Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolk, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents – Kaycee's passion for all-things marketing and Shizuka’s penchant for operations and management – to keep the business growing and thriving over the last four years.
Here’s what we'll cover:
- Introduction to Kaycee McCoy: Learn about Kaycee’s journey to entrepreneurship and what brought her to owning her own pet supply business – without any experience in the pet industry or retail!
- Success Stories and Challenges: Hear about obstacles Kaycee and her team have overcome over the years, as well as the wins they’ve had along the way.
- Marketing & Using New Tools: Kaycee is a whiz at all-things marketing – and a self-proclaimed “marketing alchemist”! Learn about the tools, resources, and strategies she implements with her team to keep their business growing year over year.
- Owning a Business with a Friend: Kaycee and Shuzuka have been friends over 12 years – and they’re often asked how they can stay friends while also managing a business together. Learn about the ways the friends cultivate a thriving business while keeping their BFF-hood strong.
- Advice for Other Entrepreneurs: Kaycee shares her advice and insights for other entrepreneurs that own Main Street businesses. Tune in to hear her wisdom!
Further Reading:
- Take a look at the Pawsnickety Pets website (designed by Kaycee!)
- Explore the Downtown Norfolk site
- Learn about the Virginia Main Street program
Connect:
- Follow Pawsnickety Pets on Facebook
- Tune into Pawsnickety’s YouTube channel
- Follow Pawsnickety Pets on TikTok
Episode Links:
Join us next week for more insights into the evolving landscape of Main Street business.
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