta have those now.
That's just where we're at in, you know,

(49:25):
like a spa.
It's, it just comes with the pool.
Outdoor kitchen fire features.
Yep.
Yep.
Must haves, must have essentials.
You're listing all the essentials.
I know.
I got a list Glass tilepools that's a given.
You got any interesting, so
the one you don't, you askedbefore was a swim up bar.
What do you think about those?
I think they're impractical.

(49:45):
I like the idea of swim up bars, but howmany times have you guys gone on there?
Are you sitting at the bareating and eating a burger?
No.
Are you sitting at the bar?
Drinking drink.
No, I mean, how, to me, in my experience,I think it's one of those things that's
it's an inviting element to have andit makes the pool look a certain way
and it gives it a certain aesthetic.
But I just think I thinkthey're impractical.

(50:06):
I don't like them.
Wow.
So the challenge in thereis how do you drain 'em?
You have to use a sump pump, right?
What do you mean?
Why do you get the wateroutta the swim up bar?
It's lower than the pool.
Oh, yeah.
we drain those the same way we do,like recess, fire pits and everything.
We can do 'em a couple different ways,but I just think the act like from a
design and practicality perspective,I just think who's really using that.

(50:27):
It's like a resort item.
I think, when you think of a resortwith the pool and also you bring it up.
But I'm thinking, 'cause I've used 'ema couple times lately in the last year.
It, depending on who's around you andeating at those, 'cause you're talking
about eating a burger and stuff like that.
There's a lot of sloppy eaters out there,and you having all that just like swimming
around in the water, it's nasty in a way.

(50:49):
So,
well by, you know, your hands get onone of your hands where it just seems
impractical from a useful perspective.
But you know what, I do think tothat point, I think that's one of the
things that you could say needs anoverhaul because swim of bars have
been the same since I can remember.
we're even doing a modernversion one now in 12 lot.
We're doing an ac it's an acrylic topand the, the water still spills over.

(51:11):
It's just an effect really.
but I don't think it'sanything that somebody uses.
But I still think thatsomebody needs to come up.
A different way to do it becauseit's been the same forever.
I wouldn't put one on my board.
You just mentioned one thingalso was the sunken fire pit, so
that's been popular here recently.
What do you think about those?
Yeah.
I like the sunken fire pits and there's anumber of different ways you can do 'em.

(51:31):
and the reason I say that isbecause some elements that people
like, it's like there's only oneway to do it, like a sun shelf.
It's like not much you can do with that.
But the recess, fire pit Ilike, and there's a, you can do
'em a bunch of different ways.
I like the power pits.
that was the end of my list.
Okay.
Yeah.
you've been predominantly a design firmbut you are now a design build firm.

(51:52):
If you were to one piece ofadvice to a homeowner, what
would that piece of advice be?
Do your homework do your due diligence.
I'll tell you what I tell some clients, asa matter of fact from a price perspective,
you certainly don't wanna pay the cheapestprice on a functioning vessel because you
don't wanna get the bottom of the barrel.
, Go with somebody that you'recomfortable with, that you like.

(52:14):
Because ultimately, depending on thesize of the project, you get into a
relationship with this person who'sgonna be in your house every day.
And some of these projectsgo on for a couple years.
So I think you wanna make sure thatyou're, one, you're getting the
most value, but also that you're,it together with somebody that you
feel is gonna take care of you.
'cause more often than not, somethingcomes up, and at first it's like

(52:36):
construction, you know this at first.
It's house shopping for a new house.
It's exciting at first.
Then after six months when you can'tfind it like, it gets frustrating.
We've seen clients where they'renothing but excited at the start of it.
And then by the end of it, they're justlike, I can't wait for these guys just
to get outta my hair, get outta my house.
They wanna be able to enjoy it finally.
So I think cons, taking those typeof things in consideration, just like
when we hire Slowey, there's no rush.

(52:58):
Everybody seems to be in a rush, but Ithink that you would time, money, energy,
frustration if you just, do your duediligence try to get the best value in
somebody that you feel is right for you.
Perfect.
I think that's it.
No, that's good.
what's the weirdest clientrequest you've ever had?
The weirdest client request?
That's a good question.
. What's been an unusual,

(53:19):
maybe if it's weird, doesn't popinto your head, was there like a
really big design risk that you took?
What it paid off maybeearly in your career?
Well,
look we do risk managementessentially, 'cause we're our
designs, we have to engineer and
yeah.
And ultimately it has to be builtand we're responsible on some level
throughout the entire process, of course.
So our job is really like risk management,like on these acrylic pools and stuff.

