Are You Invisible On The Internet? 5 Tips for Authentic Personal Branding | How to Build a Strong Personal Brand Online | How to Build an Authentic Personal Brand on LinkedIn

Are You Invisible On The Internet? 5 Tips for Authentic Personal Branding

In a world where everyone is online, being invisible isn’t a luxury—it’s a liability. Whether you're a coach, creative entrepreneur, or professional, your digital footprint is your new handshake. And if you're not showing up with clarity, consistency, and authenticity, you're leaving opportunity on the table.

As a business storytelling coach and Ho'oponopono practitioner, I, Neeti Keswani, have helped hundreds of soulful leaders and professionals find their voice online. From LinkedIn bios to YouTube presence, authentic personal branding is what builds trust, connection, and momentum. So, if you’re wondering why no one is noticing you online, here are five powerful tips to help you become visible in a way that feels true to who you are.

1. Clarify Who You Are Becoming, Not Just What You Do

Personal branding is not a job title. It's a feeling you evoke in others. Your brand should reflect who you are becoming, not just what you've done.

Ask yourself: What transformation do I offer others? What am I stepping into?

When you speak from your evolution, people relate. I guide my clients to write bios that begin with heart, not hype. When your story aligns with your soul’s journey, your brand becomes magnetic.

2. Speak Human on LinkedIn

Too many professionals treat LinkedIn like a resume archive. But people don’t connect with titles; they connect with stories.

Share posts that reflect your lessons, your voice, and your purpose. It could be a breakthrough with a client, a challenge you overcame, or a moment of clarity. Use storytelling frameworks to guide your posts: start with a moment, share a shift, end with insight.

LinkedIn is where professionals scroll with curiosity—give them something real to feel.

3. Use Visual Identity That Matches Your Inner Energy

A photo is worth more than a thousand words—it’s a frequency.

Is your profile photo aligned with your message? Do your colors, fonts, and website feel like "you"?

Authentic personal branding means curating a visual presence that reflects your current energy, not who you were 5 years ago. I tell my clients: Your digital presence should feel like home to your future clients. Make sure your branding reflects that welcome.

4. Show Up With Consistency, Not Perfection

Many soulful entrepreneurs stall because they want every post to be "just right."

Here’s the truth: Consistency builds trust. Perfection builds delay.

Create a sustainable content rhythm. Maybe it’s one post a week. Maybe it’s a video every month. Choose a pace that honors your energy.

When you show up regularly, people begin to rely on your voice—and that reliability turns into relationship.

You are not invisible.You are just one aligned message away from being unforgettable.

About the Author

Neeti Keswani is a business storytelling coach and certified Ho'oponopono practitioner. She is the founder of Plush-ink.com, host of the globally loved Luxury Unplugged Podcast, and author of the bestselling book Live Your Dreams. Her mission is to blend soulful strategy with healing practices to help creative entrepreneurs elevate their identity, mindset, and personal brand.

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