BFFs to Business Partners with Kaycee McCoy, Pawsnickety Pets

Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolk, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents – Kaycee's passion for all-things marketing and Shizuka’s penchant for operations and management – to keep the business growing and thriving over the last four years. 

Here’s what we'll cover: 

- Introduction to Kaycee McCoy: Learn about Kaycee’s journey to entrepreneurship and what brought her to owning her own pet supply business – without any experience in the pet industry or retail! 

- Success Stories and Challenges: Hear about obstacles Kaycee and her team have overcome over the years, as well as the wins they’ve had along the way. 

- Marketing & Using New Tools: Kaycee is a whiz at all-things marketing – and a self-proclaimed “marketing alchemist”! Learn about the tools, resources, and strategies she implements with her team to keep their business growing year over year. 

- Owning a Business with a Friend: Kaycee and Shuzuka have been friends over 12 years – and they’re often asked how they can stay friends while also managing a business together. Learn about the ways the friends cultivate a thriving business while keeping their BFF-hood strong. 

- Advice for Other Entrepreneurs: Kaycee shares her advice and insights for other entrepreneurs that own Main Street businesses. Tune in to hear her wisdom! 

  

Further Reading:  

• Take a look at the Pawsnickety Pets website (designed by Kaycee!) 

• Explore the Downtown Norfolk site 

• Learn about the Virginia Main Street program 

  

Connect: 

• Follow Pawsnickety Pets on Facebook 

• Tune into Pawsnickety’s YouTube channel 

• Follow Pawsnickety Pets on TikTok 

 

Episode Links: 

- Watch video interview 

- Listen on Apple Podcasts 

- Listen on Spotify 

- Subscribe for updates 

Join us next week for more insights into the evolving landscape of Main Street business.