(53:41):
It's we have to decide, okay, ifwe wanna take on this project, how
much of a liability could it be?
Do we have a networkthat we're comfortable?
'cause if it's something that's neverbeen done before, that we've never
done before, we have to assess, okay,first of all, do we think, do we have
the confidence that we can do this,that we can pull this thing off?
And by the way, and meetthe client's deadline.
'cause it's not like we have all the timein the world to do these things either.

(54:02):
So I think we have to assessall that kind of stuff.
And it is, it's a lotof liability and risk.
I don't even really think of it thatway, like as taking a risk because
it's not really, the biggest riskI've taken was quitting my job.
That was betting on me.
Like you said, I got Iwent broke, literally.
So that was really, my biggest risk.
That's a
okay.
go ahead.
Looks like it's paying off.
It is paying off, yeah.

(54:22):
Oh, yeah.
It looks like it's you said in the earlyprocess you were dealing with a lot
of pools that are taking over becausesomeone screwed them up along the lines.
Yeah.
You wanna talk about anyof those jobs at all?
'cause those are great examples ofwhat not to do, I guess you could say.
Yeah, it happens all the time, alot of this stuff is like, how do we
get people to see our value upfront?
And Mike, I'm sure you guys havebeen building pools and designing

(54:44):
pools for a lot longer than I have,so you know this more than I do.
We're in industry, it'sinteresting, right?
When you see a Ferrari you know, ifyou walk into a dealership, there's a
Ferrari there and and there's a pricetag on it of, a quarter million dollars.
People don't batten eye at that,even if they can't afford it.
They.
Know they know it's worth that, right?
They're not saying, oh, I can't believeit's 200, you know, or whatever the price
tag is because, and it's because the valueof that vehicle's immediately apparent.

(55:06):
Plus they probably knowthe name and the brand.
But with what we're doing, and this goesto like homeowners too, it's like how
do you get them to recognize your valueupfront and then justify paying, maybe
you are more expensive, than the next guy.
Because to them, if they're justcomparing the price of you and the next
guy and the next end, most people arejust gonna go with the cheaper option.

(55:29):
They don't wanna spend the money.
So I think that's really the biggestthing is we're in an industry where
our value is not immediately apparent.
And so how do we createthat value upfront?
So by the time someone comes tous, they know and they're okay with
us being more expensive, or theyunderstand why we're more expensive
or whatever the case may be.
So that's a very interesting thing tome because if a client comes to us and

(55:51):
their first priority is price and just, Ialready know they're not a client, I don't
know what the original question was, but
No, I was just asking about the jobsthat you took over in the beginning.
But no, that's actually really good word.
Yes, I brought that up was becauseI feel like that's part of the reason
why that happens where a client look,whether it's not hiring Ray for his

(56:11):
tile because he was 50 grand more right.
Or whatever, or not hiring usbecause we were a little bit more
expensive because they couldn't.
Typically it's not about the, one ofmy favorite quotes is, price is only
an issue in the absence of value.
And so it's not that they don't havethe money to spend, it's that they
don't believe that for that price thatyou can achieve what they want, or

(56:35):
that, like, why would I pay extra whenthe next guy can do the same thing?
'cause they don't understand thatwe're not doing the same thing.
So they'll pay a little bit less, try tosave, 50 K or whatever the hell it is.
And then when something goes wrong andthey have to call you to come and fix it,
and you explain to them what happened,and they're like, oh because all, most
of that stuff with what we're doing istechnical and then it's not, how do they

(56:56):
know that the reason that this guy'sprice is less was because he was buying
material from Home Depot that's notrated for underwater application and not
because he was trying to save cut corner'sjust because he's not a specialist.
He didn't know any better.
And he does tile for interiors, whatever.
So to a homeowner?
It's not even their fault.
I think it's just a, it's ignorance.

(57:17):
They don't know any better.
And so we spend a lot of time educatingour clients, and the ones who see
value in that pay more, cause theywanna do it right the first time.
I don't know if that answersyour question either.
It does.
how many times have you had ahomeowner call you that went a
different direction, but it stayedwith your design and then like, they
screwed up the design completely.
Or there was, mistakes throughoutthe process of construction.

(57:40):
It's just, it sucks hearing that story.
Yeah.
But it's
it exists.
And sometimes those peoplethen become your biggest fans.
Yeah.
Yeah.
'cause they can understand the value ofwhat you're providing and their testimony
of don't f this process up, go with Johnnybecause he knows what he's talking about.

(58:01):
Can become very valuable toyou later on in your career.
So everybody tries toget a deal sometimes.
And what I tell people is, when wasthe last time you're telling a story
about the deal you got 15 years ago?
That's 'cause the other times thatyou tried to get a deal the last 15

(58:21):
years, it didn't work out for you.
Okay my dad's comment was years ago wasif you saved $10,000, you better put
the 10 grand in the bank because you'reprobably gonna need it for the remodel.
I
like that.
I haven't heard that before.
That's smart.
And that's true, by the way.
No, and it's probably notenough money for what you save.
And the challenge also is he said, yeah,you might save some money, but what's

(58:45):
your, headache and, pain and sufferingworth as you go through it as well.
And so those are always, I'vealways worked with companies
that were the top dollar.
But there's a lot of people that realizethat and they see the value and they pay
that, and the company does the work anddoes it right the first time and then

(59:06):
stands behind it if there is a mistake.
So people learn over time.
But sometimes lessons are expensive.
And also it's not just like thetop dollar, it's a lot of the money
that they're not spending is underthe ground, which he was talking
about risk assessment, and there'sa lot of companies out there that
will give you the same design, butstructurally it's not the same at all.

(59:27):
Oh, no.
Yeah.
Yeah.
I wonder if, because of a lotof this stuff is outside of the
realm of clients' understanding,meaning it's technical, right?
They don't know number four, steel,number three steel and 3000 PSI,
5,000 PSI or whatever it is, theydon't understand the implications
of the, of that difference, right?
They're only seeing the ticketprice and it's curious to me.

(59:49):
if I got three proposals as a homeownerand I saw, the price difference of these
three, I almost would take one to thator take three of 'em, whatever you wanna
do to, the contractor that was less andsay, and have them like, explain how are
you achieving this design at this muchless than the next guy or even the next.

(01:00:10):
And I'd be curious, like if, I feellike if I'd be curious as to what the
next an explanation would look like.
Would you guys thinkthat that would reveal.
What everybody always says is I'm a leanermachine, so my overhead's lower, and so
I can do it cheaper than some X, Y, Z.
And in all honesty, what they'reusually doing is cutting corners

(01:00:32):
in the construction process.
But
they're never gonna admit that, they'renot gonna tell you we're using nineties
instead of sweeps we're, going tocome in and, we use a gunite company
that shovels rebound in the four ofthe pool because then we use less
yards, and so we don't have to pay asmuch yardage for the whole project.
There's all kinds of things that we cando that can make the product cheaper.

(01:00:56):
That as I look at it and the initialresults they'll look exactly the same.
Right.
The challenge is 10 years later,do they look exactly the same?
because things that aren'tbuilt well, don't age well.
there's all kinds of lawsuits goingon right now because of all the stuff
that was built during COVID becauseof contractors that didn't know what

(01:01:18):
they were doing, subcontractors thatdidn't know what they were doing,
but there was such a high demand thatpeople would just pay for whatever
that's coming back to bite a lotof people at this point in time.
It's, what's interesting to me, one ofthe realizations that I had, or I don't
know if what you wanna call it, but whenwe started getting involved in some of
these larger projects, seven figures andstuff like easily in the seven figure,

(01:01:39):
multiple seven figures, I just assumedthat those projects were run differently.
And there was, I was like, oh, finally,you know, we can get out of the like.
The turmoil and the mess of stuff that's,people cutting corners and everything.
And I just assumed because I wasignorant and young and stupid, right?
That, oh, these projects haveto be done a certain way.
'cause there's more liability,there's more money, and then everyone
wants to do it the right way.

(01:01:59):
And then, I slowly realized it'sthe same, it's the same shit.
there was a vessel that was easily,$1.5 million elevated perimeter
overflow, maybe it's, I don't know, ahundred foot long, maybe not that long.
But and we specified 5,000 PSI concretebecause we're in Miami Beach and per
the code, I believe it's like a C fouror W2 cone that classifies like if

(01:02:22):
you have practice water any pump that'sexposed to salt air, it has to be 5,000.
And I think at the very minimum,you could make an argument from
4,000, but that classification is5,000 PSI and it's literally on the
water and the groundwater is not.
the very least, it's brackish because it'syour, again, it was 10 feet from Right.
The ocean.
The ocean.
And you're exposed to salt air, obviously.

(01:02:44):
And so we, thankfully there was enoughpeople involved on this project,
architects and everything, but thearchitect had sent us an RFI to
approve the concrete specificationsthat the contractor had provided.
And that, as a matter of fact, thecontractor provided the subcontractors
the concrete companies concrete rightspecifications, because everything here

(01:03:05):
is basically subbed out, and it said, likeit said, 3000, they were gonna shoot 3000
PSI and had somebody not sent that to us.
And again, the architect was justlike, they didn't know anybody.
It was like, oh, they submitall here, you send it to us.
'cause it was, and I lookedat it and said, 3000 psi.
It's like they don'teven look at the plans.
That we're specifying, theydon't know themselves that,

(01:03:26):
hey, where this pool's located.
Obviously 3000 PSI doesn'tmeet the code requirement.
And it just for the life of me, I couldn'tbelieve that is what was going on.
But to your point, Mike, it'sexactly what's what was happening.
They don't, they just turn 'em out.
Even these big ones they wanna get in,shoot concrete and get to the next one.
And that's right.
Like, how long would that poolhave lasted versus if you had

(01:03:46):
the correct concrete in there?
And even from a PSI to a concrete thing,it says the rebar and everything, I'm sure
it's happens, it happens across the board.
It's very unfortunate, but it's a reality.
Sometimes you gotta deal with,
and that's what you said in thebeginning, you're as good as
the people you work with, Right.
so if you have topnotch people thatyou're working with and they're
part of your, organization thenyou're gonna be able to provide

(01:04:08):
topnotch stuff and you don't have to.
Be as concerned aboutthose type of things.
But, a homeowner that's wanting totry to get, three bids on everything,
that can be difficult sometimes
In my head I, yeah, I wannacompare it to almost like a car.
You buy a Hellcat V eight, it's gonnabe a lot more expensive than a V six or
like a Ferrari or whatever it might be.

(01:04:28):
But it's not even just that.
'cause it's a hand created, a lotof it's obviously like trowing and
there's a lot of detail that's goinginto it with the labor creating a pool.
But it's not just like the enginewith the piping and stuff like that.
It's the infrastructurethe foundation, the shell.
It's a lot more than just the engine.
You know what it sometimes,you know what it feels like.
That's a good analogy.
It's almost if you got three proposalsfrom three contractors and the pricing

(01:04:52):
was in line with a base model, your sportmodel, and then like your super premium
model, whatever the problem is, they'reall telling you it's a premium model.
And it's if we just know that hey,this is a base, this is a standard,
this is the whatever, I'd be happyto make the decision for what I want.
But the problem is everybody'spresenting, here's the premium model.

(01:05:12):
But the reality is some peopleare building the base model,
so to your point, like on theexterior, it may look the same.
And even some people who just don'thave an eye for that, because I noticed
immediately there's things like that youcan't put a price on like craftsmanship.
That's like almost, I almostwanna say it's like an, it's
not intangible obviously, 'causesomebody has to physically do that.
But it's almost like an intangiblething that some people don't notice.

(01:05:35):
You could build a million dollar swimmingpool and it'll look like a 225,000 pool.
'cause it's a, thecraftsmanship is not there.
It wasn't waterproof.
You got calcification coming through.
The edges are just, you know, likelet's say if it's a radius and the
edge, you could see the straight cuts.
It's just, so I think that's a veryinteresting, analogy because it's
almost like people are not awarebecause these things are under the hood.

(01:05:57):
They're seeing the premium model onthe exterior, not understanding that
the engine is a four cylinder, right?
Yeah.
Yeah.
With cars, they're advertised bythe actual specs, V eight, V six.
The pool isn't, it's just the design.
So yeah.
That's actually the perfect, yeah.
So that's interesting.
Yeah, it is.
you do a lot of site work whereyou go out and inspect the stuff

(01:06:19):
that you've designed and Yep.
For those type of situations.
Yes, correct.
And that's really how we got into theconstruction, admin and construction
side of things, is from the design tothe engineering people wanted to make
sure that, okay, it was actually gettingbuilt the way that we, because some people
have, are privy to the fact that, hey.
Even if it's notintentional, mistakes happen.

(01:06:40):
And sometimes there's a disconnectbetween what's on the plans or
maybe something's not available andthey gotta keep the project moving
so they make their own decisions.
So we go out and inspect steel,concrete, whatever it is, plumbing a
lot of times, and you'd be surprisedwhat we sometimes will come across.
And again, some of it's, I don'tthink everything's intentional, right?
The, one of my other favorite quotesis don't attribute how does it go?

(01:07:02):
It's don't attribute malicefor when stupidity will
suffice or something like that.
So it's not necessarily that peoplehave bad intentions and they're
doing these things to cut corner.
It's maybe they just, they don't know.
either way it's unacceptable.
okay.
Is there anything else youwanna talk about, Johnny?
No, man.
I just appreciate youguys having me on, man.
I think this is great what you're doing.
I really do.
Thank you for coming on.

(01:07:23):
Yeah, we do ask a coupleclosing questions.
I did have one more question.
So if I'm gonna build in Miami,what's something that I have to do
in Miami that I don't typically haveto do in other parts of the country
that a homeowner should be aware of?
Good question.
Just have to have a license to get anybodyelse, but I would say one thing we do
down here is we have foundation systems.

(01:07:44):
I guess most of the countrydoesn't have foundation systems
I would study up on some of that.
other than getting thelicense, I don't, I'm not sure.
No, I'm just saying I know thatyou have to deal with, salt
water took a very heavy degree.
You've got a high water table thatyou have to deal with as well.
So you have a lot of dewatering.
So Oh, you're saying,
okay.
From a construction perspective.

(01:08:05):
Yeah.
I mean, well, dewateringis definitely one of 'em.
But other than de I mean dewateringhigh water foundation systems
I'm not even sure what else.
We just have terriblesoils here pretty much.
Okay.
And hurricanes.
Yeah.
Yeah.
But, we have some of probablythe most stringent standards.
But that really, you'd haveto, when you get your license,
that's all you'd be brought up tospeed and phone a building code.

(01:08:26):
Gotcha.
Have all that information.
So some of the questions I usually askthe guests at the end are just to get
to know the person a little bit better.
So I'm wondering what your favoritemeal is your favorite movie, and
since you hate reading books, butyou're doing it every single month.
What your favorite book is so far?
Oh, man.
My favorite.
That's tough, man.

(01:08:46):
I'm Hispanic, so I likea good Mexican dish.
Tacos, you can't go wrong.
Taco Tuesday.
For sure.
favorite movie?
Yeah, favorite movie.
I'm a movie guy too, man.
That's, difficult.
I'll give you two of the mostrecent ones that are the movie Air
and the movie Ford versus Ferrariare two of my favorites for sure.
I don't know if I favorite of all time.
I don't, I'm not sureThere's so many good ones

(01:09:06):
was Air The, the Air Jordan movie.
Yeah.
Air Jordan.
Yeah.
That was really
good.
Those both are
good
movies actually.
Yeah.
Border SRA and other man.
Just really good movies.
There's so many good ones.
Oh yeah.
I probably would say the movie thatI've watched the most over the course
of my life is probably Italian job.
Okay.
The most.
I used to watch that a lot.
Yeah.
That's a good one.
That's a good movie.
Favorite book.
Favorite book, man.

(01:09:28):
You know what I onlyread now for business.
So all the books I've read up tothis point are business or mainly.
So I think the first book I read was theE-Myth, so that probably hadn't but you
know what, I'll give you, I think thetwo other ones that stuck the most were
Dave Ramsey's first book Leadership.
Is it called RA Leadership?
I think.
Talks a little bit about businessand leadership, which is, had some

(01:09:49):
really insightful stuff there.
And then the other onewas, the Robert Kiyosaki.
Rich everyone's heardthat Rich Dad Poor that.
Yeah, it's a lot of the stuff is,it's simple, but man it's good, when
you meet it from that perspective,it does give you some good insight.
Awesome.
Where is your favorite place to travel?
My favorite place to travel, man.
I went to Croatia.
That's pretty cool.

(01:10:10):
I'll say this.
So the two places I likegoing the most right now.
I like going snowboarding in Colorado.
That's probably my favorite thing to do,so I can get out on the boat down here.
I fell in love withColorado and snowboarding.
I wanna get a place there.
I love it so much.
I was spoiled the first timewe went to Aspen 'cause a buddy
of mine had a house there.
That's a
nice place to start.
Yeah.
Yeah.
But snow, mass Mountain is justincredible for snowboarding and skiing.

(01:10:32):
Other than that, get up toKentucky, visit my parents up there.
So I like getting away from everything,
for a little bit.
That's real peaceful up there.
Yeah.
If you're traveling forinspiration, is that the same or
is it maybe a different place?
I'm traveling for inspiration.
You know what, it's interesting.
That's a great question.
But I just think I'm the type, and I don'tknow if it's different for everybody,

(01:10:52):
but does it, I get poor inspiration.
I'm always, looking forinspiration everywhere I go.
But I will say that, when I went toEurope Croatia was probably one of
the most unique places that I've been.
And we went there.
'cause during, when the whole Gameof Thrones things was a big deal.
So we went to a lot of those spots.
But it was beautiful.
And plus the history is pretty cool too.
we went to a couple different places.
We went to Austria as well.

(01:11:14):
But learning about the historyand traveling in some of these
places, it was pretty cool.
really like when you are justwalk up on some water feature and
explain all the different hydraulicsof it and how things work Yeah.
And stuff like that.
I know, I know you knowabout that kind of stuff.
And I think it's very unique to, to seesome of this stuff that they're doing now
and then, and what they did back then.
Oh, yeah.
Anyway, fun.

(01:11:34):
Have you ever had achance to go to Italy yet?
I have not been on, been to Italy yet.
No.
So if you go to Italy from apool guy standpoint, you gotta
check out Village ES days.
It was a, okay.
An emperor's personal home.
It had more fountains on it than justabout, any place you can ever see.
And the cool thing is when theybuilt it, there were no pumps.

(01:11:57):
It was all done by hydraulicliterally gravity flow.
Oh, that's cool.
That's really cool.
But it's an amazing place and I'mamazed on how many people that are
in the pool industry that go to Italyand they've never even heard of it.
And so I studied it in landscapearchitecture and fell asleep in the
class, but then to go to see it inactual, we spent a whole day there.

(01:12:20):
Oh that's on Lake Como?
It says here.
No,
No.
Or maybe there's a different one.
Oh, there's a different one.
Okay.
Sorry.
There's, I guess there's more than one.
Maybe so.
I see one here with like three big,it's like the fountain fountains.
Okay.
That's gotta be it.
Yeah,
it looks old too.
Yeah.
Yeah.
It's an old place.
So anyway.
Oh, I see.
Oh, that is cool.
Yeah, I love stuff like that, man.
It's really cool.

(01:12:40):
really appreciate you being on withthis Johnny, and I appreciate, all that
you've done for the industry as well.
You helped us out with the milliondollar pool challenge a couple years ago.
I forgot about that one of your projects.
So anyway but we look forwardto talking to you in the future.
Yeah, man, same here.
Thank you guys very much, Mike andI really appreciate what you guys
are doing and thanks for having me.

(01:13:01):
It's been great.
Okay you take care.
Sounds good.
This show is all about helping you becomea better buyer, a better pool owner,
and hopefully you're gonna find someinsights into how to enjoy your pool even
more so how to help your friends, yourfamily, anybody looking to buy a pool in
the future or that want to remodel theirbackyard, add an outdoor fireplace, fire

(01:13:23):
pit, add an outdoor kitchen area, addsome shade cells, or whatever else it is.
We wanna be that resource for you and, andthat's the end goal here, and we promise.
That there's gonna bea ton of information.
We'll try to go through it, youknow, as relatively quickly, but
also slow so people can understand.
But the intent of the show, thereason Mike and I are doing this
is because we just got a lot inour heads and we wanna share it.

(01:13:46):
So we hope to see youhere every single week.
Thanks for listening.
I.

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